A mere eight months after initially launching its N7 SUV in China, BYD sub-brand Denza has followed up with a refreshed version with better technology and significantly lower starting prices. Initially targeting potential Model Y customers, the N7’s sales have yet to reach Denza’s expectations, leading to today’s new demand levers and some new subsidies for switching to the updated model.
Denza operates as a premium EV sub-brand under the Build Your Dreams (BYD) umbrella. It was founded in 2010 as a joint venture with Daimler AG, now Mercedes-Benz Group. The German automaker has since reduced its stake in the venture to 10%, giving BYD all the freedom to expand to marque and its portfolio.
Since the early 2022 restructuring, Denza has launched three EV models: The D9 MPV, the N8 crossover, and the N7 SUV. Following the release of the latter two models in 2023, Denza set its sights on expanding from its native China to Europe, officially launching the brand overseas during IAA Mobility in Munich last summer.
Shortly before that, Denza launched the N7 SUV mentioned above in China as a competitive answer to the Tesla Model Y – a global best-seller in the EV world. Although slightly larger than the Y, the N7 arrived similarly priced and had a lot of expectations riding on it to lure some of those would-be Tesla customers in China. That, unfortunately, was not the case.
Since sales began in July 2023, the Denza N7 SUV maxed out monthly sales at 1,800 units last September, followed by three months of barely eclipsing the 1,000 unit mark before dropping below 500 sales per month in 2024. To combat these lackluster sales, BYD and Denza are pulling a few clever demand levers to get the hype train up again and once again aim at Tesla.
Denza already refreshes N7 SUV, cuts MSRPs by 20%
To once again entice consumers to choose the N7 over the Tesla Model Y, Denza launched an updated version of SUV during an event in Shenzen, China, on April 1. The refreshed EV is now available in four separate variants, compared to six on the original launch.
CnEVPost points out that the refreshed N7 now features blade batteries from BYD, in two sizes – a 71.8 kWh pack in the entry-level variant and 91.3 kWh in the other three. That translates to CLTC ranges of 550 km (342 miles), 702 km (436 miles), and 630 km (392 mi) for the two top trims, respectively.
In addition to better technology, Denza has slashed all the starting prices of the N7 SUV, shaving as much as 20% off compared to the predecessors that launched in China last summer. Here’s how those prices now compare:
Denza NH7
Pro RWD (550 km)
Pro RWD (702 km)
MaxAWD
UltraAWD
N/A
N/A
2023 models
RMB 301,800 ($41,700)
RMB 321,800 ($44,475)
RMB 319,800 ($44,200)
RMB 339,800 ($46,950)
RMB 349,800 ($48,350)
RMB 379,800 ($52,500)
2024 Refresh
RMB 239,800 ($33,150)
RMB 259,800 ($35,900)
RMB 289,800 ($40,000)
RMB 329,800 ($45,575)
N/A
N/A
Savings
RMB 62,000
RMB 62,000
RMB 30,000
RMB 10,000
N/A
N/A
For comparison, Tesla just upped the price of the Model Y in China this week, available in three variants starting at prices of RMB 263,900 ($35,475), RMB 304,900 ($42,150), and RMB 368,900 ($51,000), respectively.
Aside from the entry-level Pro variant, the Denza N7 SUV supports simultaneous charging on both its plugs up to 230 kW, garnering 350 km of range in 15 minutes.
Chinese consumers who put RMB 2,000 down to reserve the updated N7 before May 5 will get RMB 10,000 ($1,380) off their final payment, which equates to a discount of RMB 8,000. Current owners of the original Denza N7 SUV can qualify for a subsidy of up to RMB 50,000 ($7,000) if they replace their EV with a newer version by May 31.
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Isuzu is giving Red Bull electrified wings – the iconic drinks company is officially the first to put the production version of its new-for-2025 Isuzu NRR-EV medium duty electric box truck to work in North America.
Deployed by Red Bull North America, these first-ever customer Isuzu NRR-EV medium duty trucks are busy delivering cans of Red Bull products throughout Southern California with zero tailpipe emissions, marking the first time the best-selling low-cab/cabover box truck brand in the US can make such a claim.
“Today marks a major milestone for the industry and for us. Watching the NRR-EV evolve from a concept to a viable operating product is a big deal,” explains Shaun Skinner, President of Isuzu Commercial Truck of America. “Our teams and our clients have put so much time and effort into making this happen, and it speaks to our teamwork and dedication to more sustainable transportation solutions. It is no longer just a plan, we have zero-emission trucks serving our customers’ needs!”
The NRR-EV is available with a number of different battery configurations, ranging from three 20 kWh battery packs (60 kWh total) up to nine 20 kWh battery packs, with five and seven pack options in between. The nine-pack version is good for up to 235 miles of range with a 19,500 lb. GVWR. The batteries, regardless of configuration, send power to a 150 kW (200 hp) electric motor with 380 lb-ft. of torque available at 0 rpm.
For “Red Bull” duty, the Isuzu trucks ship with a 100 kWh total battery capacity, and are fitted a lightweight, all-aluminum 6-bay beverage body, the vehicle’s design maintains its cargo capacity. The NRR-EV’s 19,500 lb. GVWR (Class 5) chassis, combined with the lightweight body and “big enough” battery spec provides Red Bull’s delivery drivers a hefty, 9,000 lb. payload.
Isuzu’s N-series trucks are everywhere – and for good reason. They’re dependable, they’re affordable, and they have a nationwide network of GM dealers supporting them. I am a huge fan of these trucks, and can’t wait to sample the electric version from behind the wheel.
Hyundai is gearing up to launch its first all-electric minivan. Production is set to begin next year, and the EV minivan is expected to play a key role in its global expansion. Here’s what to expect.
Hyundai will launch its first EV minivan in 2025
The Staria is Hyundai’s successor to the Starex, its multi-purpose vehicle (MPV), launched in 2021. Like its replacement, the Staria is offered in a minivan, minibus, van, pickup, and several other configurations like limousines and ambulances.
Although the Staria was launched with only diesel and gas-powered powertrain options, Hyundai added its first hybrid model in February.
Hyundai will introduce the Staria Electric, its first electric minivan, next year. In March, Hyundai unveiled its new ST1 electric business van, which is based on the Staria. However, the minivan will get its own EV model in 2025. The ST1 is Hyundai’s first commercial EV. It’s available in refrigerated van and basic chassis cab options.
Hyundai is already building gas-powered and hybrid Staria models at its Ulsan plant in Korea, but it is preparing to begin producing the EV version.
According to the Korean media outlet Newsis, sources close to the matter on Friday said Hyundai will begin converting a production line (Line 1) at its Ulsan Plant 4 for Staria Electric around January 25, 2024.
The expansion is part of Hyundai’s broader plan to introduce 21 electric vehicles by 2030, accounting for over 2 million in sales.
A report from The Korean Economic Daily in June claimed Hyundai would expand Staria EV production into Europe starting in the first half of 2026. European-made models will be sold domestically and overseas, like in Australia and Thailand. Hyundai aims to sell 15,000 to 20,000 of the EV model annually.
The Staria Electric will be powered by Hyundai’s fourth-generation 84 kWh EV batteries and will have over 10% more capacity than the ST1.
Hyundai sold 37,769 Starias through the first 11 months of 2024. Last year, Hyundai Staria sales reached 39,780, including domestic and export sales. By the end of the year, Staria sales are expected to exceed 40,000 for the first time.
Hyundai’s sister company also has big plans to expand its commercial business with a new lineup of EVs based on its PBV (Platform Beyond Vehicle). Its first electric van, the PV5, was spotted earlier this year as a potential Volkswagen ID.Buzz challenger.
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The company says this latest all-electric milestone means Schneider has cut more than 20 million pounds of harmful carbon emissions. A total it says is equivalent to removing more than 2,100 gas-powered passenger cars from the road.
“Reaching 6 million zero-emission miles is a testament to our steadfast dedication to sustainability and innovation,” said Schneider President and CEO, Mark Rourke. “Leading the way in adopting electric vehicle technology not only benefits the environment but also serves as an example of the broad service capabilities and flexibility we can offer to customers.”
Schneider operates one of the largest fleets of Freightliner eCascadia electric semi trucks in the country, with fully 92 of the BEVs deployed (so far). The trucks have been operating in and around the ports of Southern California, where they have significantly reduced emissions and contributed to cleaner air quality while reliably transporting freight and saving SNDR money.
“Schneider is a great example of the kind of forward-thinking entrepreneurship our industry needs,” says David Carson, Senior Vice President, Sales and Marketing at DTNA. “They’ve achieved over 6 million zero emission miles, which is a reminder for us all to keep working on overcoming challenges together on the path to zero emissions. At DTNA, we’re committed to the shift to zero emissions, alongside pioneers like Schneider, who are showing us what’s possible.”
Fifty of Schneider’ 92 eCascadias were funded by JETSI – a California-wide initiative working to reduce greenhouse gas emissions. Of the remaining 42 five are jointly funded by the EPA’s FY18 Targeted Airshed Grant, seven are funded by the Volkswagen Environmental Mitigation Trust, and 30 are funded by California’s HVIP incentive program.
Electrek’s Take
Schneider is among the many global fleets that are proving the reliability and efficacy of battery-electric semi trucks every day, racking up millions of miles faster than many of the nay-sayers thought would be possible. The only real question facing the world of electric trucking now is whether the legacy brands like Freightliner and Volvo have established an insurmountable lead over Tesla.