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Elon Musk is back referencing his ‘Tesla Secret Master Plan Part 2’. Let’s take a look at how the execution is going 8 years later.

As a sort of public business plan, Musk has been releasing ‘Tesla Secret Plan’ blog posts to describe the automaker’s product plans.

The first was released back in 2006 and to Tesla’s credit, the company accomplished pretty much everything in that plan.

In 2016, Musk released ‘Tesla Secret Master Plan Part 2‘.

Musk republished it this weekend. It has been 8 years, how is it going?

Integrate Energy Generation and Storage

The first point/product in the plan was “a smoothly integrated and beautiful solar-roof-with-battery product”:

Create a smoothly integrated and beautiful solar-roof-with-battery product that just works, empowering the individual as their own utility, and then scale that throughout the world. One ordering experience, one installation, one service contact, one phone app.

This was at a time Musk was trying to sell the merger of Tesla with SolarCity.

Tesla did build the solar roof, but it hasn’t been the success it thought it would be—at least for now.

At one point, Tesla talked about producing 1,000 solar roofs per week. Tesla never released specific data about the solar roof rollout, but we obtained some data at some point showing that the company had installed only a small fraction of that.

Tesla’s overall solar deployment, which also includes rooftop solar, has been falling over the last year as Tesla focuses on supplying its energy ecosystem to third-party installers.

Expand to Cover the Major Forms of Terrestrial Transport

The second point is about having EV models in all segments of transportation:

Today, Tesla addresses two relatively small segments of premium sedans and SUVs. With the Model 3, a future compact SUV and a new kind of pickup truck, we plan to address most of the consumer market. A lower cost vehicle than the Model 3 is unlikely to be necessary, because of the third part of the plan described below.

“A future compact SUV”. Tesla launched the Model Y, which became the best-selling vehicle in the world last year – an incredible feat.

“A new kind of pickup truck”. Tesla launched the Cybertruck recently – to mixed reviews, but it is still early in the rollout and certainly too early to say if the program is going to be a success or failure.

As for a cheaper vehicle than Model 3 being “unlikely to be necessary,” that was plain wrong. Tesla badly needs cheaper vehicles, and recently, It has invested in its next-generation vehicle platform, which is expected to support a “$25,000 car.” Although, a recent report claimed that Tesla canceled the program, which Musk denied.

Along with these vehicles, the “Master Plan Part 2” mentioned two commercial electric vehicles:

In addition to consumer vehicles, there are two other types of electric vehicle needed: heavy-duty trucks and high passenger-density urban transport. Both are in the early stages of development at Tesla and should be ready for unveiling next year. We believe the Tesla Semi will deliver a substantial reduction in the cost of cargo transport, while increasing safety and making it really fun to operate.

Tesla Semis are on the road today, but the program has also had its issues. It was delayed several years and to this day, Tesla only deployed a few electric trucks to its own fleet and a single client, PepsiCo.

The program has not been a success yet, but Tesla is not giving up on it. The automaker is currently building an expansion at its Gigafactory in Nevada to build the electric in high volume.

As for the “high passenger-density urban transport”, Tesla has never publicly commented on it 8 years later, but a video allegedly of a Tesla prototype for a people-mover for The Boring Company did leak last year.

Develop a self-driving capability that is 10X safer than manual via massive fleet learning

The last two points, autonomy and sharing, are linked together and dependant on Tesla developing self-driving technology.

This has obviously yet to happen.

Musk has often made predictions about Tesla delivering self-driving and they were all wrong. In that blog post, Musk was way more careful about talking about a timeline:

As the technology matures, all Tesla vehicles will have the hardware necessary to be fully self-driving with fail-operational capability, meaning that any given system in the car could break and your car will still drive itself safely. It is important to emphasize that refinement and validation of the software will take much longer than putting in place the cameras, radar, sonar and computing hardware.

The hardware has changed a lot over the last 8 years, and the “refinement and validation” are still ongoing.

With the recent release of FSD v12, there has been hope that Tesla could finally deliver on its promise, but there’s still significant doubt.

As for the sharing part, it is completely dependent on Tesla achieving self-driving.

Electrek’s Take

I credit Elon’s first master plan blog post for greatly influencing my interest in electric vehicles.

What Tesla has accomplished since is truly incredible.

As for the second part, the fact that the Model Y came out of it is amazing by itself.

However, there was a clear emphasis on autonomy in the plan and that hasn’t been going as well. To be fair, it’s an incredibly difficult problem to solve. But there’s an argument to be made about Tesla’s putting too many eggs in the same basket on that front.

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Kia’s PV5 is the first to use Hyundai ‘Pleos’ software as orders open in Korea at $35,000

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Kia's PV5 is the first to use Hyundai 'Pleos' software as orders open in Korea at ,000

Kia’s first electric van is finally here. Although it appears to be from the future, the PV5 boasts impressive interior space, a long driving range, advanced technology, and a range of features. It’s offered in a variety of different configurations, including an upcoming refrigerated truck, a light camper, and a luxury “Prime” model. With orders opening in Korea this week, we are learning a little more about what to expect from the Kia PV5 before it rolls out globally.

Kia opens PV5 orders, reveals range and prices in Korea

The PV5 marks the launch of Kia’s “game-changing” Platform Beyond Vehicle (PBV) business, unveiled at CES 2024.

Based on Hyundai’s new E-GMP.S EV platform, the electric van can be custom-tailored for different uses. The first two models, the PV5 Passenger and Cargo, are designed for personal and business use. You can take it camping, use it as a daily driver, load it with cargo for delivery, and much more.

The Passenger model is available in five-seater or 2-3-0 configurations, while the Cargo is offered in three different variations, depending on the amount of space or load capacity required.

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With a wheelbase of 2,995 mm, Kia’s electric van (Passenger) is about the same size as the European-spec Volkswagen ID.Buzz (2,998 mm).

For the first time, the rear seats of the five-seater models feature a new “fold & dive” function, providing up to 2,310 liters of space.

Kia-PV5-orders-Korea
Kia PV5 Passenger electric van (Source: Hyundai Motor Group)

Powered by a 71.2 kWh battery, Kia’s passenger electric van offers a range of up to 358 km (222 miles). The Cargo version is available with either a 51.5 kWh or 71.2 kWh battery pack, providing a range of 280 km (174 miles) and 377 km (234 miles), respectively.

Using a 350 kW charger, the PV5 (Passenger and Cargo models) can recharge from 10% to 80% in about 30 minutes.

Kia-PV5-orders-Korea
Kia PV5 Cargo electric van (Source: Hyundai Motor Group)

The interior is equipped with Hyundai’s new tech and software, including “Pleos Fleet.” The PV5 electric van will be the first to feature the new vehicle control software, promising to cut business costs while improving efficiency.

Hyundai Motor Group and 42dot have developed a new end-to-end software platform that integrates everything from the infotainment system to the vehicle’s operating system and the cloud, enabling seamless connectivity.

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Kia PV5 Passenger electric van interior (Source: Hyundai Motor Group)

The new software stack will also be used in Hyundai’s upcoming “Pleos” brand, starting in Q2 2026. By 2030, Hyundai Motor, including Kia and Genesis, plans to launch over 20 million vehicles with the next-gen OS.

Kia’s electric van also features a 12.9″ navigation screen at the center with a “PBV-exclusive” Android Auto-based OS (AAOS) infotainment system.

Kia-PV5-orders-Korea-interior
Kia PV5 Cargo electric van interior (Source: Hyundai Motor Group)

The new split-screen display enables you to use navigation, music, and other apps simultaneously. As one of the first Hyundai Motor vehicles with an App Market, you can also now choose from a number of third-party apps to install.

Kia is opening PV5 orders in Korea on Tuesday, June 10, starting at 47.08 million won ($34,700). That’s for the Basic and Plus Models, before the electric vehicle tax credit. With the EV tax credit and government subsidies, Kia expects the Passenger van can be purchased in the “mid to late 30 million won range,” or about $25,000 to $30,000

Kia-PV5-orders-Korea
Kia PV5 Passenger electric van interior (Source: Hyundai Motor Group)

The Standard and Basic Cargo models start at 42 million won ($31,000), while the Long Range Cargo variants cost 44.7 million won ($33,000). With subsidies, Kia expects the Cargo variant will be available for as low as the “mid to late 20 million won range,” depending on the region.

Kia plans to launch several more variants shortly, including a chassis cab, open bed, light camper, luxury “prime” passenger, refrigerated truck, and sliding truck models.

The Korean launch follows Kia opening PV5 orders in the UK on May 1, starting at £32,995 ($44,000). It’s also available in Passenger and Cargo models with various configurations.

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Several Waymo self-driving I-Pace electric cars set on fire in LA riots

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Several Waymo self-driving I-Pace electric cars set on fire in LA riots

At least 5 Waymo self-driving I-Pace electric cars were set on fire amid protests that turned violent in Los Angeles this weekend.

It could represent as much as 5% of Waymo’s fleet in Los Angeles being destroyed.

The United States Immigration and Customs Enforcement (ICE) launched several raids in the Los Angeles area last week that triggered large-scale protests across the city over the weekend.

The protests were mostly peaceful and aimed to bring attention to federal agents indiscriminately arresting and detaining people, but in some cases, they were violent clashes with the police.

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Things took a turn for the worse with President Trump calling the National Guard.

There have been several instances of rioting, looting, and general property damage.

In a unique case, it appears that one or more rioters purposely called multiple Waymo vehicles to Arcadia and Alameda streets, where they slashed the vehicles’ tires, broke the windows, and wrote anti-ICE messages on them.

At around 5 PM on Sunday, the Waymo vehicles were set on fire:

With the ongoing protests, the fire department couldn’t get access to the vehicles and they eventually completely burned down:

Waymo is believed to be operating a fleet of about 100 self-driving cars in the Los Angeles area. Therefore, a significant percentage of the fleet was burned down today.

The company completes over 120,000 rides per week in California, but it operates a bigger fleet in the Bay Area and covers a big service area than in LA.

Waymo shouldn’t have too many issues replenishing its fleet, considering it recently acquired over 2,000 Jaguar I-Pace electric vehicles to more than double its entire fleet over the next year.

The company currently operates over 1,500 vehicles across San Francisco, Los Angeles, Phoenix, and Austin.

With a high utilization rate, the relatively small fleet has already taken significant market shares of those ride-hailing markets. It is estimated that Waymo accounts for approximately 20% of the ride-hailing market in San Francisco.

The new vehicles are going to enable Waymo to expand into new markets.

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‘Bitcoin Family’ hides crypto codes etched onto metal cards on four continents after recent kidnappings

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'Bitcoin Family' hides crypto codes etched onto metal cards on four continents after recent kidnappings

The Taihuttus on a ski trip to Sierra Nevada in southern Spain. They sold everything they owned in 2017 to bet on bitcoin — and now travel full-time as a family of five.

Didi Taihuttu

A wave of high-profile kidnappings targeting cryptocurrency executives has rattled the industry — and prompted a quiet security revolution among some of its most visible evangelists.

Didi Taihuttu, patriarch of the so-called “Bitcoin Family,” said he overhauled the family’s entire security setup after a string of threats.

The Taihuttus — who sold everything they owned in 2017, from their house to their shoes, to go all-in on bitcoin when it was trading around $900 — have long lived on the outer edge of crypto ideology. They travel full-time with their three daughters and remain entirely unbanked.

Over the past eight months, he said, the family ditched hardware wallets in favor of a hybrid system: Part analog, part digital, with seed phrases encrypted, split, and stored either through blockchain-based encryption services or hidden across four continents.

“We have changed everything,” Taihuttu told CNBC on a call from Phuket, Thailand. “Even if someone held me at gunpoint, I can’t give them more than what’s on my wallet on my phone. And that’s not a lot.”

CNBC first reported on the family’s unconventional storage system in 2022, when Taihuttu described hiding hardware wallets across multiple continents — in places ranging from rental apartments in Europe to self-storage units in South America.

The Taihuttu family dressed up for Halloween in Phuket, Thailand, where they recently moved homes after receiving disturbing messages pinpointing their location from YouTube videos.

Didi Taihuttu

As physical attacks on crypto holders become more frequent, even they are rethinking their exposure.

This week, Moroccan police arrested a 24-year-old suspected of orchestrating a series of brutal kidnappings targeting crypto executives.

One victim, the father of a crypto millionaire, was allegedly held for days in a house south of Paris — and reportedly had a finger severed during the ordeal.

In a separate case earlier this year, a co-founder of French wallet firm Ledger and his wife were abducted from their home in central France in a ransom scheme that also targeted another Ledger executive.

Last month in New York, authorities said, a 28-year-old Italian tourist was kidnapped and tortured for 17 days in a Manhattan apartment by attackers trying to extract his bitcoin password — shocking him with wires, beating him with a gun, and strapping an Apple AirTag around his neck to track his movements.

The common thread: The pursuit of crypto credentials that enable instant, irreversible transfers of virtual assets.

Exodus CEO: U.S. buying bitcoin would be a global signal — but taxpayers shouldn’t foot the bill

“It is definitely frightening to see a lot of these kidnappings happen,” said JP Richardson, CEO of crypto wallet company Exodus. He urged users to take security into their own hands by choosing self-custody, storing larger sums on hardware wallets, and — for those holding significant assets — exploring multi-signature wallets, a setup typically used by institutions.

Richardson also recommended spreading funds across different wallet types and avoiding large balances in hot wallets to reduce risk without sacrificing flexibility.

That rising sense of vulnerability is fueling a new demand for physical protection with insurance firms now racing to offer kidnap and ransom (K&R) policies tailored to crypto holders.

But Taihuttu isn’t waiting for corporate solutions. He’s opted for complete decentralization — of not just his finances, but his personal risk profile.

As the family prepares to return to Europe from Thailand, safety has become a constant topic of conversation.

“We’ve been talking about it a lot as a family,” Taihuttu said. “My kids read the news, too — especially that story in France, where the daughter of a CEO was almost kidnapped on the street.”

Now, he said, his daughters are asking difficult questions: What if someone tries to kidnap us? What’s the plan?

One of the steel plates the Taihuttu family uses to store part of their bitcoin seed phrase. Didi etched it by hand using a hammer and letter punch — part of a decentralized storage system spread across four continents.

Didi Taihuttu

Though the girls carry only small amounts of crypto in their personal wallets, the family has decided to avoid France entirely.

“We got a little bit famous in a niche market — but that niche is becoming a really big market now,” Taihuttu said. “And I think we’ll see more and more of these robberies. So yeah, we’re definitely going to skip France.”

Even in Thailand, Taihuttu recently stopped posting travel updates and filming at home after receiving disturbing messages from strangers who claimed to have identified his location from YouTube vlogs.

“We stayed in a very beautiful house for six months — then I started getting emails from people who figured out which house it was. They warned me to be careful, told me not to leave my kids alone,” he said. “So we moved. And now we don’t film anything at all.”

“It’s a strange world at the moment,” he said. “So we’re taking our own precautions — and when it comes to wallets, we’re now completely hardware wallet-less. We don’t use any hardware wallets anymore.”

To throw off would-be attackers, Didi Taihuttu encrypts select words from each 24-word seed phrase — then splits the phrases into four sets of six and hides them around the world.

Didi Taihuttu

The family’s new system involves splitting a single 24-word bitcoin seed phrase — the cryptographic key that unlocks access to their crypto holdings — into four sets of six words, each stored in a different geographic location. Some are kept digitally through blockchain-based encryption platforms, while others are etched by hand into fireproof steel plates using a hammer and letter punch, then hidden in physical locations across four continents.

“Even if someone finds 18 of the 24 words, they can’t do anything,” Taihuttu explained.

On top of that, he’s added a layer of personal encryption, swapping out select words to throw off would-be attackers. The method is simple, but effective.

“You only need to remember which ones you changed,” he said.

Part of the reason for ditching hardware wallets, Taihuttu said, was a growing mistrust of third-party devices. Concerns about backdoors and remote access features — including a controversial update by Ledger in 2023 — prompted the family to abandon physical hardware altogether in favor of encrypted paper and steel backups.

While the family still holds some crypto in “hot” wallets — for daily spending or to run their algorithmic trading strategy — those funds are protected by multi-signature approvals, which require multiple parties to sign off before a transaction can be executed.

The Taihuttus use Safe — formerly Gnosis Safe — for ether and other altcoins, and similarly layered setups for bitcoin stored on centralized platforms like Bybit.

Didi Taihuttu during a recent visit to Sierra Nevada, Spain. The family’s lifestyle — unbanked, nomadic, and all-in on bitcoin — makes them outliers even in the crypto world.

Didi Taihuttu

About 65% of the family’s crypto is locked in cold storage across four continents — a decentralized system Taihuttu prefers to centralized vaults like the Swiss Alps bunker used by Coinbase-owned Xapo. Those facilities may offer physical protection and inheritance services, but Taihuttu said they require too much trust.

“What happens if one of those companies goes bankrupt? Will I still have access?” he said. “You’re putting your capital back in someone else’s hands.”

Instead, Taihuttu holds his own keys — hidden across the globe. He can top up the wallets remotely with new deposits, but accessing them would require at least one international trip, depending on which fragments of the seed phrase are needed. The funds, he added, are intended as a long-term pension to be accessed only if bitcoin hits $1 million — a milestone he’s targeting for 2033.

The shift toward multiparty protections extends beyond just multi-signature. Multi-party computation, or MPC, is gaining traction as a more advanced security model.

Didi, Romaine, and their three daughters live largely off-grid, managing crypto through decentralized exchanges, algorithmic trading bots, and a globally distributed cold storage system.

Didi Taihuttu

Instead of storing private keys in one place — a vulnerability known as a “single point of compromise” — MPC splits a key into encrypted shares distributed across multiple parties. Transactions can only go through when a threshold number of those parties approve, sharply reducing the risk of theft or unauthorized access.

Multi-signature wallets require several parties to approve a transaction. MPC takes that further by cryptographically splitting the private key itself, ensuring that no single individual ever holds the full key — not even their own complete share.

The shift comes amid renewed scrutiny of centralized crypto platforms like Coinbase, which recently disclosed a data breach affecting tens of thousands of customers.

Taihuttu, for his part, says 80% of his trading now happens on decentralized exchanges like Apex — a peer-to-peer platform that allows users to set buy and sell orders without relinquishing custody of their funds, marking a return to crypto’s original ethos.

While he declined to reveal his total holdings, Taihuttu did share his goal for the current bull cycle: a $100 million net worth, with 60% still held in bitcoin. The rest is a mix of ether, layer-1 tokens like solana, link, sui, and a growing number of AI and education-focused startups — including his own platform offering blockchain and life-skills courses for kids.

Lately, he’s also considering stepping back from the spotlight.

“It’s really my passion to create content. It’s really what I love to do every day,” he said. “But if it’s not safe anymore for my daughters … I really need to think about them.”

WATCH: ‘Bitcoin Family’ tracks moon cycles to make crypto investment decisions

'Bitcoin Family' tracks moon cycles to make crypto investment decisions

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