JD Sports has come under fire after posting an “irresponsible” advert showing motorcyclists wearing trainers.
The Advertising Standards Authority (ASA) said it had received 41 complaints about the social media adverts promoting Nike Air Max 95s in which bikers are seen performing stunts such as wheelies.
The footage carried the disclaimer “stunts performed by professionals – do not try at home”, but still gained criticism from the public.
“What level of riding protection do your trainers offer, seen as your promotional angle is biker wear,” one person wrote in the comments on Instagram.
While another added: “Wow @jdsports making bikers look like hooligans. Well done. Also not wearing proper kit on their bikes.”
And one Facebook user wrote: “This is disgusting!! Nike JD Sports you need to take this down. So many youngsters think it’s okay to ride in trainers and tech pants it’s soooo not!! Do the right thing and take it down!!”
A spokesperson for JD Sports said the footage was filmed on roads that were closed to the public and medical and health and safety professionals were on set.
“This followed our health and safety team conducting a rigorous risk assessment that was shared with the riders, to ensure maximum safety,” they said.
“We take health and safety very seriously across all aspects of our business.”
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One of those who took part in the advert was professional biker, OneWheelWavey, who has more than 44,000 followers on YouTube.
‘A strict no no’
The ASA said it is reviewing the complaints, emphasising the advert itself is not currently under investigation.
“The complainants argue that a model in the ad is wearing shoes that would be unsafe to wear when riding a motorcycle, which is irresponsible,” the ASA said.
“We’re currently reviewing these complaints and, as such, can’t comment any further at this time. To emphasise, we’re not currently investigating the ad as we’re still reviewing complaints.”
Tony Campbell, chief executive of the Motorcycle Industry Association, said: “It is difficult to comprehend how an organisation like JD Sports can get this so wrong on many levels.”
He accused the company of “glamourising” and promoting “anti-social” and “irresponsible riding” in an effort to sell more trainers.
“The industry has some clear self-imposed advertising guidelines where any form of irresponsible riding depicting speed, wheelies, stoppies or burnouts is a strict no no,” Mr Campbell said.
“For JD Sports to promote and glamorise this to young people is irresponsible.”
Nigel Farage has told Sky News he “can’t be pushed or bullied” by anybody after Elon Musk said the Reform MP “doesn’t have what it takes” to lead his party.
In an interview with Sky’s political correspondent Ali Fortescue, Mr Farage said he has spoken with the billionaire owner of X since his criticism on 5 January, when Mr Musk said: “The Reform Party needs a new leader. Farage doesn’t have what it takes.”
Asked if the pair are still friends, Mr Farage said: “Of course we’re friends. He just says what he thinks at any moment in time.”
He added he has “been in touch” with Mr Musk, though wouldn’t divulge what they had discussed.
“Look, he said lots of supportive things. He said one thing that wasn’t supportive. I mean, that’s just the way it is,” Mr Farage said.
Asked if he was afraid to criticise the tech mogul, the Clacton MP said the situation was “the opposite”, and he openly disagreed with Mr Musk on his views on far-right activist Tommy Robinson.
Mr Farage said: “What he [Musk] was saying online was that effectively Tommy Robinson was a political prisoner and I wouldn’t go along with that.
“If I had gone along with that, he wouldn’t have put out a tweet that was against me.
“By the way, you know, I can’t be pushed or bullied or made to change by anybody.
“I stick to what I believe.”
Mr Musk has endorsed Robinsonand claimed he was “telling the truth” about grooming gangs, writing on X: “Free Tommy Robinson”.
But Mr Farage said that Robinson, who is serving an 18-month jail term for contempt of court, isn’t welcome in Reform UK and neither are his supporters.
He said: “If people within Reform think Tommy Robinson should be a member of Reform and play a central role in Reform, that disagreement is absolutely fundamental.
“I’ve never wanted to work with people who were active in the BNP. I’ve made that clear right throughout the last decade of my on/off political career. So that’s what the point of difference is.”
Despite their disagreement, Mr Farage said he is confident Mr Musk will continue to support Reform and “may well” still give money to it.
Mr Farage was speaking from Reform’s South East of England Conference, one of a series of regional events aimed at building up the party’s support base.
This would apply when councils seek permission to reorganise, so that smaller district authorities merge with other nearby ones to give them more sway over their area.
Mr Farage, who is hoping to make gains in the spring contests, claimed the plans are not about devolution but about “elections being cancelled”.
“I thought only dictators cancelled elections. This is unbelievable and devolution or a change to local government structures is being used as an excuse,” he said.
He claimed Tory-controlled councils are “grabbing it like it’s a life belt”, because they fear losing seats to Reform.
“It’s an absolute denial of democracy,” he added.
Mr Farage was also asked why many Reform members don’t like to speak on camera about why they support his party.
He said he did not accept there was a toxicity associated with Reform and claimed there was “institutional bias against anybody that isn’t left of centre”.
Specialist search teams, police dogs and divers have been dispatched to find two sisters who vanished in Aberdeen three days ago.
Eliza and Henrietta Huszti, both 32, were last seen on CCTV in the city’s Market Street at Victoria Bridge at about 2.12am on Tuesday.
The siblings were captured crossing the bridge and turning right onto a footpath next to the River Dee in the direction of Aberdeen Boat Club.
Police Scotland has launched a major search and said it is carrying out “extensive inquires” in an effort to find the women.
Chief Inspector Darren Bruce said: “Local officers, led by specialist search advisors, are being assisted by resources including police dogs and our marine unit.”
Aberdeenshire Drone Services told Sky News it has offered to help in the search and is waiting to hear back from Police Scotland.
The sisters, from Aberdeen city centre, are described as slim with long brown hair.
Police said the Torry side of Victoria Bridge where the sisters were last seen contains many commercial and industrial units, with searches taking place in the vicinity.
The force urged businesses in and around the South Esplanade and Menzies Road area to review CCTV footage recorded in the early hours of Tuesday in case it captured anything of significance.
Drivers with relevant dashcam footage are also urged to come forward.
CI Bruce added: “We are continuing to speak to people who know Eliza and Henrietta and we urge anyone who has seen them or who has any information regarding their whereabouts to please contact 101.”
Britain’s gas storage levels are “concerningly low” with less than a week of demand in store, the operator of the country’s largest gas storage site said on Friday.
Plunging temperatures and high demand for gas-fired power stations are the main factors behind the low levels, Centrica said.
The UK is heavily reliant on gas for its home heating and also uses a significant amount for electricity generation.
As of the 9th of January 2025, UK storage sites are 26% lower than last year’s inventory at the same time, leaving them around half full,” Centrica said.
“This means the UK has less than a week of gas demand in store.”
The firm’s Rough gas storage site, a depleted field off England’s east coast, makes up around half of the country’s gas storage capacity.