Ford is starting 2024 off strong with EV sales up 86% through the first three months. The growth was enough for Ford to place second in the US EV market behind only Tesla. Ford’s sales surge comes after slashing prices earlier this year.
Ford takes second behind Tesla in the US EV market.
Ford announced that electric vehicle sales increased 86%, with 20,223 EVs sold through the first quarter of 2024.
The F-150 Lightning remained America’s best-selling electric pickup, with 7,743 units handed over, topping Rivian’s R1T. Meanwhile, Mustang Mach-E sales surged 77% YOY with 9,589 electric SUVs handed over. The Mach-E was the second best-selling electric SUV behind Tesla’s Model Y.
Ford’s E-Transit was the top-selling electric van, with 2,891 models sold, up 148% over Q1 2023. This was the E-Transit’s best sales quarter since launching in 2022.
Commercial customers are gravitating toward all-electric options, with Ford Pro EV adoption rising by over 40%. Ford said many orders for the new 2024 F-150 Lightning are repeat customers. The E-Transit is seeing higher demand as government and small business adoption rates climb.
2024 Ford F-150 Flash (Source: Ford)
Ford’s EV sales surge in the first quarter comes after the company drastically reduced prices earlier this year.
The American automaker slashed Mach-E prices by up to $8,100 in February while offering significant incentives on the F-150 Lightning.
A recent report from data analytics firm Cloud Theory highlighted the impact of lower prices on Mach-E movement.
2023 Ford Mustang Mach-E Trim
Previous MSRP
New Starting price
Difference
Select RWD
$42,995
$39,895
-$3,100
Select AWD
$45,995
$42,895
-$3,100
Premium RWD
$46,995
$42,895
-$4,100
Premium AWD
$49,995
$45,895
-$4,100
Premium RWD (Extended Range)
$53,995
$45,895
-$8,100
Premium AWD (Extended Range)
$56,995
$48,895
-$8,100
California Route 1 AWD
$56,995
$48,895
-$8,100
GT
$59,995
$52,395
-$7,600
GT (Performance Edition)
$64,995
$57,395
-$7,600
2023 Ford Mustang Mach-E prices (Not including $1,800 destination fee)
According to the report, the Ford Mach-E movement was “dramatic and immediate,” as weekly movement surged from around 300 to over 1,000. It even reached over 1,800 in early March.
The uptick in sales was enough for Ford to top rival GM for second in the US EV market. GM sold 16,425 EVs, down over 20% YOY, as the automaker prepares to ramp up production of Ultium-based models like the Chevy Blazer EV, Equinox EV, and Cadillac Lyriq.
Ford Mustang Mach-E (Source: Ford)
Electrek’s Take
Despite EV sales climbing, Ford is pulling back on several EV initiatives. The company cut the workforce at its Rouge EV plant by one-third this month, citing slower-than-expected demand.
Ford is also delaying around $12 billion in EV investments. The move comes as overseas rivals like Hyundai, Kia, Volvo, and others continue gaining market share in the US.
Hyundai had its best first quarter ever after EV sales surged 100% in March. The IONIQ 5 set a new sales record with 6,822 units sold in Q1.
Kia’s first three-row electric SUV, the EV9, is off to a strong start in the US, with sales climbing 151% in March. Through March, Kia has sold 4,007 EV9s.
Despite plans to shut down its factory in Normal, IL, EV startup Rivian, topped expectations with 13,588 vehicles delivered in Q1.
Meanwhile, Tesla held its lead by a wide margin. Despite missing estimates, Tesla still delivered 386,810 EVs in the first three months of the year, enough to top BYD to take back the best-selling EV maker title.
As Ford pulls back, rivals are plowing ahead. Meanwhile, Ford is developing an affordable EV platform to compete with Tesla and low-cost automakers like BYD from China.
The first vehicles based on the platform are expected to be a smaller electric pickup and SUV with starting prices around $25,000.
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Today was the official start of racing at the Electrek Formula Sun Grand Prix 2025! There was a tremendous energy (and heat) on the ground at NCM Motorsports Park as nearly a dozen teams took to the track. Currently, as of writing, Stanford is ranked #1 in the SOV (Single-Occupant Vehicle) class with 68 registered laps. However, the fastest lap so far belongs to UC Berkeley, which clocked a 4:45 on the 3.15-mile track. That’s an average speed of just under 40 mph on nothing but solar energy. Not bad!
In the MOV (Multi-Occupant Vehicle) class, Polytechnique Montréal is narrowly ahead of Appalachian State by just 4 laps. At last year’s formula sun race, Polytechnique Montréal took first place overall in this class, and the team hopes to repeat that success. It’s still too early for prediction though, and anything can happen between now and the final day of racing on Saturday.
Congrats to the teams that made it on track today. We look forward to seeing even more out there tomorrow. In the meantime, here are some shots from today via the event’s wonderful photographer Cora Kennedy.
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The numbers are in and they are all bad for Tesla fans – the company sold just 5,000 Cybertruck models in Q4 of 2025, and built some 30% more “other” vehicles than it delivered. It just gets worse and worse, on today’s tension-building episode of Quick Charge!
We’ve also got day 1 coverage of the 2025 Electrek Formula Sun Grand Prix, reports that the Tesla Optimus program is in chaos after its chief engineer jumps ship, and a look ahead at the fresh new Hyundai IONIQ 2 set to bow early next year, thanks to some battery specs from the Kia EV2.
New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.
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Tesla has launched its new Oasis Supercharger, the long-promised EV charging station of the future, with a solar farm and off-grid batteries.
Early in the deployment of the Supercharger network, Tesla promised to add solar arrays and batteries to the Supercharger stations, and CEO Elon Musk even said that most stations would be able to operate off-grid.
While Tesla did add solar and batteries to a few stations, the vast majority of them don’t have their own power system or have only minimal solar canopies.
Back in 2016, I asked Musk about this, and he said that it would now happen as Tesla had the “pieces now in place” with Supercharger V3, Powerpack V2, and SolarCity:
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All of these pieces have been in place for years, and Tesla has now discontinued the Powerpack in favor of the Megapack. The Supercharger network is also transitioning to V4 stations.
Yet, solar and battery deployment haven’t accelerated much in the decade since Musk made that comment, but it is finally happening.
Tesla has now unveiled the project and turned on most of the Supercharger stalls:
The project consists of 168 chargers, with half of them currently operational, making it one of the largest Supercharger stations in the world. However, that’s not even the most notable aspect of it.
The station is equipped with 11 MW of ground-mounted solar panels and canopies, spanning 30 acres of land, and 10 Tesla Megapacks with a total energy storage capacity of 39 MWh.
It can be operated off-grid, which is the case right now, according to Tesla.
With off-grid operations, Tesla was about to bring 84 stalls online just in time for the Fourth of July travel weekend. The rest of the stalls and a lounge are going to open later this year.
Electrek’s Take
This is awesome. A bit late, but awesome. This is what charging stations should be like: fully powered by renewable energy.
Unfortunately, it will be much harder to open those stations in the future due to legislation that Trump and the Republican Party have just passed, which removes incentives for solar and energy storage, adds taxes on them, and removes incentives to build batteries – all things that have helped Tesla considerably over the last few years.
The US is likely going to have a few tough years for EV adoption and renewable energy deployment.
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