Nissan needs to ‘clean out the closet’ to turn around falling sales with new EVs
Nissan’s CEO needs to clean out his closet, according to his wife. The same goes for the 90-year-old automaker as it transitions to a new era. Nissan is gearing up to reveal a new EV plan as part of a midterm update to turn things around.
Amid falling sales, Nissan’s CEO, Makota Uchida, is taking advice from his wife. The Japanese business leader wants to reinvent the company to compete in the modern era.
Uchida’s wife said his old clothes were taking up space and long out of fashion, much like Nissan’s lineup. His wife added that the space could be better used.
Nissan’s CEO told his wife, “Yes, you’re right,” in an interview with Automotive News, “But I like them.” He added, “It’s the same thing for the company. The tendency is to hang on to all that old legacy.”
The Japanese automaker, once viewed as an EV pioneer with the release of the LEAF in 2010, has fallen behind as the industry moves toward electric.
Uchida added, referring to outdated clothes, “But is it going to fit you in the future or make you more handsome in the future? No way.”
“We cannot continue old ways of business from the past into the future,” Nissan’s leader explained. Uchida asked, “How do we make ourselves efficient enough to be competitive against those new, fast, agile companies?”
EV leaders like Tesla and BYD are launching new models in key segments as adoption continues climbing.
Nissan to reveal new EV plan amid falling sales
Uchida aims to reveal a new midterm strategy by the end of March. The new plan will outline Nissan’s next three years, including a longer-term update.
According to AN, the update will address how Nissan plans to be more competitive with EVs, rivaling low-cost models from China and improving network efficiency.
Despite the launch of its first EV in over a decade, Nissan’s global EV sales slipped to 127,953 through November of last year, down from 128,194 in 2022.
In comparison, Tesla handed over a record 1.81 million EVs last year, up 38% from 2022. Production was also up 35%.
BYD, which topped Tesla as the global EV leader in Q4, can launch a new car from scratch to finish in 18 months. Most automakers take around four years. The automaker builds nearly every component in-house. For example, all the parts on the Dolphin electric hatch, other than the tires and windows, are built by BYD.
Uchida said, “Moving forward, how can we make this horizontal way of business competitive?” He believes it involves working with suppliers.
Nissan began delivering the Ariya electric SUV in Japan in May 2022, with it hitting the US later that fall.
The Japanese automaker sold 13,464 Ariya EVs in the US last year. Despite this, sales of the decade-old LEAF continue to fall. Nissan sold 7,152 LEAFs in the US last year, down from over 12K in 2022 and 14K in 2021.
Nissan’s leader said the automaker remains committed to the affordable segment but needs a better balance.
Electrek’s Take
Although Nissan’s total US sales were up 23% last year, they have yet to top the 1 million mark since 2019.
To keep up, Nissan plans to reveal a new LEAF model sometime this year. The new Nissan LEAF will look more like a crossover coupe SUV to better compete with rivals. According to one Nissan source, it will be closer to the Ariya in design, calling it a “mini-Ariya.”
Nissan aims to launch 19 new EVs by 2030, but that could change with the new EV plan. Although Ariya production is finally picking up, Nissan needs (at least) another model to complement the electric SUV.
If Nissan can launch the next-gen EV at the right price, it could help spark momentum. Nissan is known as a low-cost automaker. Transitioning from that could risk falling further behind rivals like Hyundai, Kia, Volvo, etc.
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The all-electric luxury electric SUV is getting significantly cheaper. Lexus launched a new entry-level 2025 RZ trim with starting prices over $10,000 less than last year’s model. And you get just as much driving range.
2025 Lexus RZ electric SUV prices and driving range
Lexus launched its first dedicated EV last year, the RZ electric SUV. Starting at $55,175, the 2024 Lexus RZ 300e has a range of up to 266 miles.
The 2024 RZ 450e AWD, equipped with its dual-moto DIRECT4 system, has a range of up to 196 miles. Prices start at just under $60,000. Both models are offered in Premium or Luxury packages.
Lexus is drastically lowering prices for the 2025 model year. The 2025 Lexus RZ starts at $43,975, and that includes the $1,175 delivery fee.
At under $44,000, prices for the 2025 RZ start at over $10,000 less than last year’s model. The lower price tag comes as Lexus added a new entry-level RZ 300e FWD trim to the lineup.
The 2025 Lexus RZ 300e FWD still has an EPA-estimated 266-mile range (18″ wheels), so despite the lower price, it’s no loss from last year’s model. It’s powered by a 72.8 kWh battery pack from global leader CATL.
Lexus modified the subframe for the FWD model, replacing the rear eAxle from the AWD model. The result is a quieter, smoother drive.
Powered by a 71.4 kWh battery, the 2025 RZ 450e AWD has an EPA-estimated driving range of up to 220 miles (18″ wheels).
| 2025 Lexus RZ model | Starting Price* | EPA-estimated Driving Range |
| RZ 450e AWD | $48,675 | 220 miles |
| RZ 450e Premium AWD w/ 18″ Wheel | $52,875 | 220 miles |
| RZ 450e Premium AWD w/ 20″ Wheel | $54,115 | 196 miles |
| RZ 450e Luxury AWD | $58,605 | 220 miles |
| RZ 300e FWD | $43,975 | 266 miles |
| RZ 300e Premium FWD w/ 18″ Wheel | $48,175 | 266 miles |
| RZ 300e Premium FWD w/ 20″ Wheel | $49,415 | 224 miles |
| RZ 300e Luxury FWD | $53,905 | 266 miles |
The 2025 Lexus RZ is available in three grades. These include the new entry-level model, in addition to the current Premium and Luxury trims.
Inside, the electric SUV has a minimalistic feel with a standard 14″ infotainment with Apple CarPlay and Android Auto support at the center.
You can also opt for the available 10″ head-up display (HUD), Mark Levinson Surround Sound System, and a host of safety features.
The flat platform provides a spacious interior with 37.52″ of rear legroom, nearly as much as the second row of a Ford Explorer (39″).
With the 2025 model arriving at dealerships soon, Lexus is offering closeout prices on 2024 models with up to $18,500 in lease cash discounts. You can use our link to find the best offers on the Lexus RZ at a dealer near you today.
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Environment
‘Political malpractice’ if Trump undoes climate-geared Biden projects, outgoing U.S. energy secretary says
U.S. Secretary of Energy Jennifer Granholm speaks to the media on day five at the UNFCCC COP29 Climate Conference on November 15, 2024 in Baku, Azerbaijan.
Sean Gallup | Getty Images News | Getty Images
A potential decision by Donald Trump to walk back the Biden administration’s climate-geared projects would impact jobs in areas governed by the President-elect’s own party, outgoing U.S. Energy Secretary Jennifer Granholm told CNBC, urging consistency in Washington’s green transition policies.
Referencing the White House’s withdrawal from the Paris Agreement — a 2015 treaty in which nearly 200 governments made non-binding pledges to reduce greenhouse emissions — during Trump’s first mandate, Granholm said the U.S. pressed ahead with projects linked to the green transition that members of Congress wanted to undertake in their districts.
“We are now building all of these projects. We’re building batteries for electric vehicles, we’re building the vehicles, we’re building the offshore wind turbines, we’re building the solar panels. And all of those are factories. And those factories are in districts of members of Congress,” she told CNBC’s Dan Murphy on Friday at the COP29 U.N. climate conference held in Baku, Azerbaijan.
She estimated that 80% of the funding from U.S. President Joe Biden’s legacy bills — the Inflation Reduction Act and the Bipartisan Infrastructure Law — went to U.S. districts represented by Republican leadership.
“It would be political malpractice to undo those opportunities when people are just now getting hired,” she said, stressing benefits to the manufacturing sector and noting that the business community of the world’s largest economy and oil producer now wants a clear course from Washington on its climate policy.
“This isn’t about in [the Paris Agreement], out, shifting back and forth. Let’s have a consistent practice,” she said.
When asked for a response on Granholm’s comments, Karoline Leavitt, a spokeswoman for Trump’s transition team, said the president-elect will “deliver” on the promises he made on the campaign trail.
International focus has now shifted on the shape of the U.S.’ future role in global climate policy, as Trump prepares to take the helm at the White House for a second mandate in January, following a sweeping victory against Democrat candidate Kamala Harris. Trump — who has yet to announce his own pick to lead the U.S. Department of Energy — put hydrocarbons at the front and center of his campaigning agenda, pledging to “end Biden’s delays in federal drilling permits and leases that are needed to unleash American oil and natural gas production.”
The U.S. Energy Information Administration (EIA) in March said that the country already “produced more crude oil than any nation at any time” for the past six years to 2023, averaging a crude oil and condensate production of 12.9 million barrels per day that year — breaking the previous U.S. and global record of 12.3 million barrels per day recorded in 2019, during Trump’s first mandate.
Yet Granholm on Friday stressed that the clean transition is also “unleashed” and will take place regardless of who is leading the White House — and that ignoring climate change risks sacrificing Washington’s position as a frontrunner in the blooming decarbonization industry.
“Why would we take a second, a backseat to an economic competitor like China?” she asked. “They have an economic strategy, they want to be number one. So if we get out of the game, we’re just going to cede that territory all over again. It’s bad strategy for the United States and for workers and for communities across the country.”
As the world braces for the possibility of a second U.S. exit from the Paris Agreement, some climate activists note that the green transition has now gained a different global momentum than during Trump’s first turn at the White House:
“There is no denying that another Trump presidency will stall national efforts to tackle the climate crisis and protect the environment, but most U.S. state, local, and private sector leaders are committed to charging ahead,” Dan Lashof, U.S. director of the World Resources Institute, said in a Nov. 6 statement.
“Donald Trump heading back to the White House won’t be a death knell to the clean energy transition that has rapidly picked up pace these last four years.”
Granholm also identified potential support in Trump’s current entourage, which this week welcomed business tycoon Elon Musk as the president-elect’s choice to head a new Department of Government Efficiency, alongside conservative activist Vivek Ramaswamy:
“His right-hand man, Elon Musk, is somebody who has been strongly in favor of products that … address climate change. Obviously, he’s the founder of Tesla,” Granholm pointed out.
Musk’s environmental stance has come under question over the years, shifting from telling Rolling Stone magazine that “climate change is the biggest threat that humanity faces this century, except for AI” and backing carbon taxes to holding that the world needs hydrocarbon supplies as a bridge to renewable energy.
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