Crypto in the well and snake villain star in FCA’s pixelated animation
The United Kingdom’s financial regulator, the Financial Conduct Authority (FCA), has vigorously promoted its marketing rules for crypto firms since their publication in June. And it’s now found a way to bring them to life as a pixelated Wild West cartoon to enlighten investors.
A minute-long animation mimicking the style and sound of a video game appeared as an MP4 file on the FCA’s website on Dec. 13. The cartoon isn’t presented as part of a press release but is listed as a standalone — with no caption or explanation around it — on the publications page.
The cartoon explains how to judge whether crypto companies play by the FCA’s marketing rules. Under the rules, crypto promo campaigns are not allowed to propose free gifts or referral bonuses, and they must display a prominent warning about the risk of losing money when investing in crypto.
Related: UK FCA crypto skills gap is causing slow enforcement
As the narrator voices the rules, the cartoon protagonist, wearing a cowboy hat, rides on a horse through the Wild West landscape. Crypto appears as a golden coin above a well, dropping into the well directly in front of the investor-cowboy. When she hears the narrator warn about companies not complying with the FCA’s marketing rules, she hangs up a “Wanted” poster with a green snake’s face on it. The snake also wears a tiny hat.
The FCA didn’t immediately respond to Cointelegraph’s request for further information.
The FCA has issued numerous warnings and reminders since the new rules were published on June 8. It has even extended technical deadlines from Oct. 8 to Jan. 8, 2024.
Despite these measures, several market players, including Marinade Finance — the largest decentralized finance protocol running on the Solana blockchain — have announced their departure from the U.K. in response to the rules.
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Investments in Bitcoin exchange-traded funds (ETFs) rebounded to levels last seen in January, signaling a recovery in investor sentiment from concerns about global trade tariff escalations.
US spot Bitcoin (BTC) ETFs had over $912 million worth of cumulative net inflows on April 22, marking their highest daily investment in more than three months since Jan. 21, Farside Investors data shows.
“Bitcoin ETPs just saw the largest daily inflows since 21st January in a dramatic improvement in sentiment,” according to James Butterfill, head of research at CoinShares.
Related: Bitcoin still on track for $1.8M in 2035, says analyst
Investor sentiment appeared to improve after US President Donald Trump said that import tariffs on Chinese goods will “come down substantially,” adopting a softer tone in negotiations.
The de-escalation and growing ETF inflows pushed Bitcoin price above $93,000 for the first time in seven weeks, Cointelegraph reported on April 23.
The growing institutional investment and presence of ETFs may also accelerate the historic four-year cycle and bolster BTC to new highs before the end of 2025, analysts told Cointelegraph.
US dollar weakness may reinforce Bitcoin’s safe-haven appeal
The US dollar’s weakness may contribute to the growing investor demand for Bitcoin.
The US Dollar Index (DXY), which measures the strength of the greenback against a basket of leading fiat currencies, has declined 9% since the beginning of 2025, touching a three-year low of 98.8 last seen in April 2022, TradingView data shows.
“Macro factors like a weakening dollar and rising gold correlation” may reinforce Bitcoin’s appeal as a hedge against economic volatility, Ryan Lee, chief analyst at Bitget Research, told Cointelegraph.
Related: Crypto, stocks enter ‘new phase of trade war’ as US-China tensions rise
Bitcoin no longer trading in the “shadow of tech”
Crypto and traditional stock markets are “walking a tightrope between political drama and economic reality,” with Bitcoin staging a significant rebound thanks to “strong ETF inflows, institutional acquisitions, and a weakening US dollar,” according to Nexo dispatch analyst Iliya Kalchev:
“Bitcoin’s strength amid dollar weakness, record gold prices, and renewed institutional buying reflects a market recalibrating what safety looks like.”
“The conversation has clearly shifted. Bitcoin is no longer trading in the shadows of tech — it’s becoming a lens through which macro uncertainty is priced,” he added.
Nansen CEO Alex Svanevik also praised Bitcoin’s resilience, noting that the maturing asset has become “less Nasdaq — more gold” in the past two weeks, increasingly acting as a safe haven asset against economic turmoil, though concerns over economic recession may limit its price trajectory.
On April 21, BitMEX co-founder Arthur Hayes predicted that this might be the “last chance” to buy Bitcoin below $100,000, as the incoming US Treasury buybacks may signal the next significant catalyst for Bitcoin price.
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Binance is set to implement new compliance measures for South African users, requiring sender and receiver information for all crypto deposits and withdrawals.
In an announcement on April 23, the largest exchange in terms of daily trading volume of cryptocurrencies said the move comes in response to local regulatory demands.
Starting April 30, Binance users in South Africa will be prompted to provide additional information when transferring crypto.
For deposits, users must disclose the sender’s full name, country of residence, and, if applicable, the name of the originating crypto exchange. Similarly, withdrawals will require beneficiary details before processing.
The update will only impact crypto deposits and withdrawals, leaving trading and other platform features unaffected.
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Missing transfer details may reverse transactions
Binance warned that failure to provide the required information may result in delayed transactions or, in some cases, a return of funds to the sender.
In preparation for the rollout, users will need to re-login to their accounts starting April 24.
The change comes as South Africa moves to boost oversight of the rapidly moving crypto sector.
On April 2, Bloomberg reported that South Africa’s Revenue Service (SARS) is urging individuals, crypto exchanges and intermediaries involved in crypto transactions to register with the authority, warning that failure to do so is now illegal.
In March, the Financial Sector Conduct Authority (FSCA) of South Africa issued a public warning against two unlicensed crypto firms, Afriinvest and Mutualwealth, accusing them of soliciting investments while promising unrealistic returns of up to 10,000 rand ($542) per day.
Related: Binance, KuCoin, MEXC report service issues due to AWS network interruption
South Africa pushes to become key crypto hub
Emerging economies across Africa, particularly South Africa, are positioning themselves as potential digital asset hubs amid growing regulatory clarity, Ben Caselin, chief marketing officer (CMO) of Johannesburg-based crypto exchange VALR, told Cointelegraph in September 2024.
Caselin said that South Africa’s strong legal framework and ease of business make it a key entry point for crypto expansion across the continent.
The South African crypto market is projected to generate $278 million in revenue in 2025, with expectations to grow at a compound annual growth rate (CAGR) of 7.86% and reach $332.9 million by 2028, according to Statista.
Regulatory momentum is increasing, with the FSCA approving 59 crypto platform licenses in March 2024, while over 260 applications remain under review.
Cointelegraph contacted Binance for comments but did not receive a response by publication.
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Robert Jenrick has vowed to “bring this coalition together” to ensure that Conservatives and Reform UK are no longer fighting each other for votes by the time of the next election, according to a leaked recording obtained by Sky News.
The shadow justice secretary told an event with students last month he would try “one way or another” to make sure Reform UK and the Tories do not compete at another general election and hand a second term in office to Keir Starmer in the process.
In the exclusive audio, Mr Jenrick can be heard telling the students he is still working hard to put Reform UK out of business – the position of the Tory leader Kemi Badenoch.
Shadow justice secretary Robert Jenrick. Pic: PA
However, more controversially, the comments also suggest he can envisage a time when that position may no longer be viable and has to change. He denies any suggestion this means he is advocating a Tory-Reform UK pact.
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The shadow justice secretary came second to Mrs Badenoch in the last leadership contest and is the bookies’ favourite to replace her as the next Conservative leader.
Robert Jenrick lost the Tory leadership contest to Kemi Badenoch. Pic: PA
Speaking to the UCL Conservative association dinner in late March, he can be heard saying: “[Reform UK] continues to do well in the polls. And my worry is that they become a kind of permanent or semi-permanent fixture on the British political scene. And if that is the case, and I say, I am trying to do everything I can to stop that being the case, then life becomes a lot harder for us, because the right is not united.
“And then you head towards the general election, where the nightmare scenario is that Keir Starmer sails in through the middle as a result of the two parties being disunited. I don’t know about you, but I’m not prepared for that to happen.
“I want the fight to be united. And so, one way or another, I’m determined to do that and to bring this coalition together and make sure we unite as a nation as well.”
This is the furthest a member of the shadow cabinet has gone in suggesting that they think the approach to Reform UK may evolve before the next general election.
Last night, Mr Jenrick denied this meant he was advocating a pact with Reform UK.
Read more:
Badenoch dismisses ‘threat’ from Jenrick
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A source close to Mr Jenrick said: “Rob’s comments are about voters and not parties. He’s clear we have to put Reform out of business and make the Conservatives the natural home for all those on the right, rebuilding the coalition of voters we had in 2019 and can have again. But he’s under no illusions how difficult that is – we have to prove over time we’ve changed and can be trusted again.”
Mrs Badenoch has said in interviews that she cannot see any circumstances that the Tories under her leadership would do a deal with Reform UK.
Reform UK leader Nigel Farage. Pic: PA
In next week’s local elections, Reform UK will compete directly against the Tories in a series of contests from Kent to Lincolnshire. At last year’s general election, in more than 170 of the 251 constituencies lost by the Conservatives the Reform vote was greater than the margin of the Tories’ defeat.
Today’s YouGov/Sky voting intention figures put Reform UK in front on 25%, Labour on 23% and the Conservatives on 20%, with the Lib Dems on 16% and Greens on 10%.
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