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New York Yankees center fielder Aaron Judge, #99, hits his 62nd home run to beat the Roger Maris home run record during the game between the Texas Rangers and the New York Yankees at Globe Life Field in Arlington, Texas, on Oct. 4, 2022.

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Apple on Wednesday released a free new iPhone app for tracking sports scores, its latest effort to become a major provider of sports content and news.

The app, called Apple Sports, does one thing well: show sports scores from all the major teams and leagues. Users in the U.S., Canada and the U.K. can download it on Wednesday, the first day of the Major League Soccer season.

Apple services chief Eddy Cue said Apple designed the app to be fast and simple for multiple quick checks per day. It will stand out from other sports scores apps because Apple doesn’t represent a team or league and isn’t incentivized to engage users for long sessions, he said.

“You want your scores basically to be real-time. You want them to be really easy to get to. And nothing else is getting in the way. And that’s the primary purpose of the app,” said Cue, hoarse from cheering at the Super Bowl, in an interview last week.

Apple has moved into sports in recent years by buying rights and airing Major League Baseball and Major League Soccer games, adding additional sports journalism to its News app and airing sports-related documentaries about teams such as the Golden State Warriors and the New England Patriots on Apple TV+.

Apple also bid for rights to National Football League games last year before losing out to YouTube, CNBC reported, and is expected to be a player in upcoming rights negotiations for the National Basketball Association. Apple, like Google and Amazon, sees major live sports events as a potential anchor for its streaming services.

This new app, which won’t come pre-installed on iPhones, is tightly integrated with Apple’s other Services apps, such as the TV app and News app.

For example, it will take the user’s existing preferences for favorite teams, sports and leagues from those apps, so when the Sports app is first opened, many will already see scores from their favorite teams.

Notifications and live activities are also handled by the Apple News and Apple TV apps, including existing features such as notifications for game start times or an alert for a close game the user is interested in.

Most game pages will include sport-specific information, such as who scored goals, which players are on the court or who’s on first base. Pages will also include live betting odds, but users can turn them off in settings.

The game pages will also often include an Apple TV button. That means the user can tap the button to view a live stream of the game. It works for sports Apple carries, as well as games on streaming services that are connected to the Apple TV app, many of which still require a cable subscription but will increasingly be available from over-the-top streamers.

“In an ideal world, when I’m looking at the Duke game, it says open the TV app, I’d like it to get me to the game of basketball,” Cue said. “And that’s what we try to do.”

Notably, there isn’t a special version for Apple’s new Vision Pro headset, which is the best Apple product for watching sports on a big virtual display.

Cue has spoken about Apple’s desire to fix sports distribution since before Apple had a streaming service. He critiqued cable channel guides in a 2016 interview with the Hollywood Reporter, and how it was tough to find the Duke game. In 2019, Apple gave Sports Illustrated a look into a war room the company built to monitor games and send notifications.

Cue said Apple does a fair amount behind the scenes to work with app developers and streaming providers to get their services working seamlessly with Apple’s services, for example. Apple’s goal is to make it simple and clean to find sports information, and eventually, seamlessly cue up the game with a few taps.

“As a huge sports fan, there’s never been a better time, there’s never been a worse time,” Cue said. “The best time is that pretty much everything in the world is televised in some fashion. But it’s never been worse. Because of the amount of services, the rights, the blackouts, the restrictions.”

Apple will also have features that will allow users to follow college basketball’s March Madness tournament in the app, Cue said.

Here’s a list of leagues Apple says it will support:

  • MLB
  • NFL
  • NCAA Football
  • WNBA
  • MLS
  • NBA
  • NCAA basketball (men’s and women’s)
  • NHL
  • Bundesliga
  • LaLiga
  • Liga MX
  • Ligue 1
  • Premier League
  • Serie A

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A major historical bitcoin cycle that dictates its price might be breaking

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A major historical bitcoin cycle that dictates its price might be breaking

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Bitcoin‘s historical “cycle” is showing signs that it might be breaking as a changing profile of investors and supportive regulation reshapes market dynamics.

If this often predictable pattern is broken, it would have significant implications for the way investors assess the cryptocurrency’s price action and the potential timing of when to invest in bitcoin.

“It’s not officially over until we see positive returns in 2026. But I think we will, so let’s say this: I think the 4-year cycle is over,” Matthew Hougan, chief investment officer at Bitwise Asset Management, told CNBC.

What is the bitcoin cycle?

Generally, the bitcoin cycle refers to a four year pattern of price movement that revolves around a key event known as the halving, a change to mining rewards that is written in bitcoin’s code.

The halving happens roughly every four years, with the last one taking place in April 2024 and the one prior to that was in May 2020.

When the halving occurs, the rewards in the form of bitcoin that are given to so-called “miners” — entities that keep the bitcoin network functioning — are cut in half. This reduces the supply of bitcoin into the market. Therefore, there will only ever be 21 million bitcoin in existence.

Typically, bitcoin would rally in the months after halving to eventually reach a fresh all-time high. Then bitcoin would crash, dropping roughly 70% to 80% from its peak leading to the onset of a “crypto winter,” a prolonged period of depressed digital coin prices. The price of other cryptos would also fall dramatically in this period. Bitcoin would then trade within a range for a while, and as the next halving approaches, it generally sees its price appreciate. Then the cycle repeats.

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Bitcoin’s price typically has moved in 4-year cycles.

What’s happened to the bitcoin cycle?

There was unprecedented market reaction around the last halving as Bitcoin hit a fresh all-time high of above $73,000 in March 2024, about a month before the halving, rather than reaching new heights after the celebrated event as expected.

“In every previous cycle, new all-time highs came 12-18 months after the halving,” Saksham Diwan, research analyst at CoinDesk Data, told CNBC.

The main factor was the U.S. approval of bitcoin exchange-traded funds (ETFs) which began trading in January 2024. ETFs track the price movement of bitcoin without an investor actually having to own the cryptocurrency itself.

Galaxy CEO Mike Novogratz: Bitcoin prices will keep climbing as long as debt-to-GDP keeps climbing

Big inflows into ETFs, and the hope that this could bring more traditional institutional investors who had previously stayed away from crypto, helped boost the price of bitcoin.

“This time, spot Bitcoin ETF demand essentially front-ran the typical post-halving price discovery. This was indeed the first clear indication that institutional flows could alter traditional cycle dynamics,” Diwan said.

What factors have helped alter the bitcoin cycle?

The ETF was the first major factor that disrupted bitcoin’s four-year rhythm. It brought in investors with deep pockets who were interested in holding the cryptocurrency longer term.

But a number of other market factors have changed.

Bitwise Asset Management’s Hougan points to “blowups in crypto” that often preceded the crypto winters. He referenced the crash of so-called initial coin offerings (ICOs) in 2018 and the collapse of crypto exchange FTX in 2022.

Meanwhile, the macroeconomic environment and regulation is becoming more supportive.

“Interest rates are more likely to go down than up in the next year, and the fact that regulators and legislators are now willing to engage with crypto rather than steadfastly refusing to deal with it will dramatically reduce the risk of future blow-ups,” Hougan said.

Gary Gensler, the former leader of the U.S. Securities and Exchange Commission, had cracked down on the sector and opened a number of cases against crypto firms. Those in the industry said they were being unfairly targeted. Under the current administration of U.S. President Donald Trump, the SEC has dropped some cases against crypto firms. Washington has looked to introduce new laws around crypto and has even launched a bitcoin strategic reserve.

Meanwhile, public companies are accumulating cryptocurrencies, especially bitcoin, as part of a new strategy.

“With increasing market maturity, long-term holder accumulation at all-time highs, and dampened volatility, the traditional 4-year rhythm is being replaced by more liquidity-sensitive, macro-correlated behavior,” Ryan Chow, co-founder of Solv Protocol, told CNBC.

Where are we in the cycle now?

One key point to note is that historically the most significant price appreciation for bitcoin occurred between days 500 and 720 post-halving, according to Diwan of CoinDesk Data. Bitcoin peaked during this window in the 2016 and 2020 cycles, Diwan noted.

“If this pattern was to repeat, then we should watch for potential acceleration between Q3 2025 and early Q1 2026,” Diwan said, adding that “price action [in] this cycle has been notably subdued compared to previous post-halving periods.”

Bitwise Asset Management’s Hougan said the four-year cycle is over, but for it to officially be dead, bitcoin would need to have a good 2026, which he expects will happen.

Bitcoin could reach $150,000 before facing a bear market: Canary Capital CEO Steven McClurg

“I don’t think we’ve repealed volatility, but I think a) the forces that have historically created the four-year cycle are weaker than they were in the past and b) there are other very strong forces moving on a different timeline that I think will overwhelm our four-year tendency,” Hougan said in an emailed comment.

Bitcoin’s latest record high was hit on July 14 as it pushed above $123,000.

Are 80% crashes a thing of the past?

One prominent feature of previous cycles is that bitcoin would plunge roughly 70% to 80% from its record high following the halving.

Crypto industry insiders told CNBC this won’t happen anymore, given the reasons they’ve outlined to support a changing four-year cycle.

“We believe the era of brutal 70–80% drawdowns is behind us,” Solv Protocol’s Chow said.

He noted the largest correction this cycle has seen was around 26% on a closing basis compared to around 84% post-2017 and 77% post-2021 all-time highs.

Long-term holders of bitcoin as well as “steady institutional inflows are contributing to greater downside absorption, Chow said. He added that there may be corrections in the range of 30% to 50% “in reaction to macro shocks or regulatory surprises, but they’re likely to be shorter and less violent than in previous cycles.”

Hougan also said that 30% to 50% falls are possible but: “I bet 70% pullbacks are a thing of the past.”

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South Korea launches national AI model in tech race with U.S. and China

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South Korea launches national AI model in tech race with U.S. and China

Ryu Young-sang, CEO of South Korean telecoms giant SK Telecom, told CNBC that AI is helping telecoms firms improve efficiency in their networks.

Manaure Quintero | Afp | Getty Images

South Korea has tasked some of its biggest companies and promising startups to build a national foundational AI model using mainly domestic technology, in a rare move to keep the country apace with the U.S. and China.

The project will feature South Korean technologies from semiconductors to software, as Seoul looks to create a near self-sufficient AI industry and position itself as an alternative to China and the U.S.

The Ministry of Science and ICT (MSIT) for Korea announced that five consortia have been selected to develop the models. One is led by SK Telecom, a telecommunications giant in Korea and includes gaming firm Krafton and chip startup Rebellions among other companies.

There are other teams led by some of the country’s other prominent firms including LG and Naver.

“We are going through an important juncture in terms of our technological development. So Korea, at the national level, is focusing on ensuring that we lay the technical foundation to have our competitiveness,” Kim Taeyoon, head of the foundation model office at SK Telecom who also leads the company’s consortium, told CNBC.

“Korea has many entities that would excel at creating a big AI industry. And we could clearly see the possibility that we are very capable of creating a good AI stack,” Kim added.

A “stack” refers to various technologies that make up a product or other technology.

South Korea’s forte

AI model roadmap

SK Telecom is not new to the AI model game. The company launched a beta version of its first chatbot based on its own large language model in 2022 called “A.” which is pronounced “A dot.” Since then, it has developed more advanced versions of the model and chatbot.

SK Telecom’s consortium plans to release its first model by the end of the year, Kim said. It will be initially focused on the market in South Korea, but could be used globally. The model will be open-source, meaning it will free for developers to use and build on, potentially with some licensing requirements.

Any AI models coming out of South Korea’s project will face intense competition from players including OpenAI and Anthropic as well as many of the strong open-source offerings out of Chinese firms like Alibaba and DeepSeek.

Creating an AI model won’t be a problem, given SK Telecom and other companies’ already-proven track record in doing so.

The bigger challenge will be putting forward models that can compete with those coming out of frontier AI labs, which are pouring billions of dollars into research and development. Another issue will be getting traction among developers to build upon these models. That has what has made a success of other open-source models, like those from Alibaba.

SK Telecom’s Kim said the goal is to create models that can rival these other companies.

“Our first goal is to create a very strong state-of-the-art open source model and we already have an example of those open source models which are on par in terms of performance with those large tech (players) like OpenAI or Anthropic,” Kim told CNBC.

He added that there will be models of different sizes that can be used by different industries.

An open-source national AI model could also provide benefits by giving businesses across the country access to the latest technology without having to rely on a tech giant from abroad.

Meanwhile, South Korean AI models could be positioned as an alternative to U.S. and Chinese-developed systems.

“Beyond domestic benefits, a proven sovereign AI model presents significant export potential. Just as Korea excelled in memory chips, this could become a valuable product for other nations seeking alternatives to U.S. or Chinese systems, strengthening Korea’s position in the global AI landscape,” Patience said.

AI sovereignty

Underpinning this push from South Korea is the concept of “sovereign AI” that has gained traction with many nations.

This is the notion that AI models and services, which governments see as having strategic importance, should be built within a country and run on servers located domestically.

“All major nations are increasingly concerned about AI sovereignty as the US and China vie for AI dominance,” The Futurum Group’s Patience said.

“Given AI’s growing influence on critical sectors like healthcare, finance, defense, and government, countries cannot afford to cede control of their digital intelligence to foreign entities.”

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Instagram’s map feature spurs user backlash over geolocation privacy concerns

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Instagram's map feature spurs user backlash over geolocation privacy concerns

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The launch of an Instagram feature that details users’ geolocation data illicited backlash from social media users on Thursday.

Meta debuted the Instagram Map tool on Wednesday, pitching the feature as way to “stay up-to-date with friends” by letting users share their “last active location.”  The tool is akin to Snapchat’s Snap Map feature that lets people see where their friends are posting from.

Although Meta said in a blog post that the feature’s “location sharing is off unless you opt in,” several social media users said in posts that they were worried that was not the case.

“I can’t believe Instagram launched a map feature that exposes everyone’s location without any warning,” said one user who posted on Threads, Meta’s micro-blogging service.

Another Threads user said they were concerned that bad actors could exploit the map feature by spying on others.

“Instagram randomly updating their app to include a maps feature without actually alerting people is so incredibly dangerous to anyone who has a restraining order and actively making sure their abuser can’t stalk their location online…Why,” said the user in a Threads post.

Instagram chief Adam Mosseri responded to the complaints on Threads, disputing the notion that the map feature is exposing people’s locations against their will.

“We’re double checking everything, but so far it looks mostly like people are confused and assume that, because they can see themselves on the map when they open, other people can see them too,” Mosseri wrote on Thursday. “We’re still checking everything though to make sure nobody shares location without explicitly deciding to do so, which, by the way, requires a double consent by design (we ask you to confirm after you say you want to share).”

Still, some Instagram users claimed that that their locations were being shared despite not opting in to using the map feature.

“Mine was set to on and shared with everyone in the app,” said a user in a Threads post. “My location settings on my phone for IG were set to never. So it was not automatically turned off for me.

A Meta spokesperson reiterated Mosseri’s comments in a statement and said “Instagram Map is off by default, and your live location is never shared unless you choose to turn it on.”

“If you do, only people you follow back — or a private, custom list you select — can see your location,” the spokesperson said.

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