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An Amazon Prime subscriber has a significant problem with the companys implementation of ads on Prime Video and filed a class action lawsuit on Friday challenging the move.

The plaintiff, who lives in California, leveled allegations of misleading advertising and consumer protection law breaches against Amazon in connection to its “unfair” change to ads on Prime Video. The court filing was published and earlier reported by The Hollywood Reporter.

The lawsuit comes about a week and a half after the company started automatically showing limited ads to US subscribers and asking those looking to continue streaming without them to pay an extra charge each month. The fee to go ad-free is $2.99.

The plaintiff asked the court to certify it as a class action covering people who paid for an annual Amazon Prime membership before Dec. 28 of last year. He also urged the court to grant other relief like an injunction “prohibiting Defendants deceptive conduct,” various damages and a jury trial, according to the filing. 

In the lawsuit, it argued consumers “who subscribed to Amazon Prime before the change reasonably expected that their Amazon Prime subscription would include ad-free streaming of movies and tv shows for the duration of the subscription” due to advertising the e-commerce giant had done over the years for the service. Amazons marketing of the service misled and hurt annual subscription consumers “by depriving them of the reasonable expectations to which they are entitled” after the automatic ads kicked in, the filing claimed.

It also alleged, among other things, that Amazon “breached the contracts with Plaintiff and class members by failing to provide ad-free streaming of tv shows and movies as promised” when they signed up for an annual membership.

Amazon declined a FOX Business request for comment about the lawsuit.

When Amazon first revealed in late September that it would bring limited ads to Prime Video content, the company pointed to its desire to “continue investing in compelling content and keep increasing that investment over a long period of time” as the reason for the change. It has put out content like “The Boys,” “Reacher,” “The Summer I Turned Pretty” and “The Marvelous Mrs. Maisel.”

The company also said at the time that it would “email Prime membersseveral weeks before ads are introduced into Prime Video with information on how to sign up for the ad-free option if they would like.” The cost of Prime stayed flat for the option with ads.

Ad-supported plans have become increasingly more common among streaming platforms in recent years as they seek to boost revenue.

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World

Senegalese families mourning deaths of hundreds of young men trying to reach Europe

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Senegalese families mourning deaths of hundreds of young men trying to reach Europe

In a half-built home off the busy beaches of the fishing town Mbour, relatives and neighbours gather to grieve without a body to bury. 

A young woman walks in and greets each of us with a handshake and curtsy.

She turns to kneel at the feet of the man sitting in the centre room and suddenly, her posture collapses as she breaks into deep sobs. She was set to marry his youngest son, Mohamed.

Mohamed was one of at least 50 people who recently died attempting the dangerous Atlantic route from Senegal to the Canary Islands.

Their half-sunken boat was found 60 miles south of the Canary Island El Hierro on 29 April – none of their bodies were found in or around the wreckage.

Oumar's son Mohamed died trying to reach Europe
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Oumar’s son Mohamed died trying to reach Europe

“It was announced that there were only nine survivors in the Spanish hospital. When the survivors became conscious and they were asked – we knew Mohamed had died,” says his father Oumar.

“I had decided to seal his marriage. That is why his fiancee was sobbing when she arrived – her hope was shattered.”

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Three of Mohamed’s older brothers are currently in Spain, struggling to live without residency permits. Oumar says two of them left from Senegal and one from Mauritania to the Canary Islands by boat over the last three years.

Oumar's son Mohamed died trying to reach Europe
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Mohamed had three brothers already in Spain

The Spanish non-profit organisation Caminando Fronteras (Walking Borders) says more than 6,600 migrants died on the Atlantic route last year as a record 55,618 migrants arrived in Spain by boat with most of them landing in the Canary Islands, according to Spain’s Interior Ministry.

Despite the risks, the route is gaining popularity as the land journey to the Mediterranean Sea through North Africa has become increasingly militarised, with Libya, Tunisia, Morocco and Mauritania in bilateral agreements with the European Union (EU) to stop migration.

In January, 7,270 migrants arrived in the Canary Islands – around the same number of arrivals there were in the first six months of last year.

Caminando Fronteras describes the Atlantic route as the deadliest and busiest migrant passage in the world.

Oumar is pained by the loss, but not shocked that Mohamed left to join his brothers. Life in fishing towns across Senegal has become unbearable.

“When I was younger and deep-sea fishing, I didn’t face the problems we have now of industrial fishing boats and the big nets that they use.

“All of this has destroyed the sea. It is happening right now and here in our area and our sons are aware that there are no resources,” says Oumar.

“This is the reason our sons are taking boats and leaving.”

The fishing town Mbour, Senegal
Image:
The fishing town Mbour, Senegal

Illegal and unregulated fishing by large Chinese trawlers and Senegal’s long-standing EU fisheries partnership are at the heart of discontent around the depletion of fish stocks and the devastation of artisanal fishing communities.

Under the current agreement, the EU pays the Senegalese state €2.6m (£2.2m) a year to allow 45 European vessels from Spain and France to fish 10,000 tonnes of tuna and 1,750 tonnes of hake. That is the equivalent of 0.005 euros per tonne of fish.

“The issues with the fishing agreement, which started in the 1970s, is that almost all the areas that it applies to are exploited.

“These fishing agreements are not able to develop in a way to protect the fisheries – a renegotiation in a true way that can benefit these countries should be done,” says Dr Aliou Ba, senior ocean campaign manager for Greenpeace Africa.

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Senegal’s new president Bassirou Diomaye Faye has declared he will review fishing deals and licences signed with its partners that include the European Union to guarantee they are structured to benefit the fishing sector.

“This is a very good statement. There have been years of calls for the audit of the Senegalese industrial fleet. He also requested a renegotiation of this fishing agreement,” says Dr Ba.

“It can be a real, fair fishing agreement. This can be a precedent of African countries defending the interest of communities, of the people.”

But an alternate ecosystem of smugglers and young men eager to follow family and friends to Europe may have already been cemented.

A fisherman turned smuggler speaks to Sky News
Image:
A fisherman turned smuggler speaks to Sky News

On a beach an hour away from the government buildings of Dakar, a fisherman turned smuggler tells us around 200 people in the area died trying to get to the Canary Islands, but demand is higher than ever.

“In Senegal at this moment, we have no time to think too much because we have done so much thinking and don’t have solutions. The only thing we see is to go to Europe.”

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Sports

Astros’ Blanco ejected after glove inspection

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Astros' Blanco ejected after glove inspection

HOUSTON — Astros starter Ronel Blanco was ejected at the start of the fourth inning against the Oakland Athletics on Tuesday night after a foreign substance check.

Third base umpire Laz Diaz ejected Blanco after a check of his glove before he threw a pitch in the fourth inning. The umpires, Blanco and Houston manager Joe Espada stood at the mound for a couple of minutes discussing the issue before the right-hander was ejected.

Blanco’s glove was confiscated, and first base umpire Erich Bacchus ran off the field with it and took it somewhere before returning.

Blanco held out his hands and patted them together in front of the umpires while they inspected his glove before being ejected, and he did the motion again after he was tossed.

Blanco, who threw a no-hitter in his season debut, allowed four hits and struck out one in three scoreless innings Tuesday. He has a 2.09 ERA this season. The Astros led 1-0 when he was replaced by Tayler Scott.

MLB began cracking down on foreign substances in June 2021, and Blanco will likely face a 10-game suspension for the infraction.

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Politics

UK closes ‘trust me bro’ crypto firm that gave horrible advice to clients

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UK closes ‘trust me bro’ crypto firm that gave horrible advice to clients

It comes just two weeks after the Insolvency Service secured a winding-up order against Amey’s firm in the United Kingdom High Court on April 30.

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