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Meta CEO Mark Zuckerberg wears the Meta Ray-Ban Display glasses, as he delivers a speech presenting the new line of smart glasses, during the Meta Connect event at the company’s headquarters in Menlo Park, California, U.S., Sept. 17, 2025.

Carlos Barria | Reuters

Meta is acquiring artificial intelligence wearable startup Limitless, the companies said Friday.

“We’re excited that Limitless will be joining Meta to help accelerate our work to build AI-enabled wearables,” a Meta spokesperson said in a statement.

Limitless makes a small, AI-powered pendant that can record conversations and generate summaries.

Limitless CEO Dan Siroker revealed the deal on Friday via a corporate blog post but did not disclose the financial terms.

“Meta recently announced a new vision to bring personal superintelligence to everyone and a key part of that vision is building incredible AI-enabled wearables,” Siroker said in the post and an accompanying video. “We share this vision and we’ll be joining Meta to help bring our shared vision to life.”

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The world of AI wearables has been slowly growing this year, but no company has landed a standout product.

Meta’s Ray-Ban smartglasses, which have been a surprise hit, have a sprinkling of AI flavor with the inclusion of the company’s AI digital assistant.

There are several wearable devices available that are similar to Limitless.

Friend offers a pendant-style device, Plaud comes in a small card shape or pill that can be clipped on or worn around your neck or on your wrist, and Bee, which is worn on a wristband and was scooped up by Amazon in July.

Amazon also runs AI through its Alexa+ line of Echo Speakers, while Google‘s Pixel 10 phones have the Gemini assistant built in.

WATCH: Meta is visibly seeing a return on investment from AI.

Meta is visibly seeing a return on investment from AI, says Rosenblatt Securities’ Barton Crockett

CNBC’s Chris Eudaily contributed to this report.

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Amazon had a very big week that could shape where its stagnant stock goes next

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Amazon had a very big week that could shape where its stagnant stock goes next

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Salesforce shares pop 5%, continuing post-earnings rally and leaving stock poised for best week since 2023

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Salesforce shares pop 5%, continuing post-earnings rally and leaving stock poised for best week since 2023

Sheldon Cooper | Lightrocket | Getty Images

Salesforce shares popped 5% on Friday after the company posted better-than-expected third-quarter earnings on Wednesday despite falling short of Wall Street’s revenue estimates.

The stock, which is up 13% over the past five days, is aiming for its best week since 2023.

The company reported adjusted earnings per share of $3.25, topping Wall Street’s estimates of $2.86 per share. Revenue increased 8.6% year over year to $10.26 billion but just missed analyst projections of $10.27 billion.

Although the artificial intelligence boom has pushed several tech companies into record surges, cloud software firms have seen a rocky year as investors wonder whether AI will render the industry obsolete.

Salesforce is hoping to persuade Wall Street that AI will be able to bolster its products rather than replace them.

Investors “somehow think software companies are under arrest from AI, when the opposite is true,” Salesforce CEO Marc Benioff told CNBC’s Jim Cramer on Thursday.

During the third quarter, the company acquired startups Regrello and Waii, which uses AI to generate code with natural language instructions.

Despite Salesforce’s shares being down 21% year to date, compared with the Nasdaq’s 22% gain, analysts are more optimistic for 2026.

“CRM [Salesforce] continues to be levered to digital transformation, and we expect the company to grow at a solid rate going forward,” Mizuho analysts wrote. “At the same time, we believe CRM will remain fiscally disciplined and that it can continue to drive higher operating and FCF margins.”

Analysts highlighted Salesforce’s AI platform Agentforce, which builds agents that automate business tasks and streamline workflow.

Despite initial investor skepticism over the platform, Cantor analysts were encouraged by its strong adoption in the customer service space.

“We think CRM is starting to formalize and mature the strategy, which should make it easier for customers to understand, and therefore adopt, Agentforce,” the Cantor analysts wrote.

Annual recurring revenue of Agentforce jumped 330% year over year to $540 million.

“Why everyone is so excited about Agentforce is because this is what AI was meant to be,” Benioff said. “It brings together humans and data and AI and apps, and delivers an incredible experience for companies.”

WATCH: Salesforce CEO Marc Benioff goes one-on-one with Jim Cramer

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Rubrik stock rips 25% higher after blowing out earnings and boosting guidance

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Rubrik stock rips 25% higher after blowing out earnings and boosting guidance

Rubrik CEO Bipul Sinha talks quarterly results as stock pops on results

Rubrik shares soared 25% on Friday after the data management company posted blowout fiscal third-quarter numbers and boosted guidance.

The stock, which debuted on the market in April 2024, headed for its second-best day on record.

Revenue jumped 48% from a year earlier to $350 million, topping the $320 million average analyst estimate, according to LSEG. In its announcement late Thursday, Rubrik reported adjusted earnings of 10 cents per share, while analysts had expected a loss of 17 cents per share.

The company boosted revenue guidance for the fiscal year to a range of $1.28 billion to $1.282 billion, up from a previous high of $1.237 billion.

CEO Bipul Sinha told CNBC’s “Closing Bell: Overtime” on Thursday that the company’s strength in cyber resilience and its recent move into safeguarding artificial intelligence agents is fueling its rapid growth.

“As businesses are taking on agents, their biggest worry is, they don’t know what the hell is going on,” Sinha said. “What are these agents doing? Are they hallucinating? Do they have guardrails? And if they do make mistakes, can we undo those mistakes?”

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In the three-month period ended Oct. 31, Rubrik had a net loss of $63.83 million, or a loss of 32 cents per share, narrowing significantly from the net loss a year ago of $130.91 million, or a loss of 71 cents per share.

On an earnings call with analysts Thursday, Sinha said Rubrik is winning business by replacing legacy vendors.

He said one of the largest banks in Asia opted for Rubrik over a long-term vendor, as did a Fortune 250 professional services firm, and the push is due to the growth in AI and the evolving threat of cyberattacks.

“With AI, the cyberattacks have become more prevalent because the attackers are using AI,” Sinha told CNBC. “So we believe we are in the early days of a very, very large market and will continue to grow at rapid pace for the foreseeable future.”

Cybersecurity is key to AI adoptions, says Rubrik CEO Bipul Sinha

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