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Robinhood, the trading app that took the United States by storm during the pandemic lockdowns, is having another go at cracking the UK market.

The company, a key beneficiary of the craze in so-called “meme” stocks which took hold in 2020 and 2021, first announced plans for a UK launch in 2020.

On that occasion, having opened a waiting list for would-be clients in 2019 that reportedly attracted 300,000 potential customers, it shelved plans in order to concentrate on its home US market following an explosion of interest there.

More recently, in August last year, it sought to buy Ziglu, a UK-based cryptocurrency trading app, for $170m only for the deal to fall through.

It will now be hoping that it is third time lucky.

A compelling offer in a competitive market

The offer for would-be customers is pretty compelling but, with the likes of Freetrade, eToro, Trading 212 and Revolut all now offering commission-free share trading, it needs to be.

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Robinhood is offering commission-free trading of more than 6,000 US-listed stocks and ADRs (American Depository Receipts) with no foreign exchange fees and customers will be able to trade around the clock and out of hours.

Vlad Tenev, Robinhood’s co-founder and chief executive, points out that, during the recent turmoil at OpenAI, a lot of customers and market participants had been tweeting screenshots from Robinhood of the share price of Microsoft – a major investor in the AI business and which offered its ousted (and later reinstated) chief executive, Sam Altman, a job almost immediately.

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Vladimir Tenev said that, over time, the ability to trade UK and European stocks on the Robinhood would grow.

He told Sky News: “We are offering those US stocks 24 hours a day, five days a week through our 24 hour market, we became the first major broker in the US to offer round the clock trading of individual named stocks.

“That’s a capability that you won’t find elsewhere.”

He said that, over time, the ability to trade UK and European stocks on the platform would become available.

But perhaps the kicker is that the business will be offering customers an interest rate of 5% on any uninvested cash in their brokerage account.

That is something Mr Tenev clearly hopes will lure customers away not only from commission-free trading rivals – most of whom are relative upstarts in the industry – but also some sector’s established big guns such as Hargreaves Lansdown, AJ Bell and Interactive Investor, which is owned by the fund manager Abrdn.

It is also worth noting that Robinhood only offers an interest rate of that magnitude to its premium customers in the US.

The big profit question

One big question here is how Robinhood will be able to offer a proposition like this to UK customers and remain profitable.

In the US, it can offer commission-free trading by accepting payments from market-makers – the market professionals who quote two-way prices at which they will either buy or sell a security – to execute the trades made by its customers.

But this practice, known as “payment for order flow”, is not allowed in the UK.

Mr Tenev’s response is that payment for order flow now only accounts for a small portion of Robinhood’s revenues in the US – perhaps because some US regulators have been pondering about the desirability of the practice.

He said: “If you look at Robinhood’s business, actually, in the past couple of quarters, we’ve diversified it tremendously.

“More than half of our revenue comes from net interest. And that’s through a number of offerings, we collect a small spread on the cash, even though we do offer 5% interest.

“We offer stock lending, which shares interest generated by stocks, customers are holding in their account with customers, but also generates revenue for the firm. So we’ve continued to diversify. And equity is payment for order flow, which you mentioned, is right around 5% of our revenue.

“And we’ve been growing our revenues. So what we aim to do is, again, offer the best economics to our customers and make it clear to customers that they’re getting an unbelievable value proposition and experience with Robinhood.

“But of course, the business is sustainable. And we might operate at thinner margins than the incumbents. But the business still makes money. We’ve demonstrated that and we’re continuing to diversify it over time.”

Robinhood logo

Will the UK be enthusiastic about stock trading?

Another big question is whether the UK will ever be as enthusiastic about stock trading as in the US.

Even there, transaction volumes have slipped in recent months as Americans have returned to the office, sporting events – a rival attraction for those interested in punting rather than investing – have resumed and the savings built up by households during the lockdowns have been run down.

If Robinhood can get Britons buying shares actively again, it will be thanked by Jeremy Hunt, the chancellor, who recently announced plans for a possible offer of the government’s remaining shares in NatWest with the words “it’s time to get Sid investing again”, a reference to the successful “Tell Sid” advertising campaign in 1986 that persuaded more than 1.5 million people to invest in shares of British Gas when it was privatised by Margaret Thatcher’s government.

Robinhood has been criticised in the US for encouraging the “gamification” of trading. The criticism reached a peak after a 20-year old Robinhood customer killed himself in June 2020 after running up losses of $750,000 on the options market.

Mr Tenev insists Robinhood has learned from the experience. The app now includes many more educational resources aimed at helping clients invest more knowledgably and to make more informed decisions.

Regulators will be watching closely, though, to ensure that investors are not being encouraged to take reckless risks.

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Budget 2025: Are you a winner or loser?

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Budget 2025: Are you a winner or loser?

👉 Listen to Sky News Daily on your podcast app 👈

Will you be better or worse off than you were before Chancellor Rachel Reeves announced her tax and spending plans in her long-awaited budget?

From the minimum wage and scrapping of the two-child benefit cap to ISA caps and tax threshold freezes, Niall looks at how the budget will impact you with personal finance expert Iona Bain.

Producers: Tom Gillespie and Araminta Parker
Editor: Wendy Parker

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Budget takes UK into uncharted territory to allow spending spree

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Budget takes UK into uncharted territory to allow spending spree

In at least two respects – one expected, the other not – this was a historic budget.

The bit no one expected came just before midday. Normally on budget day, the documents containing all the measures and the official forecasts from the Office for Budget Responsibility (OBR) are published online when the chancellor has finished her speech.

The minute she sits down in the House of Commons, traders, journalists and economists around the country start frantically refreshing their browsers, hoping for first sight of this critical document.

It’s critical because often there is a striking gap between what the chancellor says in her speech and the details inside the document.

Money latest: What the budget means for your money

Take, for instance, one of the chief money-raising measures in this year’s budget: the decision to limit the amount of money people can put into salary sacrifice schemes – something that affects most private sector pensions.

To judge from the chancellor’s speech alone, you might have thought this was a somewhat minor move designed to close a loophole used mostly by wealthy people. But the document shows that, on the contrary, this is a massive tax-raising measure that will bring in a whopping £4.7bn the first year it’s properly instituted.

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That is a lot of money – a lot. And whenever the government raises those kinds of sums it invariably means a lot of people will end up paying quite a bit more money in tax. So you see the point: it’s only when you get the final document that you can see the grisly details in black and white.

And those details are more than academic. The contours of the numbers contained in the OBR’s Economic and Fiscal Outlook (EFO) – to give it its proper name – are enormously market-sensitive. They are sometimes the evidence base upon which gilt traders decide whether or not to invest in UK securities.

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‘We are asking people to contribute’

All of which helps explain why, when the OBR accidentally published its EFO online, nearly an hour before the chancellor stood up to deliver her speech, it caused an extraordinary flurry in markets.

The cost of government debt yo-yoed dramatically as investors hurriedly downloaded the documents and tried to work out what this budget meant for the UK economy.

This was the biggest budget leak in history and doubtless we will hear more in the coming weeks about how it happened and about the consequences. But, as I said at the start, it was not the only historic thing about this budget.

Because it also commits the government to a set of economic policies that take Britain into uncharted territory. The total level of taxation in the UK was already high before this budget – indeed, it was already heading up to the highest level in at least 70 years (actually it’s really the highest level ever – it’s just that the numbers only go back to the 1940s). But this budget supercharges the rise.

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Chancellor Rachel Reeves has unveiled the long-anticipated budget.

As a result of the policies contained in it, as well as the ones in last year’s budget, this parliament is, according to the Institute for Fiscal Studies, heading towards being the biggest tax-raising Parliament in modern history (the numbers in this case only go back to 1970).

Those higher taxes were, the chancellor judged, necessary for two reasons. First, they help her meet her fiscal rules, which in turn means investors begin to charge Britain less to borrow. And the early signs on this were promising: the yield on UK government debt dropped in the hours after that initial OBR-fuelled roller-coaster.

Second, they give her enough money to finance extra spending, much of which is going into extra welfare, in part to fund the abolition of the two child benefit cap. In short, this government is taxing more to spend more.

Read more:
Main budget announcements at a glance
Reeves reveals £26bn of tax rises
Cash ISA limit slashed – but some are exempt

That raises at least two questions. First, how successful will it actually be in raising those taxes? After all, Britain has never been as highly taxed as it will be at the end of this decade. Will Britons be content to become a high tax economy – like many of our European neighbours – or is the government being too sanguine about what this will mean for growth and, more to the point, its coffers.

Second, having spent much of its first 18 months trying and failing to control welfare spending – forced along the way into U-turns over its plans – can it really be depended on to keep to its expenditure plans off into the future?

The short answer is: no-one really knows. But now that the flurry of excitement over that historic leak is over, this big budget will be thoroughly scrutinised and thoroughly tested in the coming weeks and months.

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Budget 2025: The key points at a glance

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Budget 2025: The key points at a glance

Chancellor Rachel Reeves has unveiled the long-anticipated budget.

It comes after a report from the Office for Budget Responsibility (OBR), which analyses policies decided on by the chancellor, was published early in error.

Here are the key points:

Tax thresholds will be frozen for an additional three years from 2028

The point at which people start paying higher rates of tax will be held. It can mean earners will be dragged into higher tax bands when they get a pay rise.

This will raise £8bn.

Taxes hiked on gambling

The gambling industry is going to be taxed more, to raise more than £1bn.

Remote gaming duty will rise to 40% from 21% while online betting tax will rise from 15% to 25%.

The bingo tax is being abolished from April.

New mileage-tax on electric cars

Electric car drivers will be subject to a 3p charge for every mile they drive.

Plug-in hybrid vehicles will be charged 1.5p per-mile.

This is expected to raise £1.4bn, according to the OBR report.

Change to capital gains tax for employee ownership trusts

Capital gains tax relief on business sales made to employee ownership trusts will be reduced from 100% to 50%.

This is expected to raise £900m.

Other tax hikes

The tax paid on dividends – payments to shareholders – as well as property and savings income will rise 2 percentage points, raising £2.1bn.

Two-child benefit cap scrapped

The government will scrap the two-child benefit cap from April 2026.

This currently limits the amount of benefits parents can claim for their third child or subsequent children who were born after 6 April 2017.

By scrapping the cap, the government hopes an estimated 450,000 children will be lifted out of poverty.

According to the OBR’s analysis of the chancellor’s budget this will cost the government £2.3bn.

Salary-sacrifice pension contributions above £2,000 to face national insurance

From April 2029, national insurance will be charged on salary-sacrificed pension contributions above an annual £2,000 threshold.

This will raise £4.7bn and will come into effect in 2029.

State pension increases

There’ll be an increase of £440 per year for the basic state pension and an increase of £575 per year for the new state pension.

Reforms for cash ISAs

Savers will only be able to put up to £12,000 into cash ISAs tax-free each year. This is reduced from £20,000 in the hopes that Britons will instead put their money into stocks and shares ISAs.

Over 65s can retain the full £20,000 allowance.

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Tax-free cash ISA allowance cut to £12,000

Fuel duty to be frozen until next September

The duty, or tax, paid on diesel and petrol has been frozen at 52.95p per litre.

This will cost the government £2.4bn next year and £900m each year after.

Mansion tax introduced on properties worth more than £2m

It means the most expensive properties in the country, worth more than £2m, will have to pay extra. This will be £2,500 for properties worth £2m to £2.5m and up to £7,500 for homes valued at £5m.

This will raise £400m, the OBR has confirmed.

Cut in energy bills

The average annual energy bill will be cut £150 from April by reducing levies.

The Energy Company Obligation (ECO) scheme, which is designed to tackle fuel poverty and help reduce carbon emissions, will be scrapped.

Luxury cars removed from the Motability scheme

This scheme, which provides subsidies for people with a disability to lease a vehicle, is part of PIP.

Freeze on student loan repayment rate

The student loan repayment threshold will be maintained for three years.

Training for apprentices under-25 free at small companies

A new Youth Guarantee will give £820m towards tyring to guarantee every young person a place in college, an apprenticeship or personalised job support.

After 18 months, 18-to-21 year-olds will be offered paid work instead of benefits.

Wider inheritance tax rules

A change to inheritance tax will allow the transfer of 100% relief allowance between spouses.

Uber and Bolt journeys to be taxed

Journeys taken on ride-hailing apps such as Uber and Bolt will be subject to tax in a measure being described as a taxi tax.

Rail fares frozen

Rail fares will be frozen for the first time in 30 years, with passengers not paying any more for season tickets, peak return and off-peak return tickets between major cities.

Business rate changes

Business rates will be reduced for 750,000 retail, hospitality and leisure properties, which will be funded by an increase on premises worth more than £500,000.

The tax reduction will be paid for by an increase in taxes on properties worth £500,000 or more, like the warehouses used by online giants.

Stamp duty break for companies new to London Stock Exchange

A stamp duty holiday for companies newly listing on the London Stock Exchange will be in place for three years.

OBR forecast

Next year, economic growth is expected to be lower than the OBR thought in March. GDP will be 1.4% in 2026, down from a previously anticipated 1.9%.

It will be 1.5% for the rest of the decade.

According to the independent forecasters, prices are expected to rise faster than the OBR thought in March due to higher wages and food costs.

Inflation will be 3.5% this year and 2.5% next.

The amount of fiscal headroom the chancellor has doubled to £22bn in 2029-30. This means a £22bn financial cushion against price shocks such as the COVID-19 pandemic and soaring energy costs.

NHS technology and new neighbourhood health centres

The government will invest £300m in NHS technology and 250 new neighbourhood health centres with the aim to expand more services into communities.

Over 100 centres, including in Birmingham, Truro and Southall, are expected to be delivered by 2030.

Prescription costs frozen

The cost of an NHS prescription in England will be frozen at £9.90.

2.6% of GDP to be spent on defence

The government will spend 2.6% of GDP, a measure of everything produced in the economy, on defence.

National wage increases

From next April, the national living wage will rise by 4.1% to £12.71 an hour for eligible workers aged 21 and over.

The national minimum wage rate for 18 to 20-year-olds will increase by 8.5% to £10.85 an hour.

For 16 to 17-year-olds and those on apprenticeships, the national minimum wage will increase by 6% to £8 an hour.

Nations and local mayors

The government of Northern Ireland government will get an additional £317m, £505m for the Welsh government and £820m for the Scottish government.

“Flexible” funding worth £13bn has been pledged for seven regional mayors to invest in skills, business support and infrastructure.

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