First drive in the Kia EV9: The three-row electric SUV many consumers have been waiting for
Three months after opening US orders for the long-anticipated three-row EV9 SUV, the folks at Kia invited media out to wine country to test drive it for the first time. We’ve already had up-close encounters with the EV9, but this was our first chance to take it for a spin and really test everything inside and out (including that third row). While you probably can’t put bodybuilders in the back seat, the EV9 delivers in a lot of ways other OEMs are not and at a relatively enticing price point.
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A quick Kia EV9 recap leading up to the test drive
This latest drive event (personally my first with Kia) was three years in the making, as the EV9 SUV’s origin dates back to its debut as a concept at the LA Auto Show in 2021. I was present at that unveiling and felt early on that if Kia and Hyundai Motor Group could deliver an EV that looked similar, offered maximum interior space, and had above-average range; it would be a home run with consumers… as long as the price was right too.
As always, that’s easier said than done… especially words coming from the comfort of my standing desk or, in this case, a not-so-roomy United Airlines seat. Nevertheless, we at Electrek (myself included) were pleasantly surprised at how similar the production-intent EV9 stayed to its conceptual design.
2023 was a huge year for Kia in a lot of ways, but EV9’s development was a huge part of that narrative, even if it wasn’t a genuine contributor to its record US sales (yet). We watched the EV endure winter testing, begin deliveries in its native Korea, and soon learned EU pricing.
By last summer, we learned the Korean automaker was expanding its US facility to include EV9 production – Kia’s first BEV to be built in America and eventually qualifying for (some) federal tax credits (more on that later).
From the onset of reservations, demand has far outweighed availability – an encouraging sign for the automaker that has anticipated great success with its first bespoke SUV on the E-GMP platform.
Kia turned some heads in September when it shared that the EV9 would start at an MSRP below $55,000 in the US, further teasing my appetite to test drive this model and see if it delivers on comfort and performance.
While this was easily the latest media test drive event I’ve personally experienced (EV9’s have already been delivered to some of my non-media friends), it was my best opportunity nonetheless to open up the top-tier GT-Line around wine country, and I took full advantage.
Here are my thoughts.
The Kia EV9 is premium, not luxury, roomy but not spacious
The EV9 arrives as part of Kia’s “Plan S” electrification strategy, which will introduce seven new BEV models by 2027.
The design and engineering team developed the SUV as a mainstream competitor to upcoming vehicles like the Hyundai IONIQ 7, Chevy Blazer EV, and Toyota’s bZ4X, but also put a lot of work into the interior and overall driver experience to try and compete against more luxury EV models like the Tesla Model Y and Model X, Audi Q8 e-tron, BMW iX, and Rivian R1S – all of which were benchmarked.
After driving all of these EVs and now the EV, Kia’s EV wins or at least remains competitive in a lot of categories, especially its third row. That being said, the third row may very well still underwhelm some consumers. They’ve definitely got Tesla beat though!
To give you an idea of what I was working with, I’ll detail the specs of the EV9 GT-Line – the fully-loaded SUV option from Kia that each of us media got to drive in Napa, California. Its dual-motor AWD powertrain delivers 379 horsepower and 516 lb-ft of torque. The HMG E-GMP platform features Kia’s larger 99.9 kWh lithium-ion battery pack, which weighs nearly 1,250 pounds by itself.
The GT-Line can deliver a top speed of 124 mph and accelerate 0-60 mph in five seconds – 4.5 if you use “Boost Mode” (available as an add-on for the lower trims). Since interior space has been a huge selling point on this EV from day one, I’ll also share some of the interior dimensions:
- Wheelbase: 122 inches (7.8 inches longer than the Kia Telluride)
- Headroom (dual sunroof on GT-Line):
- Front Row: 39.6 inches
- Second Row: 38.8 inches
- Third Row: 39.5 inches
- Legroom (with second row captains chairs):
- Front Row: 41.4 inches
- Second Row: 42.8 inches
- Third Row: 32 inches
That’s quite a drop-off in roominess to the third row, but I’ll admit, the EV9 delivered much more room than most third rows I’ve ever experienced, especially in EVs. For added perspective, Kia shared that the EV9 offers more total legroom than the Audi Q8 e-tron, the BMW iX, Cadillac Lyriq, and Tesla Model Y, and more third-row headroom (+0.9″) and shoulder room (+3.9″) than the Rivian R1S. Notice no mention of more legroom, though. Here are some images from the third row:
I know I’m putting a lot of emphasis on the third-row, but that’s a huge selling point used by Kia to get US consumers to want to drive the EV9. That said, let’s focus on my actual drive and my honest opinion of the Kia EV9. Here are some more images of the overall interior. Quality without flashiness and soooo many USB-C ports throughout.
EV9 could be the quietest EV I’ve ever driven
I’m leading with this because it’s a feature that is often overlooked or undervalued because you’re either blasting Pop2K on Sirius XM and not paying attention, or your driving a rattly Model Y and you’re praying for solace.
Before the drive, Kia executives told us the EV9 was quiet – a 58.2-decibel interior at 55 mph (comparable to a Range Rover interior). This is something you don’t truly appreciate until you experience it yourself, though. Between the electric motor, quiet sealed interior cabin, and noise-canceling EV tires, the EV9 was eerily quiet, even at high speeds.
I found the overall feel of the drive very smooth and acceleration with the dual motors to be adequate for confidently overtaking other vehicles on the highway. Still, we were a long way from goosebumps in terms of pure speed. And that’s fine. This EV isn’t trying to be a track car but more of a comfortable, polished, and tech-forward family vehicle, which it accomplishes tenfold.
The user interface was intuitive and easy to learn. The paddles on the back of the wheel were easy for switching between regen modes – you know I love my i-Pedal driving, so that’s where I stayed most of my drive. Still, I love that Kia offers several levels of regenerative braking for the new EV9 drivers as they get more comfortable with the nuances of one-pedal EV driving. Once you learn it, you don’t want to go back!
I initially had trouble finding how to switch drive modes until a tech pointed out it was right under my nose at the bottom of the steering wheel. I didn’t notice a lot of variance between eco, normal, or even sport mode, despite Kia executives telling me how fast that latter mode is (I politely disagree, but I wasn’t expecting hot laps and squealing hairpin turns either).
Sport Mode is still where I had the most fun (at the expense of my driving partner Runjhun’s stomach). I found the suspension slightly looser overall and a bit more “giddy up,” but still nothing particularly hair-raising.
The suspension overall was my biggest qualm with the Kia EV9 during my drive. We felt a lot of bumps, even at lower speeds, and obstacles like speed bumps were surprisingly uncomfortable to pass over. In that sense, I longed for the air suspension of a dual motor Rivian.
During my drive, I got to test out the EV9’s highway drive assist, which allows for lane keep, a safe distance behind other cars, and even seamless lane changes by simply activating a turn signal. I found the ADAS to be more than adequate and would definitely take advantage during longer drives in the EV9… just not too long, depending on which trim you choose.
As mentioned above, Kia caught consumer attention when it announced US owners could drive off in a new EV9 for $54,900. Granted, that’s for the bare-bones RWD Light trim with only 230 miles of range, but still – that’s a solid start for the amount of interior space, quality materials, and advanced tech you get in this SUV.
Remember – the EV9 is on an 800V platform capable of 210 kW peak charge power and replenishment in 24 minutes. Not to mention its vehicle-to-load (V2L), vehicle-to-home (V2H), and, one day, vehicle-to-grid (V2G) capabilities once energy companies start to play nice.
On the other end of the spectrum, the GT-Line trim of the Kia EV9 I got to drive starts at $73,900. Expensive, yes. But it’s better when you compare it to the rest of the BEV market and nearly all of the EV models benchmarked by Kia mentioned above. Some of those competitors are pushing $100k starting MSRPs for slightly more luxurious interiors and a little more range.
I wouldn’t spring for the GT-Line to get all add-ons like Boost Mode and unique wheels. The AWD Wind or the Land trims, however, intrigue me. You still get dual motors, the 99.8 kWh battery, and the same horsepower, but with more range (280 miles vs. 270 miles on the GT-Line).
Those trims start at $63,900 and $69,900 respectively. I’d even be smitten with the RWD Light trim and its 304 miles of range for under $60k – although, if I truly know myself, I’d miss the instant acceleration of the dual motors.
While some consumers may be initially turned off by the price or range of the Kia EV9, I think a broader look at the rest of the market serves the argument that this is one of the most equipped and tech-forward electric SUVs available right now at a price that beats most all of its competitors.
Younger people looking to start families and go electric have been waiting for a vehicle like this, and I don’t think it will disappoint. I foresee it doing well globally, especially in the SUV-crazed US.
Add federal tax credits to the equation when EV9 production begins in Georgia later this year, and that only sweetens the deal. Hell, I’d say lease one and take advantage of the full $7,500 credit at the point of sale, then revisit whatever Hyundai Motor Group is working on two or three years from now. The way they’re delivering quality EVs, you may be ready for an IONIQ 7 or Genesis SUV in the future, and those EVs will probably have even more impressive specs at fair prices.
I’ve said it many times, but I will repeat it. Is anyone doing more in the electric mobility space than Hyundai and Kia right now? I’d argue no.
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Tesla has announced that it is launching Cybertruck in South Korea, only the fourth market where the electric pickup truck becomes available and the first outside North America.
While Tesla took reservations worldwide when unveiling the Cybertruck in 2019, the automaker never confirmed plans to launch the vehicle outside North America.
The Cybertruck is currently only available in the US, Canada, and Mexico.
By any metric, it has been a total commercial flop.
Tesla had accumulated over 1 million reservations for the vehicle and planned for a production capacity of 250,000 units per year, with CEO Elon Musk saying that it could be increased to 500,000 units.
After Tesla unveiled the production version for a much higher price than announced initially and a significantly shorter range, demand fell off a cliff, and now Tesla now has issues selling the truck at a rate of 25,000 units per year.
This quarter is expected to be better due to the end of the tax credit in the US pulling demand forward, but it could prove extremely difficult to move the Cybertruck in North America starting in October.
Tesla is now turning to South Korea to try to sell some Cybertrucks.
The American automaker has told South Korea reservation holders to confirm their orders over the next week, as it will start converting reservations into orders – something it hasn’t done since expanding into Canada and Mexico last year.
The announcement was made via X:
South Korea might sound like a strange, relatively small, distant market for the first expansion of the Cybertruck outside North America, but Tesla is extremely popular in South Korea.
In July, it sold a record number of more than 7,000 vehicles in a single month.
Tesla also has an extremely strong shareholder base in the country.
However, in South Korea, the Cybertruck is going to start at 145 million South Korean won, which is approximately $104,000 USD – making the Cybertruck about $24,000 more expensive than in the US.
It should not be easy to sell in significant volumes despite Tesla’s popularity in the market.
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Environment
Hyundai is plowing billions into building more cars in the US, including a new robot-run plant
Hyundai wants to sell more vehicles in the US. The South Korean auto giant is investing an additional $5 billion to ramp up production. With billions more on the table, Hyundai will build a new robotics facility while ramping up production of Hyundai and Kia vehicles in the US. Here’s what’s coming next.
How Hyundai’s $26 billion investment will boost US sales
Have you noticed more Hyundai, Kia, and Genesis vehicles on the road lately? Over the past few years, the South Korean automakers have grown significantly in the US.
In the first half of 2025, Hyundai and Kia sold more vehicles than in any first half since entering the US market nearly 40 years ago.
Hyundai has no plans of slowing down after announcing another $5 billion investment on Tuesday, “significantly expanding the Group’s footprint in the US market.” The new funds will be used for several new projects, including a new state-of-the-art robotics facility and steel plant in Louisiana.
The new funding is in addition to the $21 billion investment Hyundai announced just a few months ago, bringing the company’s total to a whopping $26 billion.
Hyundai will use the investment over the next three years (2025 – 2028) to boost production, including Kia and Genesis vehicles.
It’s also building a new robotics innovation hub to design, manufacture, and deploy vehicles. Hyundai expects the advanced new facility will create about 25,000 jobs in the US over the next four years. It will have an annual production capacity of 30,000 units.
EVs and hybrids are driving growth
The new investment comes after Hyundai and Kia hit a milestone, selling a combined 1.5 million “eco-friendly” vehicles cumulatively in the US this week.
Hyundai’s Tucson Hybrid and the Kia Niro Hybrid are the brand’s top-selling eco-friendly cars. Meanwhile, the all-electric Hyundai IONIQ 5 remains one of the top-selling EVs in the US and is the brand’s fourth most popular eco-friendly vehicle.
With leases starting as low as $159 per month, the 2025 Hyundai IONIQ 5 is one of the most affordable, efficient EVs on the market. Hyundai has upgraded its best-selling EV with more range (now up to 318 miles), a fresh new style, and a built-in NACS port, allowing you to recharge at Tesla Superchargers.
Hyundai’s new three-row IONIQ 9 is listed for lease as low as $299 per month, and that’s for a nearly $60,000 SUV.
Both the IONIQ 5 and IONIQ 9 are built at the massive new Hyundai Motor Group Metaplant America (HMGMA) in Georgia. Kia’s EV6 and EV9 are assembled at a separate plant in Georgia.
Looking to check one out for yourself? We can help you find vehicles in your area. You can use our links below to view Hyundai and Kia models near you.
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In a move that underscores the growing instability in international e-bike trade, premium electric bike maker Riese & Müller has paused all e-bike shipments to the United States, citing unpredictable steel tariffs as the final straw.
The German brand, known for its high-end urban and cargo e-bikes, informed US dealers this week that it is halting exports for the foreseeable future. While the company pointed to the recent reinstatement of a 50% tariff on certain steel components from overseas, including Germany, the broader issue here seems to be the chaotic and ever-shifting tariff landscape surrounding e-bike imports.
“We need to take a few days to carefully evaluate this situation and its implications before proceeding with further steps,” explained the company in an email to its dealers in the US, according to Bicycle Retailer.
This isn’t the first time tariffs have disrupted the flow of electric two-wheelers into the US. The Trump administration’s Section 301 tariffs targeting Chinese goods initially shook up the industry during the administration’s first term, hitting Chinese-made e-bikes and components with 25% duties before being temporarily suspended. Those tariffs whipped back and forth as exclusions came and went, then became a double whammy after the Trump administration’s “reciprocal” tariffs added even more hardships to e-bike importers in the US. And now, as of July 1, additional steel tariffs have expanded the uncertainty.
What’s unusual in Riese & Müller’s case is that most e-bikes – even expensive ones – use relatively little steel compared to aluminum. Frames, forks, wheels, and most structural components are increasingly made from aluminum alloys or carbon fiber. But with the tariff code system as vague and inconsistently enforced as it is, it seems R&M simply doesn’t want to take the risk of unexpected import costs – or the administrative mess that comes with it, including having to account for how much of a bike is produced from steel components and what the value of those components proves to be.
The impact on the US market will likely be minor in volume; Riese & Müller is a premium but somewhat boutique brand with a loyal yet small customer base. Still, this is a canary in the coal mine. If even premium brands are choosing to step away from the US market over tariff unpredictability, what happens when larger, mass-market brands start running into similar issues?
For now, dealers in the US are being told to sell through existing stock and not take additional orders until the company can determine whether it will be able to continue importing e-bikes into the US. But if the trade war tariffs contineu, this may not be the last premium brand to throw in the towel – at least temporarily.
Electrek’s Take
This isn’t just about one German e-bike brand putting things on pause – it’s a red flag for the industry. While Riese & Müller may be small in terms of US volume, their decision shows how unpredictable tariffs, even on seemingly minor components, can create enough uncertainty to shut down an entire market channel. Most e-bikes are made primarily from aluminum, not steel, but when customs enforcement can interpret tariff codes in vague or inconsistent ways, no brand wants to gamble on a five-figure shipment getting hit with a surprise 25-50% fee.
What’s more concerning is that this adds to a growing stack of trade policy hurdles facing e-bike makers: China-focused tariffs, broader “reciprocal” tariffs, battery import duties, and now steel restrictions hitting European brands too. There’s no coherent strategy here, just a patchwork of protectionist measures that hurt importers, confuse dealers, and raise prices for consumers. If the US wants to promote micromobility and clean transportation, it’s going to need smarter policies than this.
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