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Chinese EV maker Xpeng says its X9 MPV could be the 'top seller in its category'

Chinese electric vehicle company Xpeng told CNBC on Friday that its newly launched X9 model could be a “game changer” for the industry.

Xpeng launched the X9 large 7-seater EV on Jan. 1, a car built on its SEPA2.0 architecture for the Chinese market. The X9 series are priced between 359,800 yuan to 419,800 yuan (about $50,360 to $58,760) with immediate deliveries.

“For X9, we actually anticipate this to be a game changer for the battery electric vehicles segment for MPVs (multi-purpose vehicles),” Brian Gu, vice chairman and co-president of Xpeng, told CNBC’s Emily Tan in an exclusive interview.

“We believe this could be the top seller in its category … because I think it has some very innovative technology and design as well as superior handling, industry leading smart driving technology – packed into a very beautifully designed product,” said Gu.

Xpeng’s new launch comes as several domestic EV players such as Nio, Huawei and Zeekr recently revealed new electric vehicles. Even Chinese consumer electronics company Xiaomi is launching its first EV to compete in the market.

We anticipate in 2024, we will be growing much faster than the industry growth which means that we can expand our market share.

Brian Gu

Vice Chairman and Co-President, Xpeng

Xpeng has laid out ambitious plans to roll out driver-assist technology in China by end of last year and in Europe by the end of 2024.

The Chinese EV maker also entered into a cooperation framework agreement with Guangdong Huitian on Jan. 2 to manufacture, develop and sell flying vehicles, where Xpeng will provide research and development, technology consulting services and sales agent services to Guangdong Huitian.

“We anticipate in 2024, we will be growing much faster than the industry growth which means that we can expand our market share,” said Gu, adding that the firm will be looking to increase profit margins with greater scale and better product mix.

“The X9 will be a very high margin product for us,” said Gu.

Stiff competition

Competition is intensifying in the Chinese EV market, with BYD, Li Auto and Geely among the small number of players that have hit their annual sales targets.

Xpeng and Nio were among those that missed their targets.

Xpeng delivered a total of 141,601 units in 2023, a 17% increase from a year ago. This fell short of the firm’s target of delivering 200,000 vehicles for the year as reported by local media.

“The focus of investors [for 2024] is whether the company can maintain decent delivery momentum with new launches and improve profitability in a challenging pricing environment, in our view,” said Morningstar analyst Vincent Sun in a Nov. 16 note on Xpeng.

2024 will be a very competitive year with obviously a number of new models as well as new brands launching in the segment.

Brian Gu

Vice Chairman and Co-President, Xpeng

Nio delivered 160,038 vehicles in 2023, representing an increase of 30.7% compared to a year ago — but it still was well below its target of about 245,000 cars based on management’s target to “double the volume” of 2022 during their fourth quarter earnings call.

Li Auto delivered 376,030 vehicles in 2023 – meeting its annual delivery milestone of 300,000 vehicles.

In terms of sales, BYD met its 3 million target in 2023 and surpassed Tesla as the world’s top-selling EV brand in the fourth quarter, selling more battery-powered vehicles than its U.S. rival.

BYD produced 3.05 million vehicles in 2023 while Tesla said it made 1.84 million vehicles that same year.

‘Strong momentum’

“I think we will continue to see a number of the catalysts that’s propelling the growth of the new energy vehicle market, obviously the technology, the product launches, as well as the continued conversion from internal combustion engines to new energy vehicles,” said Gu.

 The new energy category includes electric and plug-in hybrid power sources.

“But in order to be competitive, I think we still need to focus on differentiating innovative technology as well as maintaining a very strong cost-competent competitive advantage with scale as well as technological innovations,” he added.

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Kimbal Musk on Elon’s Tesla pay package: ‘My brother deserves to be paid’

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Kimbal Musk on Elon's Tesla pay package: 'My brother deserves to be paid'

FILE PHOTO: Kimbal Musk speaks onstage at Move Over NFTs. Here Come the DAOs during the 2022 SXSW Conference and Festivals at Austin Convention Center on March 14, 2022 in Austin, Texas.

Chris Saucedo | Getty Images

Kimbal Musk, the younger brother of the world’s wealthiest person, said Elon Musk “deserves to be paid,” as Tesla remains locked in a legal saga over its CEO’s pay package.

“I think my brother deserves to be paid,” Kimbal Musk said on CNBC’s “Squawk Box” on Friday. “He has zero pay for the past six to eight years. I don’t think that’s right. I’ll let Tesla shareholders make that decision, but I believe that it does need to be. He needs to be paid.”

Elon Musk isn’t paid a salary or any cash bonuses at Tesla. He is compensated through “performance awards” of valuable stock options that are granted based on Tesla hitting certain milestones.

Earlier this month, Tesla granted Elon Musk an “interim” pay package of 96 million shares, which would be worth about $29 billion. The package includes shares that vest in two years as long as he continues as CEO or in another key executive position.

The pay plan was approved by a “special committee” of the Tesla board, with Elon Musk and Kimbal Musk recusing themselves, board members Robyn Denholm and Kathleen Wilson-Thompson said in an Aug. 4 letter to shareholders.

The award came after a Delaware judge in December ordered Tesla to revoke Elon Musk’s $56 billion pay package from 2018, which was the largest compensation plan in U.S. history for a public company executive.

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Before the Delaware ruling on his 2018 pay plan, in January 2024, Musk said he wanted even more pay and control of Tesla in a post on X, which was formerly known as Twitter.

“I am uncomfortable growing Tesla to be a leader in AI & robotics without having ~25% voting control,” Musk wrote at the time. “Enough to be influential, but not so much that I can’t be overturned. Unless that is the case, I would prefer to build products outside of Tesla.”

He was already building products outside of Tesla, including at his newest artificial intelligence venture, xAI, which was formed in Nevada in March 2023.

The new pay package was granted to Musk without a shareholder vote, and will only apply if Musk and Tesla lose on appeal in Delaware.

An investment group that works with pension funds, the SOC Investment Group, sent a letter this week to Nasdaq asking them to investigate Tesla, saying its board should have attained shareholder approval for the new package under Nasdaq listing policies.

Denholm and Wilson-Thompson wrote in the letter that the special committee is working to “address a longer-term CEO compensation strategy,” which it plans to put to a shareholder vote at Tesla’s upcoming annual meeting in November.

— CNBC’s Lora Kolodny contributed to this report.

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Inside Texas Instruments’ $60 billion U.S. megaproject, where Apple will make iPhone chips

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Inside Texas Instruments'  billion U.S. megaproject, where Apple will make iPhone chips

When Texas Instruments announced a $60 billion manufacturing megaproject in July, it was a bold bet that companies would want to mass produce foundational microchips on U.S. soil. In August, Apple vowed to do just that.

During the same Oval Office press conference where President Donald Trump announced a 100% tariff on chips from companies not manufacturing in the U.S., Apple CEO Tim Cook upped his companies’ U.S. spending commitment to $600 billion over the next four years, up from an original $500 billion announcement in February.

Part of that spending, Cook said, will go toward making “critical foundation semiconductors” for iPhones and other devices at Texas Instruments’ new chip fabrication plants in Utah and Texas.

In July, CNBC became the first news organization to see the inside of TI’s newest fab in Sherman, Texas. There, full production is on schedule to start by the end of 2025. It’s one of seven new factories the chipmaker is building in the U.S. to provide chips to major customers like Nvidia, Ford Motor, Medtronic and SpaceX.

Although Texas Instruments doesn’t make the world’s most advanced chips, its essential components are found almost everywhere, from smartphones to the graphics processing units powering generative AI.

“If you have anything that plugs into the wall, or has a battery in it, or has a cord in it, you probably carry more than one TI chip in it,” said Mohammad Yunus, TI’s senior VP of technology and manufacturing.

But just one month after TI announced the $60 billion project, its shares plummeted 13% following weak guidance and tariff concerns raised in its July 23 earnings call. 

“The worry is their end customers. Like in the wake of tariff uncertainty, they don’t know what to expect. Are they stockpiling?” said Stacy Rasgon, senior analyst at Bernstein Research.

It remains to be seen whether demand will remain high once tariff uncertainties calm. Still, shares did recover some ground in August.

“I would position them as more of a tariff winner than a tariff loser,” said Timothy Arcuri, managing director at UBS. Arcuri said TI’s U.S. foundry will allow it to undercut the pricing of its rivals’ Taiwan-made chips.

The market for TI’s chips, however, is not a guarantee. After TI had trouble keeping up with demand during the chip shortage in 2020, Arcuri said TI’s share of the analog market “fell off a cliff.” It went from a high of 19.8% in 2020 to a low of 14.7% in 2024, according to UBS.

TI’s $60 billion megaproject includes four fabs in Sherman, Texas, one in Richardson, Texas, and two in Lehi, Utah. The new fabs will give TI five times the capacity it has today, Yunus told CNBC.

“They’re making a big bet on the fact that they regain share and that demand comes rocketing back,” Arcuri said. “If you don’t regain that share, it’s hard to justify building this much capacity.”

SM1 and SM2, the first two of four new chip fabrication plants being built by Texas Instruments in Sherman, Texas, shown on July 24, 2025.

Graham Merwin

Ramping to 300mm

While TI is well known for its graphing calculators, the company is also responsible for helping revolutionize the electronics industry. In 1958, TI engineer Jack Kilby filed the first patent for an integrated circuit. That paved the way for miniaturizing chips by building all the components of a circuit, not just the transistors, directly into a single piece of silicon.

The majority of TI’s business today comes from automotive and industrial customers that buy the company’s analog and embedded chips. Analog chips process signals like sound, light and pressure, like the temperature on a thermostat or voltage on power management chips that keep electronics safe when plugged in. Embedded chips are typically signal processors and microcontrollers for operating everyday devices, like telling the toaster to ding, the dishwasher to end a cycle or anti-lock brakes to engage.

Unlike the costly bleeding edge 2 and 3 nanometer chips made by giants like TSMC,  TI’s chips are made on cheaper, legacy nodes: 45 to 130 nanometers. 

That size “is the sweet spot for analog and embedded because they provide the right performance, the power, the voltage that our portfolio needs,” Yunus said.

While each TI chip costs about $0.40, according to Arcuri, they play crucial supporting roles for the world’s most advanced technologies. In a new partnership with Nvidia, for example, TI is developing a chip to drive efficiency in power-hungry data centers.

In 2009, TI made another bold move to help bring the cost of its chips down further. It opened the world’s first 300 millimeter fab for analog chips, re-purposing a memory fab from Qimonda after the chipmaker went bankrupt in the financial crisis.

“That’s what really was the catalyst for TI to have such a cost advantage,” Arcuri said.

The new wafer size gives TI “tremendous cost efficiency” because 300mm can fit “2.3 times more chips in it versus a 200mm wafer,” Yunus said. TI’s been closing and selling off some of its 200mm fabs, and all of its seven new fabs will produce on 300mm wafers.

Texas Instruments senior VP of technology and manufacturing Mohammad Yunus talks to CNBC’s Katie Tarasov in the first of TI’s four new chip fabrication plants in Sherman, Texas, on July 24, 2025.

Graham Merwin

Global supply, Texas growth

TI told CNBC it’s the country’s biggest analog and embedded semiconductor manufacturer, selling tens of billions of chips each year. About 60% of revenue comes from customers based outside the U.S., with China making up about 20%. 

About 75% of TI’s capital spend happens in the U.S., but it also makes chips abroad at fabs in Germany, Japan and China, the company told CNBC. It does testing and assembly in Mexico, Taiwan, the Philippines and Malaysia, where it’s spending $3 billion on two new sites, one of which is now in production. 

TI’s global footprint is a benefit in the “dynamic situation” of tariffs right now, Yunus said.

“Our manufacturing across 15 different sites provides us the position to be able to support our customers, no matter where they are and in any political or economic environment,” he said.

Although TI considered building its new sites internationally in places like Singapore, the company ultimately settled on Sherman, Texas. The small city 65 miles north of Dallas has a population of just 50,000 people. It’s also home to a GlobalWafers factory. The Taiwan-based company manufactures the bare silicon wafers that chips, including TI’s, are made on.

Sherman Mayor Shawn Teamann said the city is now “the hub of the Silicon Prairie.”

Teamann’s grandfather worked alongside Kilby at TI in the 1950s. TI first came to Sherman in 1966, but when it announced plans to close its outdated 150mm fab, the city enticed TI to stay with incentives like tax breaks and water discounts.

The plan worked, and in 2021, TI announced it would stay in Sherman with a campus of new 300mm fabs. Now, the first of four 300mm fabs is complete in Sherman. Teamann said the 300mm project has more than doubled the city’s rate of population growth since it was announced in 2021.

As for federal support, TI got $1.6 billion of CHIPS Act funding, and a whopping 35% investment tax credit from Trump’s big bill passed in July. 

At the state level, Gov. Greg Abbott has long offered incentives to chip companies willing to build in the state, from low taxes to the $1.4 billion Texas CHIPS Act passed in 2023.

Samsung is the other chip giant in Texas since 1996. The South Korean company is building a $17 billion advanced chip fab near Austin. That’s also where Apple, Amazon and AMD design many of their chips. Other chip companies in Texas include Infineon, NXP, X-Fab, Micron, GlobalFoundries, and tool supplier Applied Materials

Water, power, workers

Making chips takes an immense amount of water, and about a quarter of Texas is in drought. 

Luckily, Sherman has water rights to nearby Lake Texoma.

“It was about acquiring more rights, ramping up our production and being able to provide for the mass quantities of water it takes to run a semiconductor facility,” said Teamann, adding that the fab has almost doubled the amount of water Sherman uses.

TI will use about 1,700 gallons of water per minute when the new Sherman fab is complete, with plans to recycle at least 50% of that, Yunus said.

Chip manufacturing is also a power hungry process, so it helps that Sherman has a power plant that recently increased capacity. TI’s new Sherman fab will run entirely on renewable energy, said Yunus, adding that making chips on 300mm wafers also helps with energy efficiency.

“You use pretty much the same amount of energy but produce 2.2 to 2.3 times more chips,” he said.

Texas’ uniquely independent grid largely cuts the state off from borrowing power across state lines. In 2021, that grid failed during an extreme winter storm, causing at least 57 deaths and halting production at chipmakers like Samsung and NXP. TI told CNBC it maintained “critical operations.”

“We built redundancy into this facility,” Yunus said. “We have multiple transmission lines that feed power into the site. We also have large diesel storage tanks that we’re able to use, and generators that can continue to power the site for a few days.”

Highly skilled chip engineers are another scarce resource. It’s a talent pipeline that’s been stymied by the dramatic decline of U.S. global semiconductor manufacturing. The U.S. went from holding a 37% share of the market in 1990 to just 10% in 2022, according to the Semiconductor Industry Association.

But TI has developed partnerships with various universities, community colleges and the military to fill the talent gap necessary to fill the roles at its Sherman fab.

“There’s a lot of younger people moving to the area. I actually think it’s going to be easier for them to get the talent now than it would have been 5 to 10 years ago,” Arcuri said.

With the full $60 billion project, TI said it expects to create 60,000 U.S. jobs, but the company could not give an expected completion date when asked for one.

“It’s hard to predict when exactly that will take off,” Yunus said. “We’re hopeful that we’ll continue to build out at a pretty brisk pace, but it really depends on the market.”

Watch the video for an in-depth look at TI’s first completed fab in Sherman: https://www.cnbc.com/video/2025/08/22/apple-will-make-chips-at-texas-instruments-60-billion-us-project.html

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Waymo granted first permit to begin testing autonomous vehicles in New York City

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Waymo granted first permit to begin testing autonomous vehicles in New York City

Waymo self-driving cars with roof-mounted sensor arrays traveling near palm trees and modern buildings along the Embarcadero, San Francisco, California, February 21, 2025. 

Smith Collection/gado | Archive Photos | Getty Images

Waymo is getting one step closer to rides in New York City.

The Alphabet autonomous vehicle subsidiary received its first permit from the New York Department of Transportation on Friday to start testing in New York City, Mayor Eric Adams announced Friday. The rollout is the city’s first autonomous vehicle testing launch.

Waymo will start testing up to eight vehicles in Manhattan and Downtown Brooklyn through late September with the potential to extend the program. New York state law requires the company to have a driver behind the wheel to operate.

“We’re a tech-friendly administration and we’re always looking for innovative ways to safely move our city forward,” Adams said in a release. “New York City is proud to welcome Waymo to test this new technology in Manhattan and Brooklyn, as we know this testing is only the first step in moving our city further into the 21st century.”

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The news comes just two months after the company said it filed permits to test its cars in the city with a trained specialist behind the wheel.

Waymo has hit expansion mode on its services nationwide, launching in Austin this year and expanding its San Francisco area operations in March. Waymo also plans to bring autonomous vehicles to Atlanta, Miami and Washington, D.C. and recently said it will start operations in Philadelphia as it looks to break further into the Northeast market.

Waymo’s CEO said the company surpassed 10 million robotaxi trips in May.

For years, autonomous vehicle companies have sought to introduce their technology to The Big Apple, with Waymo previously taking a crack at it in 2021. At that time, the company rolled out some cars in certain areas of the city for manual driving and data collection.

New York City has also expressed interest in bringing autonomous vehicles to the city. Last year, the Adams administration implemented a series of safety requirements for responsible testing in the city and opened a permit program.

As part of the permit, Waymo must regularly meet and report data to DOT and work closely with law enforcement and emergency services.

WATCH: Waymo begins testing self-driving cars with human drivers in New York and Philadelphia

Waymo begins testing self-driving cars with human drivers in New York and Philadelphia

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