Is Tesla about to unveil the Model 3 Ludicrous/Plaid?
Photos of a Tesla Model 3 under wraps have the internet speculating on whether an unveiling of the anticipated Ludicrous/Plaid upgrade to the Model 3 Performance is imminent.
Tesla recently refreshed the Model 3, and with it came several upgrades. However, one missing upgrade was the availability of a performance model, which has been absent ever since the refreshed “Highland” Model 3 hit the road.
We do know that Tesla has been working on an even-higher-performance version of the Model 3 Performance. We don’t know what it will be called, but it could go by “plaid” or “ludicrous” (both references to the movie Spaceballs, which Tesla has used to name its Model S/X high-performance versions).
We’ve seen leaks in Tesla’s parts catalog showing new wheels and plaid badging, and Tesla was spotted filming a promo for a Model 3 with a plaid badge on the back. We’ve also seen a few other small leaks (a stale mention in Tesla’s website code, regulatory filings in Europe and Korea) that point us towards this upgrade being in the works.
But now we have some indication that that upgrade could be happening soon, perhaps even on as unlikely a date as today, April 1.
Photos first appeared on Little Red Book, a Chinese social media app, showing several of the new refreshed Model 3s under wraps outside an event space, potentially in Southern California.
The many covered cars outside the event are clearly refreshed Model 3s, given the low nosecone, though we can’t see much else under the covers. But there’s one car inside that we have seen before, namely, it looks like the Model 3 from the aforementioned promo.
The vehicle under wraps inside the event space has the same color and wheels as the promo vehicle did, and the wheels match up with the leak from the parts catalog.
The photos were posted by user “Imtz,” who mostly posts photos of cars and lists their location as Los Angeles/Beijing (Tesla’s Design Studio is located in Los Angeles). The post is captioned with this (machine-translated from Chinese):
Know everything Tesla 3L
Some people are guessing when and where the new Model 3P, Model 3 Ludicrous, will be launched. It can only be said that it is closer than you think. See you on the 1st.
The real car has been seen, which is much different from the old 3p and the ordinary 3. The exterior and interior have changed. It’s still worth looking forward to.
The room for the event seems quite small compared to your typical Tesla unveiling, but does seem set up for some sort of presentation. The car in question is covered, but not with a loose sheet like in many car unveilings, rather a fitted car cover. But the mirrors haven’t been stuffed into the pockets on the car cover, perhaps to make it easier to remove the cover when the car is ready to be presented.
While we haven’t heard anything official about an upcoming Tesla event, there is actually some precedent for this. We also had no official notice of the Model 3 Highland refresh unveiling, which didn’t happen on US time and wasn’t a high-attendance/livestreamed event either.
And today is also the first day of a new quarter, right after Tesla’s traditional end-of-quarter delivery rush, and before delivery numbers get announced (which should happen in the next day or two). This could be a way to build momentum at the dawn of a new quarter, especially if those numbers aren’t up to expectations.
Electrek’s Take
April 1st (or, in the case of Voltswagen, March 29th) is a terrible day to write the news, as everyone wants to be a comedian these days. Fake announcements abound, so we always have put our guards up now – even a few days prior (thanks VW).
This is especially true when talking about a company that refuses to do anything normal in terms of publicity. We’d love to talk to Tesla and ask them if these pics are real and if they’re planning an event, but there just isn’t a way to do that. So maybe they’re planning an event or maybe they aren’t, but if they are, then the press hasn’t been told about it.
So instead we have to read the tea leaves and try to figure out if this is real or not.
While it might be tempting to chalk this up to an April Fools joke – and that indeed is still possible – April Fools’ Day is rarely celebrated in China, and a post written in Chinese on a Chinese social media app seems like a less likely place to put an April Fools joke. So given the evidence available, we’d put this as slightly more likely than not to be real, but as today is today, you never know.
Do you think Tesla is about to unveil the new Model 3 Performance/Ludicrous/Plaid? What do you think it will be called? Let us know in the comments.
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EV sales kept up their momentum in December 2024, with incentives playing a big role, according to the latest Cox Automotive’s Kelley Blue Book report.
December’s strong EV sales saw an average transaction price (ATP) of $55,544, which helped push the industry-wide ATP higher, according to Kelley Blue Book. The December ATP for an EV was higher year-over-year by 0.8%, slightly below the industry average, and higher month-over-month by 1.1%. Tesla ATPs were higher year-over-year by 10.5%.
Incentives for EVs remained elevated in December, although they were slightly lower month-over-month at 14.3% of ATP, down from 14.7% in November.
EV incentives were higher by an impressive 41% year-over-year and have been above 12% of ATP for six consecutive months. Strong sales incentives, which averaged more than $6,700 per sale in 2024, were one reason EV sales surpassed 1.3 million units last year, according to Cox Automotive, a new record for volume and share.
(My colleague Jameson Dow reported yesterday, “In 2024, the world sold 3.5 million more EVs than it did in the previous year … This increase is larger than the 3.2 million increase in EV sales from the previous year – meaning that EV sales aren’t just up, but that the rate of growth is itself increasing.”)
Kelley Blue Book estimated that in December, approximately 84,000 vehicles – or 5.6% of total sales – transacted at prices higher than $80,000 – the highest volume ever. KBB lumps gas cars and EVs together into this luxury vehicle category, so this is where Tesla Cybertruck is slotted.
However, Tesla bundles sales figures of Cybertruck with Model S, Model X, and Tesla Semi(!) into a category it calls “other models,” so we don’t know for sure exactly how many Cybertrucks Tesla sold in Q4, much less in December. However, Electrek‘s Fred Lambert estimates between 9,000 and 12,000 Cybertrucks were sold in Q4, and that’s not a stellar sales figure.
What will January bring when it comes to EV ATPs? What about tax credits? Check back in a month and I’ll fill you in.
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Tesla is now claiming that Cybertruck was the ‘best-selling electric pickup in US’ last year despite not even reporting the number of deliveries.
There’s a lot of context needed here.
As we often highlighted, Tesla is sadly one of, if not the most, opaque automakers regarding sales reports.
Tesla doesn’t break down sales per model or even region.
For comparison, here’s Ford’s Q4 2024 sales report compared to Tesla’s:
You could argue that Tesla has fewer models than Ford, and that’s true, but Tesla’s report literally has two lines despite having six different models.
There’s no reason not to offer a complete breakdown like all other automakers other than trying to make it hard to verify the health of each vehicle program.
This has been the case with the Cybertruck. Tesla is bundling its Cybertruck deliveries with Model S, Model X, and Tesla Semi deliveries.
Despite this lack of disclosure, Tesla has been able to claim that the Cybertruck has become “the best-selling electric pickup truck” in the US in 2024:
It very well might be true. Ford disclosed 33,510 F-150 Lightning truck deliveries in the US in 2024 while most estimates are putting Cybertruck deliveries at around 40,000 units.
Those are global deliveries, but Tesla only delivered the Cybertruck in the US, Canada, and Mexico in 2024, and most of the deliveries are believed to be in the US.
However, there’s essential context needed here, as we highlighted in our recent ‘Tesla Cybertruck sales are disastrous‘ article.
First off, Tesla had a backlog of over 1 million reservations for the Cybertruck that it has been building since 2019. This led many to believe Tesla already had years of demand baked in for the truck and that production would be the constraint.
However, based on estimates, again, because Tesla refuses to disclose the data, Cybertruck deliveries were either flat or down in Q4 versus Q3 despite Tesla introducing cheaper versions of the vehicle and ramping up production.
Again, that’s after just about 40,000 deliveries.
Furthermore, with almost 11,000 deliveries in Q4 in the US, Ford more likely than not outsold Cybertruck with the F-150 Lightning in Q4.
Electrek’s Take
Tesla is in damage control here. There’s no doubt that it is having issues selling the Cybertruck.
Inventory is full of Cybertrucks and Tesla is now discounting them and offering free lifetime Supercharging.
Tesla is great at ramping up production, and it’s clear the Cybertruck is not production-constrained anymore. It is demand-constrained despite having over 1 million reservations.
Again, those reservations were made before Tesla unveiled the production version, which happened to have less range and cost significantly more.
The upcoming cheaper single motor version should help with demand, but I have serious doubts Tesla can ramp this program up to more than 100,000 units in the US.
As a reminder, Tesla installed a production capacity of 250,000 units annually and Musk said he could see Tesla selling 500,000 Cybertrucks per year.
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