This morning, Lucid Motors shared details of its 2024 model year Air sedans, which are available for sale starting today. While the updates are minimal, Lucid is offering more customization options across its flagship EV, three of which (should) see lower pricing… some at the cost of some performance.
It’s been an up and down year for American automaker Lucid Motors ($LCID), which introduced some of the more exciting and innovative EV tech in the market, but is still working to find its larger audience of paying customers as a luxury brand.
The automaker’s Q3 report showed that operating losses continued to widen ahead of it pulling its first demand lever – a referral program that rewards both current owners and new Air customers. November in particular, was an exciting month for Lucid however, as it officially launched its second model – Gravity – an SUV with the makings to be a hit in the US.
With Gravity slotted to begin production in late 2024, Lucid’s flagship Air sedan will remain its lone bread winner for now. With hopes of boosted sedan sales next year, the automaker is expanding its configurator and offering its most affordable Air models to date.
Credit: Lucid Motors
2024 Lucid Air sedans are now available
Per Lucid Motors, the 2024 model year Airs have arrived, offering customers more configurations and flexibility when building their sedan – especially the lower end Pure and Touring versions. Some previous versions of the Air have been nixed, while the existing trims adopt some of their best features as standard or available add-ons. Per Lucid CEO and CTO Peter Rawlinson:
This transforms the flexibility and choice for our customers while highlighting Lucid’s commitment to continuous improvement of the world’s most advanced and dynamic electric vehicles. By listening to owners and prospective customers, I’m delighted that we can now provide such compelling choices. For example, it’s now possible to order an Air Pure with massaging seats or even an Air Grand Touring with a metal roof.
First things first, let’s start with the Air Pure. As we reported in back in early October, Lucid has added a RWD version of the Air Pure priced at $77,400 – its most affordable option to date. Beginning with the 2024 model year Airs however, the Pure will come in RWD only. Here’s how the performance specs stack up side-by-side between the 2023 AWD Pure and the 2024 RWD version:
Air Pure
2023 AWD
2024 RWD
Max Power
480 hp
430 hp
0-60 mph
3.8 seconds
4.5 seconds
EPA Range (19″ wheels)
410 miles
419 miles
Price*
$82,400
$77,400
Prices do not include taxes, fees, or any potential federal tax credits
Future customers can also choose to upgrade their Air Pure or Touring with a new Comfort & Convenience package that features the following:
Heated steering wheel
Heated rear seats
Soft-close doors
Four-zone climate control
Power rear window sunshades
These features come in the Pure package, but the Air Touring package comes with the upgrades above, plus a power frunk and heated precision wipers. Speaking of the 2024 Air Touring, Lucid added some standard and available upgrades to that sedan as well.
With the AWD version of the Air Pure on its way out, the Pure Touring sits as Lucid’s most affordable all-wheel option and at a better price than its 2023 predecessor to boot. Here’s how the two models compare:
Air Touring
2023 AWD
2024 AWD
Max Power
620 hp
620 hp
0-60 mph
3.4 seconds
3.4 seconds
EPA Range (19″ wheels)
425 miles
411 miles
Price*
$85,900
$95,000
Prices do not include taxes, fees, or any potential federal tax credits
While we’re sure the $10,000 price cut it welcomed news, the 14 mile drop in range is surprising. Lucid cites an updated EPA range testing protocol as a reasoning for the drop, but 411 miles is still more range than nearly all other EVs on the market.
Lucid says the 2024 Air Touring now comes with 19″ aero wheels, PurLuxe leather-free upholstery, and 12-way power front seats standard, plus several available add-ons like Fathom Blue exterior paint and premium natural grain or Nappa full-grain leather.
Similar to the end of AWD Air Pure production, Lucid announced it will move into 2024 without the Performance version of the Grand Touring. Instead, the automaker has updated the powertrain and thermal performance of the standard Air Grand Touring, which appears to remain a work in progress.
While we know the 2024 Grand Touring’s horsepower and 0-60 speed will remain unchanged, specs like its battery capacity and EPA range estimate are not being shared yet. We also don’t know what this one will cost, although Lucid says it will arrive at a lower price. For perspective, the 2023 Air Grand Touring starts at $125,600 before a $10,000 Air credit from Lucid. The automaker says those missing details will be shared in early 2024.
We do know the Grand Touring will now come with a body-colored aluminum roof as a standard feature, with the glass canopy as an available upgrade. It also comes standard with the same features as the Touring alongside the same available add-ons.
Last but not least, there appear to be no changes to the tri-motor Air Sapphire, which launched in Q3 as a 2024 model anyways. The 2024 Air models (excluding Grand Touring) are available to configure now on Lucid’s website.
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US President Donald Trump, right, and Elon Musk, chief executive officer of Tesla Inc., during a news conference in the Oval Office of the White House in Washington, DC, US, on Friday, May 30, 2025.
Francis Chung | Bloomberg | Getty Images
When they find themselves without a significant other, most men finally start living: They pay attention to their personal grooming, hit the gym and discover new hobbies.
What does the world’s richest man do? He starts a political party.
Last weekend, as the United States celebrated its independence from the British in 1776, Elon Musk enshrined his sovereignty from U.S. President Donald Trump by establishing the creatively named “American Party.”
Few details have been revealed, but Musk said the party will focus on “just 2 or 3 Senate seats and 8 to 10 House districts,” and will have legislative discussions “with both parties” — referring to the U.S. Democratic and Republican Parties.
It might be easier to realize Musk’s dream of colonizing Mars than to bridge the political aisle in the U.S. government today.
To be fair, some thought appeared to be behind the move. Musk decided to form the party after holding a poll on X in which 65.4% of respondents voted in favor.
Folks, here’s direct democracy — and the powerful post-separation motivation — in action.
[PRO] Wall Street is growing cautious on European equities. As investors seek shelter from tumult in U.S., the Stoxx 600 index has risen 6.6% year to date. Analysts, however, think the foundations of that growth could be shaky.
And finally…
Ayrton Senna driving the Marlboro McLaren during the Belgian Grand Prix in 1992.
Pascal Rondeau | Hulton Archive | Getty Images
The CEO mindset is shifting. It’s no longer all about winning
CEOs today aren’t just steering companies — they’re navigating a minefield. From geopolitical shocks and economic volatility to rapid shifts in tech and consumer behavior, the playbook for leadership is being rewritten in real time.
In an exclusive interview with CNBC earlier this week, McLaren Racing CEO Zak Brown outlined a leadership approach centered on urgency, momentum and learning from failure.
The Honda Ruckus has earned cult status thanks to its minimalist styling, exposed frame, and seemingly endless customizability. The scooter, also known in international markets as the Honda Zoomer, has spent years being seen as a blank canvas for scooter tuners, urban commuters, and anyone who just wanted something simple, small, and kind of weird to zip around town. A few years ago, Honda finally answered the call for an updated version by announcing and producing the “Zoomer e:”, which was an electric version of the Honda Ruckus. So where is it?
When Honda launched the all-electric version of the Ruckus, the Zoomer e:, back in 2023, many fans hoped it was only a matter of time before we saw it quietly glide onto U.S. streets.
But two years later, there’s still no sign of a stateside release, and no indication that Honda plans to change that anytime soon.
The Zoomer e: was first introduced in China in early 2023 alongside two other retro-inspired electrics: the Cub e: and Dax e:.
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The Zoomer e: keeps the stripped-down, industrial look of the classic gas-powered Ruckus, but swaps the 49cc engine for a 400W rear hub motor and a 48V 24Ah battery (around 1.15 kWh).
It was originally given a top speed of a mere 25 km/h (15.5 mph) to keep it street legal as an electric bicycle in its first market of China, where it also came with functional but stubby pedals so riders could pretend it was actually pedalable.
The first version of the electric scooter claimed a range of up to 80–90 km (50–56 miles) from its removable lithium-ion battery, depending on conditions.
An advertisement for a Honda Zoomer e: in the Philippines via Facebook
We’ve since seen the performance bumped up to 40 km/h (25 mph) top speeds when the scooter was introduced into the Philippines market, where the local L1B classification allowed for higher speeds. It’s fairly obvious that the performance can be software-tweaked by Honda depending on the market, though likely to a limit. To achieve speeds much higher than 25 mph, a motor and controller swap may be required, though neither would be complicated.
In other words, the electric Ruckus’ debut revealed an ultra-lightweight, street-legal runabout designed for countries with expansive low-speed e-bike laws. But in the U.S., these types of quasi-e-bikes that are actually scooters are few and far between. The same performance can be had from a $1,000 electric bicycle, and in fact, Class 3 e-bikes in the US can go nearly twice as fast as the original electric Ruckus.
So Honda obviously hasn’t been in a rush to bring its low-spec version of the bike to the US market, where it would be a slower and heavier competitor to the wide range of cheap imported electric bicycles. However, its iconic design and cultural legacy have kept enthusiasm up for riders who have managed to privately import their own models. One Redditor appears to have imported two Honda Zoomer e: models in parts to assemble in the US, while someone else posted a YouTube video of his completely assembled Honda Dax e: model that was launched along the Zoomer e:.
Two Honda Zoomer e: electric mopeds imported to the US in pieces then assembled; image via: Reddit
Despite clear consumer interest and a growing market for low-speed electric vehicles, as well as Honda’s own proven interest in growing its electric scooter market, the company hasn’t made any moves to release the Zoomer e: in the US. That’s not surprising since America still lacks a robust electric scooter culture (or even a gasoline scooter culture, for that matter), and anything motorcycle-shaped that doesn’t hit 30+ mph tends to get passed over by mainstream buyers.
But perhaps that could change one day. Technically, bringing the Zoomer e: to the US wouldn’t be a monumental task for Honda. The U.S. is a self-certify country, meaning Honda could design a version that meets federal vehicle safety standards, beef up the motor and controller for higher speeds, and sell it as either a Class 2/3 e-bike, or perhaps more appropriately, as a low-speed motorcycle with a top speed in the 35-45 mph range (55-70 km/h).
With the rise of micromobility, electrification, and growing frustration with car-centric cities, now might actually be the perfect time for a reborn electric Ruckus to hit US roads. But until Honda decides to take that step, American riders will have to keep dreaming – or start importing.
A private import of a Honda Zoomer e: to the US
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BMW Motorrad’s futuristic electric scooter just got its first real refresh since beginning production in 2021. The BMW CE 04, already one of the most capable and stylish electric maxi-scooters on the market, now gets a set of upgraded trim options, new aesthetic touches, and a more robust list of features that aim to make this urban commuter even more appealing to riders looking for serious electric performance on two wheels.
The BMW CE 04 has always stood out for its sci-fi styling and high-performance drivetrain. It’s built on a mid-mounted liquid-cooled motor that puts out 31 kW (42 hp) and 62 Nm of torque. That’s enough to rocket the scooter from 0 to 50 km/h (31 mph) in just 2.6 seconds – quite fast for anything with a step-through frame.
The top speed is electronically limited to 120 km/h (75 mph), making it perfectly capable for city riding and fast enough to hold its own on highway stretches. Range is rated at 130 km (81 miles) on the WMTC cycle, thanks to the 8.9 kWh battery pack tucked low in the frame.
But while the core performance hasn’t changed, BMW’s 2025 update focuses on refining the package and giving riders more options to tailor the scooter to their taste. The new CE 04 is available in three trims: Basic, Avantgarde, and Exclusive.
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The Basic trim keeps things clean and classic with a Lightwhite paint scheme and a clear windshield. It’s subtle, sleek, and very much in line with the CE 04’s clean-lined aesthetic. The Avantgarde model adds a splash of color with a Gravity Blue main body and bright São Paulo Yellow accents, along with a dark windshield and a laser-engraved rim. The top-shelf Exclusive trim is where things get fancy, with a premium Spacesilver metallic paint job, upgraded wind protection, heated grips, a luxury embroidered seat, and its own unique engraved rim treatment.
There are also a few new tech upgrades baked into the options list. Riders can now spec a 6.9 kW quick charger that reduces the 0–80% charge time to just 45 minutes (down from nearly 4 hours with the standard 2.3 kW onboard charger). Tire pressure monitoring, a center stand, and BMW’s “Headlight Pro” adaptive lighting system are also available as add-ons, along with an emergency eCall system and Dynamic Traction Control.
BMW has kept the core riding components in place: a steel-tube chassis, 15-inch wheels, Bosch ABS (with optional ABS Pro), and the impressive 10.25” TFT display with integrated navigation and smartphone connectivity. The under-seat storage still swallows a full-face helmet, and the long, low frame design means the scooter looks like something out of Blade Runner but rides like a luxury commuter.
With these updates, BMW seems to be further cementing the CE 04’s role at the high end of the electric scooter market. It’s not cheap, starting around €12,000 in Europe and around US $12,500 in the US, with prices going up from there depending on configuration. However, the maxi-scooter delivers real motorcycle-grade performance in a package that’s easier to live with for daily riders.
Electrek’s Take
I believe that the CE 04’s biggest strength has always been that it’s not trying to be a toy or a gimmick. It’s a real vehicle. Sure, it’s futuristic and funky looking, but it delivers on its promises. And in a market that’s still surprisingly sparse when it comes to premium electric scooters, BMW has had the lane mostly to itself. That may not last forever, though. LiveWire, Harley-Davidson’s electric spin-off brand, has teased plans for a maxi-scooter-style urban electric vehicle in the coming years, but as of now, it remains something of an undefined future plan.
Meanwhile, BMW is delivering not just a concept bike but a mature, well-equipped, and ready-to-ride electric scooter that keeps improving. For riders who want something faster and more capable than a Class 3 e-bike but aren’t ready to jump to a full-size electric motorcycle, the CE 04 hits a sweet spot. It delivers the performance and capability of a commuter e-motorcycle, yet with the approachability of a scooter. And with these new trims and upgrades, it’s doing it with even more style.
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