Connect with us

Published

on

Getty Images

A team at Google has proposed using AI technology to create a “bird’s-eye” view of users’ lives using mobile phone data such as photographs and searches.

Dubbed “Project Ellmann,” after biographer and literary critic Richard David Ellmann, the idea would be to use LLMs like Gemini to ingest search results, spot patterns in a user’s photos, create a chatbot, and “answer previously impossible questions,” according to a copy of a presentation viewed by CNBC. Ellmann’s aim, it states, is to be “Your Life Story Teller.”

It’s unclear if the company has plans to produce these capabilities within Google Photos, or any other product. Google Photos has more than one billion users and four trillion photos and videos, according to a company blog post.

Google announces OpenAI competitor Gemini 1.0

Project Ellman is just one of many ways Google is proposing to create or improve its products with AI technology. On Wednesday, Google launched its latest “most capable” and advanced AI model yet, Gemini, which in some cases outperformed OpenAI’s GPT-4. The company is planning to license Gemini to a wide range of customers through Google Cloud for them to use in their own applications. One of Gemini’s standout features is that it’s multimodal, meaning it can process and understand information beyond text, including images, video and audio.

A product manager for Google Photos presented Project Ellman alongside Gemini teams at a recent internal summit, according to documents viewed by CNBC. They wrote that the teams spent the past few months determining that large language models are the ideal tech to make this bird’s-eye approach to one’s life story a reality.

Ellmann could pull in context using biographies, previous moments, and subsequent photos to describe a user’s photos more deeply than “just pixels with labels and metadata,” the presentation states. It proposes to be able to identify a series of moments like university years, Bay Area years, and years as a parent.

“We can’t answer tough questions or tell good stories without a bird’s-eye view of your life,” one description reads alongside a photo of a small boy playing with a dog in the dirt.

“We trawl through your photos, looking at their tags and locations to identify a meaningful moment,” a presentation slide reads. “When we step back and understand your life in its entirety, your overarching story becomes clear.”

The presentation said large language models could infer moments like a user’s child’s birth. “This LLM can use knowledge from higher in the tree to infer that this is Jack’s birth, and that he’s James and Gemma’s first and only child.” 

“One of the reasons that an LLM is so powerful for this bird’s-eye approach, is that it’s able to take unstructured context from all different elevations across this tree, and use it to improve how it understands other regions of the tree,” a slide reads, alongside an illustration of a user’s various life “moments” and “chapters.”

Presenters gave another example of determining one user had recently been to a class reunion. “It’s exactly 10 years since he graduated and is full of faces not seen in 10 years so it’s probably a reunion,” the team inferred in its presentation.

The team also demonstrated “Ellmann Chat,” with the description: “Imagine opening ChatGPT but it already knows everything about your life. What would you ask it?”

It displayed a sample chat in which a user asks “Do I have a pet?” To which it answers that yes, the user has a dog which wore a red raincoat, then offered the dog’s name and the names of the two family members it’s most often seen with.

Another example for the chat was a user asking when their siblings last visited. Another asked it to list similar towns to where they live because they are thinking of moving. Ellmann offered answers to both. 

Ellmann also presented a summary of the user’s eating habits, other slides showed. “You seem to enjoy Italian food. There are several photos of pasta dishes, as well as a photo of a pizza.” It also said that the user seemed to enjoy new food because one of their photos had a menu with a dish it didn’t recognize.

The technology also determined what products the user was considering purchasing, their interests, work, and travel plans based on the user’s screenshots, the presentation stated. It also suggested it would be able to know their favorite websites and apps, giving examples Google Docs, Reddit and Instagram.

A Google spokesperson told CNBC, “Google Photos has always used AI to help people search their photos and videos, and we’re excited about the potential of LLMs to unlock even more helpful experiences. This is a brainstorming concept a team is at the early stages of exploring. As always, we’ll take the time needed to ensure we do it responsibly, protecting users’ privacy as our top priority.”

Big Tech’s race to create AI-driven ‘Memories’

The proposed Project Ellmann could help Google in the arms race among tech giants to create more personalized life memories.

Google Photos and Apple Photos have for years served “memories” and generated albums based on trends in photos.

In November, Google announced that with the help of AI, Google Photos can now group together similar photos and organize screenshots into easy-to-find albums.

Apple announced in June that its latest software update will include the ability for its photo app to recognize people, dogs, and cats in their photos. It already sorts out faces and allows users to search for them by name.

Apple also announced an upcoming Journal App, which will use on-device AI to create personalized suggestions to prompt users to write passages that describe their memories and experiences based on recent photos, locations, music and workouts.

But Apple, Google and other tech giants are still grappling with the complexities of displaying and identifying images appropriately.

For instance, Apple and Google still avoid labeling gorillas after reports in 2015 found the company mislabeling Black people as gorillas. A New York Times investigation this year found Apple and Google’s Android software, which underpins most of the world’s smartphones, turned off the ability to visually search for primates for fear of labeling a person as an animal.

Companies including Google, Facebook and Apple have over time added controls to minimize unwanted memories, but users have reported they sometimes still surface unwanted memories and require the users to toggle through several settings in order to minimize them.

Continue Reading

Technology

Tesla Fremont factory suffers another fire, investigation underway

Published

on

By

Tesla Fremont factory suffers another fire, investigation underway

An aerial view of the Tesla Fremont Factory on April 24, 2024 in Fremont, California. 

Justin Sullivan | Getty Images

A fire broke out at Tesla‘s vehicle assembly plant in Fremont, California on Monday afternoon, according to a statement from the Fremont Fire Department, posted on social network X.

No injuries were reported among employees and fire fighters present at the scene, the department said.

An undisclosed number of fire fighters had responded to the fire, which broke out before 5:00 p.m., at the Tesla facility at 45500 Fremont Boulevard. The incident was described as a two-alarm, commercial structure fire in a two-story building.

The fire apparently originated in an oven used in vehicle manufacturing operations, the department said, adding that cause of the fire was “under investigation” as of Monday evening.

The fire was “knocked down” in a matter of hours, the department said, and the fire-fighting crew had been released from the scene as of around 8 p.m.

The Fremont factory is Tesla’s first mass EV manufacturing facility. It was first to produce the company’s popular Model 3 sedans, and Model Y crossover utility vehicles, as well as its higher-end Model S sedan and Model X, an SUV with falcon wing doors.

On May 17, 2024 Tesla celebrated a milestone for its Fremont factory in conjunction with their battery factory outside of Reno, Nevada, saying they had surpassed production of 3 million vehicles.

Monday’s fire followed sweeping layoffs at the Elon Musk-led automaker. Tesla recently cut another 601 jobs in California, including 164 at the Fremont factory.

Among jobs cut in Fremont in this latest wave of the layoffs were two directors of Environmental Health and Safety (EHS), and a myriad of others involved in EHS, security, equipment maintenance and emergency services, according to filings by the company with the California Employment Development Division.

Tesla’s Fremont factory has a history of fires. For example, several fire incidents occurred at the factory from 2014 to 2018, including a mix of indoor and outdoor fires in 2018 alone, with more still in 2019 and 2021.

Fires at the Fremont factory in the past have sometimes necessitated a pause in production.

Tesla did not respond to a request for further information on Monday evening.

Local environmental regulators, the Bay Area Air Quality Management District (BAAMQD), recently accused Tesla of allowing “unabated emissions” at the Fremont plant, and said that toxic air pollution should have been prevented.

The BAAMQD is now seeking an abatement order that would force Tesla to implement changes to its factory operations to prevent further pollution.

On Monday night, the BAAMQD told CNBC via e-mail that it was “aware of the fire and assessing” the situation in Alameda County.

Continue Reading

Technology

Samsung Electronics names new chief for semiconductor business as AI chip race heats up

Published

on

By

Samsung Electronics names new chief for semiconductor business as AI chip race heats up

Samsung is the world’s biggest maker of memory chips.

Jakub Porzycki | Nurphoto | Getty Images

Samsung Electronics named a new head for its semiconductor business on Tuesday, as the firm strives to lead the AI chip race.

Young Hyun Jun will replace Kyehyun Kyung, who will now head the future business division, which focuses on discovering new growth opportunities, as well as Samsung Advanced Institute of Technology.

The firm aims “to strengthen its competitiveness amid an uncertain global business environment,” Samsung Electronics said, adding that Jun has extensive experience leading the company’s memory and battery manufacturing divisions.

Samsung is in intense competition with SK Hynix to produce the most advanced memory chips in the market to ride the AI wave. The memory chip market is currently dominated by Samsung, SK Hynix and Micron — the world’s top three suppliers.

SK Hynix has been leading on the high-bandwidth memory front, having been the sole supplier of HBM3 chips to Nvidia, which is at the forefront of AI chips. Nvidia is reportedly considering Samsung as a supplier too.

“We expect the competition in high-bandwidth memory to intensify in 2025. For the HBM3 generation, SK Hynix is the exclusive supplier to Nvidia, and we believe there were a few quarters of technology gaps between SK Hynix and Samsung,” Kazunori Ito, director of equity research at Morningstar, said in a report earlier this month.

We think SK Hynix will be one of the biggest beneficiaries of AI growth, analyst says

SK Hynix plans to begin mass production of its latest generation of high-bandwidth memory chips, the 12-layer HBM3E, in the third quarter, while Samsung Electronics aims to do the same within the second quarter, having been the first in the industry to ship samples of the latest chip.

“[This suggests] that Samsung is quickly closing the gap in the technology roadmap. As a result, we expect that all three major suppliers will be able to ship HBM3E to Nvidia, intensifying the price competition,” Ito said.

Continue Reading

Technology

Ether extends its rally following 20% surge on renewed ether ETF optimism

Published

on

By

Ether extends its rally following 20% surge on renewed ether ETF optimism

Omar Marques | Lightrocket | Getty Images

Cryptocurrencies rose Tuesday amid a late surge in optimism around the U.S. Securities and Exchange Commission’s decisions on spot ether exchange-traded funds applications, the first of which is due this week.

Ether led the rally, rising 9% to $3,680.98, according to Coin Metrics. On Monday, it rocketed 20%.

Meanwhile, bitcoin added 2% and was trading at about $71,350, extending an 8% gain from the previous day, when it reclaimed the $70,000 level.

Crypto-related equities rode the wave. Coinbase and Microstrategy each gained about 2% in extended trading, and Robinhood added 3%. Several bitcoin mining stocks saw gains of 3%, including Marathon Digital, Riot Platforms, Iren (formerly known as Iris Energy) and CleanSpark.

Investors are reconsidering the probability that the SEC greenlights spot ether ETF applications amid reports that the SEC has requested document updates from potential ETF issuers and exchanges. The previous consensus was that such funds would likely not be approved.

“ETH spiked upwards shortly after rumors started circulating that the SEC might approve spot ETH ETFs this week after all,” said Bartosz Lipiński, CEO at Cube Exchange.

“Much like with spot bitcoin ETFs being approved earlier in the year, though, this feels to me like a ‘buy the rumor, sell the news’ type situation and I would imagine a rally through this Thursday … and then at least a brief selloff regardless of whether or not the funds are approved,” he added.

Final decisions on applications by VanEck and Ark Invest are due this Thursday and Friday, respectively.

BlackRock, Fidelity, Invesco, Grayscale and Bitwise Asset Management also have applications awaiting decisions this year.

Don’t miss these stories from CNBC PRO:

Continue Reading

Trending