The hard seltzer company White Claw has sparked a social media frenzy after releasing a new 0% alcohol variety pack with a hefty price tag.
The drinks come in four flavors black cherry cranberry, mango passionfruit, peach orange blossom and lime yuzu and are designed to replicate the taste of the original White Claw Hard Seltzers.
Each 12-ounce can has 15 calories and includes electrolytes for added hydration.
After reaching store shelves on January 1 at Kroger, Total Wine & More and Albertsons/Safeway, users on X and TikTok offered their perspectives on the new product line.
“We’ve come full circle,” @hellocaitlin tweeted, alongside a picture of a stack of 0% White Claws at the grocery store.
Many accounts questioned the purpose of the new non-alcoholic beverage, with some saying it was just rebranded sparkling water.
User Alex Jewell took issue with the tagline of “a new wave in drinking,” sarcastically calling it a “clever reinvention” of seltzer water.
“Oh. what if we used it as a mixer. I bet it would go good with vodka .,” user Cleo Night wrote.
“So, it’s flavored water?” another user asked.
Some users online took issue with the cost of the new seltzers, which has a suggested retailer price range of $17.49-$19.99 for a 12-pack or $10.99-$11.49 for a 6-pack.
“Seltzer water at beer prices,” one user wrote.
“There’s literally seltzer water right behind it for probably half the price,” another chimed in.
The product launch comes just in time for “Dry January,” when some people start the New Year by taking a break from alcohol.
Those who abstain from alcohol during the month or in perpetuity expressed excitement about the drink.
“I actually like this,” Michael Antelo posted on X. “As someone who can’t have alcohol, now I have a new drink to try?”
On TikTok, influencer @delanielynne announced she had been “waiting her entire pregnancy” to try a non-alcoholic White Claw beverage. She included a video of her dancing in front of the new product to the Lizzo song “About Damn Time.”
The popular TikTok channel Bro Bible noted the branding on the cans for the new seltzer water looks very similar to White Claw Surge, which contains 8% alcohol.
“Imagine mixing up those at work,” Bro Bible joked.
Ian Blessing, a former French Laundry sommelier, or wine professional, told FOX Business that anything that made adult non-alcoholic options more accessible to the public was a good development.
“That said, White Claw 0% is an obvious play for market share in the booming non-alc industry, and
there are far more interesting, thoughtful ready-to-drink options out there,” he told FOX Business. “Ultimately, I’m glad the option exists for those who drank White Claw, enjoyed the flavor, and want to carry on the ritual without the alcohol. Personally, I’m happy to stick with traditional non-alcoholic seltzer, or you know, seltzer, at a fraction of the cost.”
Aaron Sternlicht, an addiction specialist and co-founder of Family Addiction Specialist, said it was positive to see another non-alcoholic option in the market.
“The growing trend of such beverages along with mocktails and sober bars reflect a positive shift in societal attitudes towards alcohol consumption,” he told FOX Business. “This trend not only caters to individuals in recovery but also appeals to a broader audience seeking healthier lifestyle choices. Sobriety is becoming more celebrated, and these alternatives offer a social experience without the potential risks associated with alcohol. Overall, the trend signifies a cultural shift towards mindful drinking and inclusivity in social settings.”
White Claw’s newest beverage category is the product of “years of research” to develop the first “authentic-tasting” non-alcoholic drink, according to a press release.
In a statement sent to FOX Business, Mark Anthony Brands Inc. president Phil Rosse acknowledged the exploration of these semi- and non-alcoholic lifestyle changes.
“Legal drinking age Gen-Z and millennials want more flexible drinking options, with or without alcohol, so we saw an opportunity to disrupt the non-alcoholic space in the same way we disrupted the hard seltzer category years ago with drinks that have a fundamentally different look, taste and feel,” he said.
“White Claw 0% alcohol offers the depth of flavor and complexity you’d expect from an alcoholic beverage without the alcohol, and it looks like something you’d be proud to hold at any adult drinking occasion,” Anthony added.
A majority of alcohol drinkers, about 80% of Millennials and Gen Zers, are interested in exploring a “sober-curious” or “damp” lifestyle, a new survey from the company revealed.
Fox News’ Angelica Stabile contributed to this report.
Casinos sponsoring two Premier League clubs are accepting UK customers without a licence, putting club officers at risk of prosecution, Sky News has learned.
The gambling websites, BC.Game and DEBET, are the matchday shirt sponsors of Leicester City and Wolverhampton Wanderers, respectively.
But an investigation by anti-gambling advert campaigners, shared with Sky News, suggests the casinos have continued to accept UK customers – despite this becoming unlawful after they lost their licences to operate in the UK.
DEBET lost its licence on 15 May, while BC.Game lost its licence in December 2024.
Neither club has indicated that they intend to end the sponsorships, despite criticism from campaigners and warnings from the Gambling Commission.
With the end of the 2024/25 season this weekend, both clubs are now half-way through two-year sponsorship deals with the casinos – putting them in a difficult position for next season.
The campaign group Coalition to End Gambling Ads (CEGA) told Sky News it was able to make deposits on both gambling websites, despite the sites having no licence to accept UK customers.
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CEGA also successfully deposited cash on Burnley FC sponsor 96.com. Burnley are due to be promoted to the Premier League next season.
The findings come one week after the Gambling Commission warned five football clubs, including Wolverhampton and Burnley, that their officers “may be liable to prosecution and, if convicted, face a fine, imprisonment or both if they promote unlicensed gambling businesses that transact with consumers in Great Britain”.
The Commission had issued a similar warning to Leicester City in February.
It made clear then that the clubs must either cut ties with the casinos or ensure they are not accessible to UK customers “by any means” – including virtual private networks (VPNs) – software used to hide a user’s real location.
Other than the need to use a VPN, CEGA director Will Prochaska says it “really wasn’t very difficult” to access the sites.
The Gambling Commission declined to be interviewed by Sky News, but said that “where we have evidence that meets the standard for criminal prosecution we will take appropriate action”.
Head of enforcement at the Commission John Pierce previously said the body would “conduct ongoing spot checks as necessary to ensure they are not accessible to consumers in Great Britain by any means”.
Mr Prochaska, however, said the Commission was taking “far too long” to take action.
“Far too many children, far too many football fans, are seeing these adverts every day,” he said. “It’s got to stop.”
Leicester City’s sponsor has had no UK licence for almost six months
The three sites that appear on the matchday shirts of Leicester, Wolves and Burnley were previously licensed by TGP Europe, a company based on the Isle of Man.
On 15 May, TGP Europe surrendered its UK gambling licence to avoid a £3.3m fine, leaving DEBET and 96.com unable to legally accept UK customers.
Leicester City sponsor BC.Game has been unlicensed in the UK since it parted ways with TGP Europe in December 2024 – almost six months ago.
Image: Jamie Vardy celebrating scoring for Leicester City last December.
Pic: PA
Mr Prochaska said he contacted Leicester City on 13 March to alert them that BC.Game was still accepting UK customers.
“In fact, it was one of the easiest for me to gamble on – there were very few checks whatsoever,” he says. “But Leicester don’t seem to have done anything about it, and it’s still on the front of their shirts.”
Leicester City FC did not respond to a request for comment.
Sky News was able to sign up to every single site
Bournemouth, Fulham and Newcastle United are also sponsored by casinos that were formerly licensed by TGP Europe, but have been unlicensed since 15 May.
These casinos (bj88, SBOTOP and FUN88) are no longer able to legally accept UK customers.
However, Sky News was able to use a VPN to sign up to all three casinos, as well as those sponsoring Leicester City, Wolverhampton and Burnley.
On all six websites, Sky was able to access QR codes for making cryptocurrency deposits. Sky News did not attempt to make any deposits.
All six casinos are forbidden by law from accepting UK customers.
Yet Burnley sponsor 96.com allowed Sky News to sign up using a Telegram account registered to a UK phone number.
The other websites all required phone numbers to be entered upon registration, which could be used as an additional layer of security to filter out UK customers.
However, most of the websites did not check whether the phone number provided was genuine.
Only one website, Leicester City sponsor BC.Game, did check.
However, after confirming the phone number’s authenticity, BC.Game allowed registration to proceed – even though Sky News had provided a UK phone number.
Sky News presented these findings to the football clubs concerned, to TGP Europe and to the Gambling Commission, but did not receive any comment.
Anyone concerned about their gambling, or that of a loved one, can visit BeGambleAware.org for free, confidential advice and support, or The National Gambling Helpline is available on 0808 8020 133 and operates 24 hours a day, seven days a week.
The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.
Alan Yentob, the former BBC presenter and executive, has died aged 78.
A statement from his family, shared by the BBC, said Yentob died on Saturday.
His wife Philippa Walker said: “For Jacob, Bella and I, every day with Alan held the promise of something unexpected. Our life was exciting, he was exciting.
“He was curious, funny, annoying, late, and creative in every cell of his body. But more than that, he was the kindest of men and a profoundly moral man. He leaves in his wake a trail of love a mile wide.”
Yentob joined the BBC as a trainee in 1968 and held a number of positions – including controller of BBC One and BBC Two, director of television, and head of music and art.
He was also the director of BBC drama, entertainment, and children’s TV.
Yentob launched CBBC and CBeebies, and his drama commissions included Pride And Prejudice and Middlemarch.
Image: Alan Yentob (left) with former BBC director general Tony Hall in 2012. Pic: Reuters.
The TV executive was made a Commander of the Order of the British Empire (CBE) by the King in 2024 for services to the arts and media.
In a tribute, the BBC’s director-general Tim Davie said: “Alan Yentob was a towering figure in British broadcasting and the arts. A creative force and a cultural visionary, he shaped decades of programming at the BBC and beyond, with a passion for storytelling and public service that leave a lasting legacy.
“Above all, Alan was a true original. His passion wasn’t performative – it was personal. He believed in the power of culture to enrich, challenge and connect us.”
BBC Radio 4 presenter Amol Rajan described him on Instagram as “such a unique and kind man: an improbable impresario from unlikely origins who became a towering figure in the culture of post-war Britain.
A mother and three of her children who died in a house fire in northwest London have been named by police.
Warning: This article contains pictures of a fire in which people died
Detectives say Nusrat Usman, 43, Maryam Mikaiel, 15, Musa Usman, eight, and Raees Usman, four, died following the fire in Stonebridge, near Wembley, in the early hours of Saturday.
A 41-year-old man was arrested at the scene and has since been bailed. He was subsequently detained under the Mental Health Act.
Image: The blaze gutted two homes in Stonebridge
Flowers and a blue teddy bear have been left near the scene, where crews wearing helmets and respiratory equipment were seen building scaffolding against the burnt-out buildings.
Neighbour Cecilia Marquis, 60, said she was “stunned by the devastation”.
“This will leave a devastating impact,” Ms Marquis, who witnessed the fire, said.
Witness Mohamed Labidi, 38, said he “can’t even look at the house right now”.
“We used to socialise together.
“They’re very good people, no problems on their side at all. It’s really shocking. It’s a really strong community here, we look after each other.”
A neighbour, who asked not to be named, said: “It’s horrible, we saw people running outside.
“It’s hard to process. I only just moved in, so it’s hard to think about it.”
Eight fire engines and around 60 firefighters responded to the blaze, London Fire Brigade (LFB) said.
Two terrace houses, each with three floors, were severely damaged in the fire, which was under control by around 3.25am, the fire service added.
Superintendent Steve Allen, from the Met’s local policing team in northwest London, said: “Our thoughts go out to all those impacted by what has happened.
“Specialist officers are continuing to support the wider family who have asked for privacy at this deeply upsetting time.
“Local officers are working closely with officers from the Specialist Crime Command on what continues to be a very complex investigation.”
Mayor of London Sadiq Khan said in a post on X: “This is devastating news and my thoughts are with the family, friends and wider community of the four people who sadly have lost their lives.
“I remain in close contact with the London Fire Brigade and Metropolitan Police as they work to establish the cause of the fire and offer support to all those impacted.”
This breaking news story is being updated and more details will be published shortly.