While I believe Tesla’s move to open its Supercharger network to other automakers is ultimately going to have a great impact on EV adoption, it is also a smart business move from Tesla.
Here’s the business behind Tesla opening its Supercharger network.
Tesla, to no fault of its own, has been using its Supercharger network as a moat in the North American EV market.
While most other automakers selling electric vehicles left the charging experience in the hands of third-party charging networks, Tesla built its own network, which is now widely recognized as the best, most extensive, and most reliable one.
It helped Tesla sell its electric vehicles and retain customer loyalty as Tesla owners would have a hard time going to another automaker and not being able to use the Supercharger network anymore.
However, Tesla never really intended to use the network as a moat. It simply happened as it developed its own charge connector early while the rest of the industry decided to go with the subpar CCS connector.
In 2022, Tesla ended up opening its charge connector, now known as NACS, to try to make it the new industry standard and North America. Over the course of the last year, all automakers ended up adopting the standard.
Ford was the first to get the ball rolling, and today, Ford EV owners are the first to get access to the Supercharger network. Soon, almost all EV owners in North America will be able to use the Supercharger network. First, with an adapter, but soon the NACS charge connector will be standard in all vehicles.
Tesla Supercharger Network becoming a business
It wasn’t long ago that Tesla wasn’t even charging Tesla owners for using the Supercharger network. It was purely a perk meant to create a better experience for Tesla owners.
As the fleet grew, Tesla naturally started charging for Supercharger usage.
Now that Tesla is onboarding Ford EV owners on the network, we are learning more about the business behind it and Tesla’s approach.
Unsurprisingly, Tesla is charging Ford EV owners differently than Tesla’s own EV owners. Looking at the costs at different charging stations in the US and Canada, it looks like Tesla is charging Ford EV owners about a 30% premium per kWh of charging at Superchargers on average.
That can get expensive really quickly.
Tesla offers a solution. Non-Tesla EV owners, like Ford’s EV owners, can pay a $13 per month Supercharging membership to pay the same price per kWh as Tesla owners:
It’s not a bad deal. If you use the Supercharger more than once a month, you’ll probably save money by having a Supercharger membership.
How popular is it going to be?
Electrek’s Take
There are currently over 2.5 million electric vehicles on US roads. Now, most of them are Tesla vehicles. So we can forget about the Supercharger membership for them.
But regardless, that number is expected to reach over 10 million vehicles by the end of the decade.
At that point, I can see Tesla selling Supercharger memberships to as many as 1 million EVs in North America alone. That would be a revenue of $13 million a month or $156 million a year, and that would likely only be a small fraction of its overall Supercharger revenues, which should be in the billions of dollars at that point.
I could see Tesla making over $1 billion a year in revenue just from non-Tesla EVs using the Supercharger network in North America by the end of the decade.
Globally, it should be three times that. Then, you include Tesla’s own EVs into the mix, and the Supercharger network is on a path to be a $10 billion business a year.
The new CLA Shooting Brake is the first electric Mercedes vehicle available as an estate. It’s more spacious, more capable, and more high-tech than ever.
Meet the new Mercedes CLA Shooting Brake EV
Mercedes introduced the new CLA Shooting Brake on Tuesday, its first electric estate car. The Shooting Brake arrives as the second EV from the luxury brand’s new entry-level family of vehicles.
The electric wagon takes the best of the new CLA, which was revealed just a few weeks ago, and adds more space and capability.
It’s also bigger than the current CLA Shooting Brake, offering a more spacious interior. The new EV measures 4,723 mm in length, or 35 mm longer than the outgoing model.
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With an extended wheelbase of 2,790 mm (+61 mm), the electric version offers 14 mm more headroom and 11 mm more legroom in the front. Rear passengers gain 7 mm of headroom but lose 6 mm of legroom compared to the current model.
Boot space is 455 L, which is 50 L more than the CLA sedan, but 30 L less than the outgoing Shooting Brake. However, it does include an added Frunk (front trunk) for an extra 101 L of storage space.
With all seats folded, overall storage space is 1,290 L. It also comes with standard roof rails, which Mercedes claims can easily fit surfboards or bicycles with a 75 kg (165 lbs) load capacity.
Mercedes-Benz CLA Shooting Brake with EQ Technology (Source: Mercedes-Benz)
Inside, the new Shooting Brake is nearly identical to the CLA Sedan. It features the new Mercedes-Benz Operating System (MB.OS) with its fourth-gen infotainment.
The setup includes a 14″ infotainment and 10.25″ driver display screens. An extra 14″ passenger screen is available. A trim piece with star-pattern graphics replaces it if not. All three screens are powered by the latest-gen chips and graphics from Unity Game Engine.
Mercedes-Benz CLA Shooting Brake EV interior (Source: Mercedes-Benz)
Powered by the new Mercedes-Benz Modular Architecture and an 85 kWh battery, the new Shooting Brake EV offers up to 473 miles (761 km) WLTP range.
It will be available in single and dual-motor powertrains. The base CLA 250+ Shooting Brake has 268 hp (200 kW) output and a WLTP range of up to 473 miles (761 km). Meanwhile, the dual-motor CLA 350 4MATIC Shooting Brake has combined 349 hp (260 kW) and a range of up to 454 miles (730 km).
Mercedes-Benz CLA Shooting Brake EV interior (Source: Mercedes-Benz)
Based on its 800V architecture, the new electric estate can add 193 miles (310 km) WLTP driving range within 10 minutes. Mercedes said that should be plenty to get from Geneva to Milan or Berlin to Hamburg.
Mercedes will introduce new EV variants in early 2026, followed by a 1.5 L hybrid model. Prices will be revealed closer to launch, but it’s expected to start slightly higher than the current model. The current CLA Shooting Brake starts at around €40,000 ($46,500) in Europe.
Following the new CLA and CLA Shooting Brake, Mercedes-Benz plans to launch two SUVs. Check back soon for more info on the upcoming lineup.
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The Pentagon is taking immediate action to boost critical mineral production in the U.S. and counter China’s dominance of the supply chain for rare earth magnets, a defense official told CNBC on Tuesday.
The Defense Department last week agreed to buy a direct equity stake in MP Materials, which will make the U.S. government the miner’s largest shareholder. MP operates the only rare earth mine in the U.S. located at Mountain Pass, California, and a magnet plant in Forth Worth, Texas.
When asked whether the Pentagon is considering similar investments in other U.S. mining companies, the defense official said it is looking at opportunities to strengthen domestic critical mineral production.
“Rebuilding the critical minerals and rare earth magnet sectors of the U.S. industrial base won’t happen overnight, but DoD is taking immediate action to streamline processes and identify opportunities to strengthen critical minerals production,” official said in a statement.
Rare earths are used in weapons such as the F-35 warplane, drones and submarines among other other military platforms. The U.S. was almost entirely dependent on foreign countries for rare earths in 2023, with China representing about 70% of imports, according to the U.S. Geological Survey.
MP Materials CEO James Litinsky told CNBC last week that he views the public-private partnership with the Defense Department as a model for other companies in industries that are important for national security but struggle to compete against the state-backed enterprises in China.
“I’d like to think that this is sort of the first, it’s a model,” Litinsky told CNBC’s “Squawk on the Street” on Thursday. “We have to deliver at MP and show that this is an incredible route to go. But it’s a new way forward to accelerate free markets, to get the supply chain on shore that we want.”
Interior Secretary Doug Burgum said in April that the U.S. government was looking at taking direct equity stakes in critical mineral and rare earth miners to break China’s dominance. The Trump administration is also looking at stockpiling critical minerals and creating a sovereign risk insurance fund to protect companies investments’ in federally approved projects, Burgum said at an energy conference in Oklahoma City.
The Pentagon makes long-term investments in mining, processing and refining critical minerals, the defense official told CNBC. It has invested $540 million so far to support a critical mineral and rare earth supply chain in the U.S. and allied nations, the official said.
“That is significant, and DoD will continue to such efforts in accordance with congressional appropriations and statutory authorities,” the official said.
Fairshake, the cryptocurrency industry’s most powerful political action committee, announced Tuesday that it now holds more than $141 million in cash on hand, underscoring the sector’s growing influence as Congress takes up landmark legislation this week.
The total, which includes liquid assets like crypto, stock, and cash, reflects a surge of donations from digital asset executives and firms, including a fresh $25 million from Coinbase.
Fairshake and its two affiliated PACs — Defend American Jobs and Protect Progress — have raised $109 million since Election Day in 2024 and $52 million during just the first half of this year.
“We are building an aggressive, targeted strategy for next year to ensure that pro-crypto voices are heard in key races across the country,” said spokesperson Josh Vlasto.
The announcement lands in the middle of what lawmakers are calling “Crypto Week” on Capitol Hill, as the House begins deliberations on a trio of long-awaited bills that would define how digital assets are regulated.
The legislation includes the dividing of oversight, setting new stablecoin rules, and a bill banning the creation of a central bank digital currency.
The crypto industry is no longer just lobbying for survival, it is shaping the political landscape. Fairshake saw nearly every candidate it backed in 2024 win their race.
“We stuck to our core strategy from Day 1,” Fairshake previously told CNBC. “We supported pro-crypto candidates and opposed those who played politics with jobs and innovation, and won.”