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How do you choose your next holiday destination? Friends, social media sites or travel agents might influence our decision – but it turns out a lot of us are also inspired by what we see on screen. 

It’s something travel experts call “set jetting” – a trend that has frequently boosted tourist numbers at filming locations.

Data given exclusively to the Sky News Money blog by Expedia shows popular BBC reality series The Traitors – filmed at Ardross Castle – has caused searches for hotels in the Highlands to rocket.

The Traitors presenter Claudia Winkleman. Pic: Studio Lambert/Mark Mainz/BBC
Image:
The Traitors presenter Claudia Winkleman. Pic: Studio Lambert/Mark Mainz/BBC

A month after the final episode of the first series aired in 2022, there was a 72% increase in searches.

During the same period, flight searches in the Scottish Highlands also increased by 32%.

Meanwhile, the Jamie Dornan-led series The Tourist appeared to boost searches for holidays in Adelaide in South Australia.

Jamie Dornan in The Tourist Pic: BBC
Image:
Jamie Dornan in The Tourist Pic: BBC

Two months after the first season aired, there was a 56% increase in hotel searches for Adelaide.

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Flight searches increased by 37% in one month.

With both series currently airing their second season, it seems likely they could each prompt another increase in travellers.

Expedia previously predicted 13 more TV and film locations likely to be popular in 2024, based on show and film releases and travel data.

  • Thailand, inspired by The White Lotus season three
  • Paris, inspired by Emily In Paris season four
  • The Highlands, inspired by the remaining seasons of Outlander
  • London, Bath and Windsor, inspired by the new season of Bridgerton and The Crown season six
  • Malta, inspired by the new Gladiator 2 film
  • Korea, inspired by Squid Game season two
  • Romania, inspired by Wednesday season two
  • Florida Keys and the Bahamas, inspired by Apple TV show Bad Monkey
  • Australia, inspired by Baz Luhrmann’s Faraway Downs and the Mad Max prequel Furiosa
  • Greece, inspired by new spy action thriller Argylle
Jennifer Coolidge, The White Lotus Season 2. Pic: HBO
Image:
Jennifer Coolidge in The White Lotus Season 2. Pic: HBO

Read more:
The couple who ‘sold everything’ to live on cruise ships forever
Why 2024 could be the worst year ever for ‘overtourism’

How popular is set jetting?

A July 2023 report by Voucher Codes found most people (65.7%) have not booked a TV show or film destination for a holiday – but that still leaves a significant chunk of people who have.

Here are the top places people have booked because of TV shows or films, according to their survey:

  • Greece (Mamma Mia) – 9.49%
  • NYC (Sex And The City, Gossip Girl) – 6.74%
  • Majorca (Love Island) – 6.14%
  • Paris (Emily In Paris) – 5.99%
  • Croatia (Game Of Thrones) – 5.59%
  • New Zealand (Lord Of The Rings) – 5.49%
  • Australia (Married At First Sight) – 5.24%
  • Iceland (Game Of Thrones) – 4.69%
  • Northern Ireland (Game Of Thrones) – 4.64%
  • South Africa (Love Island) – 4.49%
  • Sicily (White Lotus) – 3.69%

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Zack Polanski and Nigel Farage are polar opposites in politics, but have one thing in common

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Zack Polanski and Nigel Farage are polar opposites in politics, but have one thing in common

Zack Polanski and Nigel Farage might be polar opposites when it comes to politics – but they do have one thing in common.

The pair are both cutting through in a changing media landscape when attention is scarce and trust in mainstream politics is scarcer still.

For Farage, the Reform UK leader, momentum has been building since he won a seat at the general election last year and he continues to top the polls.

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Badenoch doesn’t want to talk about Farage

But in the six weeks since Polanski became leader of the Greens, membership has doubled, they’ve polled higher than ever before while three Labour councillors have defected. Has the insurgent firebrand finally met his match?

“I’m sure I don’t need to say this, but I despise Nigel Farage’s politics and disagree with him on almost everything,” Polanski tells Sky News.

“But I think his storytelling has undoubtedly cut through and so yes there has been a huge part of us saying ‘If Farage can do that with a politics of hate and division, then it’s time for the Green Party to do that with a politics of hope and community’ and that’s absolutely what I intend to keep doing.”

Polanski was speaking after a news conference to announce the defections of the councillors in Swindon – a bellwether area that is currently led by a Labour council and has two Labour MPs, but was previously controlled by the Tories.

It is the sort of story the party would previously have announced in a press release, but the self-described “eco populist” is determined to do things differently to grab attention.

He has done media interviews daily over the past few weeks, launched his own podcast and turbocharged the Greens social media content – producing slick viral videos such as his visit to Handsworth (the Birmingham neighbourhood where Robert Jenrick claimed he saw no white people).

Zack Polanski announces the defection of Labour councillors
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Zack Polanski announces the defection of Labour councillors

Polanski insists that it is not increased exposure in and of itself that is attracting people to his party but his messaging – he wants to “make hope normal again”.

“I’m not going to be in a wetsuit or be parachuting from a helicopter”, he says in a swipe at Lib Dem leader Ed Davey.

“I think you only need to do stunts if you don’t have something really clear to say and then you need to grab attention.

“I think when you look at the challenges facing this country right now if you talk about taxing wealth and not work, if you talk about the mass inequality in our society and you talk about your solidarity with people living in poverty, with working-class communities, I think these are the things that people both want to hear, but also they want to know our solutions. The good news is I’ve got loads of solutions and the party has loads of solutions. “

Some of those solutions have come under criticism – Reform UK have attacked his policy to legalise drugs and abolish private landlords.

Discontent is fuelling the rise of challenger parties. Pic: PA
Image:
Discontent is fuelling the rise of challenger parties. Pic: PA

Polanski is confident he can win the fight. He says it helps that he talks “quite quickly because it means that I’m able to be bold but also have nuance”. And he is a London Assembly member not an MP, so he has time to be the party’s cheerleader rather than being bogged down with case work.

As for what’s next, the 42-year-old has alluded to conversations with Labour MPs about defections. He has not revealed who they are but today gave an idea of who he would welcome – naming Starmer critic Richard Burgon.

Like Burgon, Polanski believes Starmer “will be gone by May” and that the local elections for Labour “will be disastrous”.

He wants to replace Labour “right across England and Wales” when voters go to the polls, something Reform UK has also vowed to do.

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Is Zack Polanski squeezing the Labour vote?

Could the Greens be kingmakers?

Luke Tryl, director of More in Common, says this reflects a “new axis of competition” as frontline British politics shifts from a battle of left vs right to a battle of process vs anti-establishment.

Farage has been the beneficiary of this battle so far but Tryl says Polanski is “coming up in focus groups” in a way his predecessors didn’t. “He is cutting through”, the pollster says.

However, one big challenge Polanski faces is whether his rise will cause the left vote to fragment and make it easier for Farage to win – something he has said he wants to avoid at all costs.

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And yet, asked if he would form a coalition with Labour to keep Farage out of power in the event of a hung parliament, he suggested he would only do so if Sir Keir Starmer is no longer prime minister.

“I have issues with Keir Starmer as prime minister,” he says. “I think he had the trust of the public, but I would say that’s been broken over and over again. If we had a different Labour prime minister that would be a different conversation about where their values are.”

He adds: “I do think stopping Nigel Farage has to be a huge mission for any progressive in this country, but the biggest way we can stop Nigel Farage is by people joining the Green Party right now; creating a real alternative to this Labour government, where we say we don’t have to compromise on our values.

“If people wanted to vote for Nigel Farage, they’d vote for Nigel Farage. What does Keir Starmer think he’s doing by offering politics that are similar but watered down? That’s not going to appeal to anyone, and I think that’s why they’re sinking in the polls.”

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Paratrooper known as ‘Soldier F’ not guilty of Bloody Sunday murders

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Paratrooper known as 'Soldier F' not guilty of Bloody Sunday murders

A former paratrooper accused of murdering two civilians in the Bloody Sunday shootings in Northern Ireland 53 years ago has been found not guilty.

Soldier F – who cannot be identified for legal reasons – was accused of killing James Wray and William McKinney during disorder after a civil rights parade on 30 January 1972 in Londonderry, also known as Derry.

The veteran was also found not guilty of five attempted murders at Belfast Crown Court on Thursday.

He had denied all seven charges.

Thirteen people were shot dead by the Parachute Regiment on the day in question.

Soldier F did not give evidence, but the court heard about previous statements from two paratroopers – known as G and H – who were in Glenfada Park North along with F.

The prosecution said their testimony was direct evidence that the defendant had opened fire in the area.

Bloody Sunday Trust undated handout photos of (top row, left to right) Patrick Doherty, Bernard McGuigan, John "Jackie" Duddy and Gerald Donaghey, (bottom row, left to right) Gerard McKinney, Jim Wray, William McKinney and John
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Bloody Sunday Trust undated handout photos of (top row, left to right) Patrick Doherty, Bernard McGuigan, John “Jackie” Duddy and Gerald Donaghey, (bottom row, left to right) Gerard McKinney, Jim Wray, William McKinney and John

However, the defence argued that they were unreliable witnesses as their statements were inconsistent with each other and with other witnesses who gave evidence.

The trial was held in Belfast in front of a judge, not a jury.

Delivering his judgment, Judge Patrick Lynch said the evidence presented against the veteran fell well short of what was needed for conviction.

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Two people dead and five others taken to hospital after fire in Glasgow

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Two people dead and five others taken to hospital after fire in Glasgow

Two people have died and five others were taken to hospital following a fire in Glasgow.

Emergency crews were called to the blaze at a property in Hughenden Lane in Hyndland at about 10.20pm on Monday.

Police Scotland said a man and a woman were pronounced dead at the scene.

The force said their next of kin have been informed.

Five others were taken to hospital for the effects of smoke inhalation.

Read more from Sky News:
Paratrooper known as ‘Soldier F’ not guilty of Bloody Sunday murders
Three arrested on suspicion of assisting Russian spy agencies

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A Police Scotland spokesperson said: “The fire is not believed to be suspicious, and no criminality has been established.”

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