Apple announced two new partners for its next-generation CarPlay platform this week — Porsche and Aston Martin. The latter, a storied but historically technology-challenged (remember the Lagonda?) sports car brand that would greatly benefit from using someone else’s software, makes sense. But Porsche? That was more than a bit of a surprise to me — especially given the company’s storied reputation for engineering its own solutions and recently announced Android-based Macan. But I believe Porsche knows something much of the industry isn’t yet ready to accept: That Apple’s software can create far more value for Porsche’s cars than Porsche could ever create on its own. Other automakers should start living in this reality instead of chasing the fantasy that they’re software companies, if only we’d give them 10 or 20 years to figure it out.
The rise of CarPlay and Android Auto
First, let’s set some historical context — I think it’s essential for this discussion. Android Auto and Apple CarPlay are roughly contemporaneous, with Auto launching on Hyundai, GM, and Honda beginning in 2015. CarPlay technically predated this, launching on the Ferrari FF in 2014 (yes, CarPlay debuted on a Ferrari), but it too saw wide adoption start in 2015 with major car manufacturers. Slowly but surely, even notoriously recalcitrant luxury marks like BMW and Mercedes came on board with these projected smartphone interfaces — almost assuredly because their customers demanded it, lest they jump ship to someone else who would give them what they wanted. Today, it’s difficult to find a new car (at least, in North America or Western Europe) without support for CarPlay and Android Auto that isn’t a Tesla or Rivian.
CarPlay and Android Auto always amounted to an exchange of value for automakers. Google and Apple would learn a lot about how people behave when interacting with in-vehicle infotainment systems (touchpoints, navigation routing, voice commands, and more). At the same time, carmakers would receive bleeding-edge connectivity and integration with popular mapping and audio services. This was a nominally equitable arrangement, especially given how far behind many OEMs were on their in-vehicle software in the mid-2010s. Projection’s only major downside, for users, was the lag, which especially when connected in the more convenient wireless fashion, is palpable.
That some manufacturers like GM are now rebuffing their tech titan partners isn’t surprising; projected modes were always a trade-off, one whose business impact was foreseeable. It would be much harder to convince customers to pay for things (e.g., a mobile data connection, mapping, streaming) they once received for free via these projected interfaces, and taking something away from people — even something they’d possibly be content without — always goes down badly. Put another way: Google and Apple had their feet in the door (connectors in the USB port?), and it would be hard to kick them out.
By 2018, though, most OEMs had signed on to the smartphone projection compromise, seeing no better solution (and a real risk of lost sales if they didn’t hop on the bandwagon). This gets us to the present day.
A new era: Projection rejection
Today, automakers face a choice: Forge ahead with projection integration and forego some maybe-there, maybe-not revenue, or take a page from GM’s (wildly unpopular) book and create their own walled garden ecosystem, albeit one built on top of Google’s Android OS for cars. But from the consumer perspective, this choice feels exceedingly arbitrary.
Broadly speaking, smartphone integration in the car isn’t any less desirable today than it was eight years ago when CarPlay and Android Auto launched (unless you drive a Tesla or a Rivian). Smartphones remain ubiquitous and become more capable with each passing year. And while the rate of innovation has stagnated, the average age of the smartphone in someone’s pocket is far lower than the car they drive. There is no reason to believe that will change in the coming decade. The technology we carry will, for the foreseeable future, be more capable than the technology that carries us. This is at the core of the in-car projection issue, and it’s a fight the carmakers can’t win. But some seem intent on fighting anyway.
GM’s decision to drop CarPlay is saying out loud what many carmakers are quietly thinking: “We should never have let these tech companies into our software stack. Tesla had the right idea all along.” In broad strokes, there’s an excellent argument to be made here, because software defined vehicle (SDV) architecture like Tesla’s is plainly the wave of the future. But the argument GM is making now — that developing an SDV platform is an excellent opportunity to kick Google and Apple off its cars, ripping off the proverbial “band-aid”— is being made far too late and with far too little conviction. The only way forward is for carmakers to take a “best of both worlds” approach: SDV architecture that is highly integrated with projected user interfaces.
The Tesla mirage
I am no Tesla apologist, and I think Tesla gets far too much credit for some things. But it gets far too little credit in the media for birthing revolutionary software technology that leapfrogged an entire industry (i.e., the world’s first software-defined vehicles).
Even without Android Auto or CarPlay, Tesla is still generally recognized as the world leader in vehicle software — rightly so. No one has ever really caught up, and it’s been over a decade. Rivian is always a step or two behind and the rest of the industry is a distant third. Still, everyone wants to be Tesla. This much is evident when you look at GM’s software strategy in its Ultium vehicles, Mercedes-Benz’s MB OS, or even the ongoing slow-motion train wreck that is Volkswagen’s Cariad division. There’s a race to be the “next” Tesla of car software, and it appears that… no one is winning. Or even driving on the course.
But using a platform like Android Automotive to build a closed SDV ecosystem like Tesla’s and hoping to replicate its success is, to put it bluntly, incredibly arrogant. These carmakers are chasing a mirage. Tesla is far more than an SDV platform; it’s a lifestyle brand, a charging network, an app developer, and a lightning-in-a-bottle marketing engine with an incredible first-mover advantage. Much as Samsung was never the “next” iPhone, but the counterpoint to the iPhone, other carmakers must become the counterpoint to Tesla in this new SDV world — not try to become it. And that means embracing technology partnerships (i.e., projection interfaces), not eschewing them.
The Faustian bargain (of the century)
Apple builds the world’s most loved consumer software. And it’s aggressively courting manufacturers to put that software on their vehicles. It feels like this should be a no-brainer, and for some companies, it clearly is. That campaign is yielding tangible results, with brands like Mercedes-Benz, Jaguar-Land Rover, Audi, Porsche, Ford, Volvo, Honda, and the Nissan-Renault Alliance on board as partners for the next generation of CarPlay. We don’t know to what degree these manufacturers will embrace that software (for example, if they’ll use Apple’s full instrument cluster overlay). Still, if the mockups released as part of the Porsche and Aston Martin announcements this week are any indicator, it seems clear that Apple is the guiding hand in this relationship. And that’s how it should be.
Legacy carmakers have proven utterly incapable of designing performant, usable software. They have proven incapable of iterating that software in a timely manner. They have proven incapable of developing it without significant bugs. And they have proven incapable of delivering value above and beyond that which a company like Apple (or Google) does via its ecosystem — and they almost certainly will never develop such capability.
As much as the vision of a software-defined vehicle future holds great promise, that promise will only be successfully realized by companies that partner broadly to integrate those platforms with outside technology partners. Tesla is a one-off — and an incredible one at that — but it shouldn’t serve as the model. The sooner carmakers realize this and stop chasing phantom revenue for subscriptions that nobody wants, the sooner we can all stop avoiding otherwise decent cars ruined by terrible, self-inflicted software faults.
FTC: We use income earning auto affiliate links.More.
All-electric aircraft developer BETA Technologies has shared another important milestone in bringing its first two vessels to market. Most recently, BETA’s founder, CEO, and test pilot Kyle Clark took the production version of its ALIA eCTOL up for its first flight, as seen in the video below.
BETA Technologies is a fully integrated electric aircraft and systems developer based in Vermont. Three years ago, it debuted its first electric vertical takeoff and landing (eVTOL) aircraft, the ALIA–250. That BETA vessel has since been renamed the ALIA VTOL and completed a piloted test flight transitioning mid-air this past April.
In addition to the ALIA VTOL, BETA has also been developing an electric conventional takeoff and landing (eCTOL) plane called the ALIA CTOL. To date, it has flown tens of thousands of test miles en route to evaluation flights for FAA certification. That aircraft is targeting full approval for commercial operations by 2025.
As BETA moves closer to bringing the ALIA CTOL to the public, it has completed its first bonafide production build in South Burlington. Following a Special Airworthiness Certificate from the Federal Aviation Administration (FAA), BETA has successfully taken its production-ready ALIA CTOL up for a test flight, piloted by its founder and CEO.
Watch BETA’s founder complete a CTOL test flight
BETA Technologies shared details of its first successful production CTOL test flight today alongside the images above and the full video below.
Once the production-intent build of the ALIA CTOL was complete, the FAA inspected the aircraft for safety and compliance before granting BETA a Multipurpose Special Airworthiness Certificate for Experimental Research & Development, Market Survey, and Crew Training, signing-off approval for test flights.
On November 13, BETA CEO, founder, and test pilot Kyle Clark conducted the first test flight of the ALIA CTOL aircraft, which lasted nearly an hour. The test included a conventional runway takeoff before the aircraft climbed to 7,000 feet.
While in the air, Clark tested the aircraft’s handling qualities, stability, control test points, and initial airspeed expansion before completing several approaches ahead of a normal landing. Clark spoke following the successful flight:
This start of our production CX300 flight test campaign is a result of years of hard work and focus on studying customer requirements, hard engineering, manufacturing, production, quality and test. It represents a significant milestone for BETA, and is the beginning of an exciting new phase for the business. With this, we’re one step closer to putting this technology into the hands of our customers.
We learned a lot from this first production build. We weren’t just building an aircraft company, we were building and refining a system to build high quality aircraft efficiently. This first build allowed the team to collect data and insight on manufacturing labor, tooling design, processes, yields and sequences, all of which are being used to refine our production systems.
With its production test flight campaign now underway, BETA says it will continue testing the ALIA CTOL aircraft for the standard 50 hours required before qualifying for a Market Survey and Crew Training certificate. That next certificate will enable BETA to fly outside of Burlington and Plattsburgh and continue training additional pilots on the aircraft.
The company shared it will also continue production of additional aircraft, including ALIA CTOL and ALIA VTOL configurations, the latter of which was recently teased in October. You can view footage of BETA’s CTOL flight below.
FTC: We use income earning auto affiliate links.More.
Crude oil futures rose slightly on Thursday, with the U.S. benchmark trading around $69 per barrel, though the market outlook remains bearish.
Global crude supplies are expected to outstrip demand by more than 1 million barrels per day next year led by robust growth in the U.S., according to the International Energy Agency’s monthly market report.
Here are today’s energy prices by 8:07 a.m. ET:
West Texas Intermediate December contract: $68.92 per barrel, up 49 cents, or 0.7%. Year to date, U.S. crude oil is down more than 3%.
Brent January contract: $72.78 per barrel, up 50 cents, or 0.7%. Year to date, the global benchmark is down more than 5%.
RBOB Gasoline December contract: $1.9711 per gallon, up 0.3%. Year to date, gasoline has fallen nearly 6%.
Natural Gas December contract: $2.966 per thousand cubic feet, down 0.6%. Year to date, gas has gained nearly 18%.
UBS slashed its price forecast for global benchmark Brent to $80 per barrel from $87 previously on weakening demand in China, the world’s largest crude importer.
OPEC on Tuesday cut its demand growth forecast for the fourth month in a row earlier this week.
U.S. crude oil has shed about 4% and Brent is down 3.5% since Donald Trump won the U.S. presidential as the dollar has surged. A stronger U.S. dollar can depress oil demand among buyers that hold other currencies.
Leading electric vehicle analyst, author, and industry thought leaders Loren McDonald and Bill Ferro stop by Quick Charge to discuss EV Adoption’s acquisition by Paren, the “crisis” of EV charging reliability, and the real state of the EV market.
Depending on who you listen, EVs are either driving brands to record growth and are about cross that critical 10% of the overall market nationwide, or the future is bleak, the market is down, and EVs just aren’t selling. What’s really going on? Loren and Bill (probably) have some answers.
Today’s episode is sponsored by BLUETTI, a leading provider of portable power stations, solar generators, and energy storage systems. For a limited time, save up to 52% during BLUETTI’s exclusive Black Friday sale, now through November 28, and be sure to use promo code BLUETTI5OFF for 5% off all power stations site wide. Click here to learn more.
New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news!
Got news? Let us know! Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show!