Lectric Ebikes rose to the top of sales, and now they are giving it all away
In just four years, Phoenix-based Lectric Ebikes quickly grew into a major player in the US e-bike market. The garage startup story of how Lectric’s founders rode the brand’s budget-priced e-bikes all the way to the top has been told many times. Just as fascinating, yet less well-known, is how committed the company has been to giving back through major donations and philanthropy.
Today, on Giving Tuesday, that story deserves to be told.
When Lectric stormed onto the scene with its first sub-$1,000 e-bike, the co-founders Levi Conlow and Robby Deziel had no idea just how big it would become.
Shooting to the top as the best-selling e-bike in the US, the Lectric XP 3.0 has since been joined by several other models that have expanded the company’s range through fat tire bikes, cargo e-bikes, lightweight folders, and more. With several e-bikes still priced at under $1,000, the company has become a heavyweight of the affordable e-bike market.
I sat down with Levi to discuss how his team’s success has enabled the company to achieve its wide-ranging goals beyond merely selling e-bikes.
“In college, I became really interested in the idea of conscious capitalism,” Levi explained. “The idea that a business shouldn’t be purely about pursuing profits. It should do so in a way that focuses on ethics and remembers that a rising tide lifts all ships.”
Since its very beginning, Lectric Ebikes’ business model has focused on disruption by moving into new e-bike categories with models that significantly undercut current price trends. But as Levi explained, that model isn’t just about profits.
“Lectric is determined to continue to disrupt the bike market, also by setting a high bar for philanthropy. We’re the leader in sales, but we also want to lead the way in giving.”
And he isn’t just waxing poetically, either. The company has put its money where its mouth is. Just this year they’ve given away over US $2 million, including more than US $1 million in e-bike donations and over US $1 million in cash donations.
“Part of the reason we can do this is that we run a good company,” Levi continued. “We didn’t go the venture capital route or blow our money on bad business ideas or on buying growth. We’ve run a good, profitable business from day one. Leadership has continued to make what’s important to us important to the company. That’s the beauty of being the founders. Rob and I get to take our principles and further them through the good of the company.”
The amount of giving has grown as well. Last year, Lectric announced that it would partner with Beast Philanthropy to “adopt” an orphanage, completely renovating it with larger and better-equipped facilities to serve more children. The company told customers that for every e-bike sold on Giving Tuesday 2022, Lectric would donate $250 to the project. However, as the budget for the massive undertaking grew, Lectric ultimately donated 100% of its sales from the day.
Donating to orphanages and supporting foster care systems has become one of several main focuses of the company’s giving. “My relationship to parents was a huge resource to me growing up, they were so important to who I became. I still call them probably five times a week. And so that’s been part of why supporting foster care programs has been so important to me. To give orphans the best chance, the best resources that are often taken for granted.”
This year, they’ve decided right from the start to embrace that strategy of total giving. The company just announced that 100% of proceeds from bike sales today on this year’s Giving Tuesday will go towards Lectric’s next philanthropy project. If you want your entire bike purchase to go towards many of the charities and social projects that Lectric supports, you can find their wide range of e-bike sales here. Personally, this year I also started my own e-bike charitable project called E-bikes For Good, and so I’m going to buy an e-bike to donate, knowing that the money I spend will become a second donation as well.
This year’s Giving Tuesday project will be joining a long list of other far-reaching endeavors already undertaken by Lectric. The e-bike brand has partnered with Beast Philanthropy several times for global projects.
Those projects have included donating over 1,000 cargo e-bikes to be used for water collection in Africa for areas without clean drinking water, donating tens of thousands of shoes and clothing to those in need, installing solar power and internet access in a remote area of Colombia, and more.
Lectric has often provided funds and e-bikes for such projects, but also frequently sends its own staff to help out as well.
In addition to philanthropic projects worldwide, Lectric has also focused on helping those in need closer to home.
Recent activities have included working at and supplying Phoenix food banks, $100,000 in toy donations to a statewide toy drive during the holidays (including the Lectric team personally wrapping them), and partnering with local urban farms that feed food-insecure families.
During the holidays, the company even gave each of its employees a $2,000 stipend to donate to a charity of their choice.
“I’ve always believed in the saying that ‘The meaning of life is to find your gift. The purpose of life is to give that gift away,’ Levi explained. It’s one of several quotes that Levi tries to live his life by.
And based on the company’s track record, it seems they’re doing a pretty good job.
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Dado Ruvic | Reuters
Perplexity is extending its bet on chat-powered shopping, aiming to stand out in the crowded generative artificial intelligence market against OpenAI, Anthropic, and Google.
The company said on Wednesday that it’s partnering with PayPal to let users make purchases directly in chat. U.S. customers will soon be able to book travel, buy products, and secure concert tickets without leaving the platform.
Payments will be completed in the chat with PayPal or Venmo, and PayPal will handle processing, shipping, tracking, and invoicing. Purchases will be completed with one click, with the help of the payment company’s passkey checkout.
“Perplexity wants to be wherever users are asking questions and making decisions,” said Ryan Foutty, Perplexity’s vice president of business. “Our vision for assistive AI is that everything just gets better and easier for people — wherever they are and however they prefer to make decisions.”
Perplexity jumped into e-commerce last year, adding a shopping feature for paid U.S. users and integrating with sellers using services like Shopify. Now Perplexity is allowing users to complete transactions within a chat, a feature that OpenAI’s ChatGPT has yet to roll out.
PayPal is competing for AI deals against companies including Stripe, Visa, and Mastercard.
PayPal technology chief Srini Venkatesan said PayPal’s system can directly connect to the merchants, handling payments, shipping, and billing information without requiring users to re-enter details. The company also manages support.
“The next generation of commerce is happening on the agentic side. People are starting to research and shop online through agents,” Venkatesan said, referring to AI-driven systems that can complete tasks without human intervention. “Agentic commerce is not only the searching but making it all the way to the purchase — paying for it and then buying it from that merchant. So that’s what PayPal has been leading, and we’ve been trying to get the agentic commerce piece right.”
Venkatesan said PayPal’s edge in this space comes from its ability to securely verify both buyers and sellers. PayPal authenticates users through their wallet and automatically fills in billing and shipping information, aiming to reduce friction.
“We provide the trust that the business is legitimate on one side, and then the customer is legitimate on the other side,” he said.
The partnership comes as Perplexity is finalizing a $500 million funding round at a $14 billion valuation, down from an initial target of $18 billion.
The use of AI-driven chat services for buying decisions has jumped 42% in the past year, according to Salesforce data, based on 1.6 trillion page views on its platform. Global sales influenced by AI climbed to $229 billion between November and December, up from $199 billion during the same period a year earlier.
ChatGPT, Anthropic’s Claude and Google’s AI Overviews have climbed ahead in search, building powerful real-time results and AI-enhanced answers. OpenAI launched its ChatGPT search feature last year, positioning it to compete directly with Perplexity, while Google’s AI Overviews brought real-time insights to search.
WATCH: Perplexity CEO on AI race
More than 1 in 4 cars sold around the world in 2025 are expected to be EVs, according to a new report from the International Energy Agency (IEA). And if EVs stay on track, they could make up over 40% of global car sales by 2030.
The IEA’s Global EV Outlook 2025 report, released today, shows the electric car market is still charging ahead, even with some bumps in the road. Despite economic pressures on the auto sector, EV sales hit a record 17 million in 2024, pushing their global market share past 20% for the first time. That momentum carried into early 2025, with EV sales jumping 35% in Q1 year-over-year. All major markets saw record-breaking Q1 numbers.
China continues to lead the EV race by a wide margin. Nearly half the cars sold there in 2024 were electric. That’s over 11 million EVs – more than the entire world sold just two years earlier. EV adoption is also booming in emerging markets across Asia and Latin America, where sales shot up by more than 60% last year.
In the US, EV sales grew about 10% year over year, with electric vehicles now making up over 10% of all new car sales. Meanwhile, Europe’s EV sales hit a plateau. As government incentives started to taper off, the continent’s market share held steady at around 20%.
“Our data shows that, despite significant uncertainties, electric cars remain on a strong growth trajectory globally,” said IEA executive director Fatih Birol. “Sales continue to set new records, with major implications for the international auto industry.”
One of the main drivers is lower prices. The average cost of a battery electric car dropped in 2024, thanks to increased competition and falling battery prices. In China, two-thirds of EVs sold last year were cheaper than their gas-powered counterparts, and that’s without subsidies. But in markets like the US and Germany, EVs are still pricier up front: around 30% more in the US, and 20% more in Germany.
Still, EVs win when it comes to operating costs. Even if oil drops to $40 per barrel, it’s still about half as expensive to charge and run an EV at home in Europe than to drive a gas car.
The report also notes the growing role of Chinese EV exports. About 20% of all EVs sold globally last year were imported. China, which produces over 70% of the world’s EVs, exported 1.25 million of them in 2024. These exports have helped push down prices in emerging markets.
And it’s not just electric cars that are on the rise. Electric truck sales jumped 80% globally last year, now making up nearly 2% of the truck market. Most of that growth came from China, where some heavy-duty electric trucks are already cheaper to run than diesel, even if the upfront cost is higher.
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Global research firm Rho Motion has shared its monthly global EV sales report for April, which details continued long-term growth. While global EV sales are down compared to March 2025, the year-over-year tally remains strong, despite uncertainty amid the threat of tariffs and trade wars.
Since merging with Benchmark Mineral Intelligence last June, Rho Motion has become one of the go-to platforms for data surrounding critical mineral and energy transition supply chains. Its monthly updates on market intelligence, including prices and sales data, are must-see research every time they’re published.
This month’s report is no different.
In March 2025, we reported that EV sales worldwide had surged to 1.7 million units, bringing the total to 4.1 million units for Q1. March marked a 40% increase compared to February 2025, and a 29% increase year-over-year.
For April 2025, Global EV sales stumbled slightly compared to the prior month, but held steady in YoY growth.
April global EV sales fall MoM but rise YoY
According to Rho Motion’s latest report, global EV sales for April 2025 were 1.5 million units, bringing the year-to-date tally to 5.6 million NEVs (BEVs, PHEVs, and LDVs). April sales fell 12% compared to March 2025, but matched the previous month’s year-over-year growth at 29%.
Here’s how those 2025 global EV sales breakdown by region, compared to January to April 2024:
- Global: 5.6 million, +29%
- China: 3.3 million, +35%
- Europe: 1.2 million, +25%
- North America: 0.6 million, +5%
- Rest of World: 0.5 million, +37%
As has been the case with every Rho Motion report we cover, China continues to lead the world in EV adoption despite sales dropping 9% month-over-month. Having recently visited the Shanghai Auto Show alongside some OEM visits in Hangzhou, I can see why adoption is moving more quickly. The number of available makes and models at affordable prices is incredible, and the technology you get for your money is downright staggering.
Even amongst ongoing talks of tariffs between global superpowers, including EV powerhouse China, EV sales continue to grow. Per Rho Motion data manager, Charles Lester:
Ongoing tariff negotiations are dominating talk in the electric vehicle industry but quietly, domestic manufacturers in China and the EU continue to perform well and grow market share. The EU is certainly the success story for EV sales in 2025 so far, with emissions targets lighting a fire under the industry to accelerate the switch to electric, they have grown the market by a quarter in the first third of the year. In China, that year on year sales increase is even greater at 35%, spurred on by the vehicle trade in scheme.
Europe, whose adoption numbers stumbled in 2024, has seen steady growth in EV adoption in 2025, landing second to China in sales growth last month (a 25% increase). This increase has been fueled by the increasing number of BEV and PHEV imports to the region from China from brands like BYD, ZEEKR, NIO, and XPeng.
North American sales have only grown by 5% in 2025, with Mexico leading the pack. The rest of the global EV market saw a 37% increase in sales, but those numbers only accounted for about half a million units.
Next time anyone tells you EV adoption is slowing down, you can just send them this data, because it is quite the contrary. Global EV sales continued to grow in April, and that trend should continue through 2025 and beyond.
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