Meta Platforms CEO Mark Zuckerberg arrives at federal court in San Jose, California, on Dec. 20, 2022.
David Paul Morris | Bloomberg | Getty Images
Meta is expanding its effort to identify images doctored by artificial intelligence as it seeks to weed out misinformation and deepfakes ahead of upcoming elections around the world.
The company is building tools to identify AI-generated content at scale when it appears on Facebook, Instagram and Threads, it announced Tuesday.
Until now, Meta only labeled AI-generated images developed using its own AI tools. Now, the company says it will seek to apply those labels on content from Google, OpenAI, Microsoft, Adobe, Midjourney and Shutterstock.
The labels will appear in all the languages available on each app. But the shift won’t be immediate.
In the blog post, Nick Clegg, Meta’s president of global affairs, wrote that the company will begin to label AI-generated images originating from external sources “in the coming months” and continue working on the problem “through the next year.”
The added time is needed to work with other AI companies to “align on common technical standards that signal when a piece of content has been created using AI,” Clegg wrote.
Election-related misinformation caused a crisis for Facebook after the 2016 presidential election because of the way foreign actors, largely from Russia, were able to create and spread highly charged and inaccurate content. The platform was repeatedly exploited in the ensuing years, most notably during the Covid pandemic, when people used the platform to spread vast amounts of misinformation. Holocaust deniers and QAnon conspiracy theorists also ran rampant on the site.
Meta is trying to show that it’s prepared for bad actors to use more advanced forms of technology in the 2024 cycle.
While some AI-generated content is easily detected, that’s not always the case. Services that claim to identify AI-generated text, such as essays, have been shown to exhibit bias against non-native English speakers. It’s not much easier for images and videos, though there are often signs.
Meta is looking to minimize uncertainty by working mainly with other AI companies that use invisible watermarks and certain types of metadata in the images created on their platforms. However, there are ways to remove watermarks, a problem that Meta plans to address.
“We’re working hard to develop classifiers that can help us to automatically detect AI-generated content, even if the content lacks invisible markers,” Clegg wrote. “At the same time, we’re looking for ways to make it more difficult to remove or alter invisible watermarks.”
Audio and video can be even harder to monitor than images, because there’s not yet an industry standard for AI companies to add any invisible identifiers.
“We can’t yet detect those signals and label this content from other companies,” Clegg wrote.
Meta will add a way for users to voluntarily disclose when they upload AI-generated video or audio. If they share a deepfake or other form of AI-generated content without disclosing it, the company “may apply penalties,” the post says.
“If we determine that digitally created or altered image, video or audio content creates a particularly high risk of materially deceiving the public on a matter of importance, we may add a more prominent label if appropriate,” Clegg wrote.
People look at iPhones at the Apple Fifth Avenue store in New York City on May 23, 2025.
Adam Gray | Reuters
Apple has plans to make a folding iPhone starting next year, reliable analyst Ming-Chi Kuo said on Wednesday.
Kuo said Apple’s folding phone could have a display made by Samsung Display, which is planning to produce as many as eight million foldable panels for the device next year. However, other components haven’t been finalized, including the device’s hinge, Kuo wrote. He expects it to have “premium pricing.”
Kuo is an analyst for TF International Securities, and focuses on the Asian electronics supply chain and often discusses Apple products before they’re launched.
He wrote in a post on social media site X that Apple’s plans for the foldable iPhone aren’t locked in yet and are subject to change. Apple did not respond to CNBC’s request for comment.
Apple’s iPhone makes up over half of Apple’s business and remains an incredibly profitable product, accounting for $201 billion in sales in the company’s fiscal 2024. But iPhone revenue peaked in 2022, and Apple is constantly looking for ways to attract new customers and convince its current customers to upgrade to more expensive devices.
The Flex S is another concept device Samsung showed off at MWC. It folds in a more zigzag-like way to make an “S” shape.
Ryan Browne | CNBC
Several of Apple’s rivals, including Huawei and Samsung, have been releasing folding smartphones since 2019.
The devices promise the screen size of a tablet in a format that can be stored in pants pockets. But folding phones still have hardware issues, including creases in the display where it is folded.
Folding phones also have yet to prove they drive significant demand after the novelty wears off.
Research firm TrendForce said last year that only 1.5% of all smartphones sold can fold. Counterpoint, another research firm tracking smartphone sales, said earlier this year that the folding market only grew about 3% in 2024 and is expected to shrink in 2025.
FILE PHOTO: Jason Droege speaks at the WSJTECH live conference in Laguna Beach, California, U.S. October 22, 2019.
Mike Blake | Reuters
Scale AI’s Interim CEO Jason Droege said in a memo on Wednesday that the artificial intelligence startup is not changing course following Meta’s multibillion-dollar investment in the company last week.
“Unlike some other recent tech deals you might have heard about in the AI space, this is not a pivot or a winding down,” Droege wrote in a post directed at customers, employees and investors.
Meta has a 49% stake in Scale after its $14.3 billion investment, though the social media company will not have any voting power. Scale AI’s founder Alexandr Wang, along with a small number of other Scale employees, will join Meta as part of the agreement.
“Scale remains, unequivocally, an independent company,” Droege wrote. “This deal rewards many of the people who helped build Scale into what it is today, but more importantly to me, it’s also a validation of the course we’re on.”
Scale AI appointed Droege, the company’s chief strategy officer, to serve as its interim chief executive following the deal. Droege wrote that Scale AI is still “a well-resourced company” that has “multiple promising lines of business.”
Founded in 2016, Scale AI rose to prominence by helping major tech companies like OpenAI, Google and Microsoft prepare data they use to train cutting-edge AI models. Meta has been one of Scale AI’s biggest customers.
Droege said the company is “not slowing down” and remains committed to its data and application business units. Scale will also continue to be model agnostic, he added.
“The need for high-quality data for AI models remains significant, and with the largest network of experts training AI, we are set up well to help model builders keep pushing the frontier of what’s possible,” Droege wrote.
But some of Scale AI’s tech customers may be having doubts.
OpenAI confirmed to CNBC on Wednesday that it has been wrapping up its work with Scale AI over the past six to 12 months. The company said it’s looking to work with other data providers that have kept pace with innovation, and that its decision to wind down its work with Scale wasn’t influenced by the Meta partnership.
Google is also reportedly cutting ties with Scale following the company’s deal with Meta, according to a report from Reuters. Google declined to comment.
Nintendo Co. Switch 2 game consoles at a Bic Camera Inc. electronics store in Tokyo, Japan, on Thursday, June 5, 2025. Nintendo Co. fans from Tokyo to Manhattan stood in line for hours to be among the first to get a Switch 2, fueling one of the biggest global gadget debuts since the iPhone launches of yesteryear.
Kiyoshi Ota | Bloomberg | Getty Images
Nintendo shares hit a fresh record high on Wednesday, continuing this year’s massive rally that has been fueled by hype around the company’s newly released Switch 2 console.
Shares of the Japanese gaming giant have jumped 46% this year, adding roughly $39 billion to the stock’s value, according to a CNBC calculation of data from S&P Capital IQ.
Nintendo this month said it sold 3.5 million units of the Switch 2 in the four days following its launch. The company has previously forecast sales of 15 million units in its fiscal year ending March 2026, though many analysts say that is a modest estimate and expect Nintendo to achieve higher numbers.
Nintendo’s original Switch is its second-most successful console in history, selling over 152 million units since its launch to the quarter ended March this year. Its appeal lies in its hybrid nature — users can play the console on a TV, but can also detach it to use it on the go.
Investors are hoping the Switch 2 will replicate the success of its predecessor.
Nintendo has boosted the the success of its consoles through games involving strong franchises with characters and brands like Super Mario, Zelda and Pokemon. And the company has used its recognizable intellectual property and licensed it to movies and theme parks, boosting the success of its core video game product.
For Nintendo investors, that strategy has paid off. Since March 2017, when the original Switch was released, Nintendo shares have surged nearly 470%, according to S&P Capital IQ data. More than $81 billion has been added to the company’s market capitalization over that period.