Despite concerns over a cooling EV market, Hyundai and Kia are “very bullish” as demand for their electric vehicles remains strong.
Over the past few months, I’m sure you’ve read headlines like “Automakers overestimated EV demand,” but some believe they are right on track. This includes Hyundai, Kia, and several others.
Senior executives from the Korean automakers told Reuters ahead of the LA Auto Show they are seeing strong demand for electric vehicles in the US.
“I am still very bullish on the battery electrics,” explained Jose Munoz, Hyundai’s global president, ahead of Friday’s event. Munoz pointed to doubling EV sales year-over-year as evidence.
Hyundai and Kia’s first dedicated EVs, the IONIQ 5 and EV6, both set US sales records in October. The strong EV demand propelled Hyundai, including Kia, to second in the US EV market behind only Tesla.
Hyundai claimed 4.8% of the US market through September, according to registration data reported from Automotive News.
Meanwhile, Kia accounted for 2.7% of the market for a combined 7.5%, or 64,000 EVs. Tesla is still in first by a wide margin (57.4%) while GM’s Chevy (5.9%) and Ford (5.5%) slipped.
Hyundai’s growth comes despite not qualifying for the $7,500 EV tax credit. Though the models do qualify through leasing.
In the first nine months of the year, electric vehicle registrations grew 61% to nearly 853,000. Electric vehicles crossed the 7% mark in total US sales in the first half of the year and are on pace to reach 1 million this year, according to BloombergNEF.
To put it in perspective, it took 10 years to sell one million EVs in the US, two years to reach the second million, and just over one year to hit the third.
Hyundai and Kia see strong US EV demand
Hyundai has plans to keep the momentum rolling despite delays from American automakers including Ford and GM.
“Based on what I see, I need more. If I had more capacity today, I could sell more cars,” Munoz said. Hyundai began construction on its first US EV and battery plant in Georgia last October. A year later, the company says 99.9% of the foundation work is complete.
Munoz added “Our investments in the battery electric plant in Savannah (Georgia) move on. So we’re pushing as much as we possibly can to get it ready by October next year.”
He said Hyundai is accelerating its investment and that “We are pulling ahead.” Once production begins, the $5.5 mega complex will enable Hyundai EVs to qualify for the tax credit, boosting its momentum further.
Hyundai followed Tesla last month in slashing lease prices on its most popular models. The IONIQ 5 and IONIQ 6 are offered at some of the cheapest rates since launching.
The automaker also extended its free EV charger promotion with the purchase or lease of select EVs through January 2, 2024. The deal is good on the 2023-2024 Hyundai IONIQ 5 and IONIQ 6, or a 2023 Kona electric.
Electrek’s Take
Although higher interest rates and inflation have stoked fear in some, Hyundai is charging ahead. The company is looking long term with its vision.
The EV market is at an all time high. Sales are about to cross the one million mark in the US. While GM and Ford are pushing back targets, Hyundai sees it as an opportunity.
EV sales will continue growing year-over-year and Hyundai aims to become a top three producer by 2030. Delaying investments now, would only set the automaker back further. Instead, Hyundai is doubling down and accelerating progress at its US electric vehicle plant.
Hyundai is attracting buyers with unique all-electric offerings designed from the ground up. Other EV makers like Rivian, are also seeing growth. The startup raised its production goal to 54,000 for the year after a big Q3 earnings.
Volvo is another automaker that expects the growth to continue. With new models like the EX30 (see our review), starting at around $35K, Volvo looks to stregthen its position in the EV market.
So is the EV market cooling? Or are automakers lowering expectations because newer, more competive models are hitting the market? Let us know what you guys think in the comments.
FTC: We use income earning auto affiliate links.More.
Let’s start with the vans. Amazon recently reached milestone putting its 20,000th, AI-enhanced delivery van onto US roads.
Amazon famously partnered with Rivian to develop those vans, pouring serious money into a concept that (at the time) was little more than a sketch. Less than three years later, the vans were on the road, delivering kitty litter with free, 2-day shipping to customers who can’t be bothered to drag themselves to Costco – and it’s hard to argue with the vans’ success.
In Amazon’s fulfillment centers, autonomous forklifts play a key role in optimizing the flow of goods. By reducing the reliance on manual labour, they minimize human error, enhance precision in material handling and enable faster order processing … the forklifts operate continuously without breaks, increasing productivity and ensuring swift and efficient customer order fulfillment.
That said, we’re a long way from the days when Sam Walton would come on TV to talk about Walmart being the place to shop for “Made in America” products, too. But, while it’s easy enough to dismiss Amazon’s automation efforts as anti-labor, the reality is far more complicated as a nationwide operator shortage continues to impact logistics and construction.
International shipping giants DHL partnered with autonomous software company Oxa to deploy a self-driving car in live airport traffic at Heathrow, safely completing more than 800 miles of fully autonomous driving in just 14 days.
DHL has been a leader in decarbonization and new technology for years, and have maintained a Strategic Partnership with London Heathrow Airport since 2020, with the company providing baggage logistics and other support services. The project with Oxa, then, is part of a bid to use autonomy to optimize airside operations and improve efficiency across the inter-terminal baggage transfer service.
“There are huge opportunities to modernize airport supply chains with intelligent, self-driving vehicles that improve the entire customer experience,” explains Gavin Jackson, CEO of Oxa. “We are delighted to partner with DHL in order to support the use of autonomous vehicles within airside operations at Heathrow and around the world – working towards fully automated (airport) logistics at scale.”
This initial proof-of-concept was conducted using an automated Ford sedan, but with a view to ultimately utilizing vehicle platforms more suitable for baggage transfer including electric vans like the Ford E-Transit and electrified ground handling equipment.
“Our vision is to be an extraordinary airport fit for the future. Having experienced this innovative and sustainable project first hand, I’m confident collaborations like this with our strategic partner DHL, and their partner Oxa, will help us realize our ambition,” says Nigel Milton, Chief Communications and Sustainability Officer, London Heathrow. “The future of airport operations requires advancements which will enhance efficiency, reduce environmental impact, and support increased capacity. This project is an exciting proof point of the progress that will make every journey at Heathrow better.”
With their enclosed, repetitive, and controlled routes, airports are also an ideal use case for autonomous – and it’s great to see our friends in the UK giving it a shot.
A Tesla Cybertruck caught on fire in the lot of a Tesla store in North Decatur, Georgia, near Atlanta. The local fire authorities suspect a battery fire.
While the Las Vegas accident involved firework-like explosives in the back of the Cybertruck and was likely intentional, foul play is not suspected in this other incident.
It happened in the early hours of December 31st at the Tesla store on Church Street in Decatur, Georgia.
The fire was quickly extinguished, but not before it destroyed the entire interior of the vehicle as well as the bed and the tires.
The Cybertruck explosion yesterday appears to have been foul play – although the situation is still under investigation.
Electric vehicle batteries can sometimes catch on fire, but statistically, they don’t catch on fire at a higher rate than fossil fuel-powered vehicles.
We recently reported that Tesla is having an issue with the Cybertruck’s battery pack. Tesla has referred to the problem as “cell dent.” Tesla is having to replace battery packs in many Cybertrucks, including some sitting at its lots, but there’s no evidence that this issue is linked this specific fire at this time.
Tesla has yet to issue a service bulletin or recall about this issue despite changing the battery pack of a few customers over it.
FTC: We use income earning auto affiliate links.More.