Hyundai Motor and Kia are racing past US rivals, scoring their largest market-share jump since the pandemic. The Korean auto giants’ market share reached a record 10.9% in October.
Hyundai and Kia capture record US market share
Hyundai and Kia’s big bet on the US is paying off. Despite the new tariffs on imported vehicles and loss of the $7,500 federal EV tax credit, the Korean automaker is outpacing the competition.
Thanks to strong demand for electrified vehicles, especially SUVs, Hyundai and Kia captured a record 10.9% share of the US market in October.
Hyundai Motor, including Genesis and Kia, saw its combined US market share rise 3.4% from 7.5% in 2019. According to The Korean Economic Daily, this was the largest gain among major OEMs, including the “Big 3” GM, Ford, and Stellantis.
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The growth is primarily due to its expanding lineup of hybrid SUVs, including the Tucson, Sorento, Telluride, Santa Fe, and Palisade.
Since 2020, Hyundai and Kia’s US hybrid market share has surged from just 5% to 14% this year. Through October, the Korean automaker sold 257,340 hybrids, already topping the roughly 222,500 it handed over in 2024.
Hyundai IONIQ 5 at a Tesla Supercharger (Source: Hyundai)
Although hybrid sales surged, Hyundai and Kia’s EV sales dropped in October following the loss of the $7,500 federal tax credit.
Hyundai sold just 1,642 IONIQ 5s last month, a 63% decrease from October 2024 and significantly fewer than the over 8,400 sold in September.
Kia didn’t fare much better with just 666 EV9s and 508 EV6s sold in October, a stark contrast from the 1,941 and 1,732 sold in October 2024.
2026 Kia EV9 (Source: Kia)
The policy changes caused Kia to delay the launch of several new EVs, including the EV4, its first electric sedan, and the high-performance EV9.
Hyundai Motors North America CEO, Randy Parker, said the policy changes have “temporarily disrupted the market,” but the company is confident it will reset over the next few months.
Hyundai IONIQ 9 models, which are built at the HMGMA EV plant in Georgia (Source: Hyundai)
After the US and South Korea agreed to lower tariffs from 25% to 15% last month, Hyundai and Kia are now on par with Japanese automakers, including Toyota. Japan reached a similar deal with the US in September.
With local production picking up at Hyundai Motor Group’s Metaplant America and Kia’s West Point plant in Georgia, the Korean automakers expect to carry the momentum into 2026.
Hyundai and Kia have been pushing some of the strongest promotions to make up for the loss of the federal tax credit. Kia introduced a $10,000 customer cash discount across its entire EV lineup last month. Meanwhile, Hyundai is still offering IONIQ 5 leases as low as $189 per month, which is about as low a payment you’ll find for an all-electric vehicle.
Interested in testing one for yourself? We can help you get started. You can use our links below to find Hyundai, Kia, and Genesis vehicles near you.
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Lucid Motors (LCID) is calling out the competition after the 2026 Air remains the most efficient EV in the US according to new EPA rankings.
2026 Lucid Air remains most efficient EV in EPA rankings
It has been 9 years since Lucid introduced the +400-mile-range Air, its first luxury electric sedan. Since then, the California-based EV maker has come a long way, introducing its first electric SUV, the Gravity, and plans to launch a series of more affordable midsize vehicles, starting later next year.
Lucid’s former CEO, Peter Rawlinson, who was a top engineer at Tesla before joining the luxury EV startup in 2013, promised the company’s innovations would be “the key to unlocking greater efficiency,” and ultimately, more affordable vehicles.
Rawlinson was not kidding. The 2024 Lucid Air Pure was deemed the “world’s most efficient car” with a record 5 miles of range per kWh and a 146 MPGe rating, the highest rating ever given to an EV by the EPA.
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Even with a slate of new EVs hitting the market, many claiming next-level efficiency, the Lucid Air is still ahead of the pack.
The 2026 Lucid Air (Source: Lucid)
According to new EPA rankings, the 2026 Lucid Air Pure RWD (with 19″ wheels) remains the most efficient EV in the US with a 146 MPGe rating.
The Air beat out the 2026 Tesla Model Y Standard RWD (138 MPGe), 2026 Tesla Model 3 Premium RWD (137 MPGe), 2026 Toyota bZ (131 MPGe), and the 2026 Mercedes-Benz CLA250 Plus EV (126 MPGe).
Other automakers often tout EV range using lenient WLTP or CLTC test cycles, masking efficiency gaps and inflating expectations. Now that official U.S. EPA numbers are out, the story changes. Lucid Air delivers S-Class size with unmatched efficiency, going farther on less energy… pic.twitter.com/yqYHMgF4tm
Lucid’s communications boss, Nick Twork, shared the news on social media, saying the Air “delivers “S-Class size with unmatched efficiency.”
While many automakers tout EV range using more lenient WLTP or CLTC test cycles, Twork said Lucid’s advantage “comes from a holistic engineering approach” that was designed years ago and “still ahead of any passenger car sold today.”
Electrek’s Take
By developing electric vehicle components from the ground up, including the powertrain, battery systems, and software, Lucid has an advantage over many legacy automakers that rely on third parties to outsource.
For one, Lucid’s innovations are already driving down costs. The first Lucid Air Dream Edition, launched in 2021, started at $169,000. Today, you can snag the Lucid Air for as low as $70,900.
Lucid is now ramping production of its first electric SUV, the Gravity. Last month, it launched the lower-priced Gravity Touring trim, starting at $79,900.
Starting later next year, Lucid will begin production of its midsize platform, which will spawn at least three “top hats” priced around $50,000. The first will be a midsize crossover SUV, followed by a more rugged SUV that will share design clues from the Gravity X concept. Although it’s yet to be confirmed, the third is expected to be a midsize sedan that could go head-to-head with the Tesla Model 3.
Rawlinson previously said Lucid’s midsize vehicles are aimed “right in the heart of Tesla Model 3, Model Y territory.”
After reporting Q3 earnings last month, Lucid said it had enough liquidity to fund it through the first half of 2027 and confirmed it’s on track to begin production of the midsize platform in late 2026.
Ready to test Lucid’s luxury EVs for yourself? Lucid is running a Cyber Monday Special, offering $2,000 toward an Air or $3,000 toward a Gravity. Check out the links below to find Lucid Air and Gravity models in your area.
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If you ask the average American which country is doing the most to improve e-bike battery safety, most people probably wouldn’t guess China. But that’s exactly where the world’s strongest, most comprehensive lithium-ion safety rules are coming from – and the latest round just went into effect today.
Beginning December 1, China has officially banned the sale of all e-bikes built to the older national standard, replacing them with a new, far stricter rule set known as GB 17761-2024. Under the announcement from the State Administration for Market Regulation, any e-bike sold in China from today forward must carry a valid CCC certification under this brand-new standard. Older certificates are now invalid, and retailers caught selling non-compliant bikes face enforcement from local regulators.
The new rules go far beyond what most countries require. They tighten fire-resistance requirements, restrict the amount of plastic allowed on an e-bike, cap total vehicle weight, and mandate improved electrical safety. The regulations also work hand-in-hand with a second standard, the already-implemented GB 43854-2024, which sets some of the toughest lithium-ion battery testing requirements in the world, including mandatory over-charge protection, thermal abuse tests, puncture tests, and a ban on repurposed or second-hand cells, a major cause of past fires.
Balancing safety and convenience for existing owners, Chinese regulators also built in consumer protections. Bikes that were already purchased and registered under the old rules won’t be forced off the road. And companies are required to support repairs and spare parts for at least the next five years. But unregistered “old-standard” bikes must have been formally plated already, or they’ll no longer be legal to operate.
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For a country often stereotyped as producing unsafe batteries, the reality is almost the opposite. China is now setting the global pace on e-bike safety – aggressively tightening standards, sharply reducing fire risks, and pushing manufacturers to meet levels of testing that most of Europe and the US still haven’t matched.
A prominent European EV repair specialist is sounding the alarm on Tesla Model 3 and Model Y vehicles equipped with LG battery cells manufactured in China, claiming they are seeing “catastrophic” failure rates and significantly shorter lifespans compared to Panasonic packs.
For years, the narrative around Tesla’s move to Chinese battery suppliers has been generally positive, with the LFP (Lithium Iron Phosphate) packs from CATL proving to be extremely durable.
However, Tesla also sources Nickel Manganese Cobalt (NMC) cells from LG Energy Solution’s Nanjing facility for its Long Range and Performance models in Europe and parts of Asia.
Now, EV Clinic, a Croatia-based independent research and repair facility known for diving deep into battery diagnostics, has issued a severe warning regarding these specific LG NCM811 packs.
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According to the firm, data from its repair center suggests a stark difference in quality between Tesla’s two main higher-energy-density packs: the US-made Panasonic NCA packs and the Chinese-made LG NCM packs.
“We are raising serious concerns about Tesla Model 3/Y LG NCM811 battery packs (LGES Nanjing), which exhibit very high failure rates and significantly shorter lifespans compared to Panasonic NCA packs (Made in USA).”
The shop claims that while Panasonic packs are generally repairable and can last up to 250,000 miles before cell failure, the LG equivalents are approaching end-of-life at around 150,000 miles.
More concerning is the nature of the failure. EV Clinic states that in over 90% of the cases they see with LG packs, cell-level repair is “impossible.”
The issue appears to be widespread degradation across the modules rather than a single bad cell bringing down the pack. They found that LG cells often show extremely high internal resistance.
“A failing Panasonic cell hits roughly 28 mΩ, which is the measurement for LG cells when brand new… Out of 46 cells, it’s common to find 15 cells over 100 mΩ ACIR, and the remaining 30 cells above 50 mΩ ACIR.”
The lab shared an example from a Tesla battery module:
Because the degradation is so uniform and severe, replacing a single faulty module is described as “operationally unsustainable,” as the remaining weakened cells are likely to fail in a cascade shortly after.
The situation has become so problematic for the shop that they announced they are introducing a “feasibility fee” just to check if these specific packs can be repaired, noting that they are “losing over €20,000 each month” attempting to fix packs that are effectively dead.
At this moment, during ongoing experimental testing with real customers experiencing LG failures, we are losing over €20,000 per month in operational time while investigating whether LG’s Chinese NCM811 systems can be sustainably repaired. At this stage, we can confidently say: the cells are, to put it mildly, catastrophic. Panasonic has mostly single-cell failures at 250,000km, and it is repairable, whereas LG has multiple-cell failures.
Their advice to owners with failed LG packs? Swap it for a used Panasonic pack or go to Tesla for a full replacement.
Electrek’s Take
This is a pretty damning report from a shop that is well-respected in the aftermarket repair community for actually tearing these things apart and attempting to fix them rather than just swapping them out.
We know that Tesla has been diversifying its battery supply chain aggressively, and for the most part, it has worked out well. The CATL LFP packs are tanks, heavy, but durable. But the NCM chemistry is trickier, and if these findings from EV Clinic hold up across a larger sample size, it could be a headache for Tesla, especially in Europe, where many of the China-made NCM packs end up.
It’s worth noting that this applies specifically to the LG NCM811 packs from Nanjing. Many US Tesla owners have Panasonic packs, which this report actually praises as highly durable and repairable.
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