A global gold rush for buried hydrogen is underway — as hype builds over its clean energy potential

Published

1 year ago

March 26, 2024

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The team from the Geological Agency of the Ministry of Energy and Mineral Resources (ESDM) took samples of natural hydrogen gas found in One Pute Jaya Village, Morowali Regency, Central Sulawesi Province, Indonesia, 23 October 2023.

Nurphoto | Nurphoto | Getty Images

A global gold rush is underway for a long-overlooked resource that advocates say could play a significant role in the shift away from fossil fuels.

Geologic hydrogen, sometimes referred to as white, gold or natural hydrogen, refers to hydrogen gas that is found in its natural form beneath Earth’s surface. It is thought to be produced by high-temperature reactions between water and iron-ich minerals.

Hydrogen has long been billed as one of many potential energy sources that could play a pivotal role in the energy transition, but most of it is produced using fossil fuels such as coal and natural gas, a process that generates significant greenhouse gas emissions.

Green hydrogen, a process that involves splitting water into hydrogen and oxygen using renewable electricity, is one exception from what’s known as the hydrogen color rainbow. However, its development has been held back by soaring costs and a challenging economic environment.

It’s within this context that momentum has been building around geologic hydrogen. Exploratory efforts are now underway in countries such as the U.S., Canada, Australia, France, Spain, Colombia, South Korea and others.

A photo taken on April 27, 2023 shows gauges that are part of the electrolysis plant of the geological hydrogen H2 storage facility ‘Underground Sun Storage’ in Gampern, Upper Austria.

Alex Halada | Afp | Getty Images

Research published earlier this month by Rystad Energy showed that 40 companies were actively searching for geologic hydrogen deposits by the end of last year — up from just 10 in 2020.

The consulting firm, which described the pursuit of geologic hydrogen as a “white gold rush,” said the hype stems from hopes that the untapped resource could be a “gamechanger” in the clean energy transition.

“I would say this is something relatively old and new in a way,” Minh Khoi Le, head of hydrogen research at Rystad Energy, told CNBC via videoconference. “The first project that found hydrogen was a while ago, but it never picked up from there, right? People never seriously tried to go for exploration.”

An accidental discovery

The initial discovery of geologic hydrogen occurred in 1987 in a small village roughly 60 kilometers (37.3 miles) from Mali’s capital of Bamako. A failed attempt to drill for water by Canada’s Hydroma hit upon an abundance of odorless gas that was inadvertently found to be highly flammable. The well was soon plugged and forgotten.

Almost two decades later, subsequent exploration at the site found geologic reservoirs containing nearly pure hydrogen gas. Today, the resource is being used to provide power to the Malian village of Bourakébougou.

Last year, researchers found what may be the world’s largest geologic hydrogen deposit to date in France’s eastern Lorraine region. The unexpected discovery further boosted interest in its clean energy potential.

A man is seen in a pirogue on the Niger River in Bamako, Mali on January 26, 2024.

Ousmane Makaveli | Afp | Getty Images

Geoffrey Ellis, a research geologist at the Energy Resources Program of the U.S. Geological Survey (USGS), told CNBC that there could be a vast amount of naturally occurring hydrogen buried in underground reservoirs around the world.

Based on current understanding, Ellis said there is likely to be about 5 trillion metric tons of geologic hydrogen in Earth’s interior, although most of this is likely to be too deep or too far offshore to be economically recovered.

Nonetheless, Ellis said that just a few percent of geologic hydrogen recovery might well be enough to supply all projected demand for 200 years.

“The potential is there but we’ve got to do the work,” Ellis said via videoconference, adding that more investment is necessary to accelerate early-stage research and development.

The U.S. Department of Energy last month announced $20 million to support 16 projects nationwide to advance the natural subsurface generation of hydrogen. It said the energy resource could potentially produce zero carbon emissions when burned or used in a fuel cell.

If some of these numbers that certain institutes, like the USGS, about the potential volume that you can extract … come true, it can actually play quite a significant role.

Minh Khoi Le

Head of hydrogen research at Rystad Energy

“Natural hydrogen has created a lot of excitement at the moment but in terms of potential I think it is still a little bit uncertain because none of these projects have actually started producing or extracting hydrogen — except for that one in Mali,” Rystad Energy’s Le told CNBC.

Le said there were still “a lot of question marks around the whole story about natural hydrogen,” but there appeared to be “some substance” behind the hype.

“If some of these numbers that certain institutes, like the USGS, about the potential volume that you can extract … come true, it can actually play quite a significant role,” he added.

‘Sometimes we want to run before we can walk’

Not everyone’s convinced. Some have expressed skepticism about the clean energy potential of natural hydrogen.

“Sometimes we want to run before we can walk,” Ana Maria Jaller-Makarewicz, an energy analyst at the Institute for Energy Economics and Financial Analysis, told CNBC via videoconference.

The first near-term priority for hydrogen, Jaller-Makarewicz said, should be looking for ways to replace so-called grey hydrogen with green hydrogen.

Grey hydrogen — produced using natural gas and the most common form of hydrogen production — leads to large greenhouse gas emissions. Indeed, the Carbon Trust has estimated that less than 1% of current global hydrogen production is emission-free.

“Don’t confuse the idea of ‘we need to find the solution’ with the reality,” Jaller-Makarewicz said.

This photograph shows Lhyfe floating hydrogen production unit (R) past the Floatgen floating wind turbine (L), at the SEM-REV experimentation site off Le Croisic, western France, on June 26, 2023.

Sebastien Salom-gomis | Afp | Getty Images

Separately, the Hydrogen Science Coalition, a group of academics, scientists and engineers seeking to bring an evidence-based view to hydrogen’s role in the energy transition, said in a recent blog post that geologic hydrogen discoveries currently supply the world with less daily energy than a single wind turbine.

What’s more, the coalition says there are environmental concerns about the extraction process, and transportation and distribution challenges mean geologic hydrogen is not likely to be found where it is needed most.

“Considering findings to date, what we know about geologic hydrogen systems, and the fact that favourable settings appear rare, the odds of finding geologic hydrogen that can be extracted at the scale of large natural gas developments looks relatively slim,” the coalition said on March 14.

Environment

Genesis is about to launch a slew of new luxury EVs and hybrids: Here’s what’s coming

Published

7 hours ago

September 18, 2025

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Genesis is about to launch a slew of new luxury EVs and hybrids: Here's what's coming

Genesis is turning 10, and it’s celebrating with a few big surprises. The rising luxury brand is rolling out a slate of new hybrids and EVs, including an ultra-luxe flagship SUV and off-roader.

Genesis gears up for new EVs, hybrids, and EREVs

Hyundai’s luxury brand has quickly emerged as a dark horse in the luxury market. Genesis is celebrating its 10th anniversary with a bang.

By 2030, the brand aims to sell 350,000 vehicles annually. Genesis is launching a new lineup, including its first hybrid, a new flagship SUV, an off-roader, and several performance vehicles.

Hyundai confirmed during its CEO Investor Day on Thursday that Genesis will launch several new models soon, including new EVs, hybrids, and extended-range vehicles (EREVs).

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Genesis will launch its first hybrid in 2026, followed by EREVs shortly after. At least two new SUVs are set to join the lineup, a full-size flagship model and an off-roader.

Hyundai said the new luxury SUVs will be based on the Neolun and X Gran Equator concepts. Although we have yet to learn all the details, the Neolun is expected to arrive as the GV90, an “ultra-luxe,” full-size flagship electric SUV. The X Gran Equator concept is a more rugged, luxury off-road SUV.

Genesis plans to expand the brand into up to 20 European markets while strengthening its presence in the US. Those in the US will see the first hybrid Genesis vehicles roll out, starting in 2026.

The luxury brand will also launch its first EREV, which Hyundai promises will deliver over 600 miles of range by using a battery and a gas engine that acts as a backup generator.

Genesis is entering “the realm of high-performance vehicles” with its new Magma brand. The first performance model, the GV60 Magma, will arrive later this year.

In under eight years, the Genesis brand sold a total of over 1 million vehicles. Over the next few years, it’s betting on new EVs, hybrids, advanced tech, sleek designs, and more to solidify its position in the luxury space.

Hyundai is also launching new vehicles across nearly all powertrains and segments. Check out our recap of Hyundai’s CEO Investor Day to see what’s coming.

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Environment

Is the Chevy Equinox EV the best bang for your buck?

Published

9 hours ago

September 18, 2025

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Is the Chevy Equinox EV the best bang for your buck?

Starting at under $35,000 with up to 319 miles of range, class-leading tech, and more, the Chevy Equinox EV is hard to beat. But, is “America’s most affordable 315+ miles range EV,” really the best value?

The Chevy Equinox EV wins best value electric vehicle

The fastest-growing EV brand in the US is not Tesla or Rivian, it’s Chevy, largely thanks to the electric Equinox. After launching the lower-priced LT model last year, starting at just $34,995, Chevy’s electric SUV has been flying off the lot.

GM expects the Chevy Equinox EV will be the third top-selling electric vehicle in the US in 2025, behind the Tesla Model Y and Model 3.

Considering what it offers, the electric Equinox is hard to beat, but is it really the best value? According to Cars.com, it is. The online marketplace released its latest Top EV picks ahead of the Federal EV tax credit, set to expire on September 30, naming the 2025 Chevy Equinox EV the best value electric vehicle.

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The online car-shopping marketplace sifted through the 77 EV models now available, naming the best for 2026 across value, usability, performance, and technology.

Other top EV picks included the 2026 Hyundai IONIQ 5 for best 2-Row SUV, the 2026 Kia EV9 for best 3-Row SUV, and the 2026 Hyundai IONIQ 6 for top electric car.

The 2026 Lucid Air was named the top luxury EV, while the 2026 Chevy Silverado EV took the title for top electric pickup truck.

Chevy-Equinox-EV-interior — Chevy Equinox EV interior (Source: GM)

“The federal EV tax credit helped make EVs more affordable, and while its expiration at the end of September may slow demand in the short term, it doesn’t mean the end of affordable EVs,” Aaron Bragman, Detroit Bureau Chief at Cars.com, explained.

Many automakers, including Chevy, Nissan, and Hyundai, are planning to launch lower-priced electric vehicles, while several state and local incentives will remain.

2025 Chevy Equinox EV trim	Starting Price	EPA-estimated Range	Monthly lease Price (September 2025)
LT FWD	$34,995	319 miles	$249
LT AWD	$40,295	307 miles	$319
RS FWD	$45,790	319 miles	$324
RS AWD	$49,090	307 miles	$367

2025 Chevy Equinox EV prices, range, and lease price September 2025 (Including $1,395 destination fee)

With leases starting at just $249 per month, the Chevy Equinox EV is hard to match right now. Chevy is offering pretty significant discounts across its entire EV lineup, including a $10,000 bonus on most models and 0% APR financing on any 2025 model year EV.

The Equinox EV is not only one of the most affordable to lease, but it’s also one of the cheapest to insure. According to a recent study from Insurify, the Chevy Blazer and Equinox are the most affordable EVs to insure.

If you’re looking to grab the savings while they are still available, we can help you get started. You can use our links below to find deals on the top electric vehicles in your area.

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Environment

$75M boosts EV Realty’s first big rig charging hub in California

Published

10 hours ago

September 18, 2025

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M boosts EV Realty’s first big rig charging hub in California

EV Realty charging hub California — Rendering: EV Realty

EV Realty just broke ground on its first big truck charging hub in San Bernardino, California. The site sits in a prime location: by the San Bernardino Intermodal Facility, 60 million square feet of warehouse space, and Interstates 10 and 215 – a major freight route from the Ports of Los Angeles and Long Beach.

The hub will pack 9.9 megawatts of grid capacity and 76 DC fast charging ports, including megawatt charging pull-through stalls designed for big rigs. It’s built to serve regional and short-haul fleet customers in the Inland Empire metropolitan area, a hotspot for logistics and home to nearly 17,000 medium- and heavy-duty trucks.

EV Realty’s California charging hub is backed by the South Coast Air Quality Management District. It has a conditional award from California’s EnergIIZE Commercial Vehicles Project, funded by the California Energy Commission. It’s scheduled to open later this year.

EV Realty also announced today that it’s secured another $75 million in growth equity from private equity firm NGP, with contributions from the company’s management team. The funding will help scale its Powered Properties portfolio, including construction of the San Bernardino hub.

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Founded in 2022, EV Realty is focused on delivering turnkey, scalable charging solutions for commercial truck fleets. Last month, it partnered with Prologis to give drivers charging access across both networks. Earlier this year, EV Realty acquired a portfolio of assets from charging provider Gage Zero.

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