South Korea’s government looks to give domestic automakers Hyundai and Kia a break with its new EV policy. The new EV subsidy policy is in response to price cuts on Tesla’s Model Y and BYD’s models, which use lower-cost LFP batteries.
Targeting Tesla, BYD, and cheaper EV batteries
The revised EV policy is Korea’s attempt to give domestic automakers an edge as they look to level the playing field.
“Tesla dropping prices last year, coupled with the rise of BYD, kicked off a price war in the global EV market,” Yang Jin-Soo, who leads Hyundai’s Business Research Center auto group, explained.
With the market moving past early adopters, “hitting the right price point for the broader market is critical.”
According to The Korea Herald, the new plan sets the maximum grant at around $4,800 (6.5 million won). That’s $225 (300,000 won) less than last year’s policy. The vehicle’s range, price, and battery type determine its eligibility.
The last part, the type of battery, has become a focus of Korea’s new EV policy. Korea announced the changes on Feb 6, including significantly reduced subsidies for EVs with “lower-performance batteries,” like LFP batteries from China.
BYD, which surpassed Tesla to become the top-selling EV maker in the last three months of 2023, dominated the LFP battery market.
According to data from the China Automotive Battery Industry Alliance, BYD held over 40% of the LFP battery market through November. Rival CATL was second with nearly 34% of the market. CATL supplies batteries for Tesla’s best-selling Model Y, sold overseas.
Korea is also targeting higher prices, setting a cap at $41,000, down from roughly $43,000 last year.
Korea’s EV policy gives Hyundai and Kia an edge
After introducing its more affordable Model Y last year (with an LFP battery), Tesla saw sales in the country soar. With prices of $16,000 lower than other variants, Tesla’s sales in September rose nearly 876%. It captured about 10% of Korea’s entire 2023 EV market in four months.
The report notes Tesla’s Model Y accounted for about $24 million of Korea’s subsidies granted last year alone.
Meanwhile, subsidies for Hyundai and Kia EVs, like the IONIQ 5 and EV6, remain mostly unchanged. The IONIQ 5 and EV6 Long Range have 458 km (284 mi) and 475 km (295 mi) range, respectively, with prices around $38,000 and $36,000.
Although below the 500 km (310 mi) benchmark, the models are equipped with NCM batteries, qualifying them for up to $1,300 more than lower-performance alternatives.
Tesla adjusted the price of its Model Y Thursday to $41,000, down from $43,000 and below Korea’s new EV policy threshold. Polestar and VW also dropped prices in response this week.
With the new policy in place, Hyundai’s IONIQ 5 could earn an over $2,800 subsidy gap over the Model Y.
Electrek’s Take
The new EV subsidy plan is viewed as Korea’s response to cheaper foreign models entering the country, like Tesla’s Model Y.
BYD is also planning to begin selling EVs in South Korea within the first half of the year. Sources say the BYD Atto 3 will be the first to roll out. The Atto 3 was BYD’s best-seller last year, with over 100,000 units sold overseas, or 40% of its global EV sales.
The automaker plans to launch other low-cost models like the Dolphin and Seal. BYD’s Atto 3 will compete with the Hyundai IONIQ 5 and Kia EV6.
Hyundai Motor’s outside advisory committee said, “Chinese automobiles are crossing the Great Wall of China and entering the global market like a tsunami.”
Korea’s new EV policy mirrors that of broader international actions like the Inflation Reduction Act in the US and the European Commission’s probe into Chinese EVs.
Meanwhile, others view it as a “band-aid for sales.” Professor Park Chul-wan, a member of the Presidential Commission on 2050 Carbon Neutrality and Green Growth, said, “We could end up only with expensive EVs that hinder mass adoption” by penalizing cheaper batteries.
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Lectric Ebikes has long set the standard for other companies to follow in the budget electric bicycle space, continuously rolling out new models that offer never-before-seen value. A new cargo e-bike with more features? They did it. A new off-roader with better components? They did that, too. But what about the company’s best-selling model, the Lectric XP 3.0 folding fat tire e-bike? It’s due for an update, and here’s what you can expect.
Believe it or not, it’s been over two years since the Lectric XP 3.0 was launched in early November 2022. That model has since dominated the industry, giving riders with an under $1,000 budget better bang-for-their-buck than ever before as it rose to the top of the US bestselling e-bikes list.
With 28 mph (45 km/h) speeds, hydraulic disc brakes, suspension, built-in rear rack, heavy-duty cargo/passenger capabilities, and multiple battery sizes, it’s become the go-to $999 electric bike for thousands of new riders every month. It’s even a personal favorite of mine. I’ve put my family members on XP 3.0s, I’ve bought multiple XP 3.0s to donate to the underprivileged, and it’s the model I chose when I went undercover as a food delivery worker to see the world through e-bike couriers’ eyes.
But nothing lasts forever, and two years is a long time in the electric bicycle industry. We don’t yet know quite when a Lectric XP 4.0 will come to replace the US’ current best-selling electric bike model, but you’d better believe that Lectric’s designers in Phoenix have been whiteboarding ideas for a while now. And I’d bet dollars to donuts that these are some of those ideas.
Upgrades in component quality
With every new launch this year, we’ve watched Lectric eBikes flex its purchasing power by bringing us higher quality components than we deserve at these price levels. The XPeak routinely gets oddly high-tier forks. The Lectric One received a transmission that probably costs as much as the whole bike if you were to try to buy it retail. And the Lectric XP Lite 2.0 offers a Gates belt drive for under $900. This is all absurd, or at least it used to be until Lectric started waving its wallet around at the offices of higher-end component makers that aren’t used to seeing customers in this affordable price range.
That means the Lectric XP 4.0 is likely to benefit from that same purchasing power. I can foresee major upgrades including a higher-end suspension fork, better hydraulic disc brakes, and likely even a torque sensor for improved pedal assist. I don’t imagine the derailleur will make a huge jump in quality (maybe just an 8-speed Shimano Tourney?), but a color screen is likely in the cards, as are nicer bolt-on grips and other comfort enhancements. We may even see better suspension seat posts and nicer tires.
But for the love of all things holy in this world, if those do-gooders on Utopia Rd even think about touching that right side half-twist throttle, then by the beard of Zeus we’re going to have words…
More power?
There’s a real chance that the XP 4.0 could be more powerful, especially since Lectric has become quite fond of its M24 electric motor, which has graced models like the XPeak 2.0 and XPedition 2.0. That 750W motor puts out just over 1,300W of actual electrical power, due in no small part to Lectric’s assistance on using higher current electronic speed controllers than most of its competitors.
In fact, the Lectric XP 3.0 is probably the most powerful “500W” e-bike around right now, but that doesn’t mean it will always remain in the five hundred club.
A power increase isn’t a given, and Lectric may still reserve that higher-power motor for its more premium models. After all, they can’t just give us all the good stuff at such a low price. Or can they?
No price change
Speaking of price change, I find it incredibly hard to believe that the XP 4.0 would launch at anything other than US $999. Lectric has only ever changed the price of this model once, increasing it from the original $899 of the XP 1.0 to the $999 of the XP 2.0. Ever since, they’ve steered clear of price increases on the XP line.
Lectric’s Co-founder and CEO Levi Conlow recently explained at the Micromobility America 2024 conference that whenever the company’s increasing efficiency causes the margins to creep “too high” (a foreign concept to most brands), they either lower the price or release a new version of the bike with more features. And so that’s likely exactly what the 4.0 will prove to be – another $999 e-bike, but this time with even more features.
Design and build
I don’t expect we’ll see any huge design changes to the structure of the bike. Sure, there will be a new frame. But I expect the company to retain the same boxy tube structure they’ve used ever since the brand’s first XP bike rolled out in late 2019. They even use it on their XPedition cargo bike despite there being no real reason for it (the batteries aren’t housed inside the frame) other than design continuity with the Lite, XP, and XP Trike lines.
What we are likely to see in the design department are minor updates for improved strength and ruggedness. Lectric has been investing more heavily in third-party certifications, including both structural frame testing and electronic certifications like UL compliance. That’s likely to continue with the XP 4.0, meaning we could see improved certification indicating even more confidence in the bike’s ability to haul cargo and passengers.
The color scheme is unlikely to change heavily. Black and white have been the XP’s MO for years now, and even that’s an improvement from when they were only available in white. We’ve of course seen splashes of Lectric’s blue accent color on most of the brand’s models, and the XP 4.0 is unlikely to be different in that regard. But expect it to be more along the lines of the new XPedition 2.0’s color swatch design, not a radical color departure.
Fancy features?
This one is a bit of a wild card, and I don’t expect Lectric to go overly nuts with fancy features. I don’t think we’re going to be getting any crazy phone apps or wireless charging through the kickstand anytime soon. But we just might see the inclusion of value-added features like tracking for anti-theft.
This could be done fairly easily through the use of existing technology like the Apple FindMy network – something that Lectric’s competitor Velotric has leveraged beautifully. Such a feature would likely add little cost but could be of major value. In fact, I recently tried to plant that exact bug in Lectric Co-founder Robby Deziel’s ear. Robby has been wrist-deep in the design of these e-bikes since as early as 2019, when he personally helped me with the wiring on one of the first Lectric XPs ever. So let’s see if he listens on the integrated tracker idea.
When is the Lectric XP 4.0 coming?
I pride myself in having a bit of a crystal ball for the electric bike industry, but even I have no idea when Lectric is planning on releasing the XP 4.0. From everything I can gather, it’s not imminent.
I may have teased you with all the cool things Lectric could do on XP 4.0, but I don’t think we’ll be seeing any of those updates anytime soon.
Suffice it to say that if you’ve been wanting to join in on the XP fun and somehow you’re one of the few Americans who doesn’t yet have an XP 3.0, that’s still a killer e-bike for an amazing $999 price. One day the XP 4.0 will likely make us all “ooh” and “ahh” again, but it doesn’t appear to be in the cards yet.
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On today’s episode of Quick Charge, Hyundai doesn’t care if incoming President Trump kills the $7,500 Federal EV tax credit, California’s planning to offer an EV tax credit of their own, and there’s a massive new solar project in Texas prairie land.
We’ve also got Tesla hoping to meet its Q4 sales goals by throwing all the EV demand levers in China while, at the same time, looking to hire remote drivers for its so-called “autonomous” robotaxis.
Today’s episode is sponsored by BLUETTI, a leading provider of portable power stations, solar generators, and energy storage systems. For a limited time, save up to 52% during BLUETTI’s exclusive Black Friday sale, now through November 28, and be sure to use promo code BLUETTI5OFF for 5% off all power stations sitewide. Learn more by clicking here.
New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news!
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World Liberty Financial, the Trump-branded crypto platform, aspires to be a sort of digital asset bank, where customers will be encouraged to borrow, lend and invest in digital coins.
Trump has licensed his name and promotional considerations to the venture through an LLC, with no assumption of liability. In exchange, Trump’s LLC received billions of tokens and the right to 75% of revenues above a $30 million threshold.
The platform launched a WLFI token last month, and said in a roadmap that it was looking to raise $300 million at a $1.5 billion valuation in its initial sale.
Before Sun’s investment, $21.2 million worth of the token had been sold. As of Monday afternoon, $51.2 million worth of the token had been sold, according to its website. Sales now appear to have crossed the $30 million threshold to trigger revenue distribution to Trump’s LLC.
“The U.S. is becoming the blockchain hub, and Bitcoin owes it to @realDonaldTrump ! TRON is committed to making America great again and leading innovation. Let’s go!” added Sun.
WLFI co-founder Zachary Folkman has said “well over 100,000 people” are on the whitelist to invest in the token. But as of Monday afternoon, only about 20,400 unique wallet addresses hold the token, according to blockchain data tracked by Etherscan, representing roughly 20% of the total number of people who registered.
“There have been a number of similarly significant purchases in recent weeks, and we are confident about future success and building out something that helps to make finance freer and fairer,” Folkman said in a statement. “We expect more such developments to happen in the coming weeks and months.”
While Trump does not take office until January, Sun’s investment in WLFI, and the revenue it appears to direct to Trump’s LLC under the terms disclosed, highlights the way Trump’s newer business ventures, like his social media company Trump Media Technology Group and this crypto venture, could offer more direct opportunities for individuals to enrich the president-elect than Trump’s hotels and office buildings did.
During Trump’s first term in office, there were near constant questions about whether foreign governments’ lavish spending on rooms and banquets at Trump’s Washington, D.C. hotel amounted to violations of the Constitution’s “emoluments clause.”
The clause bars federal office holders from accepting payments or things of value from foreign governments and their representatives.
But Trump’s hotel rooms and office space have relatively fixed prices, and costs that cut into total profits.
By contrast, the investors in Trump’s newer ventures — as demonstrated by Sun’s token purchase — can inject tens of millions of dollars, instantly, with little to no cost to Trump.
Spokespeople for the Trump presidential transition, World Liberty Financial and Sun’s Tron did not immediately reply to requests for comment.
Sun’s purchase comes as Trump actively works to assemble his list of appointees. The president-elect wrapped up cabinet appointments over the weekend and has since moved on to other agency and department leaders.
By the end of the week, longtime crypto foe and SEC chairman Gary Gensler, whose term doesn’t expire until June 2026, announced he would be retiring on Inauguration Day.
Trump has yet to select a nominee to lead the SEC in Gensler’s place. Under new leadership, the securities regulator could choose to drop some of its enforcement actions against major crypto ventures. It’s unclear how Tron’s case could be impacted.
In March 2023, the commission unveiled fraud and unregistered securities charges against Sun, alongside separate violations against the celebrity backers of his Tronix and BitTorrent crypto assets, which included Jake Paul, Lindsay Lohan and Soulja Boy.
The SEC alleged that Sun engaged in fraud by manipulating the trading activity of the two tokens, creating the appearance of active trading when it did not exist. The unregistered offer and sale charges, on the other hand, are similar to charges the SEC has unveiled against other crypto offerings and exchanges, including Genesis, Gemini, Coinbase, Binance, and Kraken.
The crypto industry showed up in force this election cycle. Several notable sector leaders including Gemini co-founders Tyler and Cameron Winklevoss, as well as multiple C-suite executives from crypto firms battling the SEC, donated to PACs supporting the Trump campaign.