Lincoln puts EVs on the back burner amid Ford’s shift to more affordable EV models
After Ford announced a surprising shift to more affordable EVs, its luxury Lincoln brand is putting electric on the back burner.
Lincoln backtracks on EVs as Ford shifts to affordable
In an interview (via Detroit News), Lincoln President Dianne Craig said that the company is “listening to what customers really need.”
According to Craig, since “Navigator customers tend to tow more,” electric vehicles don’t “make as much sense.”
“That’s how we think about this transition — whether it’s hybrids, plug-in hybrids, full hybrids, ultimately to EVs down the road — it’s going to be different depending on segmentation,” Lincoln’s president explained.
The comments starkly contrast what the brand touted just two years ago under then-president Joy Falotico.
Before Craig took over as President in December 2022, Lincoln unveiled its Star Concept that April. The Lincoln Star was presented as the vision for four new EVs promised out by 2026 to compete with GM’s Cadillac Lyriq. Lincoln said EVs were expected to account for half its global volume by 2025.
Here we are, over a quarter of the way through 2024, and Lincoln has yet to launch its first all-electric vehicle.
Craig confirmed the brand won’t make “any grand declarations” on its EV roadmap until “we really understand what our premium customers want.” For now, Lincoln is focusing on its current lineup, including the Corsair, Nautilus, and new Aviator.
Initial plans called for a three-row Aviator EV to enter production by the end of 2024, followed by a Corsair EV in early 2025 and an electric Navigator, which was expected in 2026.
Lincoln launched the new Nautilus this month, which will serve as a tech beacon for Ford’s luxury brand.
Although Lincoln sees the transition to EVs as inevitable, the luxury brand says now is not the right time to make those declarations.
The comments come after a source told Bloomberg Businessweek that Ford was developing a low-cost EV platform to power a smaller electric pickup and SUV with starting prices around $25,000.
Ford’s first affordable EV is expected to launch in 2026 to rival the low-cost electric car Tesla is working on. Meanwhile, Ford is delaying plans for a larger three-row electric SUV due to the shift. Ford’s CEO, Jim Farley, stressed the importance of smaller, more affordable EVs to make a profit.
Electrek’s Take
While Lincoln is “listening to its customers,” the brand could set itself behind rivals like Cadillac, Porsche, BMW, Genesis, Volvo, and others that already have EVs on the road.
Porsche unveiled its electric Macan earlier this year, which has already scored over 10,000 orders. Hyundai’s Genesis brand is expanding in the US after EV sales nearly quadrupled last year.
Volvo is set to launch its fully electric 7-seater SUV, the EX90, starting at $76,695. Range Rover said its first EV had over 16,000 buyers waiting last month. As you can see, there is demand for luxury electric vehicles. Customers don’t know what they want until you show it to them.
By delaying EVs now, Lincoln is only setting itself further behind. EV startups like Rivian and Lucid are also gaining market share in the luxury segment.
Rivian’s R1S electric SUV was the seventh best-selling EV in the US last year, topping the F-150 Lightning and Tesla Model X. More recently, the brand revealed its more affordable R2, which could take even more market share from gas-powered vehicles.
What do you guys think? Is Lincoln making a mistake? Let us know what you think in the comments.
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Elon Musk implies that he’ll quit his part-time job as CEO of Tesla (TSLA) if he doesn’t get his $1 trillion pay package. On today’s episode of Quick Charge, I suggest GM’s Mary Barra should replace him, and explore some of the compelling EV deals out there looking to take a bite out of Elon’s market share.
In addition to my take on what the TSLA board should or shouldn’t decide, we’ve got a pile of EV lease deals, some hot, upcoming new electric Jeep models, and a look at some of the ways the end of the Federal EV tax credit isn’t the end at all.
Quick Charge is brought to you by Climate XChange, a nonpartisan nonprofit working to help states pass effective, equitable climate policies. The nonprofit just kicked off its 10th annual EV raffle, where participants have multiple opportunities to win their dream model. Visit CarbonRaffle.org/Electrek to learn more.
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The US added more than 4,000 new DC fast-charging ports in Q3 2025, pushing the total past 64,000. The country’s EV infrastructure keeps maturing, despite new station openings slowing slightly this summer.
US DC fast-charging ports expand past 64,000
According to EV charging data platform Paren’s latest “State of the US Fast EV Charging Industry Report,” the number of public DC fast-charging ports climbed to 64,486 across 12,375 charging stations nationwide in Q3 2025. That’s despite a modest slowdown in new openings: Operators added 699 new stations, down 12% from Q2, and 4,061 new ports, down 7.7%.
Paren says the dip mirrors seasonal trends seen in 2024 and expects growth to rebound in Q4, with early October data already coming in strong. The company still projects the US to add around 16,700 new ports by the end of 2025. Notably, larger charging stations are becoming the norm: 27% of all stations now have eight or more stalls, up from 23% last quarter.
Tesla dominates new ports, and the market widens
Tesla led Q3 deployments with 1,820 new ports – nearly 45% of all added nationwide. ChargePoint (300), Red E (215), Electrify America (164), and EV Connect (146) rounded out the top five. But Paren notes that smaller and regional operators collectively accounted for 21% of new ports, demonstrating how the market is diversifying.
Every state added at least one new fast-charging station this quarter. California again led the pack with 108 new sites, followed by Texas, New York, Florida, and Illinois. Upstart network Ionna, formed earlier this year by seven automakers, opened 12 new stations with 132 ports. At the same time, Michigan-based Red E jumped to third place after expanding across 18 states, including new sites at Aldi supermarkets.
Summer travel lifted fast charging demand
The summer travel season drove EV charging activity higher across almost the entire US. Fast charger use increased in 45 states, stayed flat in one, and dipped in five. Maine saw the biggest bump (+1.9 in utilization growth), followed by Montana (+1.8), New York (+1.8), and Oregon (+1.8), all reflecting busier tourism routes and expanding highway and corridor buildouts.
Paren also found signs that Tesla’s opening its Supercharger network to non-Tesla EV drivers is shifting behavior. Some non-Tesla charging stations saw slight utilization declines, suggesting a growing number of drivers are switching to Tesla’s network for convenience.
It’s all about reliability and upkeep
Paren’s “reliability index” measures charger reliability, taking into account recent successful charge sessions with and without retries, failed charge attempts, and station downtime over a specific time period.
Reliability based on Paren’s definition inched up again, from 92.1% to 92.3%. Thirty-two states improved their reliability scores this quarter, while 15 declined and four held steady. Oklahoma showed the biggest improvement (+4.4), though it still ranks last overall at 73.3%. Mississippi (91.1, +2.6) and Idaho (92.1, +2) also made solid gains, while Rhode Island (88.2, -2.7) and Alaska (96.3, -1.9) saw declines.
Paren says reliability now depends less on geography and more on operator performance, site age, and proactive maintenance. With more federally and state-funded chargers coming online, the focus is shifting from buildout to upkeep. Operators investing in preventive maintenance, faster outage response, and top-quality software integration will be best positioned to keep drivers happy.
Average fast-charging prices rose by a penny
Nationwide average pricing rose by a penny in Q3 to $0.49 per kilowatt-hour, with most states falling between $0.48 and $0.54. Hawaii remains the priciest at $0.85/kWh, while Nebraska is the cheapest at $0.42/kWh. Several charge point operators offered summer discounts and promotional rates, but Paren found no clear link between lower prices and higher use.
A few states saw notable price swings: Alaska jumped $0.04, while Arkansas dropped $0.05 and Hawaii fell $0.07. The jury’s still out on whether rates continue rising post-summer; that will depend on wholesale electricity costs, demand trends, and competition among networks.
Electrek’s Take
Paren’s Q3 snapshot shows a maturing charging market: slightly slower but steady growth, improving reliability, and broader competition. Tesla’s Superchargers are still leading the pack when it comes to the volume of new ports being rolled out. Still, the fast charging landscape is expanding with more regional players and multi-port hubs with both NACS and CCS capability across the map. A big priority now is to keep those chargers working and affordable as more people switch to EVs.
Read more: The US added 4,200 new DC fast charging ports, and that’s just Q2
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Is it electric? A hybrid? A new Toyota crossover SUV was spotted testing out in public rocking a unique look.
New Toyota EV crossover and SUVs are coming soon
Toyota is gearing up to launch a series of new battery electric (BEV), hybrid, and plug-in hybrid (PHEV) vehicles over the next few years in nearly every market.
In the US, Toyota currently offers just one fully electric vehicle (excluding the Lexus RZ), the bZ (formerly the bZ4X), but that will soon change.
Toyota plans to offer seven fully electric vehicles by mid-2027, including under its luxury Lexus brand. Joining the updated bZ and Lexus RZ next year will be the smaller C-HR crossover and more rugged bZ Woodland SUVs.
Shortly after, it will introduce two electric SUVs that Toyota will build at its plant in Kentucky. Although Toyota has yet to announce it publicly, the new electric SUVs are expected to be based on the RAV4 and Land Cruisers. They will replace the Lexus ES in Kentucky, while the next-gen EV version will be exported to the US from Japan.
In Europe, Toyota will launch the updated bZ4X, CH-R+, and Urban Cruisers by the end of the year. Three additional crossovers and SUVs are set to follow in 2026.
While we already know what most of those will looks like, the new crossover SUV doesn’t appear to be any of them. The spy photos from SH Proshots (via Autoevolution) show what looks to be the next-gen Toyota Venza, or the Harrier for those outside of the US.
You can tell it’s a bit taller and less aerodynamic than the electric crossover SUVs that Toyota showcased earlier this year.
The Venza was a bit of a step up from your average Toyota SUV with a more premium feel, but it was discontinued after the 2024 model year to make way for the Crown Signia.
Although Toyota has yet to reveal anything about the next-gen Venza, rumors suggest it will be built on the TNGA-K platform, which underpins the new RAV4. The platform is designed to open up interior space with a lower center of gravity.
Inside, you can expect to see Toyota’s latest Audio Multimedia system, which also debuted in the new RAV4. The setup includes a standard 10.5″ smartphone-like touchscreen infotainment or you can upgrade to the larger 12.9″ screen.
Given Toyota has yet to publicly announced the next-gen Venza, powertrain options is still up in the air. The report speculates it will arrive as a self-charging hybrid or plug-in hybrid (PHEV), or both.
Since it’s still in its early stages, the new model isn’t expected to launch until 2027. It could arrive as a 2028 model year in the US.
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