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Don’t get distracted by questions over the mystery funder, or the linked but separate disputed analysis over the impact on the Tory vote of Reform UK.

At its heart, YouGov has released an important piece of work which gives that pollster’s version of the state of the British electorate – and seeks to forecast the result in every constituency based on current polling done over Christmas and their electoral models.

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And it’s a disaster for the Tories.

It forecasts a 120-seat majority for Labour – with the Conservatives crashing from 365 seats to 169, and Labour going from 202 to 385.

This is worse than the Tory defeat in 1997.

The Lib Dems would be the third-biggest party once more on 48 seats, and the SNP almost halve their seats to 25.

Senior cabinet Tories would lose their seats, including Jeremy Hunt’s Godalming and Ash in Surrey to the Lib Dems (just), Penny Mordaunt losing Portsmouth North, and Johnny Mercer losing Plymouth Moor View.

Even worse, this model already accounts for the idea there’s been a squeeze on the Labour lead in the campaign, implying its share of the vote is at 39.5% – a full five or six percentage points less than most polls at the moment.

Labour Party leader Sir Keir Starmer during a visit to a Boots pharmacy in Barnet, north London, to outline the Party's plans for NHS reform, and to put prevention first. The visit comes after the Party launched its Child Health Action Plan during the first of the Labour leader's Mission Tours to the North West last week. Picture date: Monday January 15, 2024.
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The poll is terrific news for Sir Keir Starmer

Controversial tactic at heart of poll’s results

This poll is doing something interesting and controversial which wasn’t done in 2019 – it’s tried to predict where the people who currently tell pollsters they “don’t know” will end up going, using modelling of the behaviour of others.

Some dispute this tactic, questioning whether it’s possible to predict “don’t knows” from people who have decided how to vote, although YouGov stands by it after using it in other recent races.

The poll was commissioned by the Conservative Britain Alliance and published in The Telegraph, seemingly to make the case that unless the Tories adopt a tougher stance on immigration than Rishi Sunak, the party faces a much tougher time.

That bit of the analysis was not done by YouGov, however, and has been questioned by the pollster, which disputed the assumption everyone opting in the poll for Reform UK would transfer allegiance to the Tories.

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Blair speaking at Labour Party conference in 1996
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Labour are on course for a Tony Blair-style landslide

Nobody seems to know who the Conservative Britain Alliance is made up of.

The Telegraph says Tory donors, some suspect the involvement of figures who back Reform UK, and a loophole in the rules governing polling mean there is no obligation on the pollster to tell us.

The intent of the poll is to cause trouble – the results from YouGov were bad enough without the spin of the poll’s mysterious funders.

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Vietnam legalizes crypto under new digital technology law

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Vietnam legalizes crypto under new digital technology law

Vietnam legalizes crypto under new digital technology law

Vietnam has passed a sweeping digital technology law that legalizes crypto assets and outlines incentives for AI, semiconductors, and infrastructure.

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Brazil ends crypto tax exemption, imposes 17.5% flat rate on gains

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Brazil ends crypto tax exemption, imposes 17.5% flat rate on gains

Brazil ends crypto tax exemption, imposes 17.5% flat rate on gains

Brazil scraps crypto tax exemption for small traders, enforces flat 17.5% rate across all gains, including self-custody and offshore holdings.

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A scrambled G7 agenda as world leaders scramble to de-escalate the Israel-Iran conflict

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A scrambled G7 agenda as world leaders scramble to de-escalate the Israel-Iran conflict

The return on Donald Trump to the G7 was always going to be unpredictable. That it is happening against the backdrop of an escalating conflict in the Middle East makes it even more so.

Expectations had already been low, with the Canadian hosts cautioning against the normal joint communique at the end of the summit, mindful that this group of leaders would struggle to find consensus.

Canadian Prime Minister Mark Carney carefully laid down an agenda that was uncontroversial in a bid to avoid any blow-ups between President Trump and allies, who of late have been divided like never before – be it over tariffs and trade, Russia and Ukraine, or, more recently Israel’s conduct in Gaza.

But discussions around critical minerals and global supply chains will undoubtedly drop down the agenda as leaders convene at a precarious moment. Keir Starmer, on his way over to Canada for a bi-lateral meeting in Ottawa with PM Carney before travelling onto the G7 summit in Kananaskis, underscored the gravity of the situation as he again spoke of de-escalation, while also confirmed that the UK was deploying more British fighter jets to the region amid threats from Tehran that it will attack UK bases if London helps defend Israel against airstrikes.

Canadian Prime Minister Mark Carney is greeted by President Donald Trump as he arrives at the West Wing of the White House, Tuesday, May 6, 2025, in Washington. (AP Photo/Mark Schiefelbein)
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Canadian PM Mark Carney is greeted by President Donald Trump at the White House in May. Pic: AP

Really this is a G7 agenda scrambled as world leaders scramble to de-escalate the worst fighting between Tel Aviv and Tehran in decades. President Trump has for months been urging Israel not to strike Iran as he worked towards a diplomatic deal to halt uranium enrichment. Further talks had been due on Sunday – but are now not expected to go ahead.

All eyes will be on Trump in the coming days, to see if the US – Israel’s closest ally – will call on Israel to rein in its assault. The US has so far not participated in any joint attacks with Tel Aviv, but is moving warships and other military assets to the Middle East.

Sir Keir, who has managed to strike the first trade deal with Trump, will want to leverage his “good relationship” with the US leader at the G7 to press for de-escalation in the Middle East, while he also hopes to use the summit to further discuss the further the interests of Ukraine with Trump and raise again the prospects of Russian sanctions.

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“We’ve got President Zelenskyy coming so that provides a good opportunity for us to discuss again as a group,” the PM told me on the flight over to Canada. “My long-standing view is, we need to get Russia to the table for an unconditional ceasefire. That’s not been really straightforward. But we do need to be clear about what we need to get to the table and that if that doesn’t happen, sanctions will undoubtedly be part of the discussion at the G7.”

Prime Minister Sir Keir Starmer (right) is greeted by Prime Minister of Canada Mark Carney as he arrives at Rideau Cottage in Ottawa
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Prime Minister Sir Keir Starmer (R) is greeted by Mark Carney as he arrives in Ottawa ahead of the G7

But that the leaders are not planning for a joint communique – a document outlining what the leaders have agreed – tells you a lot. When they last gathered with Trump in Canada for the G7 back in 2018, the US president rather spectacularly fell out with Justin Trudeau when the former Canadian president threatened to retaliate against US tariffs and refused to sign the G7 agreement.

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Since then, Trump has spoken of his desire to turn Canada into the 51st state of the US, a suggestion that helped catapult the Liberal Party beyond their Conservative rivals and back into power in the recent Canadian elections, as Mark Carney stood on a ticket of confronting Trump’s aggression.

With so much disagreement between the US and allies, it is hard to see where progress might be made over the next couple of days. But what these leaders will agree on is the need to take down the temperature in the Middle East and for all the unpredictability around these relationships, what is certain is a sense of urgency around Iran and Israel that could find these increasingly disparate allies on common ground.

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