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People walk past a billboard advertisement for YouTube in Berlin, Germany, on Sept. 27, 2019.

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YouTube is taking steps to fight against medical misinformation, especially when it comes to finding immediate tips on how to handle an emergency.

The company on Wednesday introduced a feature called First Aid Information Shelves, a library of step-by-step videos that show people what to do if they’re witnessing a drug overdose, heart attack or other life-threatening event. 

Videos from accredited health organizations such as Mass General Brigham will appear pinned to the top of relevant search results so they’re easy to discover. YouTube users in the U.S. can find videos on 12 topics, including CPR, seizures, choking, bleeding and psychosis. Most are a minute or two long.

“The whole idea is timing and conciseness and trying to share that information as quickly as possible,” Garth Graham, global head of health care and public health at YouTube, told CNBC in an interview. Graham said people should always call first responders right away in the case of an emergency. 

The videos will not contain ads, which means Google-owned YouTube won’t make money from them, Graham said.

YouTube was not involved with the content creation, which Graham said was left to experts. In addition to Mass General Brigham, health organizations such as the Mexican Red Cross and the American Heart Association have partnered with YouTube to help make the videos. 

Content moderation has long been a challenge for YouTube, which removes videos if they’re found to be in violation of the company’s guidelines. The process is often slow and costly. Medical misinformation became a bigger problem during the Covid-19 pandemic due to the constant spreading of inaccurate messaging related to the effectiveness of vaccines and masks.

In July 2021, more than a year after the onset of the pandemic, YouTube announced plans to label videos and promote credible sources after facing criticism for its role in spreading misinformation. The company banned several high-profile anti-vaxxer accounts and said in September of that year that it had removed more than 130,000 videos for violating its Covid policies. 

Even as the pandemic has subsided, medical misinformation continues to proliferate. Researchers recently found that popular videos on YouTube about insomnia and sleep contain both “misinformation and commercial bias,” according to a study in the Journal of Clinical Sleep Medicine.  

YouTube announced a new framework for combating medical misinformation in August, outlining how the site will remove content that contradicts established guidance from health officials on subjects including cancer, Covid and reproductive health. 

An example of what First Aid Information Shelves will look like on YouTube.

‘First videos that you see’

Mass General Brigham, the largest health-care system in Massachusetts, started officially partnering with YouTube in 2021 “to offer patients easier access to credible medical information,” according to a press release at the time.

The hospital has a dedicated content team with an expertise in medical education that determines the topics and substance of the videos, said Dr. Merranda Logan, the health system’s associate chief academic officer.

For YouTube’s First Aid Information Shelves, Mass General Brigham’s team produced 11 videos across topics such as heart attacks, strokes and seizures.

Logan said there’s a lot of medical information and misinformation online and distinguishing between the two can be a challenge. She said people should be able to turn to trusted experts in an emergency when “every minute, every second counts.”

“We wanted to make sure that these videos are the first videos that you see when you’re on YouTube and you search for any of those topics,” Logan said in an interview. “These videos really are not meant to replace calling 911, but to provide clear and concise information that can help during an emergency.”

When searching for videos on CPR, users will find content from the AHA, which writes the guidelines on the procedure and, since the 1990s, has worked to educate people about how to handle emergency situations.

“We have a really strong interest in partnering with our search engines that we know where people are going for content to make sure that they’re getting scientifically accurate content,” said Dr. Comilla Sasson, the AHA’s vice president for health-care business solutions for emergency cardiovascular care.

Videos will initially be available in English and Spanish, thanks to the help of the Mexican Red Cross, Graham said. Mass General Brigham is also using one of YouTube’s artificial intelligence-powered translation tools to present content in Spanish.

YouTube plans to add more topics, countries and languages in the future. 

Graham said YouTube will regularly work with its partners to ensure the videos remain as accurate and up to date as possible. The shelves are part of an “ongoing evolution of information quality” at YouTube, he said. 

“It’s important for us all to be prepared to respond to a series of common medical conditions that could happen to us, family, loved ones, people who are passing by,” Graham said. “We should be up to speed on that.”

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The UK wants to do its ‘own thing’ on AI regulation, suggesting a divergence from U.S. and EU

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The UK wants to do its 'own thing' on AI regulation, suggesting a divergence from U.S. and EU

Jaque Silva | Nurphoto | Getty Images

LONDON — The U.K. says it wants to do its “own thing” when it comes to regulating artificial intelligence, hinting at a possible divergence from approaches taken by its main Western peers.

“It’s really important that we as the U.K. do our own thing when it comes to regulation,” Feryal Clark, Britain’s minister for AI and digital government, told CNBC in an interview that aired Tuesday.

She added the government already has a “good relationship” with AI companies like OpenAI and Google DeepMind, which have voluntarily opened their models up to the government for safety testing purposes.

“It’s really important that we bake in that safety right at the beginning when models are being developed … and that’s why we’ll be working with the sector on any safety measures that come forward,” Clark added.

UK can do its 'own thing' on AI regulation, minister says

Her comments echoed remarks from Prime Minister Keir Starmer on Monday that Britain has “freedom now in relation to the regulation to do it in a way that we think is best for the U.K.” after Brexit.

 “You’ve got different models around the world, you’ve got the EU approach and the U.S. approach – but we have the ability to choose the one that we think is in our best interest and we intend to do so,” Starmer said in response to a reporter’s question after announcing a 50-point plan to make the U.K. a global leader in AI.

Divergence from the U.S., EU

However, so far, the U.K. is yet to confirm details on proposed AI safety legislation, instead saying it will consult with the industry before proposing formal rules.

“We will be working with the sector to develop that and bring that forward in line with what we said in our manifesto,” Clark told CNBC.

Chris Mooney, partner and head of commercial at London-based law firm Marriott Harrison, told CNBC that the U.K. is taking a “wait and see” approach to AI regulation even as the EU is forging ahead with its AI Act.

“While the U.K. government says it has taken a ‘pro-innovation’ approach to AI regulation, our experience of working with clients is that they find the current position uncertain and, therefore, unsatisfactory,” Mooney told CNBC via email.

One area Starmer’s government has spoken up on reforming rules for AI has been around copyright.

Late last year, the U.K. opened a consultation reviewing the country’s copyright framework to assess possible exceptions to existing rules for AI developers using artists and media publishers’ works to train their models.

Businesses left uncertain

Sachin Dev Duggal, CEO of London-headquartered AI startup Builder.ai, told CNBC that, although the government’s AI action plan “shows ambition,” proceeding without clear rules is “borderline reckless.”

“We’ve already missed crucial regulatory windows twice — first with cloud computing and then with social media,” Duggal said. “We cannot afford to make the same mistake with AI, where the stakes are exponentially higher.”

“The U.K.’s data is our crown jewel; it should be leveraged to build sovereign AI capabilities and create British success stories, not simply fuel overseas algorithms that we can’t effectively regulate or control,” he added.

Details of Labour’s plans for AI legislation were initially expected to appear in King Charles III’s speech opening U.K. Parliament last year.

However, the government only committed to establishing “appropriate legislation” on the most powerful AI models.

“The U.K. government needs to provide clarity here,” John Buyers, international head of AI at law firm Osborne Clarke, told CNBC, adding he’s learned from sources that a consultation for formal AI safety laws is “waiting to be released.”

“By issuing consultations and plans on a piecemeal basis, the U.K. has missed the opportunity to provide a holistic view of where its AI economy is heading,” he said, adding that failure to disclose details of new AI safety laws would lead to investor uncertainty.

Still, some figures in the U.K. tech scene think that a more relaxed, flexible approach to regulating AI may be the right one.

“From recent discussions with the government, it is clear that considerable efforts are underway on AI safeguards,” Russ Shaw, founder of advocacy group Tech London Advocates, told CNBC.

He added that the U.K is well positioned to adopt a “third way” on AI safety and regulation — “sector-specific” regulations that rules to different industries like financial services and health care.

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China considers selling TikTok U.S. operations to Musk, Bloomberg reports

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China considers selling TikTok U.S. operations to Musk, Bloomberg reports

Jakub Porzycki | Nurphoto | Getty Images

The Chinese government is considering a plan that would have Elon Musk acquire TikTok’s U.S. operations to keep the app from being effectively banned, Bloomberg News reported on Monday.

The contingency plan is one of several options China is exploring as the U.S. Supreme Court determines whether to uphold a law that calls for China-based ByteDance to divest TikTok’s U.S. business by Jan. 19, the report said, citing anonymous sources.

After that deadline, third-party Internet service providers would be penalized for supporting TikTok’s operations in the country.

Under the plan, Musk would oversee both X, which he currently owns, and TikTok’s U.S. business, Bloomberg said. However, Chinese government officials haven’t yet decided on whether it would proceed, the report said, noting that the plan is still preliminary.

It’s unclear whether ByteDance knows about the Chinese government’s plans and TikTok and Musk’s involvement in the discussions, the report said. Senior Chinese officials are debating contingency plans involving TikTok’s future in the U.S. as part of larger discussions about working with President-elect Donald Trump, the report added.

A TikTok spokesperson said in an email to CNBC, “We can’t be expected to comment on pure fiction.” X didn’t immediately respond to a request for comment.

Last week, the Supreme Court held oral arguments about the law potentially banning TikTok, which President Joe Biden signed in April. TikTok’s legal team argued that the law violates the free-speech rights of the millions of users in the U.S. while the U.S. government said that ByteDance’s ownership of TikTok poses a national security risk.

With the Supreme Court appearing to side with the government, TikTok could turn to Trump, when his second term begins on Jan. 20. Trump, who favored a TikTok ban during his first administration, has since flip-flopped on the matter. Late last month, he urged the Supreme Court to intervene and forcibly delay implementation of Biden’s ban to give him time to find a “political resolution.”

Trump’s rhetoric on TikTok began to turn after he met in February with billionaire Jeff Yass, a Republican megadonor and a major investor in ByteDance who also owns a stake in the owner of Truth Social, Trump’s social media company.

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IAC approves spinoff of home improvement marketplace Angi

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IAC approves spinoff of home improvement marketplace Angi

Joey Levin, CEO of IAC.

Anjali Sundaram | CNBC

Barry Diller’s IAC said Monday that its board approved the spinoff of Angi, the home improvement marketplace the company acquired in 2017.

IAC said it expects the transaction to close in the second quarter of the year. The two companies will post their respective fourth-quarter results when IAC reports on Feb. 11. Angi was founded in 1995 as Angie’s List, which went public on the Nasdaq in 2011.

As part of the spinoff, IAC CEO Joey Levin will leave his role and become an advisor to the company. Levin will also take on a new role as Angi’s executive chairman, serving as the marketplace’s senior executive alongside CEO Jeff Kip, IAC said.

“Joey Levin has been an exemplary leader of IAC, creating significant value during his nearly decade-long tenure as IAC CEO,” Diller, IAC’s chairman, said in a statement.

Upon Levin’s vacancy, IAC will operate without a new CEO, the company said. IAC’s top execs will report directly to Diller, as will publisher Dotdash Meredith, the company’s largest business. The rest of IAC’s units will report to operating chief Christopher Halpin.

IAC has previously used no-CEO structures when reorganizing its businesses. Most recently, in 2013, then-CEO Greg Blatt stepped down from the role to become chairman of the newly formed Match Group division.

“Each of IAC and Angi has a vigorous future, and I expect to remain an active participant in both,” Levin said in a statement.

As part of the spinoff, IAC shareholders will get direct ownership of Angi, IAC said.

IAC first announced it was considering a spinoff of Angi in November. At the time, the company said Angi’s revenue declined 16% year over year to $296.7 million during the third quarter. The company attributed the slide to reduced sales and marketing spend, which led to a decrease in service requests and lower acquisition of new professionals.

IAC acquired Angie’s List in a deal valued at more than $500 million. It merged the site with HomeAdvisor, creating a new public company. Angi currently has a market cap of about $770 million, and IAC owns 85% of it.

The spinoff has been under consideration for several years, but IAC postponed the effort in 2019 as it completed the Match Group transaction. Match owns dating services including Tinder, Match and Hinge.

IAC has become known for incubating businesses and spinning them off into separate companies. It’s done the same with Expedia, Ticketmaster and LendingTree, among others.

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