Ford is open to partnering with the competition on affordable EVS to get a leg up on Chinese EV makers. Jim Farley, Ford’s CEO, said if you cannot compete with the Chinese, “then 20% to 30%” of your revenue is at risk.
Speaking at a Wolfe Research conference Wednesday, Farley explained, “As the CEO of a company that had trouble competing with the Japanese and the South Koreans, we have to fix this problem.”
Ford’s leader explained that the company “decided pretty quickly to bet on smaller EV platform.” He said since the middle of 2023, “We have assumed that we have to basically sell an EV at a hybrid premium. There is no more money for customers than that.”
Farley admitted larger EVs, like the F-150 Lightning, are costly to build. He said, “What the customer has now said to us is, if you have anything larger than (the) Escape, it better be really functional or a work vehicle, as an EV.”
Meanwhile, with smaller EVs, “it’s totally different.” Farley said with an Escape-sized electric car or smaller, “it completely works.”
Ford limited-edition matte black F-150 Lightning (Source: Ford)
In fact, Farley said, “It’s dramatically better operating cost than a (Toyota) Corolla or a (Honda) Civic or even a (Ford) Maverick.”
Ford moves to affordable EVs
Although Ford’s pivot to more affordable EVs may not be apparent yet, “we have made it,” Farley stated Thursday.
The comments come after Farley revealed Ford had been “secretly” working on a low-cost EV platform last week. Ford assembled a “super-talented skunk works team” to develop it with “some of the best EV engineers in the world,” according to Farley.
Ford Mustang Mach-E GT Bronze edition (Source: Ford)
The platform will rival affordable EVs from Chinese automakers like BYD. Farley pointed out that BYD can produce its Seagull EV for $9,000 to $11,000 in materials.
BYD is launching its low-cost Seagull (Dolphin Mini) starting at $20,100 (99,800 reals) in Brazil as it gets closer to the US (it already sells electric buses here). According to BYD Mexico head Zhou Zou, BYD is considering building a plant in the nation as it looks to set up an export hub to the US.
BYD Seagull (Source: BYD)
Marin Gjaja, COO at Ford’s Model e EV unit, called Chinese EVs a “colossal strategic threat” during a panel discussion Wednesday.
Gjaja said Ford better “get going on EVs, or we don’t have a future as a company.” He added, “They are ahead of us in this technology.”
Electrek’s Take
Despite the urgency in Ford’s recent comments, the automaker is still cutting EV production here in the US while pushing back major EV initiatives.
Ford’s CFO John Lawler confirmed the company is delaying around $12 billion in EV spending last year. Last month, Ford said it was cutting F-150 Lightning production, citing “slower than expected” demand. This was the second production cut in less than five months.
Ford said the move was to “achieve the optimal balance of production, sales growth and profitability.”
Lawler explained Ford is “changing the pace and flow” of capital and EV capacity, including scaling back production plans at its Marshall plant by about half.
Meanwhile, overseas rivals like Volvo are already a step ahead with new EVs like the EX30, starting at $35,000 rolling out.
For the last few weeks, we’ve been running a sidebar survey about how much Electrek readers think it would cost to add EV charging systems to their homes. After receiving over twenty-four hundred responses, here’s what you told us.
Based on over 2,400 responses, this is what you told us.
What do you expect to pay for home charging?
By the numbers; original content.
The most positive surprise was that more than a third of Electrek readers who responded to the poll already had 240V outlets in their garage, so they expected to pay effectively $0 – their homes are EV ready now!
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Of the remaining 64%, 44% were fairly evenly split between a relatively straightforward ~$500-1,000 wiring job with a few wiring or panel upgrades while only about 18% expected to spend over $1,000 due to having an older home, a detached garage, or for some other (apparently pricey and/or inconvenient) reason.
Navigating the questions
EVSE installer; via Qmerit.
Just like you would for home solar, we’d recommend getting a quote from several installers before making a decision. One of our trusted partners, Qmerit, offers a quote-sourcing service called PowerHouse. The service scans pricing from thousands of completed electrification installations across North America to provide the best quotes that take regional variability into account and work with homeowners to “bundle” chargers, installation, and even batteries.
America has arrived at an inflection point in which all of the technical, policy and financial elements are in place to support a societal shift toward whole-home electrification. Now what’s needed is a comprehensive way to assemble these complex elements into a simple, financeable, home-energy retrofit that makes it easier to implement.
QMERIT FOUNDER TRACY PRICE
Qmerit says its new bundling program can flag the potential for federal, state, and local utility incentives like the ones we’ve covered from Illinois utility ComEd and others that can reduce or even eliminate the upfront costs of home installations for many.
If you drive an electric vehicle, make charging at home fast, safe, and convenient with a Level 2 charger installed by Qmerit.As the nation’s most trusted EV charger installation network, Qmerit connects you with licensed, background-checked electricians who specialize in EV charging. You’ll get a quick online estimate, upfront pricing, and installation backed by Qmerit’s nationwide quality guarantee. Their pros follow the highest safety standards so you can plug in at home with total peace of mind.
Following a lawsuit brought against the California Air Resources Board (CARB) by major heavy truck manufacturers over California’s emissions requirements, CARB has struck back with fresh lawsuit of its own alleging that the manufacturers violated the terms of the 2023 Clean Truck Partnership agreement to sell cleaner vehicles.
Daimler Truck North America, International Motors, Paccar and Volvo Group North America sued the California Air Resources Board in federal court this past August, seeking to invalidate the Clean Truck Partnership emissions reduction deal they signed with the state in 2023 to move away from traditional trucks and toward zero-emission vehicles (ZEVs). The main point of the lawsuit was that, because the incoming Trump Administration rolled back Environmental Protection Agency (EPA) policies that had previously given individual states the right to set their own environmental and emissions laws, the truck makers shouldn’t have to honor the deals signed with individual states.
“Plaintiffs are caught in the crossfire: California demands that OEMs follow preempted laws; the United States maintains such laws are illegal and orders OEMs to disregard them,” the lawsuit reads. “Accordingly, Plaintiff OEMs file this lawsuit to clarify their legal obligations under federal and state law and to enjoin California from enforcing standards preempted by federal law.”
After several weeks of waiting for a response, we finally have one: CARB is suing the OEMs right back, claiming that the initial suit proves the signing manufacturers, “(have) unambiguously stated that they do not intend to comply.”
The agency is asking the court to compel the truck companies to perform on their 2023 obligations or, failing that, to allow CARB to rescind the contract and recover its costs. A hearing on the truck makers’ request for a preliminary injunction was held Friday, with another court date set for November 21, when CARB will seek to dismiss the case brought forth by the truck brands. The outcome of these cases could shape how state and federal government agencies cooperation on emissions rules in the future.
You can read the full 22-page lawsuit, below, then let us know what you think of CARB’s response (and their chances of succeeding) in the comments.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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Starting this month, parking lots in South Korea with more than 80 spaces will be required to install solar canopies and carports. But, unlike similar laws that have been proposed in the US, this new law doesn’t just apply to new construction – existing lots will have to comply as well!
South Korea’s Ministry of Trade, Industry and Energy announced in August that it has prepared an amendment to the Enforcement Decree of the Act on the Promotion of the Development, Use, and Diffusion of New and Renewable Energy to the effect that all publicly- and privately-owned parking lots in the Asian country with room for more than 80 vehicles will be compelled to add solar panels to their lots in a move designed to proactively expand renewable energy and create more solar and construction jobs.
In addition to creating jobs and working to stabilize the local grid with more renewable energy, the proposed solar canopies will offer a number of practical, day-to-day benefits for Korean drivers, as well.
The shaded structures will protect vehicles from heavy rain, snow, and the blistering summer sun — keeping interiors cooler, extending the life of plastics and upholstery, and even helping to preserve battery range in EVs and PHEVs by reducing their AC loads (and, of course, provide charging while the cars are parked).
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To their credit, Ministry officials absolutely get it. “Through this mandatory installation,” one unnamed official told Asia Business Daily, “we expect to expand the distribution of eco-friendly renewable energy generation facilities while providing tangible benefits to the public. By utilizing idle land such as parking lots, we can maximize land use efficiency. In addition, installing canopy-type solar panels can provide shade underneath, offering noticeable comfort to people using parking lots during hot weather.”
South Korea is proving that an idea like is practical. Here in the US, we’re proving that out, too – the Northwest Fire District in Arizona partnered with Standard Solar to build a conceptually similar, 657 kW solar carport system across 12 parking lots (shown, above) that delivers more than 1.23 million kWh of clean, emissions-free power annually and offsets the equivalent of 185,000 vehicles’ worth of harmful carbon emissions.
That’s just Arizona. In New York, a new initiative to help expand solar into parking lots has more than doubled commercially zoned land where EV charging stations can be sited, “freeing up” an additional 400 million square feet of space throughout the city.
What do you guys think – would something like this work in the US, or are we too far gone down the sophomoric, pseudo-libertarian rabbit hole to ever dig our way out? Let us know your take in the comments.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
FTC: We use income earning auto affiliate links.More.