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A major marketing expert claimed that Stanley unleashed a “perfect storm” of viral marketing with social media monolith TikTok to get consumers crazy for its 40 oz. Quencher mugs. 

Victor Lee, the president of marketing consulting group Advantage Unified Commerce, recently spoke to Fox News Digital about how the company used the social media platform to snag the attention of millions of Americans and get them to buy its tumbler dubbed the “Stanley Cup” by fans. 

The strategy netted the company ten times its usual annual profits in just a short period of time and made legions of consumers ravenous for the product.

The expert called Stanleys entrance into the viral marketing space “brilliant,” especially for being able to take something as innocuous as a water bottle and turn it into a must-have product.

The Stanley Cup craze has been in overdrive in recent months, evidenced in viral videos showing consumers buying up store shelves of the product within minutes, and weeping for joy after getting them for Christmas.

The craze has become so prevalent that headlines have been made aboutparents telling bulliesto lay off their kids for not having an official Stanley tumbler.

Lee began by discussing the current social media landscape and how the tumbler company was able to use it to its advantage.

The expert mentioned how the current way to win the social media race is by doing the best at leveraging the attention of the platform users for the company or influencers benefit.

“Your phone is now saying, if I have five minutes to your attention, where do you want to go? And wherever you tap to, that’s who wins,” he said. “And if they don’t give you enough good stuff to occupy five minutes, you know you’re shutting that app off or that site off, and you’re going to another button, and you’re hitting it. That’s the race.”

He noted, “Who wins the race is what they did with your attention. And I think this is where TikTok fell into” Stanleys plans. 

The expert further detailed how TikTok, compared to other social media platforms, is best equipped to trigger audiences into a reaction, including buying products.

Providing an example, he said, “TikTok is very well known for, I’m going to throw a random challenge. Go do it. Go run and jump into that swimming pool. Go hop the fence or do this. And there’s a lot of other controversial stuff.”

He also referenced the growing “#TikTokMadeMeBuyIt” trend thats been sweeping the platform. The hashtag currently boasts 86.6 billion views and counting on all videos related to it. The trend involves users showing off the products theyve bought while scrolling the app, which seems to drive more marketing and sales for the products depicted.

This almost compulsive virality combined with product placement means “now there’s real business implications” for these social media platforms, Lee said, before adding that Stanley taking advantage of this dynamic “was the perfect storm.”

“I would say they absolutely defined a moment of time and succeeded in it,” the expert declared. 

Explaining how the company did this specifically, Lee noted that Stanley relied on a mixture of factors, including TikToks platform, and Stanleys knowledge of its audience.

He said, “It’s not all luck, its not all strategy. Its a fine mix of it. But it’s also a conviction of knowing where an audience is, in this case social media and TikTok specifically, and then allowing multiple adjacencies.” 

Providing examples, he continued, “Like you started innovative with an influencer, if you want to call it innovative, then you went into TikTok. Suddenly it’s like, Well, what’s the other adjacency? Well, is this audience also a Target audience? More Target than probably other retailers? Are they a Starbucks audience? More Starbucks than other coffee? Let’s go there.”

Stanley marketed its cups with both Target and Starbucks. The Target exclusive Stanley Quencher made news after viral video showed customers at a Target in El Paso allegedly buying up the stores entire stock within minutes. Lee said the brand partnership itself was a “traditional” strategy rather than “innovative” on its own, but then combined with the design of cups and TikTok marketing, thats where it become innovative. 

He said, “But they struck it where it is innovative. It is the big Stanley Cup, giant one. It is colored. It is exclusive. It is that. So that’s their innovation, which fits.”

Continuing, Lee discussed how social media, particularly TikTok, has been utilized by Stanley and other companies to generate a connection between the consumer and the product they see on their favorite influencers’ channels for example.

Mentioning his experience as the head of Hasbros digital marketing, he said, “During that time the craze in our world was the unboxing of toys. Why would a five-year-old kid watch an hour of YouTube of somebody opening up a toy? And what we found out is there’s a psychological effect of surprise, I have something, and it’s open, and there’s a connection to like, Christmas, of opening something up. And that to them just captured their attention.” 

He added that TikTok presents the current form of that. “Now you fast-forward it six, ten years later. What is that? Well, there’s entertainment value TikTok is a massive entertainment value of that.”

Lee added that TikTok is having a “double effect” on users. “Were we interesting? And did you do something? And I think that’s the magic intersection that people aren’t talking a lot about,” he said. 

Noting how marketing products benefits from this connection established between users and social media, he said, “Social media was always passive. I get to watch something, I get to engage, I get to feel that if there’s a celebrity involved, that I am closer to them than if I see them in their natural environment, on TV or in a movie. And social allows me a glimpse of their real life. Now, if I happened to start buying something from them, it makes me a tighter connection.”

“Because social feels more intimate and I’m closer to you and if I trust you it’s a perfect storm, is whats happening.”

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Davina McCall out of surgery after operation to remove brain tumour

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Davina McCall out of surgery after operation to remove brain tumour

Davina McCall’s partner has said she is out of surgery after undergoing an operation to remove a brain tumour.

The 57-year-old television presenter had revealed in a video posted on Instagram earlier today she had a benign brain tumour, a colloid cyst, which she described as “very rare”.

She said the chances of having it were “three in a million,” and she had discovered it a few months ago, after a company offered her a health scan in return for giving a menopause talk.

She also announced she would be having the surgery this evening.

Now her partner – hairdresser Michael Douglas – has posted on social media to say the operation went well.

He said: “Hey all. Davina is out of surgery and according to the surgeon it was textbook! She’s currently recovering in ICU as a precaution, as you can imagine she’s utterly exhausted.

“Thanks so much for all the love from everyone on here… it’s powerful stuff, we are super grateful.”

Davina McCall arrives for the National Television Awards at the O2 Arena, London. Picture date: Wednesday September 11, 2024.
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McCall at the National Television Awards this year. Pic: PA


McCall earlier said the tumour’s discovery came as a shock.

She said: “I slightly put my head in the sand for a while, and then I saw quite a few neurosurgeons, I got lots of opinions. I realised that I have to get it taken out.”

McCall described it as “big”, 14mm wide, adding: “It needs to come out, because if it grows it would be bad.”

She explained that she would have it removed via a craniotomy, describing the procedure: “They go through the top of my head here and through the two halves of my brain to the middle.

“They get the cyst, take it out, empty it, and Bob’s your uncle.”

She added before the surgery: “Say a prayer for me, I am in good spirits.”

She said she would be in hospital “for around nine days”, but during her recovery, she would be “off my phone for a while”.

Joking and smiling, she urged fans “not to worry about me”, admitting, “I’m doing that enough!”

She went on to counter that, explaining: “I’m not worrying too much, and I am in a good space, and I have all the faith in the world in my surgeon and his team, and I’m handing the reins over to him. He knows what he’s doing, and I’m going to do the getting better bit after.”

She signed off saying, “see you on the other side”.

What is a benign brain tumour?

According to the NHS website, a benign (non-cancerous) brain tumour is a mass of cells that grows relatively slowly in the brain.

They are unlikely to spread, but are still serious and can be life-threatening.

When successfully removed, a tumour will not usually return at all, but if it cannot be completely removed it may grow back, and so will be monitored using scans or treated with radiotherapy.

Many people return to normal activities following successful surgery, but some are left with persistent problems, such as seizures and difficulties with speech and walking.

Non-cancerous brain tumours are more common in people over the age of 50, and symptoms include headaches, blackouts, behavioural changes and loss of consciousness.

Davina McCall says her tumour is a colloid cyst – which is made up of a gelatinous material. Symptoms can include headache, vertigo, memory deficits, diplopia, behavioural disturbances, and in extreme cases, sudden death.

Celebrity friends were quick to send their support, with stars including Rylan, Alan Carr and Holly Willoughby sending love.

According to the NHS, non-cancerous brain tumours are slow-growing and unlikely to spread, but are still serious and can be life-threatening.

McCall rose to fame presenting on MTV in the mid-1990s, and later on Channel 4’s Streetmate, before becoming a household name as the host of Big Brother from 2000 to 2010.

She’s gone on to present programmes across the networks, and currently presents ITV dating show My Mum, Your Dad.

McCall with the first UK Big Brother winner Craig Phillips in 2000. Pic: PA
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McCall with the first UK Big Brother winner Craig Phillips in 2000. Pic: PA

Last year, McCall was appointed Member of the Order of the British Empire (MBE) in the 2023 Birthday Honours for services to broadcasting.

In recent years, McCall has spoken regularly on women’s health and the effects of menopause in a bid to break taboos around the subject. Her 2022 book, Menopausing, won book of the year at the British Book Awards.

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The same year, McCall fronted the Channel 4 documentary Davina McCall: Sex, Mind And The Menopause, and told the BBC that the perimenopausal symptoms caused her difficulties multi-tasking and she considered that she had a brain tumour or Alzheimer’s disease at the time.

The presenter has previously raised money for Cancer Research UK by running for Race For Life in honour of her late sister, Caroline Baday, who died from lung cancer in 2012 at the age of 50.

Married twice, McCall has three children, two daughters and a son, with her second husband, presenter Matthew Robertson.

She has lived with Douglas since 2022, and they present a weekly lifestyle podcast together, Making The Cut.

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Stars send best wishes to Davina McCall after presenter reveals rare brain tumour

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Stars send best wishes to Davina McCall after presenter reveals rare brain tumour

Stars have rushed to share their support after Davina McCall revealed she’s undergoing surgery to remove a rare brain tumour.

The presenter shared the news in a short Instagram video, telling fans the benign tumour is called a colloid cyst and is around 14mm wide.

McCall explained it “needed to come out, because if it grows it would be bad,” and described a procedure called a craniotomy which would remove the cyst through the top of her head.

The former Big Brother host said she was “in good spirits,” and would be in hospital “for around nine days” following the procedure.

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Davina McCall diagnosed with rare brain tumour.

It’s not clear on which day McCall’s surgery is scheduled, or if she has had the procedure yet.

Quick to share his love with the 57-year-old star, presenter Rylan wrote: “We’re all thinking of you beautiful,” while comedian Alan Carr wrote: “Big love my darling!!”

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Ex-This Morning presenter Holly Willoughby wrote: “I’m sending you all the love and then a whole lot more,” and singer Ashley Roberts added: “All the love gorgeous one!! Sending all the healing vibes. Love you!!”

Former Popstars judge and presenter Nicki Chapman wrote: “You and I have chatted about this day… you are in amazing hands with your surgeon and the team. Everyone loves you.

“Thank you for not only being a brave girl but for sharing your condition. You will help sooooo many other people. big hugs. 30-second rule. See you soon N xx.”

Actress and chef Lisa Faulkner wrote: “Sending all my love to you. Best wishes and all positive prayers for a speedy recovery”.

McCall’s current partner, hairdresser Michael Douglas, has said he will be sharing updates from her account while she is “off-grid” and recovering, assuring fans the presenter is “in great shape and in very good hands”.

Other celebrities to share positive thoughts included Stacey Dooley, Donna Air, Helen Skelton, Denise Van Outen and Kimberly Wyatt.

McCall rose to fame presenting on MTV in the mid-1990s, and later on Channel 4’s Streetmate, before becoming a household name as the host of Big Brother from 2000 to 2010.

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She’s gone on to present programmes across the networks, and last year was appointed Member of the Order of the British Empire (MBE) in the 2023 Birthday Honours for services to broadcasting.

She has three children with her second husband, presenter Matthew Robertson.

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And the host of the Oscars is… Conan O’Brien

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And the host of the Oscars is… Conan O'Brien

Conan O’Brien has been announced as the host of next year’s Oscars.

It’s the Emmy Award-winning comedian’s first time heading up the ceremony, which is Hollywood‘s most high-profile showbiz event.

“America demanded it and now it’s happening: Taco Bell’s new Cheesy Chalupa Supreme. In other news, I’m hosting the Oscars,” O’Brien said in a statement.

Conan O'Brien. Pic: AP
Image:
Conan O’Brien. Pic: AP

He also shared a spoof short video on social media, showing him clasping an Oscar statuette and thanking the Academy for his Oscar, before clarifying he was hosting the show rather than receiving an award.

The 61-year-old TV presenter, writer, producer and comedian is best known for hosting the late-night talk shows Late Night with Conan O’Brien, The Tonight Show with Conan O’Brien and Conan.

Before fronting his own self-named shows, he wrote for the enormously popular US late-night sketch show Saturday Night Live and the long-running satirical cartoon The Simpsons.

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Recently fronting a travelogue, Conan O’Brien Must Go, he currently hosts the podcast Conan O’Brien Needs a Friend.

Over his career, he has won five Primetime Emmys and earned 31 nominations for his work.

The last two years of the Oscars were hosted by comedian Jimmy Kimmel, who recently became emotional about Donald Trump’s re-election, and before that Regina Hall, Amy Schumer and Wanda Sykes shared the stage.

Between 2019 and 2021 the Oscars went without a main presenter.

O'Brien filming in Mexico in 2017, for a segment on one of his shows. Pic: AP
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O’Brien filming in Mexico in 2017, for his show Conan Without Borders. Pic: AP

Oscars executive producers Raj Kapoor and Katy Mullan said in a statement: “Conan has all the qualities of a great Oscars host, he is incredibly witty, charismatic and funny and has proven himself to be a master of live event television.

“We are so looking forward to working with him to deliver a fresh, exciting and celebratory show for Hollywood’s biggest night.”

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While voting is yet to get underway, The Brutalist, Emilia Perez and Anora are among the early favourites to pick up gongs, according to bookmakers.

The 97th Oscars, which will celebrate films from 2024, will be held on Sunday 2 March 2025, at the Dolby Theatre in Hollywood.

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