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Sean “Diddy” Combs aggressively marketed himself to the ultra-rich as he turned his edgy rap glamor into a billion-dollar fortune.

Billionaires told The Post he would cold email with business proposals, while other Wall Streeters acclaimed him as a “genius” and one CEO of the New York Stock Exchange called him an “inspiration” on a par with the Founding Fathers

But after federal investigators raided his Los Angeles and Miami homes as part of what law enforcement sources have told The Post is a sex-trafficking investigation led by the Southern District of New York, his career as an entrepreneur and investor is in jeopardy. Diddy has denied wrongdoing and called the probe “a witch hunt.”

Diddy was first declared a billionaire by hip-hop wealth expert Zack O’Malley Greenburg in 2022, but had coveted the status for years, telling Forbes in 1999, “I wanted to be very, very rich.”

Along the way he acquired a Rolodex littered with bold-faced names: he partnered with billionaire investor Ron Burkle; was “mentored” by hedge fund guru Ray Dalio; had his fashion line sold in Macy’s and Dillards; went into business with alcohol giant Diageo; opened the New York Stock Exchange with Este Lauder heir William Lauder; struck deals with Zac Posen and Liz Claiborne; 50% owned his own TV channel Revolt; launched a water range with Mark Wahlberg; and teamed up with Salesforce’s Marc Benioff to launch a black business marketplace.

In 2003, he sent the then owner of the Dallas Maverick Mark Cuban an email asking to design the uniforms for the NBA team, Cuban told The Post. They had never met so the cold email was a bold move.

For Diddy, it was a slam dunk to associate his new clothing brand, Sean John, with a pro sports team.

While Diddy took credit for the design, it was actually Diddy’s top designer who created it and Diddy signed off, Cuban said.

“We were an up and coming team at a time when pro sports teams didnt do anything with entertainment industry people,” Cuban said.

“We never even met… we never did any follow up or anything beyond that,” Cuban said.

For Diddy who had gone to Howard University to study business a single deal with an NBA team gave him credibility that he leveraged for even more dealmaking.

But it was a two-way street: Diddy also used his own cache the promise of entry into a world of celebrity to attract investment for his projects.

The same year as his Mavericks deal, Diddy got Burkle, a serial investor worth an estimated $2.9 billion according to Forbes, to inject $100 million into his fashion range Sean John.

It was to become Diddy’s longest-standing Wall Street relationship. After it was done, they partied with Michael Jackson while Sean John became a fixture in Macy’s and Dillards stores.

The next year the rapper teamed up with Este Lauder to create multiple fragrances, including one that was named “Unforgivable.”

The move gave him instant social cache. It let him rub shoulders, lucratively, with a New York social dynasty and in turn gave their decades-old brand a fresh, contemporary glamor associated not just with rap music, but his celebrity-packed White Parties in the Hamptons.

The company was thrilled with the partnership and chief operating officer William Lauder said Diddy was a “man who has built a phenomenal reputation as a tastemaker in music, in fashion and in business.”

The Lauder and Macy’s deals were celebrated with Diddy ringing the New York Stock Exchange’s opening bell in 2003, a sign of his power and influence.

Analysts said Diddy was one of the first celebrities to essentially license his name to brands and companies were able to draw on that to reach a more diverse group of customers.

In 2007, he was approached by the alcohol giant Diageo to become a brand spokesperson for its Croc vodka.

But he countered by proposing he become brand manager and chief marketing officer in return for a 50% profit share — and even had the business cards made up for his new role before the deal was done.

The vodka brand agreed. He missed no opportunity to promote it with the deal paying him nearly $1 billion over the next 15 years and turning Croc into a hugely successful brand.

The savvy negotiations led many in Hollywood to respect Diddy’s acumen. He was a master entrepreneur, one music business insider who said the rapper was widely respected in Hollywood as a businessman told The Post.

He was a super intelligent hardworking guy and a genius at brands… he turned Croc into a billion dollar business.

When he rang the NYSE bell in 2016 as a representative for Croc, then NYSE president Tom Farley said Diddy was “an inspiration” to him and similar to the Founding Fathers since they were both hustlers.

The comments were written up by Diddy’s own news website Revolt, which often reported favorably on its co-founder.

But the Diageo relationship ended in rancor in 2023 with Diddy accusing the multinational of racism; the case was settled in January with Diageo now sole owner of Croc and DeLen tequila.

In 2015, Diddy again teamed up with Burkle and also with boyband heartthrob turned movie star Mark Wahlberg, to buy now defunct water company AquaHydrate.

Once again, Diddy promoted it energetically, appearing on both coasts with Wahlberg.

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At least on paper, Burkle had the longest relationship with Diddy of any of his business partners. He has not commented on the allegations against Diddy.

Earlier this year Burkle, a one time close friend of former president Bill Clinton, was linked to another alleged sex trafficker when he was listed in an unsealed court filing naming people associated with Epstein. There is no suggestion Burkle engaged in wrongdoing.

Diddy also forged a relationship with Dalio, who as well as founding Bridgewater, the world’s largest hedge fund, has a personal net worth of $15.4 billion, according to Forbes, and has become a sought-after guru for his principle of radical transparency.

In 2017, at a Forbes gathering for the “100 Greatest Living Business Minds,” Diddy approached Bridgewater founder Ray Dalio and started peppering him with business questions.

Diddy was a frequent attender at business events. His celebrity rider included his own drink brands and “a young Thai coconut.”

Dalio tweeted in 2019 that Diddy “asked me to mentor him” and posted a slickly-produced video of a “recent mentor session of ours.”

?[H]es a real hero, Dalio said. And he wants to be a role model and help others.

“The greatest joy Im having now is helping other people to be successful, particularly helping people who can help a lot of people. Sean Combs, also known as @Diddy, is one such person,” Dalio posted, boosting Diddy to 1.3m followers looking for financial wisdom.

In 2021 Diddy teamed up with tech mogul Marc Benioff, CEO of Salesforce, who Forbes estimates to be worth $10.5 billion, to launch “SHOP CIRCULATE,” a marketplace for black-owned businesses.

That same year he launched a similar online marketplace, Empower Global.

“Building Black wealth starts with investing in Black-owned businesses and giving entrepreneurs access to the consumers needed to build sustainable companies that can thrive,” Combs said.

He told Billboard magazine last year that he wants to collaborate with Byron Allen, the TV mogul, and billionaire Hollywod director Tyler Perry to create a “black-owned media conglomerate,” although neither struck any deals with him.

After Diddy was accused by his ex Cassie of rape, sex trafficking, and domestic violence last November, and settled the suit without admitting her claims, brands began distancing themselves.

Macy’s, which still carried his fashion line, said they would stop selling his products. And 18 companies selling products on Empower are reported to have left the platform in recent months.

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Ukraine war: The signs Putin is expecting more conflict, not less – and the frank conversation Keir Starmer needs to have

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Ukraine war: The signs Putin is expecting more conflict, not less - and the frank conversation Keir Starmer needs to have

With more than a thousand troops being killed or wounded every day, there’s no sign that Donald Trump’s push to end Russia’s war in Ukraine is reducing the battles on the ground.

Quite the opposite.

Ukraine‘s military chief says Vladimir Putin is instead using the US president‘s focus on peace negotiations as “cover” while Russian soldiers attempt to seize more land.

That means much greater pressure on the Ukrainian frontline, even as Russian and American, or American and Ukrainian, or Ukrainian and European, leaders shake hands and smile for cameras before retreating behind closed doors in Moscow, Alaska, and London.

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This was not an upbeat meeting of Ukraine and its allies

Putin’s not counting on peace

The lack of any indicators that the Kremlin is looking to slow its military machine down also makes the risk of war spreading beyond Ukraine’s borders increasingly likely.

It takes a huge amount of effort, time, and money to put a country on a war footing as Putin has done, partially mobilising his population, allocating huge portions of government spending to the military and realigning Russia’s vast industrial base to produce weapons and ammunition.

Putin has been in India to shore up support from Narendra Modi. Pic: Reuters
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Putin has been in India to shore up support from Narendra Modi. Pic: Reuters

But when the fighting stops, it requires almost as much focus and energy to switch a society back to a peace time rhythm.

Deliberately choosing not to dial defence down once the battles cease means a nation will continue to grow its armed forces and weapons stockpiles – a sure sign that it has no intention of being peaceful and is merely having a pause before going on the attack again.

The absence of any preparations by Moscow to slow the tempo of its military operations in Ukraine – where it has more than 710,000 troops deployed along a 780-mile frontline – is perhaps an indicator that Putin is anticipating more not less war.

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What is Putin trying to achieve in India?

How could the war end?

What happens next in Europe will depend on the content of any peace deal on Ukraine.

An all-out Russian defeat is all but impossible to conceive without a significant change of heart by the Trump White House and a massive increase in weapons and support.

The next best result for Ukraine would be a settlement that seeks to strike a fair balance between the warring sides and their conflicting objectives.

This could be done by pausing the fighting along the current line of contact before substantive peace talks then take place, with Ukraine’s sovereignty supported by solid security guarantees from Europe and the US.

But such a move would require Europe’s NATO allies, led by the UK, France and Germany, genuinely to switch their respective militaries and populations back to a wartime footing, with a credible readiness to go to war should Moscow attempt to test their support of Ukraine.

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Why Ukraine’s allies may welcome Trump walking away

Will Starmer level with the public?

That does not just mean increased spending on defence at a much faster rate – in the UK at least – than is currently planned. It is also about the mindset of a country and its willingness to take some pain.

France is already openly saying that parents may have to lose their children in a war with Russia, while Germany is requiring all 18-year-old men to undergo medical checks for possible national service.

No such tough but frank conversation is being attempted by Sir Keir Starmer with the British public.

The furthest his military chief has gone is to say “warfighting readiness” is his top priority.

But that is meaningless jargon for most of the public. Being ready for war is about so much more than what the professional armed forces can do.

Armies fight battles. Countries fight wars.

Read more:
UK unveils undersea tech
Navy chief offers chilling warning
Does Britain’s threat to Russia ring hollow?

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New UK military technology unveiled

Worst case scenario?

The other alternative when it comes to Ukraine is a scenario that sees a sidelined Europe unable to influence the outcome of the negotiations and Kyiv forced to agree to terms that favour Moscow.

This would include the surrender of land in the Donbas that is still under Ukrainian control.

Such a deal – even if tolerated by Ukraine, which is unimaginable without serious unrest – would likely only mean a temporary halt in hostilities until Putin or whoever succeeds him decides to try again to take the rest of Ukraine, or maybe even test NATO’s borders by moving against the Baltic States.

With Trump’s new national security strategy making clear the US would only intervene to defend Europe if such a move is in America’s interests, it is no longer certain that the guarantees contained in NATO’s founding Article 5 principle – that an attack on one member state is an attack on all – can be relied upon.

To have a sense of how a war with Russia might play out without the US on NATO’s side, Sky News and Tortoise ran a wargame that simulates a Russian attack on the UK.

In the scenario, Washington does not come to Britain’s defences, which leaves the British side with very few options to respond short of a nuclear strike.

👉Search for The Wargame on your podcast app👈

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Powerful earthquake in northern Japan triggers tsunami, injuring 33

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 Powerful earthquake in northern Japan triggers tsunami, injuring 33

A powerful earthquake struck off northern Japan, injuring 33 people and unleashing a tsunami.

The 7.5-magnitude quake struck at about 11.15pm local time, around 80 kilometers off the coast of Aomori prefecture.

Japan’s Fire and Disaster Management Agency said 33 people were injured, including one seriously, with most hurt by falling objects.

A road is congested with cars heading for higher ground in Tomakomai City December 8, 2025 after a magnitude 7.6 earthquake. Pics: AP
Image:
A road is congested with cars heading for higher ground in Tomakomai City December 8, 2025 after a magnitude 7.6 earthquake. Pics: AP

A tsunami of 70cm was measured just south of Aomori, in Kuji port, Iwate prefecture, while levels of up to 50cm struck elsewhere in the region, the Japan Meteorological Agency said.

“I’ve never experienced such a big shaking,” said Nobuo Yamada, who owns a convenience store in Hachinohe, Aomori, in an interview with public broadcaster NHK.

Earlier on, the meteorological agency issued an alert for potential tsunami surges of up to 3m/10ft, with 90,000 residents ordered to evacuate.

Residents were urged by chief cabinet secretary Minoru Kihara to go to higher ground or seek shelter until advisories were lifted.

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People sheltering today in Kamaishi Elementary School in Kamaishi City, Miyagi Prefecture. Pic: AP
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People sheltering today in Kamaishi Elementary School in Kamaishi City, Miyagi Prefecture. Pic: AP

He said about 800 homes were without electricity, and that the Shinkansen bullet trains and some local lines were suspended in parts of the region.

Some 480 residents took shelter at the Hachinohe Air Base, defence minister Shinjiro Koizumi said, with 18 defence helicopters mobilised for damage assessments.

While Satoshi Kato, vice principal of a public high school in the same town, encountered traffic jams and car accidents en-route to the school as panicked people tried to flee.

Japan has recent experience of the perils of earthquakes – one in 2011 unleashed a tsunami that killed some 20,000 people and triggered a nuclear meltdown at the Fukushima Daiichi Nuclear Power Plant.

The earthquake warning off the coast of Aomori Prefecture, Japan. Pic: AP
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The earthquake warning off the coast of Aomori Prefecture, Japan. Pic: AP

Today’s quake caused about 450 litres of water to spill from a spent fuel cooling area at the Rokkasho fuel reprocessing plant in Aomori, the Nuclear Regulation Authority said.

But water levels remained within the normal range and there was no safety concern, the authority added.

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The Japanese government has now lifted all remaining tsunami advisories, but warned people to remain alert for another week in case of aftershocks.

Satoshi Harada, from the meteorological agency’s earthquake and volcano division, cautioned that the 2011 quake could repeat itself.

“You need to prepare, assuming that a disaster like that could happen again,” he said.

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Israeli government accused of intimidation and harassment after raid on UN building in Jerusalem

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Israeli government accused of intimidation and harassment after raid on UN building in Jerusalem

The Israeli government has been accused of intimidation, harassment and a “blatant disregard” of its obligations by the United Nations after Israeli officials raided a UN building in Jerusalem.

Police officers, along with officials from the town council, entered the East Jerusalem compound of UNRWA, the UN agency that provides services to Palestinian refugees.

The compound has been empty since January, when the Israeli government ordered UNRWA to close the building, accusing the agency of being “infested” with members of Hamas.

The United Nations denied that accusation vehemently.

Read more: What were UNRWA workers in Gaza accused of?

Having gained entry to the compound, the officials filled vehicles with possessions, including office furniture, and raised an Israeli flag in place of the United Nations flag.

They claimed that the building had been raided because UNRWA owed around hundreds of thousands of pounds worth of local taxes.

More on Hamas

However, under the UN charter, UN buildings are exempt from such taxes and are also considered “inviolable”, meaning that, rather than raiding the building, Israel has an obligation to protect it.

Since its staff were told to leave, there have been attempts to break into the compound, which has been secured by a team of guards employed by the UN.

Sky News has been told that, when the Israeli officials arrived on Monday morning, the security guards were detained in a room within the compound.

“We didn’t let them in when they first came to the compound, but they cut the chains and the locks and took control,” said George, the head of security, who was standing outside the front gate when we arrived.

“They told my guards to stay in one room, took their phones from them, and told them they couldn’t leave.”

‘The false accusations led to this’

UNRWA’s commissioner-general, Philippe Lazzarini, said the raid was “a blatant disregard of Israel’s obligation as a United Nations Member State to protect and respect the inviolability of UN premises”.

He said that failing to cooperate with UN agencies “represent a new challenge to international law, one that creates a dangerous precedent anywhere else the UN is present across the world”.

His anger was not isolated. Outside the gates of the UNRWA compound, we met Hakam Shahwam, who used to work here as UNRWA’s chief of staff. It was, he said, “a very sad day”.

Shahwam says the claims that UNRWA was a breeding ground for Hamas had led to the raid.

He told me: “The false accusations led to this. This is a shameful day, not only for the United Nations but also for the government of Israel.

“There must be a strong protest, and a response from the international community. This is unacceptable.”

Read more from Adam Parsons:
Gaza longs for normality, but quasi-anarchy reigns
Israeli forces kill two Palestinians after apparent surrender

‘It is time for UNRWA to be dismantled’

The Israeli government remains adamant that its criticism of UNRWA is justified.

When I asked Shosh Bedrosian, a spokesperson for Prime Minister Benjamin Netanyahu, about the raid, she said: “UNRWA is a stain on the United Nations.”

She added: “It is time for UNRWA to be dismantled. It is not part of the solution for Gaza, it is part of the problem.”

She did not comment on the legality of the raid, or on Israel’s ongoing commitment to the UN Charter.

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