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Sean “Diddy” Combs aggressively marketed himself to the ultra-rich as he turned his edgy rap glamor into a billion-dollar fortune.

Billionaires told The Post he would cold email with business proposals, while other Wall Streeters acclaimed him as a “genius” and one CEO of the New York Stock Exchange called him an “inspiration” on a par with the Founding Fathers

But after federal investigators raided his Los Angeles and Miami homes as part of what law enforcement sources have told The Post is a sex-trafficking investigation led by the Southern District of New York, his career as an entrepreneur and investor is in jeopardy. Diddy has denied wrongdoing and called the probe “a witch hunt.”

Diddy was first declared a billionaire by hip-hop wealth expert Zack O’Malley Greenburg in 2022, but had coveted the status for years, telling Forbes in 1999, “I wanted to be very, very rich.”

Along the way he acquired a Rolodex littered with bold-faced names: he partnered with billionaire investor Ron Burkle; was “mentored” by hedge fund guru Ray Dalio; had his fashion line sold in Macy’s and Dillards; went into business with alcohol giant Diageo; opened the New York Stock Exchange with Este Lauder heir William Lauder; struck deals with Zac Posen and Liz Claiborne; 50% owned his own TV channel Revolt; launched a water range with Mark Wahlberg; and teamed up with Salesforce’s Marc Benioff to launch a black business marketplace.

In 2003, he sent the then owner of the Dallas Maverick Mark Cuban an email asking to design the uniforms for the NBA team, Cuban told The Post. They had never met so the cold email was a bold move.

For Diddy, it was a slam dunk to associate his new clothing brand, Sean John, with a pro sports team.

While Diddy took credit for the design, it was actually Diddy’s top designer who created it and Diddy signed off, Cuban said.

“We were an up and coming team at a time when pro sports teams didnt do anything with entertainment industry people,” Cuban said.

“We never even met… we never did any follow up or anything beyond that,” Cuban said.

For Diddy who had gone to Howard University to study business a single deal with an NBA team gave him credibility that he leveraged for even more dealmaking.

But it was a two-way street: Diddy also used his own cache the promise of entry into a world of celebrity to attract investment for his projects.

The same year as his Mavericks deal, Diddy got Burkle, a serial investor worth an estimated $2.9 billion according to Forbes, to inject $100 million into his fashion range Sean John.

It was to become Diddy’s longest-standing Wall Street relationship. After it was done, they partied with Michael Jackson while Sean John became a fixture in Macy’s and Dillards stores.

The next year the rapper teamed up with Este Lauder to create multiple fragrances, including one that was named “Unforgivable.”

The move gave him instant social cache. It let him rub shoulders, lucratively, with a New York social dynasty and in turn gave their decades-old brand a fresh, contemporary glamor associated not just with rap music, but his celebrity-packed White Parties in the Hamptons.

The company was thrilled with the partnership and chief operating officer William Lauder said Diddy was a “man who has built a phenomenal reputation as a tastemaker in music, in fashion and in business.”

The Lauder and Macy’s deals were celebrated with Diddy ringing the New York Stock Exchange’s opening bell in 2003, a sign of his power and influence.

Analysts said Diddy was one of the first celebrities to essentially license his name to brands and companies were able to draw on that to reach a more diverse group of customers.

In 2007, he was approached by the alcohol giant Diageo to become a brand spokesperson for its Croc vodka.

But he countered by proposing he become brand manager and chief marketing officer in return for a 50% profit share — and even had the business cards made up for his new role before the deal was done.

The vodka brand agreed. He missed no opportunity to promote it with the deal paying him nearly $1 billion over the next 15 years and turning Croc into a hugely successful brand.

The savvy negotiations led many in Hollywood to respect Diddy’s acumen. He was a master entrepreneur, one music business insider who said the rapper was widely respected in Hollywood as a businessman told The Post.

He was a super intelligent hardworking guy and a genius at brands… he turned Croc into a billion dollar business.

When he rang the NYSE bell in 2016 as a representative for Croc, then NYSE president Tom Farley said Diddy was “an inspiration” to him and similar to the Founding Fathers since they were both hustlers.

The comments were written up by Diddy’s own news website Revolt, which often reported favorably on its co-founder.

But the Diageo relationship ended in rancor in 2023 with Diddy accusing the multinational of racism; the case was settled in January with Diageo now sole owner of Croc and DeLen tequila.

In 2015, Diddy again teamed up with Burkle and also with boyband heartthrob turned movie star Mark Wahlberg, to buy now defunct water company AquaHydrate.

Once again, Diddy promoted it energetically, appearing on both coasts with Wahlberg.

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At least on paper, Burkle had the longest relationship with Diddy of any of his business partners. He has not commented on the allegations against Diddy.

Earlier this year Burkle, a one time close friend of former president Bill Clinton, was linked to another alleged sex trafficker when he was listed in an unsealed court filing naming people associated with Epstein. There is no suggestion Burkle engaged in wrongdoing.

Diddy also forged a relationship with Dalio, who as well as founding Bridgewater, the world’s largest hedge fund, has a personal net worth of $15.4 billion, according to Forbes, and has become a sought-after guru for his principle of radical transparency.

In 2017, at a Forbes gathering for the “100 Greatest Living Business Minds,” Diddy approached Bridgewater founder Ray Dalio and started peppering him with business questions.

Diddy was a frequent attender at business events. His celebrity rider included his own drink brands and “a young Thai coconut.”

Dalio tweeted in 2019 that Diddy “asked me to mentor him” and posted a slickly-produced video of a “recent mentor session of ours.”

?[H]es a real hero, Dalio said. And he wants to be a role model and help others.

“The greatest joy Im having now is helping other people to be successful, particularly helping people who can help a lot of people. Sean Combs, also known as @Diddy, is one such person,” Dalio posted, boosting Diddy to 1.3m followers looking for financial wisdom.

In 2021 Diddy teamed up with tech mogul Marc Benioff, CEO of Salesforce, who Forbes estimates to be worth $10.5 billion, to launch “SHOP CIRCULATE,” a marketplace for black-owned businesses.

That same year he launched a similar online marketplace, Empower Global.

“Building Black wealth starts with investing in Black-owned businesses and giving entrepreneurs access to the consumers needed to build sustainable companies that can thrive,” Combs said.

He told Billboard magazine last year that he wants to collaborate with Byron Allen, the TV mogul, and billionaire Hollywod director Tyler Perry to create a “black-owned media conglomerate,” although neither struck any deals with him.

After Diddy was accused by his ex Cassie of rape, sex trafficking, and domestic violence last November, and settled the suit without admitting her claims, brands began distancing themselves.

Macy’s, which still carried his fashion line, said they would stop selling his products. And 18 companies selling products on Empower are reported to have left the platform in recent months.

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World

Israel attacking Lebanon every four hours as ceasefire frays

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Israel attacking Lebanon every four hours as ceasefire frays

It’s been more than a year since a ceasefire was agreed in Lebanon, but data shows that the truce between Israel and Hezbollah is more fragile than ever.

The independent conflict monitoring organisation ACLED has recorded 1,846 Israeli attacks on Lebanon since the ceasefire began.

On average, only two days of each month have not seen an Israeli attack.

The bombings have grown more frequent in recent weeks, with an average of six per day so far in December, or one every four hours – the fastest pace of attacks since March.


The Lebanese children bombed by Israel

Israel says it is targeting Hezbollah military infrastructure

The ceasefire deal requires both sides to withdraw from southern Lebanon, the area south of the Litani river.

The UN mission in southern Lebanon, UNIFIL, says the agreement has been violated more than 10,000 times – once every 53 minutes.

That includes the attacks monitored by ACLED, as well as more than 2,500 IDF ground activities and over 7,800 violations of Lebanese airspace.

It also includes the discovery, by UNIFIL, of more than 360 weapon and ammunition caches south of the Litani river.

Israel says that these caches are evidence that Hezbollah is seeking to rebuild its military infrastructure in southern Lebanon, an allegation denied by both Hezbollah and UNIFIL.

“None of these weapon caches were guarded,” says UNIFIL deputy spokesperson Kandice Ardiel. “They had no obvious signs of recent use and were presumably abandoned. Many were even destroyed already, or half-destroyed.”

An IDF spokesperson said that Hezbollah’s attempts to rebuild its military infrastructure in southern Lebanon “are not open to interpretation”.

“In the absence of sufficient enforcement by UNIFIL, and out of commitment to the security of the Israeli civilians, the IDF continues to operate in a focused manner against Hezbollah’s restoration attempts,” the spokesperson said.

At least 127 civilians have been killed by Israeli attacks since the ceasefire began, according to the UN.

Israel argues that the ceasefire agreement requires Hezbollah to disarm in all parts of Lebanon, not just the south. Hezbollah disputes this, and says it will not consider full disarmament until Israel withdraws entirely from Lebanese territory.

Israel has established five military bases inside Lebanon

This withdrawal was supposed to take place by 27 January 2025, a deadline that was later extended to 18 February.

But instead of withdrawing from its Lebanese bases, Israel began cementing its presence.

Sky News has confirmed, based on satellite imagery, that Israel started construction on a new base, shown below, between 8 and 18 February – within days of the withdrawal deadline.

Israeli base on Tzivoni ridge, Lebanon, 18 November 2025. Pic: Planet Labs PBC
Image:
Israeli base on Tzivoni ridge, Lebanon, 18 November 2025. Pic: Planet Labs PBC

Israel retains control of four other bases on Lebanese territory, scattered along hilltops near the border.

“We need to remain at those points at the moment to defend Israeli citizens, to make sure this process is complete and eventually hand it over to the Lebanese armed forces,” IDF spokesman Nadav Shoshani said in February.

Lebanon has raised complaints with the UN about these bases, as well as Israel’s recent extension of its border wall. The UN says that two sections of the wall cross into Lebanese territory, putting around one acre on the Israeli side.

Israeli border wall under construction near Yaroun, 18 November 2025. Pic: Planet Labs PBC
Image:
Israeli border wall under construction near Yaroun, 18 November 2025. Pic: Planet Labs PBC

Sky News asked the IDF whether it accepted the UN’s findings, but did not receive a response to this question.

In the image below, part of the newly constructed wall can be seen passing between border posts, highlighted in green, into Lebanese territory.

A newly-constructed portion of Israel's border wall is seen crossing into Lebanon, with border posts highlighted. Pic: AP
Image:
A newly-constructed portion of Israel’s border wall is seen crossing into Lebanon, with border posts highlighted. Pic: AP

Construction of the wall resumed over summer, having been halted since hostilities erupted in October 2023. Based on satellite imagery, Sky News estimates that a total of 12km of wall have been erected in recent months.

The continued presence of Israeli forces has hampered reconstruction efforts. More than 64,000 Lebanese people remain displaced from their homes.

Sky News visited one of the towns that sits in view of the Israeli base on Mount Balat. The town, Aita al Chaab, has been almost entirely destroyed.

Wreckage in the border town of Aita al Chaab
Image:
Wreckage in the border town of Aita al Chaab

Satellite imagery, taken on 24 November, shows the town in ruins. Out of 326 buildings in the town centre, 293 (91%) have been destroyed.

Since the ceasefire began, the destruction has continued and has spread to the Aita al Chaab’s outskirts.

“Anyone who comes to rebuild is attacked [by Israel],” one resident told Sky News.


The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.

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US

New plaques in Trump’s White House attack Joe Biden, Barack Obama and George W Bush

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New plaques in Trump's White House attack Joe Biden, Barack Obama and George W Bush

Donald Trump’s administration has installed new plaques beneath portraits of former presidents attacking his predecessors in the US president’s typical fashion.

Among the plaques, apparently written by Mr Trump himself, is one for Joe Biden reading: “Sleepy Joe Biden was, by far, the worst president in American history.”

The “Presidential Walk of Fame” at the White House features a picture or painting of every former US president – except Mr Biden, who has been replaced by a photo of an autopen.

Biden's refers to 'Sleepy Joe'. Pic: Reuters
Image:
Biden’s refers to ‘Sleepy Joe’. Pic: Reuters

Mr Trump has repeatedly claimed Mr Biden was not mentally capable by the end of his term as president and his staff made decisions on his behalf, using an autopen to sign them off without his knowledge.

The device reproduces a person’s signature, allowing them to repeatedly sign documents without having to do so by hand each time.

The damning decoration goes on to falsely accuse Mr Biden of winning the “most corrupt election ever” and claims he made “unprecedented use of the autopen.”

Obama's says he presided over a 'stagnant economy'. Pic: Reuters
Image:
Obama’s says he presided over a ‘stagnant economy’. Pic: Reuters

Another plaque refers to “Barack Hussein Obama” as “one of the most divisive political figures in American history.”

The plaque underneath Bill Clinton’s photo reads: “In 2016, president Clinton’s wife, Hillary Clinton, lost the presidency to President Donald J Trump!”

Even George W Bush, a fellow Republican – though not a Trump supporter – is given a badge of rebuke, with his plaque saying the former president “started wars in Afghanistan and Iraq, both of which should not have happened.”

Bush's plaque attacks the wars in Iraq and Afghanistan. Pic: Reuters
Image:
Bush’s plaque attacks the wars in Iraq and Afghanistan. Pic: Reuters

The “Presidential Walk of Fame” is a recent addition to Mr Trump’s White House and displays the portraits along corridors between the Oval Office and the South Lawn.

The White House press secretary, Karoline Leavitt, said the plaques were an “eloquent” description of each president’s legacy.

“As a student of history, many were written directly by the president himself,” she said.

It is the latest change to Mr Trump’s White House, which has seen the increased use of gold-coloured accents and gilded fixtures that mimic the decorations in Trump Tower in New York and his Mar-a-Lago estate in Florida.

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Politics

US Fed pulls guidance blocking its banks from engaging with crypto

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US Fed pulls guidance blocking its banks from engaging with crypto

The US Federal Reserve has withdrawn a 2023 guidance that limited how Fed-supervised banks, including uninsured ones, engaged with crypto, as US regulators continue to pivot positively toward digital assets. 

The 2023 guidance required uninsured banks to follow the same rules as federally insured institutions, based on the principle that similar activities pose similar risks and should be subject to identical regulation.

This prevented uninsured banks from engaging in activities that weren’t permitted for national banks, like crypto services, which automatically disqualified Fed membership because the institution’s primary activities weren’t allowed.

Fed says financial system has evolved since 2023

The Fed said a key reason for withdrawing the guidance was that it was outdated and “the financial system and the Board’s understanding of innovative products and services have evolved.”

“As a result, the 2023 policy statement is no longer appropriate and has been withdrawn,” it said. 

Caitlin Long, the CEO of the crypto‑focused Custodia Bank, applauded the move in an X post on Wednesday, explaining the 2023 guidance was why her institution’s application for a master account was previously denied. 

Source: Cailtin Long 

A master account with the Fed enables a financial institution to hold balances directly with the US central bank and access its core payment systems, allowing for payment settlement in central bank money rather than relying on another bank as an intermediary.

Related: Trump’s views on interest rates will hold ‘no weight’ at Fed: Hassett

“The Fed broke the law by citing this very guidance in the Custodia denial, even tho the guidance hadn’t become official yet, that didn’t happen until Feb 2023,” Long said. 

“But most of that team is now gone or out of power at the Fed. Nature is healing. Thank you VCS Bowman & Gov Waller!” she added. 

New guidance to boost bank innovation

The move on Wednesday came as the Federal Reserve issued new guidance to establish a formal pathway for both insured and uninsured Federal Reserve-supervised state member banks to pursue “innovative activities,” such as cryptocurrencies, provided risk-management expectations are met, according to a statement on Wednesday by the Fed.

Source: Federal Reserve 

Fed vice chair for Supervision Michelle Bowman said that by “creating a pathway for responsible, innovative products and services, the Board is helping ensure that the banking sector remains safe and sound while also modern, efficient, and effective.”

Fed decision wasn’t unanimous

Fed Governor Michael Barr dissented to the decision, arguing that the principle of equal treatment among banks helps maintain a level playing field and prevents regulatory arbitrage.

“This principle continues to hold true today. Therefore, I cannot agree to rescind the current policy statement and adopt a new one that would, in effect, encourage regulatory arbitrage, undermine a level playing field, and promote incentives misaligned with maintaining financial stability. I dissent,” he said.

Barr has been accused of being linked to Operation Chokepoint 2.0, a federal effort to debank crypto companies. However, he was also previously an adviser at Ripple and has pushed for responsible stablecoin regulation.

Magazine: Unstablecoins: Depegging, bank runs and other risks loom