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Apple announced two new partners for its next-generation CarPlay platform this week — Porsche and Aston Martin. The latter, a storied but historically technology-challenged (remember the Lagonda?) sports car brand that would greatly benefit from using someone else’s software, makes sense. But Porsche? That was more than a bit of a surprise to me — especially given the company’s storied reputation for engineering its own solutions and recently announced Android-based Macan. But I believe Porsche knows something much of the industry isn’t yet ready to accept: That Apple’s software can create far more value for Porsche’s cars than Porsche could ever create on its own. Other automakers should start living in this reality instead of chasing the fantasy that they’re software companies, if only we’d give them 10 or 20 years to figure it out.

The rise of CarPlay and Android Auto

First, let’s set some historical context — I think it’s essential for this discussion. Android Auto and Apple CarPlay are roughly contemporaneous, with Auto launching on Hyundai, GM, and Honda beginning in 2015. CarPlay technically predated this, launching on the Ferrari FF in 2014 (yes, CarPlay debuted on a Ferrari), but it too saw wide adoption start in 2015 with major car manufacturers. Slowly but surely, even notoriously recalcitrant luxury marks like BMW and Mercedes came on board with these projected smartphone interfaces — almost assuredly because their customers demanded it, lest they jump ship to someone else who would give them what they wanted. Today, it’s difficult to find a new car (at least, in North America or Western Europe) without support for CarPlay and Android Auto that isn’t a Tesla or Rivian.

Credit: Apple

CarPlay and Android Auto always amounted to an exchange of value for automakers. Google and Apple would learn a lot about how people behave when interacting with in-vehicle infotainment systems (touchpoints, navigation routing, voice commands, and more). At the same time, carmakers would receive bleeding-edge connectivity and integration with popular mapping and audio services. This was a nominally equitable arrangement, especially given how far behind many OEMs were on their in-vehicle software in the mid-2010s. Projection’s only major downside, for users, was the lag, which especially when connected in the more convenient wireless fashion, is palpable.

That some manufacturers like GM are now rebuffing their tech titan partners isn’t surprising; projected modes were always a trade-off, one whose business impact was foreseeable. It would be much harder to convince customers to pay for things (e.g., a mobile data connection, mapping, streaming) they once received for free via these projected interfaces, and taking something away from people — even something they’d possibly be content without — always goes down badly. Put another way: Google and Apple had their feet in the door (connectors in the USB port?), and it would be hard to kick them out. 

By 2018, though, most OEMs had signed on to the smartphone projection compromise, seeing no better solution (and a real risk of lost sales if they didn’t hop on the bandwagon). This gets us to the present day.

A new era: Projection rejection

Today, automakers face a choice: Forge ahead with projection integration and forego some maybe-there, maybe-not revenue, or take a page from GM’s (wildly unpopular) book and create their own walled garden ecosystem, albeit one built on top of Google’s Android OS for cars. But from the consumer perspective, this choice feels exceedingly arbitrary.

Broadly speaking, smartphone integration in the car isn’t any less desirable today than it was eight years ago when CarPlay and Android Auto launched (unless you drive a Tesla or a Rivian). Smartphones remain ubiquitous and become more capable with each passing year. And while the rate of innovation has stagnated, the average age of the smartphone in someone’s pocket is far lower than the car they drive. There is no reason to believe that will change in the coming decade. The technology we carry will, for the foreseeable future, be more capable than the technology that carries us. This is at the core of the in-car projection issue, and it’s a fight the carmakers can’t win. But some seem intent on fighting anyway.

GM’s Android Automotive-based software debuted on the Hummer EV. Source: GMC

GM’s decision to drop CarPlay is saying out loud what many carmakers are quietly thinking: “We should never have let these tech companies into our software stack. Tesla had the right idea all along.” In broad strokes, there’s an excellent argument to be made here, because software defined vehicle (SDV) architecture like Tesla’s is plainly the wave of the future. But the argument GM is making now — that developing an SDV platform is an excellent opportunity to kick Google and Apple off its cars, ripping off the proverbial “band-aid”— is being made far too late and with far too little conviction. The only way forward is for carmakers to take a “best of both worlds” approach: SDV architecture that is highly integrated with projected user interfaces.

The Tesla mirage

I am no Tesla apologist, and I think Tesla gets far too much credit for some things. But it gets far too little credit in the media for birthing revolutionary software technology that leapfrogged an entire industry (i.e., the world’s first software-defined vehicles). 

Even without Android Auto or CarPlay, Tesla is still generally recognized as the world leader in vehicle software — rightly so. No one has ever really caught up, and it’s been over a decade. Rivian is always a step or two behind and the rest of the industry is a distant third. Still, everyone wants to be Tesla. This much is evident when you look at GM’s software strategy in its Ultium vehicles, Mercedes-Benz’s MB OS, or even the ongoing slow-motion train wreck that is Volkswagen’s Cariad division. There’s a race to be the “next” Tesla of car software, and it appears that… no one is winning. Or even driving on the course.

But using a platform like Android Automotive to build a closed SDV ecosystem like Tesla’s and hoping to replicate its success is, to put it bluntly, incredibly arrogant. These carmakers are chasing a mirage. Tesla is far more than an SDV platform; it’s a lifestyle brand, a charging network, an app developer, and a lightning-in-a-bottle marketing engine with an incredible first-mover advantage. Much as Samsung was never the “next” iPhone, but the counterpoint to the iPhone, other carmakers must become the counterpoint to Tesla in this new SDV world — not try to become it. And that means embracing technology partnerships (i.e., projection interfaces), not eschewing them.

The Faustian bargain (of the century)

Apple builds the world’s most loved consumer software. And it’s aggressively courting manufacturers to put that software on their vehicles. It feels like this should be a no-brainer, and for some companies, it clearly is. That campaign is yielding tangible results, with brands like Mercedes-Benz, Jaguar-Land Rover, Audi, Porsche, Ford, Volvo, Honda, and the Nissan-Renault Alliance on board as partners for the next generation of CarPlay. We don’t know to what degree these manufacturers will embrace that software (for example, if they’ll use Apple’s full instrument cluster overlay). Still, if the mockups released as part of the Porsche and Aston Martin announcements this week are any indicator, it seems clear that Apple is the guiding hand in this relationship. And that’s how it should be.

Legacy carmakers have proven utterly incapable of designing performant, usable software. They have proven incapable of iterating that software in a timely manner. They have proven incapable of developing it without significant bugs. And they have proven incapable of delivering value above and beyond that which a company like Apple (or Google) does via its ecosystem — and they almost certainly will never develop such capability.

As much as the vision of a software-defined vehicle future holds great promise, that promise will only be successfully realized by companies that partner broadly to integrate those platforms with outside technology partners. Tesla is a one-off — and an incredible one at that — but it shouldn’t serve as the model. The sooner carmakers realize this and stop chasing phantom revenue for subscriptions that nobody wants, the sooner we can all stop avoiding otherwise decent cars ruined by terrible, self-inflicted software faults.

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If you’ve wanted a high-end mid-drive e-bike, the $1,295 Prodigy XC is an insane deal

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If you've wanted a high-end mid-drive e-bike, the ,295 Prodigy XC is an insane deal

Fancy German-made mid-drives are often considered the premier option for electric bikes, offering higher precision engineering and an overall more sophisticated experience. But they’ve also been quite pricey, at least until Ride1Up began running an incredible sale on its normally $2,195 Prodigy XC electric mountain bike, marked down to just $1,295.

I reviewed the urban version of this bike back when it was at full price, and it was a great buy even at its MSRP. But now with this killer Black Friday price, this is a deal that is unlikely to ever be seen again.

The Class 3 electric bicycle can hit speeds of up to 28 mph (45 km/h), and comes with all the benefits of that nice Brose TF Sprinter mid-drive motor. That means you get the smooth and refined torque sensor-based pedal assist, the color screen, and the higher-end ride quality.

Other nice components found on the bike include the Maxxis Forekaster off-road tires, the Tektro quad-piston hydraulic disc brakes, and the 120mm-travel air suspension fork.

At this price, Ride1Up is almost certainly selling the bike at below cost, meaning you’re getting it for less than it costs the company to build these highly-acclaimed e-bikes.

Why would they do that? Because this is the previous generation of the bike, which was eclipsed by the second-generation Prodigy V2. But hey, if this bike was good enough when it came out a year before the V2 (and it was), then it still a great bike today. For those who don’t need the nicest and newest version of a piece of tech, this is an incredible steal of a deal.

Ride1Up is all but certain to be moving these Prodigy XCs at such a low price to clear up shelf space in their warehouse, so when these are gone, they’re gone for good. And this isn’t only a Black Friday price – the company has been moving these bikes for several months at this crazy sale price. That further underscores that this is a clear-out-the-previous-version sale that will be gone for good when the bikes are gone.

At this price, there’s simply no other German-made mid-drive e-bike out there with the bang-for-buck offered by the $1,295 Prodigy XC right now, that’s for sure.

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Oil watchers say inflation risks will stave off Trump’s Canada tariff threat

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Oil watchers say inflation risks will stave off Trump's Canada tariff threat

Working oil pumps against a sunset sky.

Imaginima | E+ | Getty Images

Higher fuel prices could be in the cards if President-elect Donald Trump follows through with his tariff threats on Canada, according to industry experts, who are skeptical on whether the new levies will ever be implemented.

Trump on Monday pledged to implement additional tariffs on China, Canada and Mexico on day one of his presidency, according to his posts on social media platform Truth Social. He said he would sign an executive order on Jan. 20 imposing a 25% tariff on all imports from Canada and Mexico, a move that may breach the terms of a regional free trade agreement.

Goldman Sachs’ Co-Head of Global Commodities Research Daan Struyven said that if a 25% levy hit Canadian crude exports to the U.S. “that could, in theory, lead to some pretty significant consequences for three groups.”

U.S. refiners who rely on Canadian oil barrels could face lower profit margins, and consumers may potentially face higher prices, surmised Struyven. Lastly, Canadian producers may suffer revenue losses if they are unable to reroute their barrels that would have otherwise gone to the U.S.

America’s imports of Canadian crude oil hit a record of 4.3 million barrels per day in July 2024 after the expansion of Canada’s Trans Mountain pipeline, according to the most recent data from the U.S. Energy Information Administration.

If we were to see a 25% tariff on Canadian energy exports, I think it could have some very significant ramifications for trade flows.

Daan Struyven

Goldman Sachs

Additionally, refiners in the Midwest, which are more adapted to process Canada’s heavy sour crude rather than the low sulfur sweet crude produced domestically, could also have problems switching should the Canadian imports be interrupted, Struyven told journalists at an online conference.

“If we were to see a 25% tariff on Canadian energy exports, I think it could have some very significant ramifications for trade flows,” Struyven said. 

Mexico and especially Canada have “notable tightly integrated linkages” with the U.S. when it comes to the oil, natural gas and auto industries, Citigroup wrote in a note following Trump’s announcements this week. 

“Absent carve-outs, this would increase costs for U.S. refiners and U.S. consumers,” said the bank’s research team led by Energy Strategist Eric Lee.

However, Goldman highlighted that it is unlikely that the tariffs will be implemented as announced, on the premise that the Trump administration is focused on reducing energy costs.

Mexico and Canada tariffs would 'never be introduced', but there will be no rollbacks for China

Trump cannot allow inflation to get out of control in the 15 months before the midterm election season, Viktor Shvets, global strategist at Macquarie Capital, told CNBC. Shvets believes that tariffs are used as a negotiating tool to achieve certain objectives such as strengthening the border.

“I do not believe for a second that there will be a massive increase in overall tariffs because that will represent a tax on U.S. domestic manufacturers. That will also represent a tax on U.S. exporters,” said Shvets.

Canada’s trade bodies have shared their concerns, too.

“As Canadians, we need to be eyes-wide-open on the President-elect’s promise for across-the-board tariffs,” the CEO of the Canadian Association of Petroleum Producers, Lisa Baiton, reportedly said.

Danielle Smith, the premier of Alberta which accounts for the largest production of crude in Canada, said that the Trump administration has “valid concerns related to illegal activities at our shared border,” and urged the federal government to resolve said issues immediately to avoid any “unnecessary tariffs” on Canadian exports.

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Gavin Newsom isn’t afraid of Elon, 650 hp Kia EV6, and Green Machine deals

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Gavin Newsom isn't afraid of Elon, 650 hp Kia EV6, and Green Machine deals

On today’s fact-checking episode of Quick Charge, we’ve got a showdown brewing between California Governor Gavin Newsom and Tesla CEO Elon Musk, an updated 650 hp Kia EV6 GT that’s ready to take on the world, and some sweet deals on battery-powered goodies.

We’ve also got new electric buses at UCLA that are powered by inductive current in the road itself, and a massive new solar project on a site more famous for coal than clean. All this and a little bit of fact-checking on some fresh musky nonsense – enjoy!

Today’s episode is sponsored by BLUETTI, a leading provider of portable power stations, solar generators, and energy storage systems. For a limited time, save up to 52% during BLUETTI’s exclusive Black Friday sale, now through November 28, and be sure to use promo code BLUETTI5OFF for 5% off all power stations site wide. Learn more at this link.

Prefer listening to your podcasts? Audio-only versions of Quick Charge are now available on Apple PodcastsSpotifyTuneIn, and our RSS feed for Overcast and other podcast players.

New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news!

Got news? Let us know!
Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show!

Read more: E-quipment highlight | Palfinger FLS 25 eDRIVE truck mounted forklift.

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