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Volkswagen’s CFO Arno Antlitz said Europe’s largest automaker has “all the ingredients” for success as the US auto industry shifts to electric. Despite this, VW is seeing reluctance for its EVs in Europe and potentially in the US as well.

Volkswagen gears up for North American EV transition

In an interview with Bloomberg Television Wednesday, Antilitz explained VW has what it takes to grow in the US as the buyers transition to EVs.

Last April, Volkswagen announced its first North American EV battery cell plant in St. Thomas, Ontario. The facility will host six production blocks with up to 90 GWh volume. According to VW, that’s enough for around 1 million EVs per year.

The massive 370-acre factory is about the size of 210 football fields. VW says the entire site will cover around 850 football fields.

VW’s factory plans to begin producing sustainable unified cells in 2027. The cells will power VW Group EVs, including its new Scout brand.

Volkswagen is reviving the Scout brand into a rugged all-electric automaker. The company will build vehicles at its $2 billion facility in South Carolina.

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Scout electric SUV and pickup designs (Source: VW)

Once production begins in 2026, VW expects to produce over 200,000 Scout EVs. Scout’s CEO, Scott Keogh, confirmed the company is on track to unveil its electric truck and SUV later this year.

After hiring former Jeep and RAM designer Chris Benjamin in May, Keogh claimed his “thumbprints are all over many of the most beloved off-road vehicles.”

Scout’s compact four-wheel vehicle was the first real competition to the popular Jeep brand in the 70’s and 80’s. Before the Ford Bronco and Chevy Blazer hit the market, Scout’s vehicles shaped many of the vehicles we see in the US today.

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(Source: Scout Motors)

Despite the success, the brand’s parent company faced financial troubles, leading to a business overhaul.

Volkswagen bought the rights to Scout in 2021 after its trucking unit (Traton Group) merged with Navistar. The company confirmed it would resurrect the brand into an off-road EV maker to compete in the US’s biggest segments.

Can VW compete as the US shifts to EVs?

After delivering over 394,000 electric cars last year, up 21% from 2022, VW looks to regain momentum to compete with leaders like Tesla.

Although this is a record for Volkswagen, 21% YOY growth is far behind most rivals. Tesla set a new record, delivering nearly 1.81 million EVs last year. Volvo sold over 113,000 EVs last year. That’s up 70% compared to 2022 (66,749) and 16% of its total sales.

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2023 VW ID.4 (Source: Volkswagen)

Volkswagen’s EVs accounted for 8.3% of its total sales last year. That’s at the lower end of its 8% to 10% guidance (already down from 11%). Antlitz said EV orders fell to 150,000 in Europe in October, 50% less than the 300,000 in 2022.

The company’s financial leader confirmed VW is seeing some reluctance in Europe and potentially in the US, too.

VW-job-cuts
(Source: VW)

VW cut shifts and laid off temporary workers last year in Europe as it struggled to keep up with EV leaders like Tesla and incoming Chinese rivals like BYD.

With larger vehicles, including an electric SUV and pickup, hitting the US market, VW hopes to regain momentum.

Electrek’s Take

VW cut EV prices earlier this week in Europe, hoping to compete with the surging Tesla. The company also fell behind Tesla in US market share for the first time last year.

Tesla secured 4.2% of the US auto market share last year compared to Volkswagen’s 4.1%. Despite this, VW’s ID.4 did climb four spots for the fifth best-selling EV in the US last year, behind the Mustang Mach-E, Chevy Bolt EV, Tesla, Model 3, and Tesla Model Y.

Will a rugged electric pickup and SUV help VW regain momentum as the US market shifts to EVs? That’s what the automaker is hoping for.

With plans to continue investing around a third of investment into ICE vehicles, it could set VW further behind.

While VW’s EV sales accounted for around 8% of total volume, many automakers are already achieving double-digit, or 100%, sales share.

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The Eastern US’s first CFI-funded EV charging hub comes online

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The Eastern US's first CFI-funded EV charging hub comes online

The first EV charging hub funded by the Charging and Fueling Infrastructure (CFI) Program in the Eastern US is now online in Deerfield, Massachusetts.

The town installed the region’s first DC fast chargers (four ports), along with four Level 2 chargers, at 59 North Main Street in South Deerfield.

These new charging stations, funded with $2.46 million from the CFI program, are conveniently located near Interstate 91 in Franklin County, the most rural county in Massachusetts, which serves drivers from Connecticut up to the Canadian border.

The hub also features local and regional bus stops and designated bike lanes with secure onsite bike racks. The chargers are meant to cater to everyone: from local residents and visitors to municipal EVs and commercial vehicles that service the region’s businesses, like those in food and beverage manufacturing.

Gabe Klein, executive director of the Joint Office of Energy and Transportation, sees this as a model for future projects:

Multi-modal charging hubs in communities are key to giving more people the choice to ride and drive electric. The Town of Deerfield is showing leadership in building out convenient charging infrastructure that brings new transportation choices to rural and disadvantaged communities while supporting local commerce.

In recent years, Deerfield has experienced increased climate change-driven flooding from nearby rivers, including the Deerfield River, the Connecticut River, and the Bloody Brook. The project incorporates environmental engineering designed to mitigate and adapt to the effects of flooding and climate, including the installation of permeable asphalt and rain gardens, planting of native trees, grasses, and shrubs, and the creation of new greenspace in the center of Deerfield.

The Biden-Harris administration’s CFI Grant Program is expanding EV infrastructure nationwide. It offers grants for projects that complement and expand upon the initiatives of the NEVI program in urban, rural, and disadvantaged and low-income communities. So far, the CFI Grant Program has allocated over $1 billion to nearly 100 projects across the US, encouraging private investments and expanding the EV charging network to make EV ownership more practical and convenient.

Read more: The US reaches milestone of 200,000+ public EV charging ports


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Kia’s new low-cost EV4 was just spotted in the US for the first time

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Kia's new low-cost EV4 was just spotted in the US for the first time

Kia’s upcoming EV4 electric sedan was just spotted testing in the US for the first time. The low-cost EV is expected to make its big debut by the end of the year. Here’s a look at the new model.

The EV4 will round out Kia’s new “EVs for all” master plan launched last year. Kia showcased three new models, the EV3, EV4, and EV5, during its first annual EV Day in October 2023.

During the event, Kia outlined its new global strategy to “lead and accelerate the EV revolution” with a wide range of models priced from $30,000 to $80,000.

Kia plans to rapidly expand its lineup with a series of smaller, lower-priced models. It launched the EV9, its first three-row electric SUV, which is already proving to be a hot seller in the US. Starting at under $55,000, the EV9 is still a great deal compared to others in its class, but Kia plans to go even lower.

The EV3 and EV4 are expected to be among the most affordable electric vehicles when they arrive in the US.

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Kia EV4 (back) showcased alongside (from left to right) the EV9, EV3, EV5, EV4, and EV6 (Source: Kia)

Kia’s new EV4 is now testing in the US

Ahead of its official debut, Kia’s new EV4 sedan was recently caught driving on US streets for the first time.

The latest image from KindelAuto doesn’t reveal much more than what’s been shown in the past, but the fact that it’s now testing in the US is significant.

Kia EV4 caught on US streets for the first time (Source: KindelAuto)

Kia’s EV3 is already on sale in Korea, starting at around $30,000 (42.08 million won). Earlier this week, the company said its new compact SUV is now available across Europe, starting at around $38,000 (36,000 euros) with a “segment-leading range” of up to 375 miles (WLTP).

Next up will be the EV4. Kia is expected to officially reveal the new EV by the end of the year, with deliveries starting in 2025. It could be as soon as next week at the 2024 LA Auto Show.

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Kia EV4 concept (Source: Kia)

The interior will feature Kia’s advanced new ccNC infotainment system with dual 12.3″ navigation and driver display screens. An otherwise minalimalistic design is expected inside.

Kia’s EV4 will also be available in a hatchback variant. Although the hatch is likely aimed at European buyers, it was also recently spotted testing in the US for the first time.

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Kia EV4 concept interior (Source: Kia)

We will learn official prices closer to launch, but the EV4 is expected to start at around $35,000 to $40,000.

Kia is teasing five new vehicles for the US, at least one being a new EV, that will debut at the LA Auto Show next week. Will it be the EV3? EV4?

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Nissan unveils sleek new N7 electric sedan to reverse slumping sales in China

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Nissan unveils sleek new N7 electric sedan to reverse slumping sales in China

Nissan introduced its newest EV, a sleek all-electric sedan, at the Guangzhou Auto Show this week. The N7 is the first Nissan electric vehicle under its new strategy to spark life back into the brand in China.

Nissan hopes new N7 EV can compete in China

Like most foreign automakers, Nissan is struggling to stay afloat in China as homegrown automakers, like BYD, take control of the market.

Nissan hopes to turn things around after Dongfeng Nissan, its Chinese JV, unveiled the new N7 EV sedan at the Guangzhou Auto Show on Wednesday. The N7 is the first next-gen Nissan EV aimed at China as it looks to regain ground in the world’s largest electric car market.

Nissan claims the new model will “redefine the new benchmark for China’s mainstream family pure electric sedans.” It will be the first model built on Dongfeng Nissan’s new dedicated EV platform.

The company promises the new platform offers “a stress-free driving experience, superior comfort, and a suite of intelligent technology.”

At 4,930 mm long, 1,895 mm wide, 1,487 mm tall, with a wheelbase of 2,915 mm, the N7 is slightly longer than the Tesla Model 3 (4,720 mm long, 1848 mm wide, 1,442 mm tall, 2,875 mm wheelbase).

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Nissan N7 electric sedan (Source: Dongfeng Nissan)

You can see Nissan’s signature V-Motion design in the headlights and front bumpers. Inside, the N7’s infotainment system is powered by a Qualcomm Snapdragon 8295p processor for a faster, seamlessly connected system.

Nissan also partnered with smart driving tech leader Momenta to offer an advanced driver-assist system called “Navigate on Autopilot.” The N7 will be equipped with high-speed navigation NOA, city memory navigation NOA, and full-scenario intelligent parking.

The new N7 EV is set to go on sale in China in the first half of 2025 as Nissan aims to regain relevancy. Nissan’s sales in China fell 5.4% through the first nine months of 2024 after crashing 33% in 2023.

Will the N7 help Nissan reignite the brand in China, or will it continue losing ground to domestic auto brands like BYD and NIO? Let us know what you think of the electric sedan in the comments below.

Nissan isn’t the only legacy automaker developing specific EVs for China. Hyundai is launching a new AI-powered EV in China next year as it looks to counter China’s surge.

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