A new complaint with the FTC alleges that Toyota is engaging in false and misleading marketing of its vehicles, leading to consumer confusion over how “electrified” they really are.
Now, Public Citizen, the organization that we talked to for that story, has formally aired its grievances about Toyota’s tactics with the US Federal Trade Commission.
This is just an FTC complaint – the FTC has not yet opened or concluded an investigation. But the claims within the complaint are quite extensive, showing several examples of Toyota using misleading tactics to sow confusion about electric cars in the market.
The complaint lays out the argument that Toyota is far behind on EVs, that this threatens its market dominance and consumer loyalty, and that Toyota’s response has been to intentionally confuse customers about EVs and hybrids. It lays out the differences between EVs, hybrids, and plug-in hybrids, then describes several aspects of Toyota’s marketing of “electrified” vehicles that have intentionally confused those categories of vehicle.
False advertising is a tough claim to prove in the US, but it is still within the FTC’s purview to ensure that consumers are not misled. If a company makes claims that are misleading to reasonable consumers and have a material effect on the competition, the FTC can act to stop the company from making these claims.
Public Citizen alleges that Toyota’s claims are material and deceptive to reasonable consumers. It also argues that Toyota is unique in the amount of deceptive marketing engages in, and that it specifically has violated FTC’s “Green Guides,” a set of marketing guidelines intended to ensure that companies don’t market products as environmentally-friendly when they are not.
The complaint includes several specific advertisements that make Toyota seem like a leader in electric vehicles when it is not. These include:
Images of a hybrid being shocked by a jolt of electricity, despite that conventional hybrids get all of their energy from gasoline.
Images of a gas-powered hybrid driving next to solar panels (which can’t charge it) next to the words “carbon neutral” (which it is not).
Using the word “range” to describe how far a hybrid can go on a tank of gas, instead of mpg as virtually all gas car advertisements do.
A “To Each Their Own Electric” campaign, which includes several vehicles that run exclusively on gasoline.
But the largest number of complaints involve the word “electrified,” which has been used as a weasel word by several manufacturers. It is often used to describe any vehicle that has an electric motor in it, but creates confusion in customers who don’t know the difference between conventional hybrids, that run fully on gasoline, and actual electric vehicles.
Toyota has used this word more than other brands – between claiming that it offers “more electrified vehicles than any other brand,” despite Toyota only having one full battery-electric vehicle; or its “electrified diversified” marketing campaign, suggesting that non-electric vehicles should somehow count as electric. While other brands do use the word in some announcements, they don’t generally craft entire marketing campaigns around it.
The complaint argues that these violations are harmful to the overall EV market, because they have created confusion among consumers and even industry sources, and that this is not a trivial violation because cars are typically the most or second most expensive thing that any person will own.
For these reasons, Public Citizen finishes out the complaint by asking the FTC to investigate Toyota’s marketing and develop specific guidance on EV marketing so that other companies cannot use the same tricks to mislead consumers about their products.
Electrek’s Take
We’ve made it clear many times, we’re not a fan of Toyota’s EV strategy. And a lot of the reason for that is their misleading marketing related to electric cars, which we’ve covered before here on Electrek.
And with a massive company – one of the world’s largest – actively opposing climate action and sowing doubt in an automotive market where it holds outsized influence, I think it’s easy to tell how this can be harmful to the world.
The FTC complaint itself (you can find a PDF of the complaint linked on this page) lists several examples that we hadn’t heard of, and makes Toyota seem pretty bad.
But Toyota’s inaction isn’t just harmful for the entire world, it’s also quite probably going to be harmful for the economy of Japan. Even if we ignore the terrible effects of climate change and pollution that Toyota has thrown its weight behind, its intransigence on EVs is likely to cost the Japanese economy trillions.
Toyota has a new CEO, and that new CEO joined the company on the thinking that he would be able to improve the company’s EV strategy. That hasn’t happened yet, and Toyota is up to its same old tricks – but it doesn’t have to be, and it can change. It’s about time it does so.
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For the last few weeks, we’ve been running a sidebar survey about some of the factors that are convincing Electrek readers to add home solar power systems to their homes. After receiving over a thousand responses, here’s what you told us.
When our readers share their great ideas with us, we listen, and our most recent survey asked, “The federal solar tax credit ends after December 31st, but there are still plenty of reasons to go solar. What’s YOUR reason?”
Why YOU choose solar
By the numbers; original content.
Perhaps the most surprising result of this survey is that, with just 32.6% of the votes, “Lowering my monthly utility bills” wasn’t the biggest overall reason for people choosing to go solar. That result proving, if nothing else, that Electrek readers might be willing to spend a little more to do something positive for their environment and their community.
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“Energy independence and less reliance on the grid” was the top reason readers would add a solar system to their homes, with over 25% reporting that they were convinced about the value of solar because, “It’s the right thing to do, climate-wise.”
Surprising, perhaps, not because of the solar panels themselves, but because it really is a buyers’ market these days, especially in sun-rich markets like Texas and Florida, which have flipped the script in recent months, posting huge inventory numbers and plunging real estate prices throughout the 2025 hurricane season.
“With a rate of 6.5% for a $1 million loan, the [monthly] payment is now significantly more than it was two years ago—$6,300 versus $4,200,” according to Ron Shuffield, the Miami-based president and CEO of Berkshire Hathaway HomeServices EWM Realty. “When we have this conversation with our sellers, they say, ‘Well, why can’t I get what my neighbor got two or three years ago?’ And then we say, ‘Well, because your buyer does not have the same amount of money.’”
In that context, I’d expect sellers would at least try to differentiate their properties with features like home solar and battery energy storage. But, then again, what do I know? You guys know stuff – let us know what you make of this little look into the minds of your fellow readers and what conclusions you’d draw in the comments.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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Dario Amodei, co-founder and chief executive officer of Anthropic, at the World Economic Forum in 2025.
Stefan Wermuth | Bloomberg | Getty Images
Artificial intelligence startup Anthropic is doing all it can to keep pace with larger rival OpenAI, which is spending money at a historic pace with backing from Microsoft and Nvidia. Of late, Anthropic has been facing an equally daunting antagonist: the U.S. government.
David Sacks, the venture capitalist serving as President Donald Trump’s AI and crypto czar, has been publicly criticizing Anthropic for what he’s called a campaign by the company to support “the Left’s vision of AI regulation.”
After Anthropic co-founder Jack Clark, AI startup’s head of policy, wrote an essay this week titled “Technological Optimism and Appropriate Fear,” Sacks lashed out against the company on X.
“Anthropic is running a sophisticated regulatory capture strategy based on fear-mongering,” Sacks wrote on Tuesday.
OpenAI, meanwhile, has established itself as a partner to the White House since the very beginning of the second Trump administration. On Jan. 21, the day after the inauguration, Trump announced a joint venture called Stargate with OpenAI, Oracle and Softbank to invest billions of dollars in U.S. AI infrastructure.
Sacks’ criticism of Anthropic hits on the company’s very foundation and its original reason for being. Siblings Dario and Daniela Amodei left OpenAI in late 2020 and started Anthropic with a mission to build safer AI. OpenAI had started as a nonprofit lab in 2015, but was rapidly moving towards commercialization, with hefty funding from Microsoft.
Now they’re the two most highly valued private AI companies in the country, with OpenAI commanding a $500 billion valuation and Anthropic capturing a valuation of $183 billion. OpenAI leads the consumer AI market with its ChatGPT and Sora apps, while Anthropic’s Claude models are particularly popular in the enterprise.
When it comes to regulation, the companies have very different views. OpenAI has lobbied for fewer guardrails, while Anthropic has opposed part of the Trump administration’s effort to limit protections.
Anthropic has repeatedly pushed back against efforts by the federal government to preempt state-level regulation of AI, most notably a Trump-backed provision that would have blocked such rules for 10 years.
That proposal, part of the draft “Big Beautiful Bill,” was ultimately abandoned. Anthropic later endorsed California’s SB 53, which would require transparency and safety disclosures from AI companies, effectively going in the opposite direction from the administration’s approach.
“SB 53’s transparency requirements will have an important impact on frontier AI safety,” Anthropic wrote in a blog post on Sept. 8. “Without it, labs with increasingly powerful models could face growing incentives to dial back their own safety and disclosure programs in order to compete.”
Anthropic didn’t provide a comment for this story. Sacks didn’t respond to a request for comment.
U.S. President Donald Trump sits next to Crypto czar David Sacks at the White House Crypto Summit at the White House in Washington, D.C., U.S., March 7, 2025.
Evelyn Hockstein | Reuters
For Sacks, the priority in AI is to innovate as fast as possible to make sure the U.S. doesn’t lose to China.
“The U.S. is currently in an AI race, and our chief global competition is China,” Sacks said in an onstage interview at Salesforce’s Dreamforce conference in San Francisco this week. “They’re the only other country that has the talent, the resources, and the technology expertise to basically beat us in AI.”
But Sacks has adamantly denied that he’s trying to take down Anthropic in the process of lifting up U.S. AI.
In a post on X on Thursday, Sacks contested a Bloomberg story that linked his comments to growing federal scrutiny of Anthropic.
“Nothing could be further from the truth,” he wrote. “Just a couple of months ago, the White House approved Anthropic’s Claude app to be offered to all branches of government through the GSA App Store.”
Rather, Sacks claimed that Anthropic has cast itself as a political underdog, positioning its leadership as principled defenders of public safety while pursuing a public campaign that frames any pushback as partisan targeting.
“It has been Anthropic’s government affairs and media strategy to position itself consistently as a foe of the Trump administration,” Sacks said.“But don’t whine to the media that you’re being ‘targeted’ when all we’ve done is articulate a policy disagreement.”
Sacks pointed to several examples of what he sees as adversarial actions. He referenced Dario Amodei’s comparison of Trump to a “feudal warlord” during the 2024 election. Amodei publicly supported Kamala Harris’ campaign for president.
Sacks also referenced op-eds the company ran opposing key parts of the Trump administration’s AI policy agenda, including its proposed moratorium on state-level regulation and elements of its Middle East and chip export strategy. Anthropic also hired senior Biden-era officials to lead its government relations team, Sacks noted.
The AI czar took particular umbrage to Clark’s essay and his warnings about the potentially transformative and destabilizing power of AI.
“My own experience is that as these AI systems get smarter and smarter, they develop more and more complicated goals. When these goals aren’t absolutely aligned with both our preferences and the right context, the AI systems will behave strangely,” Clark wrote. “Another reason for my fear is I can see a path to these systems starting to design their successors, albeit in a very early form.”
Sacks said such “fear-mongering” is holding back innovation.
“It is principally responsible for the state regulatory frenzy that is damaging the startup ecosystem,” Sacks wrote on X.
Anthropic has also stayed away from actions that many other tech companies have taken explicitly to appease Trump.
Leaders from Meta, OpenAI, and Nvidia have courted Trump and his allies, attending White House dinners, committing tens of billions of dollars to U.S. infrastructure projects, and softening their public postures. Amodei wasn’t invited to a recent White House dinner involving numerous industry leaders, the company confirmed to The Information.
Still, Anthropic continues to hold major federal contracts, including a $200 million deal with the Department of Defense and access to federal agencies through the General Services Administration. It also recently formed a national security advisory council to align its work with U.S. interests, and began offering a version of its Claude model to government customers for $1 per year.
But Sacks isn’t the only influential Republican tech investor voicing his critique of the company.
Keith Rabois, whose husband works in the Trump administration, waded into the mix this week.
“If Anthropic actually believed their rhetoric about safety, they can always shut down the company,” Rabois wrote on X. “And lobby then.”
Italian logistics specialist Fratelli Foppiani Trasporti has become one of the first operators to deploy the new MAN eTGX electric trucks, taking delivery of a 4×2 semi tractor and a new, 6×2-4 rigid truck packing absolutely MASSIVE battery packs that are ready to get to work.
Those batteries will give the eTGX trucks more than enough range to handle Fratelli Foppiani’s existing 4×2 routes, which go primarily from Corsico (Milan), with routes including Rozzano, Voghera and Brescia. The rigid truck will operate from Busto Arsizio (Varese), serving areas across Milan and Bergamo, Italy.
“This delivery represents a fundamental step forward for sustainable transport in Italy,” said Marc Martinez, Managing Director MAN Truck & Bus Italia. “We are proud to have achieved it together with a long-standing partner such as Fratelli Foppiani, which has once again demonstrated vision and courage.”
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The trucks were delivered during a ceremony at the company’s Corsico headquarters this month, coinciding with the company’s 65th anniversary.
Electrek’s Take
Not shy about the EV part; via MAN.
MAN Trucks’ fleet advisors believe that, in most cases, an electric semi will pay for itself in about three years, thanks in part to Europe’s much higher diesel fuel prices compared to the US (about $6.80/gal compared to $3.70 here, last time I checked).
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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