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Dozens of restaurants nationwide have quietly begun using surge pricing and have reaped tens of thousands of dollars in profits from the controversial practice, The Post has learned.

Barbecue chain Tony Romas and nearly 100 other small restaurants have already turned to fluctuating menu prices during peak times — similar to the rollout planned by fast-food giant Wendy’s next year — according to one company that sells the software specializing in dynamic pricing.

Los Angeles-based Sauce Pricing — a startup backed by founding members of Sweetgreen, Uber, Airbnb and several private equity firms — said restaurants have the opportunity to increase item prices by 10% to 20% during the lunch rush so customers might pay an extra $1 to $2 for a $10 item, according to a blog post on its website.

In some cases, weve actually seen some restaurants go from having a 10% profit margin to a 20% profit margin, the blog post said.

One of its customers, Las Vegas-based casual eatery Rachels Kitchen, earned $64,000 in additional annual profit across three stores, according to Sauce Pricing’s website.

The Rachel’s Kitchen CEO Debbie Roxarzade confirmed the company uses Sauce Pricing’s software.

The prices “don’t increase or decrease [by] more than 15%, that’s our cap for all menu items,” she told The Post on Tuesday. She also said the price fluctuations only apply to the restaurant’s delivery orders from Doordash, UberEats and Grubhub.

Orlando, Fla.-based Tony Roma’s, popular for its ribs, did not return calls for comment.

Ice cream favorite Carvel was also listed as a Sauce Pricing customer on its website, but the Fudgie the Whale maker denied any ties to the startup when contacted by The Post.

Sauce Pricing founder Colin Webb did not immediately return calls and emails for comment.

Uber-style surge pricing allows a business to hike up the cost of an item when a restaurant is slammed. Theoretically, restaurants can also lower prices during slower times, though it’s not clear whether Wendy’s will let favorites like Dave’s Single fall below its base price.

The announcement by Wendys chief executive Krik Tanner this month that the burger chain will invest in a “dynamic pricing” pilot sparked anger and anxiety from inflation-battered customers fed-up with ever increasing food prices.

Price gouging. The corporate food company go to, posted one angry user on X.

Most of the price adjustments, however, are on online orders and are meant to help restaurants cope with rising labor costs and delivery fees from Doordash, Grubhub and UberEats, Sauce Pricing’s website notes.

Delivery accounts for a growing portion of restaurant revenues and costs, particularly since the pandemic, experts told The Post.

One industry veteran pointed out that restaurants have long lowered and raised their prices to lure customers during slow and busy times.

Happy Hour is dynamic pricing and so is a burger that costs more at dinner than at lunch or an offer of free delivery during a thunderstorm, said Chris Webb, chief executive and founder of ChowNow, an online food ordering company.

But people like reliability and having prices change because the demand is higher is not hospitality. 

Other experts said its just a matter of time before the restaurant industry catches up with industries like airlines and hotels that have mastered surge pricing.

Sometimes you check a flight and the price change within a week is dramatic, but it doesnt stop people from flying, said restaurant analyst Mark Kalinowski. 

Ultimately, consumers will accept it if a large number of restaurant chains do it, too.

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Cassie breaks down in tears during Sean ‘Diddy’ Combs trial as she tells of ‘personal shame’ and alleged rape

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Cassie breaks down in tears during Sean 'Diddy' Combs trial as she tells of 'personal shame' and alleged rape

Cassie Ventura broke down in tears in court as she described her “personal shame” at taking part in “freak off” sex sessions for Sean Combs – and also accused him of raping her as their relationship came to an end.

During her second day of testimony, the singer and model told jurors of several alleged violent incidents and said the hip-hop mogul, who was known as Puff Daddy and Diddy throughout his career, blackmailed her with compromising videos.

At one point, the courtroom in Manhattan, New York, fell silent as sexually explicit images from “freak offs” were shown to jurors, but kept private from the public gallery. These included images of Ms Ventura and escorts.

Combs asked his lawyer Marc Agnifilo to see a binder of the images, and thumbed through it for a few moments before handing it back.

Sean ‘Diddy’ Combs trial: Day 3 – As it happened

Sean "Diddy" Combs listens as his former girlfriend Casandra "Cassie" Ventura (not seen) testifies as a video from a hotel is played at his sex trafficking trial in New York City, New York, U.S., May 14, 2025 in this courtroom sketch. REUTERS/Jane Rosenberg
Image:
Combs watched as hotel CCTV was played in the courtroom

The 55-year-old, once one of the most powerful men in the music industry, has pleaded not guilty to charges of sex-trafficking, racketeering conspiracy, and transportation to engage in prostitution.

Prosecutors allege he used his fame and fortune to coerce Ms Ventura and other women into abusive sex sessions with escorts. His lawyers have conceded he could be violent, but argue that all sexual encounters were consensual and he never veered into sex trafficking and racketeering.

Ms Ventura, who is heavily pregnant with her third child, kept calm and composed for most of her evidence on Wednesday, but broke down at the end of the day when asked why she had chosen to testify.

“I can’t carry this anymore,” she told the court. “I can’t carry the shame, the guilt, the way he treated people like they were disposable. What’s right is right, what’s wrong is wrong. I came here to do the right thing.”

Early in 2023, she said she started suffering from “flashbacks” and had suicidal thoughts, so went to rehab and trauma therapy.

After being shown images from a Freak Off (not shown to the public), jurors are shown images of what Casandra "Cassie" Ventura described as bruises from Sean "Diddy" Combs, at Combs' sex trafficking trial in New York City, New York, U.S., May 14, 2025 in this courtroom sketch. REUTERS/Jane Rosenberg
Image:
Jurors were shown images of bruises on Ms Ventura’s body

It is “impossible to know” how many “freak offs” she participated in, but it was in the hundreds, she told the court. Asked if she has been involved in any since ending the relationship in 2018, she replied: “No.”

Ms Ventura, 38, alleged that Combs raped her at her home in Los Angeles, after she told him she was ending things.

“I just remember crying and saying no, but it was very fast,” she said, her voice trailing off.

She told jurors she did have consensual sex with the rapper on a subsequent occasion. “We’d been together for over 10 years. You just don’t turn feelings off,” she said.

Ms Ventura sued Combs in November 2023, and settled within 24 hours. She received £20m, the trial was told.

Combs ‘threatened Cassie and Kid Cudi’

Ms Ventura’s second day of testimony also included details of how she briefly dated Scott Mescudi, better known as singer and rapper Kid Cudi, during a low point in her relationship with Combs in 2011.

Combs lunged at her with a corkscrew and kicked her in the back when he found out, jurors heard, and threatened to blow up Mescudi’s car.

These allegations were also detailed in her lawsuit, which alleged his car did “explode in his driveway” around this time.

During several hours on the stand, Ms Ventura told how she hid the extent of Comb’s alleged violence from loved ones, and described one incident when she allegedly suffered a “pretty significant gash” above her left eye after he threw her into a bed frame.

Rather than go to hospital, his security staff took her to a plastic surgeon in Beverly Hills, she said.

The hotel CCTV ‘attack’

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CCTV footage shows Diddy ‘attacking’ Cassie in hotel

An incident at a hotel in Los Angeles in March 2016, which has come up several times during the trial already, was also discussed again.

CCTV from the hotel, which was first released by CNN in May 2024, showed Combs allegedly beating Ms Ventura in a hallway.

Jurors were shown photos of her with a swollen lip following the incident as she testified. She said a friend of hers saw her injuries and was “super upset” because she’d “seen me with black eyes and busted lips before”.

She also spoke about a trip to Cannes in 2013, after which she said the rapper began playing a recording of a “freak off” on his laptop on a commercial flight to New York, with other people around them – telling her he was “going to embarrass me and release them”.

Read more:
The rise and fall of Diddy

Diddy – a timeline of allegations
Everything you need to know about the trial

Damages are seen after an altercation by Sean "Diddy" Combs against his ex-girlfriend Casandra "Cassie" Ventura on March 5, 2016, in a photograph taken in the hallway of a Los Angeles hotel which was entered as evidence in New York sex trafficking trial. Department of Justice/Handout via REUTERS
Image:
Combs allegedly threw a vase during the hotel incident. Pic: Department of Justice via Reuters

Asked if the freak offs impacted her health, Ms Ventura said she had stomach problems and frequently developed urinary tract infections. She was also affected mentally, she told the court, saying they made her feel “really empty” and “gross”.

Throughout her testimony, Ms Ventura has maintained she never wanted to have sexual experiences with other people but did it at first to please the man she loved, and later out of fear. She was 22 and inexperienced when she started dating Combs, who was 17 years older, she said.

The trial continues with cross-examination of Ms Ventura from the defence tomorrow.

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Golden Knights captain Stone misses Game 5

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Golden Knights captain Stone misses Game 5

LAS VEGAS — Vegas Golden Knights captain Mark Stone sat out Game 5 on Wednesday night in the second-round playoff series against the Edmonton Oilers because of an upper-body injury.

Stone was injured in the first period Saturday in a last-second 4-3 victory by the Golden Knights and did not play in the second and third period. He returned, however, to play in Game 4 on Monday, a 3-0 Vegas loss.

Stone had two goals and two assists in the first two games of the series but has not scored a point since then.

The Oilers took a 3-1 series lead into Wednesday’s game.

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Cassie breaks down in tears during Sean ‘Diddy’ Combs trial as she tells of ‘personal shame’ and alleged rape

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Cassie breaks down in tears during Sean 'Diddy' Combs trial as she tells of 'personal shame' and alleged rape

Cassie Ventura broke down in tears in court as she described her “personal shame” at taking part in “freak off” sex sessions for Sean Combs – and also accused him of raping her as their relationship came to an end.

During her second day of testimony, the singer and model told jurors of several alleged violent incidents and said the hip-hop mogul, who was known as Puff Daddy and Diddy throughout his career, blackmailed her with compromising videos.

At one point, the courtroom in Manhattan, New York, fell silent as sexually explicit images from “freak offs” were shown to jurors, but kept private from the public gallery. These included images of Ms Ventura and escorts.

Combs asked his lawyer Marc Agnifilo to see a binder of the images, and thumbed through it for a few moments before handing it back.

Sean ‘Diddy’ Combs trial: Day 3 – As it happened

Sean "Diddy" Combs listens as his former girlfriend Casandra "Cassie" Ventura (not seen) testifies as a video from a hotel is played at his sex trafficking trial in New York City, New York, U.S., May 14, 2025 in this courtroom sketch. REUTERS/Jane Rosenberg
Image:
Combs watched as hotel CCTV was played in the courtroom

The 55-year-old, once one of the most powerful men in the music industry, has pleaded not guilty to charges of sex-trafficking, racketeering conspiracy, and transportation to engage in prostitution.

Prosecutors allege he used his fame and fortune to coerce Ms Ventura and other women into abusive sex sessions with escorts. His lawyers have conceded he could be violent, but argue that all sexual encounters were consensual and he never veered into sex trafficking and racketeering.

Ms Ventura, who is heavily pregnant with her third child, kept calm and composed for most of her evidence on Wednesday, but broke down at the end of the day when asked why she had chosen to testify.

“I can’t carry this anymore,” she told the court. “I can’t carry the shame, the guilt, the way he treated people like they were disposable. What’s right is right, what’s wrong is wrong. I came here to do the right thing.”

Early in 2023, she said she started suffering from “flashbacks” and had suicidal thoughts, so went to rehab and trauma therapy.

After being shown images from a Freak Off (not shown to the public), jurors are shown images of what Casandra "Cassie" Ventura described as bruises from Sean "Diddy" Combs, at Combs' sex trafficking trial in New York City, New York, U.S., May 14, 2025 in this courtroom sketch. REUTERS/Jane Rosenberg
Image:
Jurors were shown images of bruises on Ms Ventura’s body

It is “impossible to know” how many “freak offs” she participated in, but it was in the hundreds, she told the court. Asked if she has been involved in any since ending the relationship in 2018, she replied: “No.”

Ms Ventura, 38, alleged that Combs raped her at her home in Los Angeles, after she told him she was ending things.

“I just remember crying and saying no, but it was very fast,” she said, her voice trailing off.

She told jurors she did have consensual sex with the rapper on a subsequent occasion. “We’d been together for over 10 years. You just don’t turn feelings off,” she said.

Ms Ventura sued Combs in November 2023, and settled within 24 hours. She received £20m, the trial was told.

Combs ‘threatened Cassie and Kid Cudi’

Ms Ventura’s second day of testimony also included details of how she briefly dated Scott Mescudi, better known as singer and rapper Kid Cudi, during a low point in her relationship with Combs in 2011.

Combs lunged at her with a corkscrew and kicked her in the back when he found out, jurors heard, and threatened to blow up Mescudi’s car.

These allegations were also detailed in her lawsuit, which alleged his car did “explode in his driveway” around this time.

During several hours on the stand, Ms Ventura told how she hid the extent of Comb’s alleged violence from loved ones, and described one incident when she allegedly suffered a “pretty significant gash” above her left eye after he threw her into a bed frame.

Rather than go to hospital, his security staff took her to a plastic surgeon in Beverly Hills, she said.

The hotel CCTV ‘attack’

Please use Chrome browser for a more accessible video player

CCTV footage shows Diddy ‘attacking’ Cassie in hotel

An incident at a hotel in Los Angeles in March 2016, which has come up several times during the trial already, was also discussed again.

CCTV from the hotel, which was first released by CNN in May 2024, showed Combs allegedly beating Ms Ventura in a hallway.

Jurors were shown photos of her with a swollen lip following the incident as she testified. She said a friend of hers saw her injuries and was “super upset” because she’d “seen me with black eyes and busted lips before”.

She also spoke about a trip to Cannes in 2013, after which she said the rapper began playing a recording of a “freak off” on his laptop on a commercial flight to New York, with other people around them – telling her he was “going to embarrass me and release them”.

Read more:
The rise and fall of Diddy

Diddy – a timeline of allegations
Everything you need to know about the trial

Damages are seen after an altercation by Sean "Diddy" Combs against his ex-girlfriend Casandra "Cassie" Ventura on March 5, 2016, in a photograph taken in the hallway of a Los Angeles hotel which was entered as evidence in New York sex trafficking trial. Department of Justice/Handout via REUTERS
Image:
Combs allegedly threw a vase during the hotel incident. Pic: Department of Justice via Reuters

Asked if the freak offs impacted her health, Ms Ventura said she had stomach problems and frequently developed urinary tract infections. She was also affected mentally, she told the court, saying they made her feel “really empty” and “gross”.

Throughout her testimony, Ms Ventura has maintained she never wanted to have sexual experiences with other people but did it at first to please the man she loved, and later out of fear. She was 22 and inexperienced when she started dating Combs, who was 17 years older, she said.

The trial continues with cross-examination of Ms Ventura from the defence tomorrow.

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