Reason why Google search quality is getting worse: study

Published

10 months ago

January 24, 2024

admin

The quality of Googles search engine results has gotten worse due to rampant spam, according to a study out of Germany.

The findings were based on a year-long analysis of 7,392 product review queries — such as best headphones and best alphabet toys — on Google, Bing and DuckDuckGo, according to experts at Leipzig University, Bauhaus-University Weimar and the Center for Scalable Data Analytics and Artificial Intelligence.

We find that search engines do intervene and that ranking updates, especially from Google, have a temporary positive effect, though search engines seem to lose the cat-and-mouse game that is SEO spam, the study said.

The experts said product reviews were an ideal test because they are particularly vulnerable to affiliate marketing due to its inherent conflict of interest between users, search providers, and content providers.

The analysis revealed that Google and the other search engines have significant problems with highly optimized (affiliate) content that draws attention from unsuspecting users despite its lower quality. Spam results were more common in the search engines than baseline trends for the broader internet.

While Google improved to some extent during the course of the study, the researchers said they can still find several spam domains and also see an overall downwards trend in text quality in all three search engines.

Morning Report delivers the latest news, videos, photos and more.

Please provide a valid email address.

By clicking above you agree to the Terms of Use and Privacy Policy.

Thanks for signing up!
Never miss a story.

We also notice the line between benign content and spam in the form of content and link farms becomes increasingly blurrya situation that will surely worsen in the wake of generative AI, the researchers said.

404 Media was first to report on the study.

A Google spokesperson pushed back on the studys findings.

This particular study looked narrowly at product review content, and it doesnt reflect the overall quality and helpfulness of Search for the billions of queries we see every day, the spokesperson said in a statement.

Weve launched specific improvements to address these issues and the study itself points out that Google has improved over the past year and is performing better than other search engines, the statement added. More broadly, numerous third parties have measured search engine results for other types of queries and found Google to be of significantly higher quality than the rest.

Microsoft and DuckDuckGo did not immediately return requests for comment.

Google highlighted its efforts to crack down on spam in search results in a blog post last February though it also defended the use of automation to produce content.

It’s important to recognize that not all use of automation, including AI generation, is spam, the blog post said.

Google controls approximately 90% of the online search marketplace. The Justice Department has accused the Big Tech giant of maintaining an illegal monopoly. A federal judge is expected to issue an initial ruling in the landmark case later this year.

Elsewhere, both Google and Microsoft-backed OpenAI have faced scrutiny over their use of copyrighted material to train their advanced AI models. In December, the New York Times took legal action OpenAI and Microsoft in a suit that seeks billions of dollars in damages.

Entertainment

Davina McCall out of surgery after operation to remove brain tumour

Published

1 hour ago

November 15, 2024

admin

Davina McCall out of surgery after operation to remove brain tumour

Davina McCall’s partner has said she is out of surgery after undergoing an operation to remove a brain tumour.

The 57-year-old television presenter had revealed in a video posted on Instagram earlier today she had a benign brain tumour, a colloid cyst, which she described as “very rare”.

She said the chances of having it were “three in a million,” and she had discovered it a few months ago, after a company offered her a health scan in return for giving a menopause talk.

She also announced she would be having the surgery this evening.

Now her partner – hairdresser Michael Douglas – has posted on social media to say the operation went well.

He said: “Hey all. Davina is out of surgery and according to the surgeon it was textbook! She’s currently recovering in ICU as a precaution, as you can imagine she’s utterly exhausted.

“Thanks so much for all the love from everyone on here… it’s powerful stuff, we are super grateful.”

McCall earlier said the tumour’s discovery came as a shock.

She said: “I slightly put my head in the sand for a while, and then I saw quite a few neurosurgeons, I got lots of opinions. I realised that I have to get it taken out.”

McCall described it as “big”, 14mm wide, adding: “It needs to come out, because if it grows it would be bad.”

She explained that she would have it removed via a craniotomy, describing the procedure: “They go through the top of my head here and through the two halves of my brain to the middle.

“They get the cyst, take it out, empty it, and Bob’s your uncle.”

She added before the surgery: “Say a prayer for me, I am in good spirits.”

She said she would be in hospital “for around nine days”, but during her recovery, she would be “off my phone for a while”.

Joking and smiling, she urged fans “not to worry about me”, admitting, “I’m doing that enough!”

She went on to counter that, explaining: “I’m not worrying too much, and I am in a good space, and I have all the faith in the world in my surgeon and his team, and I’m handing the reins over to him. He knows what he’s doing, and I’m going to do the getting better bit after.”

She signed off saying, “see you on the other side”.

What is a benign brain tumour?

According to the NHS website, a benign (non-cancerous) brain tumour is a mass of cells that grows relatively slowly in the brain.

They are unlikely to spread, but are still serious and can be life-threatening.

When successfully removed, a tumour will not usually return at all, but if it cannot be completely removed it may grow back, and so will be monitored using scans or treated with radiotherapy.

Many people return to normal activities following successful surgery, but some are left with persistent problems, such as seizures and difficulties with speech and walking.

Non-cancerous brain tumours are more common in people over the age of 50, and symptoms include headaches, blackouts, behavioural changes and loss of consciousness.

Davina McCall says her tumour is a colloid cyst – which is made up of a gelatinous material. Symptoms can include headache, vertigo, memory deficits, diplopia, behavioural disturbances, and in extreme cases, sudden death.

Celebrity friends were quick to send their support, with stars including Rylan, Alan Carr and Holly Willoughby sending love.

According to the NHS, non-cancerous brain tumours are slow-growing and unlikely to spread, but are still serious and can be life-threatening.

McCall rose to fame presenting on MTV in the mid-1990s, and later on Channel 4’s Streetmate, before becoming a household name as the host of Big Brother from 2000 to 2010.

She’s gone on to present programmes across the networks, and currently presents ITV dating show My Mum, Your Dad.

Last year, McCall was appointed Member of the Order of the British Empire (MBE) in the 2023 Birthday Honours for services to broadcasting.

In recent years, McCall has spoken regularly on women’s health and the effects of menopause in a bid to break taboos around the subject. Her 2022 book, Menopausing, won book of the year at the British Book Awards.

The same year, McCall fronted the Channel 4 documentary Davina McCall: Sex, Mind And The Menopause, and told the BBC that the perimenopausal symptoms caused her difficulties multi-tasking and she considered that she had a brain tumour or Alzheimer’s disease at the time.

The presenter has previously raised money for Cancer Research UK by running for Race For Life in honour of her late sister, Caroline Baday, who died from lung cancer in 2012 at the age of 50.

Married twice, McCall has three children, two daughters and a son, with her second husband, presenter Matthew Robertson.

She has lived with Douglas since 2022, and they present a weekly lifestyle podcast together, Making The Cut.

Entertainment

Stars send best wishes to Davina McCall after presenter reveals rare brain tumour

Published

1 hour ago

November 15, 2024

admin

Stars send best wishes to Davina McCall after presenter reveals rare brain tumour

Stars have rushed to share their support after Davina McCall revealed she’s undergoing surgery to remove a rare brain tumour.

The presenter shared the news in a short Instagram video, telling fans the benign tumour is called a colloid cyst and is around 14mm wide.

McCall explained it “needed to come out, because if it grows it would be bad,” and described a procedure called a craniotomy which would remove the cyst through the top of her head.

The former Big Brother host said she was “in good spirits,” and would be in hospital “for around nine days” following the procedure.

It’s not clear on which day McCall’s surgery is scheduled, or if she has had the procedure yet.

Quick to share his love with the 57-year-old star, presenter Rylan wrote: “We’re all thinking of you beautiful,” while comedian Alan Carr wrote: “Big love my darling!!”

Ex-This Morning presenter Holly Willoughby wrote: “I’m sending you all the love and then a whole lot more,” and singer Ashley Roberts added: “All the love gorgeous one!! Sending all the healing vibes. Love you!!”

Former Popstars judge and presenter Nicki Chapman wrote: “You and I have chatted about this day… you are in amazing hands with your surgeon and the team. Everyone loves you.

“Thank you for not only being a brave girl but for sharing your condition. You will help sooooo many other people. big hugs. 30-second rule. See you soon N xx.”

Actress and chef Lisa Faulkner wrote: “Sending all my love to you. Best wishes and all positive prayers for a speedy recovery”.

McCall’s current partner, hairdresser Michael Douglas, has said he will be sharing updates from her account while she is “off-grid” and recovering, assuring fans the presenter is “in great shape and in very good hands”.

Other celebrities to share positive thoughts included Stacey Dooley, Donna Air, Helen Skelton, Denise Van Outen and Kimberly Wyatt.

McCall rose to fame presenting on MTV in the mid-1990s, and later on Channel 4’s Streetmate, before becoming a household name as the host of Big Brother from 2000 to 2010.

She’s gone on to present programmes across the networks, and last year was appointed Member of the Order of the British Empire (MBE) in the 2023 Birthday Honours for services to broadcasting.

She has three children with her second husband, presenter Matthew Robertson.

Entertainment

And the host of the Oscars is… Conan O’Brien

Published

1 hour ago

November 15, 2024

admin

And the host of the Oscars is… Conan O'Brien

Conan O’Brien has been announced as the host of next year’s Oscars.

It’s the Emmy Award-winning comedian’s first time heading up the ceremony, which is Hollywood‘s most high-profile showbiz event.

“America demanded it and now it’s happening: Taco Bell’s new Cheesy Chalupa Supreme. In other news, I’m hosting the Oscars,” O’Brien said in a statement.

He also shared a spoof short video on social media, showing him clasping an Oscar statuette and thanking the Academy for his Oscar, before clarifying he was hosting the show rather than receiving an award.

The 61-year-old TV presenter, writer, producer and comedian is best known for hosting the late-night talk shows Late Night with Conan O’Brien, The Tonight Show with Conan O’Brien and Conan.

Before fronting his own self-named shows, he wrote for the enormously popular US late-night sketch show Saturday Night Live and the long-running satirical cartoon The Simpsons.

Recently fronting a travelogue, Conan O’Brien Must Go, he currently hosts the podcast Conan O’Brien Needs a Friend.

Over his career, he has won five Primetime Emmys and earned 31 nominations for his work.

The last two years of the Oscars were hosted by comedian Jimmy Kimmel, who recently became emotional about Donald Trump’s re-election, and before that Regina Hall, Amy Schumer and Wanda Sykes shared the stage.

Between 2019 and 2021 the Oscars went without a main presenter.

Oscars executive producers Raj Kapoor and Katy Mullan said in a statement: “Conan has all the qualities of a great Oscars host, he is incredibly witty, charismatic and funny and has proven himself to be a master of live event television.

“We are so looking forward to working with him to deliver a fresh, exciting and celebratory show for Hollywood’s biggest night.”