UAW win helps nonunion workers too as Tesla is latest to hike pay
Tesla has announced that it will raise factory worker pay for some workers at its Nevada Gigafactory by 10% or more. The news comes not long after UAW’s historic strike wins, in which it earned 25% pay increases at all of the Big Three American automakers.
After VW, Hyundai, Toyota, and Honda did the same recently, this shows how union wins tend to affect entire industries, raising conditions for even nonunionized companies who have to compete for workers.
CNBC reported that Tesla internal documents confirmed that workers at the Gigafactory will receive “cost of living adjustments” of between $2.00 and $8.30 per hour, with raises of 10% or more for most hourly workers at the plant. It will also “streamline” wage tiers and reduce the differences in pay between them.
These are two major points of the UAW negotiation, which not only sought raises but also cost-of-living adjustments (which UAW gave up as part of negotiations after the 2008 financial crisis and only just got back in this year’s negotiations) and the elimination or reduction of tiered pay structures. CNBC’s report doesn’t state whether Tesla’s timelines have been made shorter, but the wage progressions will be compressed to have fewer tiers.
Tesla is currently in the sights of UAW as a potential target for unionization. But UAW is not the only union targeting Tesla. The automaker is currently facing a strike from workers in Sweden as the nation’s largest industrial union, IF Metall, wants Tesla to sign a collective bargaining agreement (an agreement the likes of which 90% of Swedish workers are covered). This strike has been gradually expanding via sympathy strikes over time.
The new pay raises will take effect starting January 2024, just two weeks from now.
Other companies have also raised pay
Tesla’s raises aren’t the only similar recent announcement from a nonunionized company.
Last month, Volkswagen of America announced that it would increase wages in a press release. It was pretty light on details but said that the wage increase would start in December and that a compressed wage progression timeline would begin in February.
Volkswagen of America annually evaluates compensation for our production team members at the end of the year to ensure we continue to offer a competitive and robust compensation package designed to attract and motivate employees who make our daily operations possible at the plant.
Prior to that, Hyundai announced a 25% pay increase for nonunionized workers by 2028, matching the headline 25% gain that UAW won in its negotiations. Hyundai COO Jose Munoz said, “Hyundai continuously strives to maintain competitive wages and benefits commensurate to industry peers.”
Also, Honda raised the wages of some workers by 11%, along with a faster progression to the top of the wage scale and additional benefits like child care and student loan help. Honda said it “continuously reviews our total rewards packages to ensure we remain competitive within our industry.” The company also said, “We will continue to look for opportunities to ensure that we provide an excellent employment experience for Honda associates.”
And Toyota took the opportunity to hike the pay of most of its US assembly workers by 9.2% immediately after the UAW deals were announced. After Toyota’s pay hike, UAW President Shawn Fain recognized that it was a response to his union’s new contract, saying, “Toyota, if they were doing it out of the kindness of their heart, they could have chosen to do it a year ago.”
The “UAW Bump”
Fain called these wage increases “the UAW bump” and said, “UAW, that stands for ‘U Are Welcome.’”
UAW wants to maintain this momentum and has openly stated that it wants to unionize more nonunionized companies in the US. In UAW’s original strike victory announcement, Fain said that it plans to come back to the bargaining table in 2028 on May 1, otherwise known as May Day or International Workers’ Day, but that time, it “won’t just be with a Big Three, but with a Big Five or Big Six.”
At the time, he didn’t specify who exactly those extra two or three companies would be, but later, we found out when UAW launched a campaign to unionize the entire auto industry at once. So perhaps UAW is aiming for even more than a Big Five or Big Six at this point.
Tesla specifically has been brought up, too. President Biden said he would support UAW’s push to unionize Tesla and Toyota, with Honda’s pay raise announcement coming right after that well-publicized meeting.
(Note: this article has been updated multiple times as more automakers have announced pay raises for US factory workers since UAW’s win)
Electrek’s Take
Unions are having a bit of a moment in the US, reaching their highest popularity ever since surveys started asking about them.
Much of union popularity has been driven by COVID-related disruptions across the economy, with workers becoming unsatisfied due to mistreatment (labeling everyone “essential,” companies ending work-from-home) and with the labor market getting tighter with over 1 million Americans dead from the virus and another 2-4 million (and counting) out of work due to long COVID.
Unions have seized on this dissatisfaction to build momentum in the labor movement, with unions striking successfully across many industries and organizers starting to organize workforces that had previously been nonunion.
Announcements like these show how high union membership has a tendency to improve working conditions for every worker and why the US has had gradually lower pay and worse conditions over the decades since union membership peaked. It’s really not hard to see the influence when you plot these trends against each other.
It’s quite clear that lower union membership has resulted in lower inflation-adjusted compensation for workers, even as productivity has skyrocketed. As workers have produced more and more value for their companies, those earnings have gone more and more to their bosses rather than to the workers who produce that value. And it all began in the 80s, around the time of Reagan – a timeline that should be familiar to those who study social ills in America.
Conversely, these raises show the impact that unionized workers can have, not only for their own shops but for nonunionized workplaces as well. If workers gain a big pay increase in one part of an industry, all of a sudden, workers at other companies might start thinking they want to jump ship, maybe move over to another company where they can get better pay or better conditions. To retain workers, companies then need to raise wages.
In addition, nonunionized companies may want to keep their employees nonunionized and thus see the pay raises as a way to satiate their employees into maintaining the status quo. If workers at Toyota see that UAW workers are getting huge pay increases and lots of additional benefits, maybe they’ll think that UAW can bring them the same benefits and start talking about unionizing.
Companies generally think they should avoid having a unionized workforce because a unionized workforce means more pay for workers, which to them means less pay for the executives and shareholders making the decisions. So they’ll offer whatever carrots they can to keep workers from organizing to have their voices heard collectively. Individually, workers have little influence over what their pay and conditions should be.
All of this isn’t just true in the US but also internationally. If you look at other countries with high levels of labor organization, they tend to have more fair wealth distribution across the economy and more ability for workers to get their fair share.
We’re seeing this in Sweden right now, as Tesla workers are striking for better conditions. Since Sweden has a 90% collective bargaining coverage, it tends to have a happy and well-paid workforce, and it seems clear that these two things are correlated. And while that strike is continuing, meaning we haven’t yet seen the effects of it, most observers think that the workers will eventually get what they want since collective bargaining is so strong in that country.
These are all reasons why, as I’ve mentioned in many of these UAW-related articles, I’m pro-union. And I think everyone should be – it only makes sense that people should have their interests collectively represented and that people should be able to join together to support each other and exercise their power collectively instead of individually.
This is precisely what companies do with industry organizations, lobby organizations, chambers of commerce, and so on. And it’s what people do when sorting themselves into local, state, or national governments. So naturally, workers should do the same. It’s just fair.
And it’s clear that it helps – so even if you aren’t unionized yourself or have a job that doesn’t lend well to unionization, you should probably be happy about other union efforts since they tend to buoy entire economies for the people who are creating the value in the first place – the workers.
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An Angus ranch in southern Oregon has become the test case for a new kind of cattle-friendly solar, hosting RUTE SunTracker’s first commercial project.
The one‑acre, 120‑kilowatt array is the first real‑world installation of RUTE’s patented, cable‑stayed solar tracker designed specifically to coexist with grazing cattle. RUTE supplies the hardware and is also acting as the developer for its first regional cattle‑plus‑solar demonstrations.
What makes the setup different is the clearance. The tracker system provides about 10 feet of headroom, with panel heights reaching up to 16 feet across the array. That gives cattle full access to the pasture underneath while allowing ranchers to keep managing the land as usual. The project is interconnected to Pacific Power’s grid in Jackson County, Oregon.
Projects like this are getting more attention as the solar industry runs into land‑use limits. In the US alone, about 30 gigawatts of new solar capacity installed last year covered roughly 150,000 acres. Meanwhile, the country has close to 120 million acres of cattle pasture, much of it facing rising heat and water stress.
That’s where agrivoltaics come in. By adding solar to working pastureland, ranchers can create a second revenue stream while improving growing conditions for forage through partial shade.
“Within weeks of installing the RUTE canopy, the crew observed leafier forage and increased legume presence inside the array compared to outside,” RUTE president Doug Krause said. “Even on irrigated pasture, direct summer sun can be too intense.”
RUTE’s work has been supported by grants from the US Department of Energy’s American‑Made Solar Prize and the US Department of Agriculture. In October, Oregon State University’s Agrivoltaics Program began quantitative studies at the site to measure pasture production, adding hard data to what ranchers are already seeing on the ground.
Next, RUTE plans to take the project on the road. This winter, the company will present at cattlemen’s association meetings as it looks for ranch partners with onsite electric loads, such as irrigation pivot systems.
“In the near term, our focus is on regional, behind‑the‑meter installations so ranchers and power producers can see the equipment operating in real conditions,” Krause said. “While interconnection timelines are long, these projects allow us to build momentum as we connect with developers and ranches on utility‑scale pipeline.”
Read more: Sunrun + NRG launch a virtual power plant to ease Texas power demand
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Environment
Tesla rental fleet that bought into Elon Musk’s self-driving lies goes bankrupt due to depreciation
Dutch leasing company Mistergreen, known for its “Tesla only” fleet and bold bets on a future of autonomous robotaxis, is reportedly facing bankruptcy. The company’s financial collapse highlights the danger of buying into Elon Musk’s claims that Tesla vehicles would become “appreciating assets”—a prediction that has faced a harsh reality check in the used EV market.
According to reports from Europe, the Dutch Tesla-only car rental firm Mistergreen has wiped out its bondholders and is selling off its operations.
Mistergreen had built its entire business model around the premise of operating a fleet of Tesla vehicles that would not only hold their value but eventually generate revenue as robotaxis.
Instead, the company has been forced to write down millions in fleet value as Tesla aggressively cut new car prices over the last two years, pulling the rug out from under used EV prices, and never delivered on its promise of consumer vehicles becoming robotaxis.
Back in 2019, Elon Musk famously claimed that Tesla vehicles were now “appreciating assets” because of their Full Self-Driving (FSD) capability. He stated:
“I think the most profound thing is that if you buy a Tesla today, I believe you are buying an appreciating asset – not a depreciating asset.”
He even went so far as to suggest that a Tesla Model 3 could be worth $100,000 to $200,000 as a revenue-generating robotaxi. Mistergreen bought into that claim and was essentially a leveraged bet on this exact scenario.
They wrote their annual report in 2022:
Our focus is driven by the fact that Tesla’s electric vehicles are currently the highest quality electric vehicles on the market (in terms of battery quality, software updates, efficiency and range, charging network and speed), their hardware and software are prepared for future self-driving cars, and the quality and range of the Tesla (supercharger) charging network is superior. As a result, there is a significant market demand for Tesla’s and we anticipate that Tesla’s will have better residual value in the future due to the good quality of the Tesla’s currently on the market.
However, as we discussed in an article earlier this year about Elon Musk’s biggest lie, the reality has been the exact opposite. Tesla vehicles have depreciated faster than the industry average, exacerbated by Tesla’s own decision to slash prices to maintain demand and by the fact that it never delivered on its promise that software updates would make its consumer vehicles autonomous without supervision.
At its peak, Mistergreen had a fleet of over 4,000 Tesla vehicles, which is impressive, but it meant that it was hit even harder by the depreciation.
For buyers, a cheaper Tesla is great news. For owners or leasing companies holding thousands of them on their books, with high residual-value guarantees, it’s a death sentence.
Mistergreen had issued bonds to buy the Tesla vehicles, but it hasn’t been able to repay them since last year. It’s unclear how much of investors’ money has been wiped out by the bet, but it is in the tens of millions of dollars.
A couple of Dutch, Belgian, and German leasing companies will purchase the remaining fleet.
Electrek reached out to CEO Florian Minderop and co-founder Mark Schreurs for comments, but we didn’t hear back by the time of publishing.
Electrek’s Take
They believed Elon and they lost tens of millions of dollars worth of investors’ money for it.
We have been saying for years that while FSD is impressive, there’s no evidence that it can reach level 4 autonomy in consumer vehicles. Banking on it turning cars into appreciating robotaxis in the near term is financial suicide.
Musk has been promising “1 million robotaxis by the end of the year” since 2020. It’s now late 2025, and while we have seen progress, we only have a small pilot program in a geo-fenced area in Texas under constant supervision, and certainly don’t have a fleet of appreciating assets.
If you bought a Tesla for $50,000 in 2022 expecting it to be worth $100,000 today, you are likely disappointed. If you bought 4,000 of them with borrowed money, you are Mistergreen.
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Kia is offering generous discounts on its EVs with low finance rates and thousands in savings across its entire lineup.
What deals is Kia currently running on its EVs?
After launching a promotion in the US offering over $10,000 off the EV6, EV9, and Niro EV this month, Kia is now extending the savings overseas.
Kia introduced a New Year’s offer in the UK on Tuesday, offering savings across its entire range, including electric vehicles.
The new deal offers generous finance deposit contributions (FDC) of up to £3,000 ($4,000) toward all EV3 models, plus the EV4 GT-Line and GT-Line S trims. A £1,500 ($2,000) FDC is available toward the EV4 Fastback (sedan), EV5, EV6, EV6 GT, EV9, and EV9 GT. The EV4 Air grade is available with a £1,000 ($1,300) FDC.
Kia is also offering a low 3.9% APR across its entire EV lineup, considerably lower than the 5.9% APR for the new Sportage and the 7.9% APR for the Picanto, K4, Niro PHEV, and Sorento.
And that’s not all. Current Kia drivers looking to upgrade can save an extra £1,000 ($1,300) with the “Kia EV Finance Upgrade” loyalty incentive.
The New Year’s EV deals run from December 17, 2025, to March 31, 2026. Kia is also offering two years of free service on all electric models through its “Discover Your Kia EV” campaign, available on all EV3, EV4, EV4 Fastback, EV5, EV6, EV9, and PV5 Passenger grades and variants.
On Friday, the EV4 and PV5 Passenger became the brand’s first vehicle eligible for the UK’s Electric Car Grant. Buyers can now earn £1,500 ($2,000) off the on-the-road purchase price for the EV4 Air and PV5 Passenger Essential and Plus trims.
Although not exactly a promotion, Kia launched the EV4 as Canada’s most affordable EV this week. Starting at under $40,000, Kia’s electric sedan (fastback) is even cheaper than the tiny Fiat 500e.
For those in the US, don’t worry, Kia is offering some pretty great year-end deals, including over $10,000 in savings across its entire EV lineup.
The 2025 Kia EV6 and Niro EV are available with up to $11,000 in customer cash, while the larger EV9 is listed with $10,500 in customer cash.
If you’re looking to finance, Kia is offering 0% APR for up to 72 months, plus $3,500 APR Bonus Cash on the EV6 and Niro EV. The three-row Kia EV9 is available with 0% APR for up to 60 months and a $3,000 APR Bonus Cash offer. In the US, Kia’s “New Traditions” sales event runs until January 2, 2026.
Kia’s deals are generous, but its sister company, Hyundai, may have it beat. You can lease a Hyundai IONIQ 5 right now for as low as $189 per month. That’s about as cheap as EV leases get right now.
If you’re wondering what deals are available in your area, you can find local offers using the links below.
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