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Elon Musk is back referencing his ‘Tesla Secret Master Plan Part 2’. Let’s take a look at how the execution is going 8 years later.

As a sort of public business plan, Musk has been releasing ‘Tesla Secret Plan’ blog posts to describe the automaker’s product plans.

The first was released back in 2006 and to Tesla’s credit, the company accomplished pretty much everything in that plan.

In 2016, Musk released ‘Tesla Secret Master Plan Part 2‘.

Musk republished it this weekend. It has been 8 years, how is it going?

Integrate Energy Generation and Storage

The first point/product in the plan was “a smoothly integrated and beautiful solar-roof-with-battery product”:

Create a smoothly integrated and beautiful solar-roof-with-battery product that just works, empowering the individual as their own utility, and then scale that throughout the world. One ordering experience, one installation, one service contact, one phone app.

This was at a time Musk was trying to sell the merger of Tesla with SolarCity.

Tesla did build the solar roof, but it hasn’t been the success it thought it would be—at least for now.

At one point, Tesla talked about producing 1,000 solar roofs per week. Tesla never released specific data about the solar roof rollout, but we obtained some data at some point showing that the company had installed only a small fraction of that.

Tesla’s overall solar deployment, which also includes rooftop solar, has been falling over the last year as Tesla focuses on supplying its energy ecosystem to third-party installers.

Expand to Cover the Major Forms of Terrestrial Transport

The second point is about having EV models in all segments of transportation:

Today, Tesla addresses two relatively small segments of premium sedans and SUVs. With the Model 3, a future compact SUV and a new kind of pickup truck, we plan to address most of the consumer market. A lower cost vehicle than the Model 3 is unlikely to be necessary, because of the third part of the plan described below.

“A future compact SUV”. Tesla launched the Model Y, which became the best-selling vehicle in the world last year – an incredible feat.

“A new kind of pickup truck”. Tesla launched the Cybertruck recently – to mixed reviews, but it is still early in the rollout and certainly too early to say if the program is going to be a success or failure.

As for a cheaper vehicle than Model 3 being “unlikely to be necessary,” that was plain wrong. Tesla badly needs cheaper vehicles, and recently, It has invested in its next-generation vehicle platform, which is expected to support a “$25,000 car.” Although, a recent report claimed that Tesla canceled the program, which Musk denied.

Along with these vehicles, the “Master Plan Part 2” mentioned two commercial electric vehicles:

In addition to consumer vehicles, there are two other types of electric vehicle needed: heavy-duty trucks and high passenger-density urban transport. Both are in the early stages of development at Tesla and should be ready for unveiling next year. We believe the Tesla Semi will deliver a substantial reduction in the cost of cargo transport, while increasing safety and making it really fun to operate.

Tesla Semis are on the road today, but the program has also had its issues. It was delayed several years and to this day, Tesla only deployed a few electric trucks to its own fleet and a single client, PepsiCo.

The program has not been a success yet, but Tesla is not giving up on it. The automaker is currently building an expansion at its Gigafactory in Nevada to build the electric in high volume.

As for the “high passenger-density urban transport”, Tesla has never publicly commented on it 8 years later, but a video allegedly of a Tesla prototype for a people-mover for The Boring Company did leak last year.

Develop a self-driving capability that is 10X safer than manual via massive fleet learning

The last two points, autonomy and sharing, are linked together and dependant on Tesla developing self-driving technology.

This has obviously yet to happen.

Musk has often made predictions about Tesla delivering self-driving and they were all wrong. In that blog post, Musk was way more careful about talking about a timeline:

As the technology matures, all Tesla vehicles will have the hardware necessary to be fully self-driving with fail-operational capability, meaning that any given system in the car could break and your car will still drive itself safely. It is important to emphasize that refinement and validation of the software will take much longer than putting in place the cameras, radar, sonar and computing hardware.

The hardware has changed a lot over the last 8 years, and the “refinement and validation” are still ongoing.

With the recent release of FSD v12, there has been hope that Tesla could finally deliver on its promise, but there’s still significant doubt.

As for the sharing part, it is completely dependent on Tesla achieving self-driving.

Electrek’s Take

I credit Elon’s first master plan blog post for greatly influencing my interest in electric vehicles.

What Tesla has accomplished since is truly incredible.

As for the second part, the fact that the Model Y came out of it is amazing by itself.

However, there was a clear emphasis on autonomy in the plan and that hasn’t been going as well. To be fair, it’s an incredibly difficult problem to solve. But there’s an argument to be made about Tesla’s putting too many eggs in the same basket on that front.

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Porsche’s EV sales took a hit last year, but the electric Macan sparks hope

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Porsche's EV sales took a hit last year, but the electric Macan sparks hope

Although sales of Porsche’s first EV, the Taycan, fell nearly 50% in 2024, things could be looking up for the sports car maker. After its “launch literally electrified us,” the electric Porsche Macan may spark a comeback this year.

Why did Porsche’s EV sales drop in 2024?

Porsche delivered over 310,700 vehicles globally last year, or about 9,500 less than in 2023. Sales in China led the downfall, plunging 28% from the prior year amid a wave of low-cost domestic EVs entering the market.

In total, Porsche delivered 20,836 Taycan EVs to customers last year, down 49% from 2023. The lower total comes after launching the upgraded 2025 Taycan last year. Porsche also said, “The ramp-up of electric mobility is generally proceeding more slowly than planned” as part of the reason.

In its largest sales market, North America, Porsche delivered over 86,500 vehicles in 2024. Although that’s up a mere 1% from 2023, Porsche’s EV sales also took a hit.

Porsche sold 4,747 Taycan models in the US last year, 37% fewer than in 2023. The 2025 model began arriving at US dealerships last Summer, which helped push sales up nearly 75% in the fourth quarter to 2,358.

Porsche's-EV-sales-2024
2025 Porsche Taycan (Source: Porsche)

Meanwhile, Porsche’s second EV, the electric Macan, could have an even bigger impact. After delivering the first models at the end of September, Porsche delivered 18,278 electric Macans by the end of 2024.’

“This launch literally electrified us. I am therefore particularly pleased that more than 18,000 examples of the all-electric variant have already been delivered,” Porsche AG board member for sales and marketing, Detlev von Platen, said.

Porsche's-EV-sales-2024
Porsche Macan Electric (Source: Porsche)

Porsche sold 2,771 electric Macan SUVs in the US last year. On a call with reporters (via Automotive News), the company’s North American CEO, Timo Resch, said, “A lot of the consumers that come into the Macan Electric are [new to the] brand.”

Electrek’s Take

I’m not here to say the electric Macan will be Porsche’s savior, but the strong sales start is promising. Porsche has already backtracked on plans for 80% of deliveries to be electric by 2030.

According to recent reports, the electric Cayenne, due out in 2026, could be delayed depending on market demand. The upcoming 718 Cayman and Boxster EVs could also face delays as Porsche plans to keep gas and hybrid models alive longer than expected.

Looking ahead, Porsche also plans to introduce an ultra-luxury electric SUV to sit above the Cayenne, codenamed “K1” internally. It’s expected to compete with Range Rover and Ferrari’s first electric SUVs.

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Elon Musk complains Tesla is not getting subsidies for electric truck chargers while calling for end of EV subsidies

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Elon Musk complains Tesla is not getting subsidies for electric truck chargers while calling for end of EV subsidies

Elon Musk complains that Tesla is not getting subsidies for its electric truck chargers while calling for the end of electric vehicle subsidies in the US.

Earlier this week, the Biden administration released the last round of funding for electric vehicle charging stations before the President leaves office.

Tesla has been trying to secure part of that funding for its TESSERACT project, which was first announced in 2023 to create a corridor of 9 charging stations for electric trucks between California and Texas.

However, it wasn’t included in any round of funding, including the latest one announced this week, which should be the latest now that Trump is getting into office and campaigned on ending electric vehicle subsidies.

Tesla CEO Elon Musk contributed more than $240 million to get Trump elected and supported his goal of removing subsidies for electric vehicles.

That’s why it’s surprising to see Musk comment on the news in disappointment. He wrote on X: “Hear we go again (sigh)”.

While this specific project wasn’t funded, 49 other projects shared over $600 million in funding that will deploy more than 11,500 EV charging ports across 27 states, four federally recognized tribes, and the District of Columbia.

Also, while Tesla didn’t get any funding in this round, Tesla has received millions in funding for its charging stations in the previous round.

Electrek’s Take

I think that’s fair. If you are actively lobbying for the end of EV subsidies in the US, a market that is far behind the rest of the world in EV adoption, why should the administration that is investing in correcting that give you the subsidies you are trying to end?

It makes no sense. That’s why I also support California in signaling that if the Federal government removes its EV subsidies, it will replace them at the state level, but Tesla will be left out.

It’s especially fair considering Elon has made it clear that the reason he wants to kill EV subsidies, which Tesla was the biggest beneficiary of, is that he believes it will put more pressure on the competition than Tesla and potentially kill them while only Tesla will remain.

He basically wants to pull the ladder that Tesla used to get where it is now to prevent others from using it.

“Subsidies for me, not for thee” – Elon’s new motto.

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New York is now coming for your fast and heavy electric bikes

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New York is now coming for your fast and heavy electric bikes

The US electric bike industry has already seen a regulation-heavy start to 2025. Now, New York Governor Kathy Hochul’s potential new restrictions on fast and exceedingly heavy electric bikes could add to the proposed and enacted legislation we’ve seen lately.

Hochul proposed in her State of the State address yesterday that Class 3 electric bikes weighing over 100 lb (45 kg) be excluded from existing electric bicycle regulations and instead be treated more like mopeds.

That would mean imposing motor vehicle regulations resulting in licensing and registration requirements, as well as disallowing their use in bike lanes.

The governor explained that this new regulation would ideally help increase the safety of bike lanes, according to Streetsblog NYC.

wallke h6 electric bike

As a reminder, Class 1 and Class 2 e-bikes can reach a top speed of 20 mph (32 km/h) on motor power, with Class 2 e-bikes including a throttle that allows motor use without requiring the pedals to be used. In most states, Class 3 e-bikes can reach higher speeds of up to 28 mph (45 km/h) with pedal assist but not throttle. However, New York State has stricter Class 3 limits that provide for speeds up to just 25 mph (40 km/h).

The proposed new regulations would only target Class 3 e-bikes that exceed the suggested weight limit of 100 lb (45 kg).

Most electric bikes weigh well under 100 lb (45 kg). Common e-bikes seen regularly on US streets and bike lanes weigh between 50-75 lb (23 to 34 kg). However, there are some e-bike models available on the market that can reach or exceed 100 lb (45 kg). We’ve tested a few of them.

Such heavy electric bikes are usually visually similar to mopeds and light electric motorcycles, often featuring large tires, heavy motors, dual suspension, chunky frames, and other components that add significant weight. However, many heavy electric bicycles are limited to 20 mph (32 km/h), and could exceed the arbitrary 100 lb (45 kg) proposed limit while still not falling under this proposed regulation due to their Class 2 designation.

Dual motors, dual batteries, extra chunky, but still under 100 lb

Electrek’s Take

At face value, there’s some logic to this. A 100 lb electric bike has a lot more rolling mass than a 50 lb electric bike, and you can guess which one I’d rather get hit by. Though at the same time, when the rider nearly always weighs more than the vehicle, the weight of the e-bike certainly has a lower relevance to its safety. With a 200 lb (91 kg) rider on both bikes, we’re only talking about a relatively small 20% difference in mass.

And it’s a bit telling that there wasn’t much discussion in the State of the State address about any other road safety issues, certainly not about the several thousand-pound cars that actually kill many New Yorkers every year.

I’m not saying I don’t support reasonable regulations to ensure the safety of everyone, in the bike lanes and outside of them. But let’s get real here. The percentage of electric bikes that are 100+ lb is tiny, likely under 1-2% of all e-bikes on the road. And that’s a tiny slice of an entire pie that is itself a tiny slice of the injury-causing-vehicle pie. So I’m not saying there isn’t any good regulation opportunity out there for e-bikes. But this is all fluff on top of fluff if you think it’s actually about making a meaningful impact on road safety. If they really cared about better protecting cyclists, governments would enforce existing laws to prevent cars from killing them so frequently.

These types of clumsy, heavy-handed regulations are just that – quick and dirty attempts to appear to be working towards a solution, when in fact they are largely meaningless in their ultimate impact on protecting lives.

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