Audi unveils Q6 e-tron: a new standard for next-gen premium EVs
Today, Audi is unveiling the Q6 e-tron, a next-gen electric vehicle based on the new PPE platform co-developed by Audi and Porsche.
It is going to compete in the highly popular midsize SUV segment, and when it comes to specs and design, I think the German brand has a winner. But pricing is not available yet.
Disclosure: Audi paid for my flights to and from Munich, and my hotel stay so that I could get a “sneak preview” of the Q6 e-tron. The company had no say in our reporting, nor did it ask to.
Last week, Audi brought a bunch of auto journalists and myself to Munich to get briefed on the PPE platform, a new EV platform co-developed by Audi in Porsche, and get a first look at the German brand’s first vehicle built on it: the Q6 etron.
Electrek already checked out the Porsche Macan EV, the other PPE-based vehicle coming to market this year, but we are excited to see Audi’s own take on it.
While several legacy automakers are pulling back on their electrification plans, I made sure to poke around last week and gauge the German company’s own level of commitment to its electrification effort. I was pleased to hear that Audi is still committed to stopping launching new internal combustion engine vehicles by 2027 and going all-electric by 2033.
The launch of the Q6 e-tron makes this much more realistic as it not only comes based on a next-gen EV platform bringing a lot of improvements compared to Audi’s other EV platforms, but it also completes its SUV EV lineup with the Q4 e-tron and Q8 e-tron.
Audi Q6 e-tron’s new PPE platform tech
My main complaint about Audi’s electric vehicles was their efficiency. There were a few reasons for that. The automaker was, and still is to a lesser degree, fairly conservative with a big buffer on its battery packs.
Of course, Audi also makes premium SUVs packed with features, which makes it quite a challenge to achieve a high level of efficiency.
But with the PPE, Audi is benefiting from a much more efficient electric powertrain that helps make the Q6 e-tron much more efficient than previous generations.
At the battery level, PPE includes improvements at every stage, from the cells to the pack:
Audi is now using much more energy-dense CATL NMC cells in a prismatic form factor. It also increased the size of its modules with 15 cells per module and 12 modules per pack.
At the pack level, Audi’s PPE pack is more efficient in design with a new thermal management system.
For the Q6, the battery pack has a total capacity of 100 kWh and a useful capacity of 94.9 kWh:
The European market will get a version with the two middle modules removed for a total capacity of 83 kWh, but like with its other electric SUVs, Audi doesn’t believe that it’s worth bringing vehicles with shorter ranges to market in the US.
At the drive unit level, Audi has also made some major improvements with the PPE platform both on the power and torque density and with efficiency:
This was achieved through a bunch of improvements to advanced cooling and lubrification systems, amongst other things.
With the Q6, Audi is using an asynchronous motor on the front axel and a permanent magnet motor on the rear.
Audi has also improved battery preconditioning,w which now has an even greater impact on charge time:
The automaker already had a great charging curve, but it now says that the new battery pre-conditioning can shave off 18 minutes of charging in cold temperatures.
Speaking of cold temperatures, the Q6 is equipped with a new heat pump integrated with the powertrain thermal management system:
Heat pumps are a great way to minimize the impact of climate control on range. They are generally seen as particularly useful in colder climates, but Audi has shared some interesting data about their impact.
The automaker claims that the new heat pump in the Q6 e-tron can increase the range by 30 km (~19 miles) between -10°C to 20°C (14°F to 68°F):
Beyond all these efficiency and performance improvements, the PPE also brings scalability and cost improvements.
Audi Q6 e-tron Design
The Q6 is a midsize SUV coming to complete the electrification of Audi’s SUV lineup. It sits between the smaller Q4 and bigger Q8, while being the electric counterpart to the popular Q5.
The brand is doing something where the even numbers are electric and odd numbers ICE.
The Audi Q6 e‑tron has a length of 4,771 millimeters (15.6 ft), a width of 1,993 millimeters (6.5 ft) and a height of 1,648 millimeters (5.4 ft) – making it just a smidge bigger than the popular Tesla Model Y.
The vehicle has an extremely long wheelbase with short overhands and a high front-end – giving it an aggressive-looking stance despite some mostly soft lines on the sides.
It has a well-executed fake grille.
From the back, you can see the more classic Audi look:
You have 10 different wheel design options for the Q6 from 19″ to 21″.
The back also features the new second-generation digital Audi OLED lights. There are some really cool things Audi can do with those, but unfortunately, some of the functionalities, specifically everything with motion, won’t be available in the US due to regulations.
You will still be able to configure some static ‘light signatures’, which is pretty cool.
The front trunk or frunk is nothing huge, but it’s big enough to hold a small piece of luggage or your mobile charger.
It holds 64 liters (2.2 cu ft) of storage space.
The trunk is much more spacious at 526 liters (18.5 cu ft) of storage space with the backseat up. If you fold them down, the storage space increases to up to 1,529 liters (53.9 cu ft).
Moving to the interior, you will find a variety of interesting materials. I was particularly impressed by the version that I saw at the sneak preview, which had some cool cloth and mesh materials, but we were unfortunately told that some wouldn’t make it to the North American version of the car.
Nonetheless, the interior is solid with a large back seat that can comfortably seat people much taller than 6 ft.
You have a center console that folds in the middle and two USB C plugs underneath the rear climate controls.
But the cockpit is where the fun is at. The star of the show is a new curve display that actually consists of two screens: an instrument cluster in front of the driver and a touchscreen at the center of the dash:
There’s also an optional passenger display that has a privacy mode limiting the field of view so that the content is not visible to the driver. It enables the passenger to safely play videos on the screen while the car is moving.
As if that’s not enough, there’s also an optional heads-up display for the driver. It’s one of the best I’ve seen so far. It’s bright and covers a very large area that interacts with its environment, like integrating navigation.
Now, all of these screens are powered by new software built on the Android Automotive operating system. It’s smoother, allows easier and more in-depth software updates, and allows better and faster integration of third-party apps.
This should be a big step up in user experience inside the vehicle.
Audi Q6 e-tron Specs
During the sneak preview, we mainly saw the European versions of the Q6 and their specs, but Audi America has released some official specs and estimates.
For example, the North American market is actually getting more powerful motors on the Q6 e-tron.
Here’s what Audi is releasing so far in terms of specs for the US market:
Q6 e-tron quattro |
SQ6 e-tron | ||
| Horsepower | 315 kW (422 hp) nominal- 340 kW (456 hp) launch control | 360 kW (483 hp) nominal – 380 kW (510 hp) launch control | |
| 0-60 mph Acceleration | Est. 5.0 secs. with launch control | Est. 4.2 secs. with launch control | |
| Top Speed | 210 km/h (130 mph) | 230 km/h (143 mph) | |
| Range | The standard Q6 60 e-tron quattro achieves over 300 miles of range on the EPA test cycle based on preliminary manufacturer estimates. | To be announced later this year. | |
| Charging | DC Fast Charging: 270 kW HPC @ 800 volts, capable of 10-80% SOC in 21 mins.AC Charging: 9.6kW (240V/40A) | DC Fast Charging: 270 kW HPC @ 800 volts, capable of 10-80% SOC in 21 mins.AC Charging: 9.6kW (240V/40A) | |
| Lighting | Due to U.S. regulations, certain lighting functionalities are not available. More information will follow later this year. | Due to U.S. regulations, certain lighting functionalities are not available. More information will follow later this year. | |
When it comes to the range, Audi is only confirming “over 300 miles) on the EPA test cycle, but I wouldn’t be surprised if it gets much more than that as it is getting 625 km (388 miles) on the WLTP standard.
Audi has always had a strong charging curve in its electric vehicles, and the Q6 e-tron with the PPE platform is no exception.
It’s capable of charging at 270 kW on a 800-volt system and 135 kW on bank charging on 400-volt.
But the really impressive thing is how the powertrain is able to keep the high charge rate at a high state of charge. Here’s the full charge curve:
The Q6 e-tron also has a strong 220 kW regenerative braking, and to our enjoyment, Audi is bringing a true one-pedal driving experience to the Q6 e-tron. You can choose between 4 different levels of regen braking with the top one allowing for one-pedal driving and a complete stop.
The electric SUV also comes with adaptive cruise control powered by a front camera, radar, and ultrasonic radars.
Exact pricing and availability have not been released just yet, but it is coming to Europe in the next few months and in North America toward the end of the year.
As for pricing, Audi has limited its communication to “between the Q4 and Q8,” which starts at $50,995 and $73,700, respectively.
No NACS for the Audi Q6 e-tron
This is a real bummer, but it’s not too bad, considering it might be the only real objective downside to this new entry from the German brand. Everything else is either great or subjective.
You also can’t really blame Audi, as it is more of a timing issue than anything. The automaker has announced plans to adopt NACS in North America, but the Q6 is coming a bit too soon for integration, which will come to new vehicles coming in 2025.
Owners are going to have to use an adapter to access the Supercharger network.
On the bright side, the Q6 e-tron has a great charging curve and also two charge ports. The DC-capable driver-side charge port is well located for the Supercharger network, and the passenger charge port is great for street charging.
Electrek’s Take
If you can’t tell yet, I really like this SUV. I only drove it for a few minutes, and it was a nice fully-loaded SQ6 with air suspension, so my driving impressions aren’t worth that much, but I enjoyed it quite a bit.
Audi is selling about 75,000 Q5 SUVs a year in the US now, and it expects the Q6 to take over that market as it transitions entirely to EVs over the next 10 years.
That’s a big and scary transition for a legacy automaker, but I think the Q6 e-tron should give them confidence going into it. Based on everything I’ve seen so far, it is highly competitive on the higher end of this segment. Emphasis on higher end. This is very much a premium and highly customizable vehicle.
The PPE platform looks like a solid base on which Audi built an interesting design packed with high-tech features, from the lighting to the HUD to the Android-based OS.
Obviously, Model Y comparisons are going to come since it’s now the world’s best-selling vehicle, and it also competes in the midsize SUV segment. During its own sneak preview in Germany last week, Audi itself identified the Model Y as a competitor.
That said, I don’t expect it to compete price-wise, especially in the US, since Audi doesn’t have access to the tax credit as it doesn’t have a US factory. If it does compete with the Model Y, it will mainly shave some demand off the top from customers looking for a more premium experience.
The Q6 e-tron will likely start at closer to ~$60,000, and you will be able to add options probably close to $80,000.
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Environment
Why OPEC+ is accelerating oil production as prices are tanking and tariffs hammer markets
The Phillips 66 Company’s Los Angeles Refinery in California.
Bing Guan | Reuters
The oil price outlook is being hit with more bearish forecasts on the back of U.S. President Donald Trump’s sweeping and market-hammering tariff announcements. Businesses and investors worry that a trade war and lower global growth lies ahead.
Goldman Sachs on Thursday reduced its December 2025 forecasts for global and U.S. benchmarks Brent crude and WTI by $5 to $66 and $62 a barrel, respectively, “because the two key downside risks we have flagged are realizing, namely tariff escalation and somewhat higher OPEC+ supply.”
The bank also cut its forecasts for the oil benchmarks in 2025 and 2026, adding that “we no longer forecast a price range, because price volatility is likely to stay elevated on higher recession risk.” Analysts at S&P Global Market Intelligence predict that in a worst-case scenario, global oil demand growth could be slashed by 500,000 barrels per day.
JPMorgan, for its part, raised its recession odds for the global economy to 60% for this year, up from a previous forecast of 40%.
Markets were therefore stunned when OPEC, which produces about 40% of the world’s crude oil — along with its non-OPEC allies that together comprise OPEC+ — chose not only to go ahead with its previously held plans to increase oil production, but also to nearly triple the expected increase figure.
Eight key OPEC+ producers on Thursday agreed to raise combined crude oil output by 411,000 barrels per day, speeding up the pace of their scheduled hikes and pushing down oil prices. The group — Saudi Arabia, Russia, Iraq, the United Arab Emirates, Kuwait, Kazakhstan, Algeria, and Oman — was widely expected to implement an increase of just under 140,000 barrels per day next month.
The news pushed oil prices 6% lower.
OPEC+ bullishness and appeasing Trump
Several factors underpin the oil-producing alliance’s decision. One is that the group is bullish on oil demand later in the year, putting it firmly in the minority as investor outlooks sour and fears of a global slowdown worsen.
The eight OPEC+ members behind the production decision cited “the continuing healthy market fundamentals and the positive market outlook” in their statement Thursday, saying that “this measure will provide an opportunity for the participating countries to accelerate their compensation.”
The statement added that “the gradual increases may be paused or reversed subject to evolving market conditions.”
Another likely reason for the group’s move has to do with another T-word: the man in the White House, who during his first term in office and from the very start of his second, has loudly demanded that the oil producer group pump more crude to help bring down prices for Americans.
“First of all, this is partly about appeasing Trump,” Saul Kavonic, head of energy research at MST Marquee, told CNBC’s Dan Murphy on Friday.
“Trump will be putting pressure on OPEC to reduce oil prices, which reduces global energy prices, to help offset the inflationary impact of his tariffs.”
OPEC officials have denied that the move was made to appease Trump.
Compliance and market share
Meanwhile, as compliance is a major issue for OPEC+ — with countries overproducing crude beyond their quotas, complicating the group’s efforts to control how much supply it allows into the market — the move could be a way to enforce that, according to Helima Croft, head of global commodity strategy and MENA research at RBC Capital Markets.
“We think a desire by the OPEC leadership to send a warning signal to Kazakhstan, Iraq, and even Russia about the cost of continued overproduction underlies the decision.”
Helima Croft
head of global commodity strategy and MENA research at RBC Capital Markets
“We think a desire by the OPEC leadership to send a warning signal to Kazakhstan, Iraq, and even Russia about the cost of continued overproduction underlies the decision,” Croft wrote in a note published Thursday. She referenced the March 2020 oil price war, when Saudi Arabia flooded the market with supply to tank oil prices and forced Russia back into compliance after Moscow initially refused to curb production to help the alliance stabilize prices. The price war caused Brent crude prices to go as low as $15 a barrel.
The production increases are also “an example of OPEC increasing their market share,” Kavonic said, adding that it “ultimately does come at the expense of the United States [shale] patch,” which U.S. producers likely will not be too thrilled about.
What happens next?
OPEC+ appears confident about the market turning a corner in the coming months on the assumption that oil demand will increase in the summer and the tariff wars will be resolved in the coming months, said Nader Itayim, editorial manager at Argus Media.
“These countries are largely comfortable with the $70, $75 per barrel band,” Itayim said.
What comes next depends on the trajectory of the tariffs and a potential trade war. Oil dropping into the $60 range could force pauses or even a reversal in OPEC+ production increase plans, analysts say – although that is likely to be met with resistance from countries like Iraq and Kazakhstan that have long been itching to increase their oil production for their own revenues.
Whatever happens, the group maintains the flexibility to adapt its plans month by month, Itayim noted.
“If things don’t quite go the way they imagine, all it does take, really, is a phone call.”
According to a Tesla Semi customer, the electric truck program is suffering more delays and a price increase that is described as “dramatic.”
Tesla Semi has seen many delays, more than any other vehicle program at Tesla.
It was initially unveiled in 2017, and CEO Elon Musk claimed that it would go into production in 2019.
In late 2022, Tesla held an event where it unveiled the “production version” of the Tesla Semi and delivered the first few units to a “customer-partner”: PepsiCo.
More than 3 years later, the vehicle never went into volume production. Instead, Tesla only ran a very low volume pilot production at a factory in Nevada and only delivered a few dozen trucks to customers as part of test programs.
But Tesla promised that things would finally happen for the Tesla Semi this year.
Tesla has been building a new high-volume production factory specifically for the Tesla Semi program in a new building next to Gigafactory Nevada.
The goal was to start production in 2025, start customer deliveries, and ramp up to 50,000 trucks yearly.
Now, Ryder, a large transportation company and early customer-partner in Tesla’s semi truck program, is talking about further delays. The company also refers to a significant price increase.
California’s Mobile Source Air Pollution Reduction Review Committee (MSRC) awarded Ryder funding for a project to deploy Tesla Semi trucks and Megachargers at two of its facilities in the state.
Ryder had previously asked for extensions amid the delays in the Tesla Semi program.
In a new letter sent to MSRC last week and obtained by Electrek, Ryder asked the agency for another 28-month delay. The letter references delays in “Tesla product design, vehicle production” and it mentions “dramatic changes to the Tesla product economics”:
This extension is needed due to delays in Tesla product design, vehicle production and dramatic changes to the Tesla product economics. These delays have caused us to reevaluate the current Ryder fleet in the area.
The logistics company now says it plans to “deploy 18 Tesla Semi vehicles by June 2026.”
The reference to “dramatic changes to the Tesla product economics” points to a significant price increase for the Tesla Semi, which further communication with MSRC confirms.
In the agenda of a meeting to discuss the extension and changes to the project yesterday, MSRC confirms that the project went from 42 to 18 Tesla Semi trucks while the project commitment is not changing:
Ryder has indicated that their electric tractor manufacturer partner, Tesla, has experienced continued delays in product design and production. There have also been dramatic changes to the product economics. Ryder requests to reduce the number of vehicles from 42 to 18, stating that this would maintain their $7.5 million private match commitment.
In addition to the electric trucks, the project originally involved installing two integrated power centers and four Tesla Megachargers, split between two locations. Ryder is also looking to now install 3 Megachargers per location for a total of 6 instead of 4.
The project changes also mention that “Ryder states that Tesla now requires 600kW chargers rather than the 750kW units originally engineered.”
Tesla Semi Price
When originally unveiling the Tesla Semi in 2017, the automaker mentioned prices of $150,000 for a 300-mile range truck and $180,000 for the 500-mile version. Tesla also took orders for a “Founder’s Series Semi” at $200,000.
However, Tesla didn’t update the prices when launching the “production version” of the truck in late 2023. Price increases have been speculated, but the company has never confirmed them.
New diesel-powered Class 8 semi trucks in the US today often range between $150,000 and $220,000.
The combination of a reasonable purchase price and low operation costs, thanks to cheaper electric rates than diesel, made the Tesla Semi a potentially revolutionary product to reduce the overall costs of operation in trucking while reducing emissions.
However, Ryder now points to a “dramatic” price increase for the Tesla Semi.
What is the cost of a Tesla Semi electric truck now?
Electrek’s Take
As I have often stated, Tesla Semi is the vehicle program I am most excited about at Tesla right now.
If Tesla can produce class 8 trucks capable of moving cargo of similar weight as diesel trucks over 500 miles on a single charge in high volume at a reasonable price point, they have a revolutionary product on their hands.
But the reasonable price part is now being questioned.
After reading the communications between Ryder and MSRC, while not clear, it looks like the program could be interpreted as MSRC covering the costs of installing the charging stations while Ryder committed $7.5 million to buying the trucks.
The math makes sense for the original funding request since $7.5 million divided by 42 trucks results in around $180,000 per truck — what Tesla first quoted for the 500-mile Tesla Semi truck.
Now, with just 18 trucks, it would point to a price of $415,000 per Tesla Semi truck. It’s possible that some of Ryder’s commitment could also go to an increase in Megacharger prices – either per charger or due to the two additional chargers. MSRC said that they don’t give more money when prices go up after an extension.
I wouldn’t be surprised if the 500-mile Tesla Semi ends up costing $350,000 to $400,000.
If that’s the case, Tesla Semi is impressive, but it won’t be the revolutionary product that will change the trucking industry.
It will need to be closer to $250,000-$300,000 to have a significant impact, which is not impossible with higher-volume production but would be difficult.
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