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Last weekend, the NASCAR Cup Series race at Atlanta Motor Speedway ended in a three-car photo finish. Defending champion Ryan Blaney led a pack on the final lap, with Daniel Suárez to his outside and two-time champion Kyle Busch behind him. Busch shot through the middle, and all three rocketed past the checkered flag in unison. Suárez won by 0.003 seconds over Blaney and 0.007 over Busch, marking the third-closest finish in NASCAR history.

Atlanta was yet another barn burner for NASCAR, in a decade defined by barn burners, but can the stock-car series keep it up?

The rejuvenation of NASCAR’s schedule and competition

Before discussing the future, let’s rewind. NASCAR’s modern “peak” was the 1990s and 2000s, which preceded a downturn in attendance and television ratings. During that time, NASCAR was competitive but repetitive: start with the Daytona 500, run the same racetracks, then end with Homestead-Miami Speedway.

The first major change of the post-peak era came in 2014, when NASCAR introduced what we now know as the “playoffs”: a cutthroat postseason that quickly eliminates all but four drivers, who vie for the title at the final race. The highest finisher that day, in that race, wins.

Then came track changes. NASCAR introduced a “roval” — an oval mixed with a road course — at Charlotte Motor Speedway in 2018, then elsewhere. The season finale moved from Homestead-Miami to Phoenix Raceway in 2020. NASCAR turned Bristol Motor Speedway into a dirt track in 2021, paved over the Los Angeles Memorial Coliseum’s infield for a race in 2022, then hosted its first-ever race on a street circuit in Chicago in 2023. Atlanta got reconfigured into a drafting track for 2022, NASCAR revived the beloved-but-defunct North Wilkesboro Speedway in 2023, and this year, fan favorite Iowa Speedway finally gets a Cup race.

Amid all that, in 2022, came NASCAR’s new Cup car: the “Next Gen.” The car is more focused on turning left and right, making it friendlier for non-NASCAR drivers. International stars flocked in for their Cup debuts: Australian Supercars champions Shane van Gisbergen and Brodie Kostecki, Formula One champs Kimi Räikkönen and Jenson Button, IMSA champ Jordan Taylor, extreme sports star Travis Pastrana, former F1 driver and current sports-car ace Kamui Kobayashi, and more.

Meanwhile, headlines kept coming: Ross Chastain rides the wall at Martinsville Speedway to qualify for the Cup championship race. NASCAR enters the 24 Hours of Le Mans in the experimental “Garage 56” slot and steals the show. Van Gisbergen wins Chicago, marking the first time a driver won their Cup debut since 1963, then announces he’ll chase a NASCAR career. Suárez noses ahead in a photo finish in Atlanta, breaking a nearly two-year winless streak.

NASCAR has a new identity, and the competition is electric. The challenge is keeping it that way.

Where NASCAR goes from here

Ben Kennedy is a member of NASCAR’s founding family, a former driver and the series’ senior vice president of racing development and strategy. His focus is creating race schedules for NASCAR’s national touring series: Trucks, Xfinity and Cup. He spoke to ESPN a few months ago, during NASCAR’s 75th anniversary, about how he envisions the future.

Moving forward, Kennedy wants NASCAR to be a blend of new and old events, emphasizing “big temple events” — the Daytona 500, Coke 600, Bristol night race, and more — while keeping the rest of the schedule interesting. Bristol, for example, remains a playoff elimination race in 2024.

“The way we’ve thought about it is: How do we take things that are really special and make them a big part of the schedule?” Kennedy said. “Then on the flip side, how do we find opportunities to do something new and different?

“In the past couple of years, it’s been wildly different from what we’ve traditionally done, whether that’s celebrating our past like North Wilkesboro, or doing something that might cater to new fans like an L.A. Coliseum or Chicago street course. We’ve really thought about it as a blend of things our core audience loves, but also introducing new flavors to drive momentum. It’s a delicate balance.”

One of those temple events, however, likely won’t be Phoenix as the season finale.

“Phoenix is one we’ve talked about a lot,” Kennedy said. “Obviously, we had the championship at Homestead for a number of years. We moved it to Phoenix after the redevelopment of that facility, and it’s put on some exciting races.

“That said, will we be in Phoenix forever for the championship race? I’d be surprised if we were. Will we continue to have the same playoff schedule for another five years? I’d be surprised if we did.”

Kennedy said the goal now is to space out changes, so NASCAR isn’t taking “so many bites at the apple” and eating it too quickly. After ESPN spoke to Kennedy, a report emerged in The Athletic suggesting that the preseason Clash could move to Mexico City or Guadalajara.

“If you think about 2021, I would say it was the most bold and aggressive schedule we’ve had in over five decades,” Kennedy said. “As we think about 2025 and beyond, I think we’re going to have less changes, but still very meaningful changes. We still want to have bites of the apple and move in the right direction.

“That said, we don’t want to take two steps when we’re really ready for one. We want to continue to get to new markets, but we also want to make sure the timing’s right: We’re setting ourselves up for success, our fans are on board and the industry surrounds it, too.”

With the playoffs, Kennedy said his team has the same conversation annually: “Do we need new venues? What do we think about the placement of them?”

Another consideration is that NASCAR’s race and playoff formats are designed for constant excitement, so much so that people could get desensitized. In modern Formula One, for example, it’s exciting when anyone other than Max Verstappen wins. In NASCAR, anyone could win on any weekend.

What happens if that’s not enough someday? Will NASCAR overhaul the format again?

“We’re really happy with it right now,” Kennedy said. “We’ve been able to see this format play out for a number of years, and we hear a lot of positivity around it.

“A lot of the incentives are based on winning. If you’re not winning, a lot of it’s based on being consistent throughout the year. I think that makes those four [championship] drivers even more special. And ultimately, in every other sport, as you think about the championship game, you have to perform under pressure.

“Is it perfect? No. But is it accomplishing excitement and intensity as you get the championship race? I think it is. To go beyond that, I think, starts to make it — you don’t want to say ‘artificial,’ but almost a little bit less natural.”

In the coming years, NASCAR will mostly go for tweaks over wholesale changes. That’s fine with Kennedy — and probably everyone else who saw Suárez’s Atlanta win.

“The racing action is super exciting,” Kennedy said. “And if you think about our schedule — and not just the playoffs, but in its entirety — I would say it’s the most diverse in any motorsport globally.”

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Kiffin to make ‘hard decision’ on future Saturday

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Kiffin to make 'hard decision' on future Saturday

STARKVILLE, Miss. — Lane Kiffin said he’ll decide Saturday whether he will return as Ole Miss‘ coach in 2026 or take another job, presumably at LSU, which is trying to poach him from its SEC rival with a lucrative contract offer that will make him one of the highest-paid coaches in college football.

Kiffin, while speaking to reporters after the No. 7 Rebels’ 38-19 victory at Mississippi State in Friday’s Egg Bowl at Davis Wade Stadium, would only say that he’ll have to make a decision one way or the other, after Ole Miss athletics director Keith Carter and chancellor Glenn Boyce said they needed an answer by Saturday.

“I feel like I’ve got to,” Kiffin said.

When Kiffin was asked if he had made up his mind about where he’ll be coaching next season, he said, “Yeah, I haven’t. Maybe that surprises you. But, you know, I’ve got to do some praying and figure this thing out.”

Kiffin said he planned to attend his son’s high school playoff game in Tupelo, Mississippi, on Friday night. Knox Kiffin is Oxford High’s starting quarterback.

“Tonight, I’m going to go be a dad and watch a more important game to me,” Kiffin said.

Kiffin wasn’t sure what time he would make a decision Saturday.

“There’s a lot [that goes] into it,” Kiffin said. “It’s a hard decision. You guys have them all the time. You’ve got to make decisions about jobs you take and where you move, and we get paid a lot so I understand we’re under a lot of spotlight and scrutiny.”

Kiffin said he regretted not being able to speak to his father, Monte Kiffin, while trying to make one of the most important decisions of his career. The longtime NFL defensive coordinator died in July 2024. He was 84.

Kiffin, 50, has sought the advice of former Alabama coach Nick Saban and Las Vegas Raiders coach Pete Carroll, his former boss at USC, the past few weeks.

ESPN reported earlier Friday that Florida, which was also courting Kiffin, is now focused on other candidates in its search because the Gators believe he’s more interested in other opportunities.

Carter and Boyce met with Kiffin a week ago in Oxford, Mississippi, and the sides came to an understanding that Kiffin would make up his mind the day after the Egg Bowl.

If the Egg Bowl was Kiffin’s last game as Ole Miss’ coach, it was a fitting end to one of the most successful tenures in school history.

As speculation about Kiffin’s future continued to swirl over the past two weeks, the Rebels rolled past their rivals for their fifth win in the past six meetings in the heated series. The Rebels had 545 yards of offense, as quarterback Trinidad Chambliss passed for 359 yards with four touchdowns.

The Rebels (11-1, 7-1 SEC) all but secured a spot in the 12-team College Football Playoff. They’ll have to wait another day to find out whether they’ll play in next week’s SEC championship game in Atlanta.

No. 3 Texas A&M would have to fall at No. 16 Texas on Friday night (7:30 p.m. ET, ABC) and No. 10 Alabama would have to lose at Auburn in Saturday’s Iron Bowl (7:30 p.m. ET/ABC) for the Rebels to clinch a spot in the SEC championship game.

And, of course, Ole Miss fans will be waiting Saturday to find out which coaches will be on the sideline for the CFP, which might begin with a first-round game at home on Dec. 19 or 20.

If Kiffin decides to leave for LSU, former New York Giants coach Joe Judge would likely serve as the Rebels’ interim coach in the CFP, sources told ESPN.

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Sources: Florida shifting focus away from Kiffin

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Sources: Florida shifting focus away from Kiffin

STARKVILLE, Miss. — Florida has shifted focus from Lane Kiffin in the school’s coaching search, as the school has sensed through irregular communication that he’s interested in other options, sources told ESPN on Friday.

Florida, which is searching for former coach Billy Napier’s successor, has interviewed roughly a dozen candidates and is optimistic about the process.

Louisville‘s Jeff Brohm, Tulane‘s Jon Sumrall and Washington‘s Jeff Fisch are believed to be among the candidates the Gators are still considering.

Florida targeted Kiffin early in the search and offered him a deal to put him among the highest paid coaches in college football, which included significant incentives.

Ole Miss officials told ESPN ahead of Saturday’s Egg Bowl against Mississippi State in Starkville that Kiffin is expected to provide them with a decision about his future on Friday night or Saturday. He’s also considering a lucrative contract offer from SEC rival LSU.

LSU also wants an answer from Kiffin, as the coaching carousel has intensified the Tigers’ search, as well as a potential one at Ole Miss if Kiffin leaves.

Missouri’s Eli Drinkwitz and Vanderbilt‘s Clark Lea, two of the top candidates believed to be under consideration at either Florida or LSU, signed six-year contract extensions with their respective schools in the past 24 hours.

If the No. 7 Rebels defeat the Bulldogs on Saturday, they’ll finish 11-1 and are expected to reach the College Football Playoff for the first time. They would possibly host a first-round game at Vaught-Hemingway Stadium in Oxford, Mississippi, on Dec. 19 or 20.

If Kiffin decides to leave for LSU, the Rebels have an interim plan in place. Sources previously told ESPN that former New York Giants interim coach Joe Judge would likely serve as interim head coach.

Sources told ESPN that all options are still on the table if Kiffin decides to replace Brian Kelly as LSU’s coach-even potentially coaching the Rebels in the CFP. But sources said Kiffin sticking around after agreeing to coach at an SEC rival wasn’t an ideal scenario.

Kiffin, 50, has guided the Rebels to a 54-19 record in his six seasons — only Alabama (66-12) and Georgia (70-8) have more wins in the SEC since the start of the 2020 season. In fact, the Rebels have the eighth-most wins among power-conference teams during that stretch.

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Oregon State hires Bama’s Shephard as coach

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Oregon State hires Bama's Shephard as coach

Oregon State has named Alabama co-offensive coordinator JaMarcus Shephard as the school’s next head coach, the school announced Friday.

The deal is for five years, per ESPN sources.

Shephard was also Alabama’s assistant head coach and wide receivers coach.

“I’m honored to lead the Oregon State University football program and to join a community that cares so deeply about its student-athletes,” Shephard said in a statement. “We will build a culture rooted in toughness, integrity, and relentless effort, and I’m excited to get to work with our players, staff, and supporters to write the next great chapter of Beaver football.”

Shephard brings significant experience in both the Pacific Northwest and in the Pac-12, as he has worked at both Washington State (2016) and was on Kalen DeBoer’s Washington staff (2022-23) that went to the national title game after the 2023 season.

Shephard replaces Trent Bray, who was fired with a 5-14 record in his second season this October. Oregon State is 2-9 this season, and the athletic department is dealing with the seismic financial shift that came with the traditional Pac-12 fracturing apart.

Alabama has one of the country’s top wide receiving duos in Germie Bernard and Ryan Williams. That group for Shephard comes in the wake of Shephard coaching the best trio of wide receivers in college football in 2023 at Washington: Rome Odunze, Ja’Lynn Polk and Jalen McMillan.

At Purdue, Shephard coached star receivers Rondale Moore, a first-team All-American, and David Bell, who earned first-team All Big Ten honors. At Purdue, he worked as the passing game coordinator and wide receivers coach.

At Washington State in 2016, Shephard coached future NFL receiver River Cracraft. Throughout the years, Shephard has developed a reputation as an elite connector, with an ability to identify and develop talent.

Shephard faces a tough challenge amid the financial uncertainty and roster churn that has come with Oregon State’s new reality outside of a major conference.

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