UAW win helps nonunion workers too as Hyundai, Toyota, Honda hike pay
Hyundai has announced that it will raise factory worker pay by 25% after UAW’s historic strike wins, where it earned 25%+ pay increases at all of the Big Three American automakers. After Toyota and Honda did the same recently, this shows how union wins tend to affect entire industries, raising conditions for even nonunionized companies who have to compete for workers.
The news today comes from AP, who reported Hyundai will increase factory worker pay 25% by 2028. The pay increase roughly matches the increase in base factory worker pay won by UAW in its negotiations, though Hyundai didn’t add any details about additional cost-of-living adjustments or faster progressions to the top wage – two major points of the new UAW contract.
Hyundai COO Jose Munoz said “Hyundai continuously strives to maintain competitive wages and benefits commensurate to industry peers.”
But this isn’t the only similar announcement from a nonunionized company. Last week, Honda raised wages of some workers by 11%, along with a faster progression to the top of the wage scale and additional benefits like child care and student loan help. Honda said it “continuously reviews our total rewards packages to ensure we remain competitive within our industry.” The company also said “we will continue to look for opportunities to ensure that we provide an excellent employment experience for Honda associates.”
Prior to that, Toyota took the opportunity to hike the pay of most of its US assembly workers by 9.2% immediately after the UAW deals were announced. After Toyota’s pay hike, UAW President Shawn Fain recognized that it was a response to his union’s new contract, saying, “Toyota, if they were doing it out of the kindness of their heart, they could have chosen to do it a year ago.”
Fain called these wage increases the UAW bump and said “UAW, that stands for ‘U Are Welcome’.”
UAW wants to maintain this momentum and has openly stated that it wants to unionize more nonunionized companies in the US. In UAW’s victory announcement, Fain said that it plans to come back to the bargaining table in 2028 on May 1, otherwise known as May Day or International Workers’ Day, but that time, it “won’t just be with a Big Three, but with a Big Five or Big Six.”
At the time, he didn’t specify who exactly those extra two or three companies would be, but later, plenty of company names have come up. Last week, President Biden said he would support UAW’s push to unionize Tesla and Toyota ahead of a meeting with Fain, with Honda’s pay raise announcement coming right after that well-publicized meeting.
Hyundai has not been mentioned by name yet, but as one of the bestselling auto companies in the US, it could be a natural choice. The company is also a top EV maker, and is charging forward with expanding its EV manufacturing in a time when other companies are waffling.
Electrek’s Take
Unions are having a bit of a moment in the US, reaching their highest popularity ever since surveys started asking about them.
Much of union popularity has been driven by COVID-related disruptions across the economy, with workers becoming unsatisfied due to mistreatment (labeling everyone “essential,” companies ending work-from-home) and with the labor market getting tighter with over 1 million Americans dead from the virus and another 2-4 million (and counting) out of work due to long COVID.
Unions have seized on this dissatisfaction to build momentum in the labor movement, with unions striking successfully across many industries and organizers starting to organize workforces that had previously been nonunion.
Announcements like Hyundai’s, Honda’s, and Toyota’s show how high union membership has a tendency to improve working conditions for every worker and why the US has had gradually lower pay and worse conditions over the decades since union membership peaked. It’s really not hard to see the influence when you plot these trends against each other.
It’s quite clear that lower union membership has resulted in lower inflation-adjusted compensation for workers, even as productivity has skyrocketed. As workers have produced more and more value for their companies, those earnings have gone more and more to their bosses rather than to the workers who produce that value. And it all began in the 80s, around the time of Reagan – a timeline that should be familiar to those who study social ills in America.
Conversely, these two actions show the impact that unionized workers can have not only for their own shops but for nonunionized workplaces as well. If workers gain a big pay increase in one part of an industry, all of a sudden, workers at other companies might start thinking they want to jump ship, maybe move over to another company where they can get better pay or better conditions. To retain workers, companies then need to raise wages.
In addition, nonunionized companies may want to keep their employees nonunionized and thus see the pay raises as a way to satiate their employees into maintaining the status quo. If workers at Toyota see that UAW workers are getting huge pay increases and lots of additional benefits, maybe they’ll think that UAW can bring them the same benefits and start talking about unionizing.
Companies generally think they should avoid having a unionized workforce because a unionized workforce means more pay for workers, which to them means less pay for the executives and shareholders making the decisions. So they’ll offer whatever carrots they can to keep workers from organizing to have their voices heard collectively. Individually, workers have little influence over what their pay and conditions should be.
All of this isn’t just true in the US but also internationally. If you look at other countries with high levels of labor organization, they tend to have more fair wealth distribution across the economy and more ability for workers to get their fair share.
We’re seeing this in Sweden right now, as Tesla workers are striking for better conditions. Since Sweden has a 90% collective bargaining coverage, it tends to have a happy and well-paid workforce, and it seems clear that these two things are correlated. And while that strike is continuing and we haven’t yet seen the effects of it, most observers think that the workers will eventually get what they want since collective bargaining is so strong in that country.
These are all reasons why, as I’ve mentioned in many of these UAW-related articles, I’m pro-union. And I think everyone should be – it only makes sense that people should have their interests collectively represented and that people should be able to join together to support each other and exercise their power collectively instead of individually.
This is precisely what companies do with industry organizations, lobby organizations, chambers of commerce, and so on. And it’s what people do when sorting themselves into local, state, or national governments. So naturally, workers should do the same. It’s just fair.
And it’s clear that it helps – so even if you aren’t unionized yourself or have a job that doesn’t lend well to unionization, you should probably be happy about other union efforts since they tend to buoy entire economies for the people who are creating the value in the first place: the workers.
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Luxury is a tough concept to pin down, but being constantly connected to work, kids, and telemarketers ain’t it. Genesis gets it, and its latest ultra-luxe off-road concept ditches screens in favor of the view out the windshield – and it’s got enough off-road chops to promise two things about those views: they’re real, and they’re spectacular!
Genesis calls its new X Gran Equator concept an elegant overlander for the modern explorer that marries on-road sophistication with off-road resilience. Whatever they call it, the 4×4’s dashboard is delightfully free from sweeping touchscreens, mood lighting, and any hint of telephonic integration.
Indeed, the interior looked so much like something from the 90s that I double and triple-checked the date on the press release. But don’t take my word for it, check it for yourself.
It’s fantastic
If you zoom in, you can see screens in the instruments. High-definition roll and pitch displays, altimeters, and probably other outdoorsy, overland-y things that the sort of people who want to do that in what would surely be a very well-appointed six-figure SUV for a similarly very well-heeled buyer.
And that buyer? They wouldn’t miss the screen, because the screen doesn’t matter. The real show is out the front windshield – and if someone from the office calls to interrupt the vibe, you won’t even know. I know I’d pay extra for that … and I can’t imagine I’m alone.
This is how Genesis explains it:
Inside, the X Gran Equator Concept orchestrates contrast between analog architecture and digital technologies, crafting a space that feels both functional and evocative. At the center of the cabin is a four-circle display cluster on the center stack, inspired by the vintage camera dials. The interior design features contrasting colors and shapes, with a preference for geometric over organic elements. The dashboard’s linear architecture and absence of decorations focus the driver’s attention on the journey, while swiveling front seats and modular storage solutions enhance practicality.
Genesis didn’t provide pictures of those swiveling seats or modular storage compartments on this concept, but the X Gran Equator Concept will make its in-person debut April 18th at the Genesis booth during the 2025 New York International Auto Show.
After the show, the company will move the concept to a display at Genesis House New York in the Meatpacking District, where it will stay “in residence” until the end of July. If you’re out that way for either event, take a picture of it and tag Electrek on Instagram!
Genesis X Gran Equator photo gallery
SOURCE | IMAGES: Genesis.
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The new-for-2025 Honda P7 electric SUV officially went on sale earlier today with 469 hp and more than 650 km (403 miles) of range from its 89.8-kWh nickel manganese cobalt (NMC) battery … and you won’t believe the price!
First shown as a concept at the launch of Honda’s Ye brand a year ago, today. Ye is a joint venture between Honda and local automakers Dongfeng, who build the brand’s S7 model, and GAC, which helped develop the mechanically similar P7 that just went on sale.
And, by “similar,” I mean really, really similar. The AWD version of the new Honda P7 offers up to 620 km (385 miles) of CLTC-rated range, while the RWD can go 650 km (403 miles), which are identical figures to the S7. Even the crossover’s dimensions, at 4,750 mm long, 1,930 mm wide, and 1,625 mm tall with a 2,930 mm wheelbase, are identical.
Even the interiors – which are fantastic, by the way, with an innovative mix of screens, buttons, and super-slick sideview monitors – are tough to tell apart.
Honda Ye EV interior(s)
So, how can you tell the P7 apart from its S7 sibling? The P7 has C-shaped lighting elements that are distinctive from the S7’s X-shaped lights. The end result is a face that reads a bit more “Honda” to me, but that may or may not be a good thing in the Chinese market.
Pricing for the new Honda P7 starts at 199,900 yuan (about $27,200) for the two wheel drive variant, and is also offered with all-wheel drive for 249,900 yuan (about $34,000, as I type this), complete with the sort of advanced ADAS features you have to pay good money to supervise here in the US. That pricing makes both P7 models significantly less expensive that the what the company thought would be the vehicle’s main competitor, the Tesla Model Y.
The world has changed a lot since then however – and whether or not the Model Y is still considered a serious rival remains to be seen.
If you’re in the mood to check out an all-electric Honda in the US, click here to set up a test drive and explore local deals on a new Prologue. In the meantime, I invite you to take a look at some of the press photos of the new P7, below, then let us know what you think in the comments.
P7 image gallery
SOURCE | IMAGES: Honda; via Paul Tan.
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Kia just pulled the cover off its all-new 2026 EV4 today at the New York International Auto Show, marking the automaker’s first global all-electric sedan.
With a sleek design and practical features, Kia is clearly aiming to offer a compelling, affordable alternative to the flood of electric SUVs on the market.
The Kia EV4, set to hit US roads in early 2026, will be available in three trims – Light, Wind, and the sportier GT-Line.
Exterior and interior
Built on Kia’s 400V Electric Global Modular Platform (E-GMP), the EV4 sedan sports a distinctive low, aerodynamic profile with a sporty fastback roofline. The front showcases vertical LED headlights paired with Kia’s signature Star Map lighting and a modernized version of Kia’s Tiger Face grille.
Around back, vertical taillights and a two-piece spoiler emphasize the sedan’s sporty stance. Buyers can choose between standard 17-inch aero wheels or the 19-inch wheels exclusive to the GT-Line trim.
Inside, Kia’s EV4 emphasizes comfort, convenience, and spaciousness. A modern, open cockpit features high-quality materials, a two-spoke steering wheel, and an available 64-color ambient lighting system. With ample passenger room and cargo space, the EV4 balances practicality with a sleek, contemporary feel.
Powertrain and performance
The EV4 comes with two battery options: a 58.3 kWh pack delivering about 235 miles of range (standard on the Light trim), or a larger 81.4 kWh pack good for around 330 miles (Wind and GT-Line trims). Both models feature a 150 kW front-mounted electric motor.
Charging won’t slow you down: Kia estimates a 10-to-80% DC fast charge takes just 29 minutes for the smaller battery and 31 minutes for the larger. The EV4 comes with a standard NACS charging port and is on the front passenger side.
This Kia sedan has a drag coefficient as low as 0.23 Cd. Its updated i-Pedal 3.0 system offers smooth one-pedal driving, even in reverse and adaptive regenerative braking. Additionally, Vehicle-to-Load (V2L) capability means your EV4 can power everyday devices like laptops or camping gear.
A tech-loaded interior
The EV4 features nearly 30 inches of combined widescreen displays. Personalization is easy, including themed interfaces and standard wireless Apple CarPlay and Android Auto.
Kia’s Digital Key 2.0 lets drivers manage locks, start the climate control remotely, and access other vehicle functions via smartphone. And Kia’s built-in AI Assistant ensures natural, responsive interactions, adding another convenience layer.
Comfort isn’t an afterthought, either. Dual-zone automatic climate control, available heated and ventilated seats, a heated steering wheel, and acoustic windshield glass round out the premium feel.
Advanced driver-assist technology
The EV4 is equipped with Highway Driving Assist as standard, which automatically adjusts the vehicle’s set speed to match the posted speed limit (if initially set to the speed limit) and maintains distance from the vehicle in front.
Standard Hands-On Detection helps ensure drivers stay engaged by monitoring steering-wheel grip, enhancing safety on longer trips.
Other available features include Driver Attention Warning, Forward Collision Avoidance Assist, and Lane Following Assist. Optional Remote Smart Parking Assist simplifies parking in tight spots.
Look for the Kia EV4 sedan to reach US dealers in early 2026.
Read more: Kia EV Day 2025 recap: EV4 is coming to US, plus an up-close look at the EV2 and PV5 [Video]
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