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Nintendo said domestic sales of Splatoon 3 hit a record in the first three days of the game being on sale. Splatoon 3 proved to be a hit in Japan, helping keep momentum for Nintendo’s ageing Switch console.

Philip Fong | AFP | Getty Images

Nintendo is likely to release a new Switch console this year, analysts told CNBC, as the Japanese gaming giant looks to capitalize on the interest in its characters ranging from Mario to Zelda.

The Nintendo Switch first launched in March 2017 and marked a new type of hybrid console where gamers could play on their TVs but then take their controller, attach it to a tablet, and game on the go.

This approach, which combined the at-home aspects of console gaming with the portability of mobile games, proved very popular with gamers. Nintendo has sold 132.46 units of the Switch, making it the company’s second-most successful console after the handheld Nintendo DS.

Since the Switch’s launch, Nintendo’s shares are up more than 200%. The console has helped the company sustain sales momentum over the years thanks to its steady and strong stream of first-party games and popular characters.

Games involving Mario, Zelda and Pokemon are among the Switch’s best sellers.

But there are signs that sales are starting to slow and Nintendo needs something new. In its September-quarter results, Nintendo said revenue fell 4% year-on-year and profit dropped 19%.

“I think the new device will come out in 2024, probably in the second half of the year,” Serkan Toto, CEO of Tokyo-based games consultancy Kantan Games, told CNBC.

“The original Switch is now almost 7 years old, sales are going down … So it’s absolutely high time for a new Nintendo system this year.”

Piers Harding-Rolls, research director of games at Ampere Analysis, expects the launch of the new Switch in the fourth quarter of this year.

For Atul Goyal, managing director at Jefferies, the timings of the launch will depend on recent sales. If the Switch remained popular in the holiday quarter then Nintendo could push a new console out to the Fall of this year, Goyal said. If Switch sales dropped in the December quarter, the new device could come as early as Spring or Summer, he added.

Nintendo has not announced its December-quarter results yet.

Launching a new console this year will also allow Nintendo to capitalize on the popularity of a number of its key characters following movie releases. “The Super Mario Bros. Movie” has raked in more than $1 billion in box office sales since its April release and helped Nintendo see a bump in revenue in the June quarter of last year. In November, Nintendo said it plans to develop a live-action film of The Legend of Zelda, one of its most popular characters.

What do we know about Switch 2?

Not much at this point as the company has been tight-lipped on what’s next. Analysts are expecting what they’re dubbing the “Switch 2” to follow the hybrid approach set out by its predecessor.

“I’m expecting Nintendo’s next console to be a Switch follow-up, as the hybrid device approach has been so successful,” Harding-Rolls said, adding that there’s likely to be an upgrade in capabilities to the company’s console controllers too.

Kantan Games’ Toto said he expects the successor to be a “new device and not just an upgrade.”

“Nintendo needs to drastically improve specs after 7 years, so they will absolutely release a successor,” Toto said.

Such an appraoch, building on the success of the Switch, makes sense to many.

“An evolution, not a revolution, in the console strategy is likely. In other words, an iPhone model. With that comes the opportunity to ease the 130M+ Switch audience into a familiar but more powerful form factor, and the ability for Nintendo to sell compelling 1st (and 3rd) party games to a scaled audience,” analysts at Moffett Nathanson wrote in a note in December.

Will the ‘Switch 2’ sell well?

Harding-Rolls said the performance of the new console will be impacted by the availability of the product. But he said he can see it “achieving similar levels to the original Switch during its first Q4 sales period,” which equates to around 7 million or 8 million units sold to consumers.

Analysts at Moffett Nathanson said the Switch 2 is unlikely to “match or surpass the Switch,” arguing the current Nintendo console benefitted from people buying gaming consoles while staying at home during the Covid-19 pandemic.

Still, the analysts said “this next console can match or even exceed the early performance of the Switch but trail off as we get into year four and beyond,” as Covid-inflated comparisons of Nintendo’s fiscal year in 2021 and 2022 are “too challenging to overcome.”

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These underperforming groups may deliver AI-electric appeal. Here’s why.

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These underperforming groups may deliver AI-electric appeal. Here's why.

Reshoring and infrastructure products could be the next ETF play after AI, say ETF experts

Industrial and infrastructure stocks may soon share the spotlight with the artificial intelligence trade.

According to ETF Action’s Mike Atkins, there’s a bullish setup taking shape due to both policy and consumer trends. His prediction comes during a volatile month for Big Tech and AI stocks.

“You’re seeing kind of the old-school infrastructure, industrial products that have not done as well over the years,” the firm’s founding partner told CNBC’s “ETF Edge” this week. “But there’s a big drive… kind of away from globalization into this reshoring concept, and I think that has legs.”

Global X CEO Ryan O’Connor is also optimistic because the groups support the AI boom. His firm runs the Global X U.S. Infrastructure Development ETF (PAVE), which tracks companies involved in construction and industrial projects.

“Infrastructure is something that’s near and dear to our heart based off of PAVE, which is our largest ETF in the market,” said O’Connor in the same interview. “We think some of these reshoring efforts that you can get through some of these infrastructure places are an interesting one.”

The Global X’s infrastructure exchange-traded fund is up 16% so far this year, while the VanEck Semiconductor ETF (SMH), which includes AI bellwethers Nvidia, Taiwan Semiconductor and Broadcom, is up 42%, as of Friday’s close.

Both ETFs are lower so far this month — but Global X’s infrastructure ETF is performing better. Its top holdings, according to the firm’s website, are Howmet Aerospace, Quanta Services and Parker Hannifin.

Supporting the AI boom

He also sees electrification as a positive driver.

“All of the things that are going to be required for us to continue to support this AI boom, the electrification of the U.S. economy, is certainly one of them,” he said, noting the firm’s U.S. Electrification ETF (ZAP) gives investors exposure to them. The ETF is up almost 24% so far this year.

The Global X U.S. Electrification ETF is also performing a few percentage points better than the VanEck Semiconductor ETF for the month.

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How tariffs and AI are giving secondhand platforms like ThredUp a boost

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How tariffs and AI are giving secondhand platforms like ThredUp a boost

At ThredUp‘s 600,000-square-foot warehouse in Suwanee, Georgia, roughly 40,000 pieces of used clothing are processed each day. The company’s logistics network — four facilities across the U.S. — now rivals that of some fast-fashion giants.

“This is the largest garment-on-hanger system in the world,” said Justin Pina, ThredUp’s senior director of operations. “We can hold more than 3.5 million items here.”

Secondhand shopping is booming. The global secondhand apparel market is expected to reach $367 billion by 2029, growing almost three times faster than the overall apparel market, according to GlobalData.

President Donald Trump’s tariffs were billed as a way to bring manufacturing back home. But the measures hit one of America’s most import-dependent industries: fashion.

About 97 percent of clothing sold in the U.S. is imported, mostly from China, Vietnam, Bangladesh and India, according to the American Apparel and Footwear Association.

For years, Gen Z shoppers have been driving the rise of secondhand fashion, but now more Americans are catching on.

“When tariffs raise those costs, resale platforms suddenly look like the smart buy. This isn’t just a fad,” said Jasmine Enberg, co-CEO of Scalable. “Tariffs are accelerating trends that were already reshaping the way Americans shop.”

For James Reinhart, ThredUp’s CEO, the company is already seeing it play out.

“The business is free-cash-flow positive and growing double digits,” said Reinhart. “We feel really good about the economics, gross margins near 80% and operations built entirely within the U.S.”

ThredUp reported that revenue grew 34% year over year in the third quarter. The company also said it acquired more new customers in the quarter than at any other time in its history, with new buyer growth up 54% from the same period last year.

“If tariffs add 20% to 30% to retail prices, that’s a huge advantage for resale,” said Dylan Carden, research analyst at William Blair & Company. “Pre-owned items aren’t subject to those duties, so demand naturally shifts.”

Inside the ThredUp warehouse, where CNBC got a behind-the-scenes look. automation hums alongside human workers. AI systems photograph, categorize, and price thousands of garments per hour. For Reinhart, the technology is key to scaling resale like retail.

“AI has really accelerated adoption,” said Reinhart. “It’s helping us improve discovery, styling, and personalization for buyers.”

That tech wave extends beyond ThredUp. Fashion-tech startups Phia, co-founded by Phoebe Gates and Sophia Kianni, is using AI to scan thousands of listings across retail and resale in seconds.

“The fact that we’ve driven millions in transaction volume shows how big this need is,” Gates said. “People want smarter, cheaper ways to shop.”

ThredUp is betting that domestic infrastructure, automation, and AI will keep it ahead of the curve, and that tariffs meant to revive U.S. manufacturing could end up powering a new kind of American fashion economy.

“The future of fashion will be more sustainable than it is today,” said Reinhart. “And secondhand will be at the center of it.”

Watch the video to learn more.

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AI anxiety on the rise: Startup founders react to bubble fears

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AI anxiety on the rise: Startup founders react to bubble fears

Markets were on edge this week as a steady stream of negative headlines around the artificial intelligence trade stoked fears of a bubble.

Famed short-seller Michael Burry cast doubt on the sustainability of AI earnings. Concerns around the levels of debt funding AI infrastructure buildouts grew louder. And once high-flyers like CoreWeave tanked on disappointing guidance.

CNBC’s Deirdre Bosa asked those at the epicenter of the boom for their take, sitting down with the founders of two of the buzziest AI startups.

Amjad Masad, founder and CEO of AI coding startup Replit, admits there’s been a cooldown.

“Early on in the year, there was the vibe coding hype market, where everyone’s heard about vibe coding. Everyone wanted to go try it. The tools were not as good as they are today. So I think that burnt a lot of people,” Masad said. “So there’s a bit of a vibe coding, I would say, hype slow down, and a lot of companies that were making money are not making as much money.”

Masad added that a lot companies were publishing their annualized recurring revenue figures every week, and “now they’re not.”

Navrina Singh, founder and CEO of startup Credo AI, which helps enterprises with AI oversight and risk management, is seeing more excitement than fear.

“I don’t think we are in a bubble,” she said. “I really believe this is the new reality of the world that we are living in. As we know, AI is going to be and already is our biggest growth driver for businesses. So it just makes sense that there has to be more investment, not only on the capability side, governance side, but energy and infrastructure side as well.”

Watch this video to learn more. 

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