How ex-Capitals teammates reconnected over hockey’s ‘secret’ remedy
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Greg Wyshynski, ESPN
ON THE ICE, they were vital role players for the Washington Capitals.
Off the ice, they were simply the Chums.
Forwards Eric Fehr and Jay Beagle and defenseman Karl Alzner played together from 2008-15 during the Capitals’ “Rock the Red” era, when Washington teams had no shortage of star power, personality and playoff appearances. Beagle and Fehr were depth forwards known more for their checking than their offense. Alzner was more prominently featured as the team’s top “defensive defenseman,” logging plenty of minutes alongside star blueliner John Carlson.
The Chums did everything together on the road, from dinners to battling the tedium of long plane rides. Beagle said that while NHL players form bonds with teammates in every dressing room, these bonds felt different.
“Really looking back at it, those years with those guys were some of the best years of my life, just playing hockey and having those friendships,” he said. “It was so special.”
Only Beagle was still with the Capitals when they won the Stanley Cup in 2018. Fehr left as a free agent in 2015. Alzner did the same in 2017.
“We were super tight,” Alzner said. “Then you notice that when you stop playing together, you just don’t talk to the guys nearly as much. You miss it.”
“Life catches up to you,” Fehr said. “You just get too busy.”
So the Chums drifted, until something unexpected reunited them recently. Fehr, Beagle and Alzner are all involved with LactiGo, a topical muscle recovery and sports performance gel that they say is gaining popularity among NHL players. Fehr is on the board of directors for LactiGo, while Beagle and Alzner are active investors. Fehr is also on the board for Ethoderm, the pharmaceutical side of the company.
As rewarding as they hope this business can be, becoming teammates again has been its own reward.
“It feels like we’re still playing together,” Alzner said. “Even though we’re not talking hockey specifically, we have that same cadence that you would have if you were talking to a current teammate. Having had an opportunity to try and succeed on the ice and now having it off the ice is pretty special.”
NHL PLAYERS ARE CONSTANTLY being pitched with financial opportunities. Not all of them work out.
“There were a few of us in Washington, right at the beginning of my career, we all put some money into something and we all lost it. A good lesson, right away,” Alzner said. “Right from there, I was a little bit gun-shy about what I was going to put my money into, especially after I stopped playing. It’s so hard to figure out. You could make money. Or you could lose all of your money.”
The first one to get involved with LactiGo was Fehr. He was playing for the AHL San Diego Gulls in 2017-18 when he was pitched a product he hadn’t heard of before. Teammate Michael Liambas brought him LactiGo, which Liambas was using to revive weary legs.
“You get a bunch of these things coming your way when you’re playing pro hockey. People always bringing you stuff,” Fehr recalled. “And then I used it, and I’m like, ‘This is crazy.’ My legs were so loose, so good. I started sharing it with teammates and buddies.”
Fehr brought it to the Chums. Beagle was skeptical until he considered the source.
“You get pitched a lot of things when you’re playing. A lot of weird, random things. This was one I tried out, because it was coming from Fehr,” Beagle said. “He’s such a good guy. Like, a good human. So when he calls, you answer. And when he says something, you take it seriously, because he lives with integrity.”
Alzner was around 31 years old when Fehr pitched him and was feeling the burdens of being a veteran skater.
“My legs were starting to get … heavier,” he said. “Games were getting tougher. I hated going into practice feeling crappy, needing a couple of drills to them to come back. Going to morning skate and then it’s, ‘Surprise, my legs suck today.’ So I decided to try it out.”
Alzner was something who tried everything. Cold baths to massaging boots. He was recently reminiscing with an old teammate from Montreal about the guys using “pickle juice,” which was “literally just water with menthol in it to make their legs tingle.” Beagle recalls Alzner coming to offseason workouts with every fitness and diet fad, from low carb to no breakfasts to all manner of legal supplements.
So Alzner’s interest caught Beagle’s attention, too. If the guy who is constantly looking for the next thing settles on something, that caught Beagle’s attention.
“If you don’t know the guy, you wouldn’t really understand it,” Beagle said. “But when he gets excited about something and stays with a product for this long too, it’s a testament to how good the product must be.”
Fehr had inquired about investing in the company, but he said that founder Kevin Atkinson rebuked him. After about a year of pestering, Fehr was asked to help buy out a partner. Then he put another group together to buy out another investor, moving up to become one of LactiGo’s directors.
Alzner expressed his interest in investing, and Fehr put him in touch with Atkinson. But he had to know more about how LactiGo worked.
“It wasn’t originally even about the company. It was like, ‘My team needs to use this, because we’re not good,'” he said. “I’m one of those people that just really likes to dig in and understand why things do what they do.”
When Alzner found out that his old teammate Beagle was involved with LactiGo as well, that clarified things for him.
“When Beags got involved, you know it must be legit. Let’s just say he doesn’t really invest in … anything,” Alzner said with a laugh. “Me and Beags go way back with what we always called ‘per diem management’ on the road. If we can save money somehow, we’re saving money.”
With the Chums reunited, the next step was trying to make their product a success.
The first step was creating awareness for something players liked to keep to themselves.
“Everyone who uses it doesn’t want their competitor to use it,” Beagle said. “And unless you’re an unbelievable teammate, you don’t want even your own teammates using it in training camp because you want to be better than them, right?”
“It’s one of the best-kept secrets in hockey, and that’s the struggle we have,” Alzner said. “People want it for their own benefit and don’t want anyone else to use it.”
BOSTON BRUINS DEFENSEMAN Kevin Shattenkirk said he was always “just kind of an ‘au naturel’ guy” when it came to muscle recovery.
“I had never really put any sort of ointments or anything on my legs for games,” he said.
Shattenkirk played with Alzner in Washington back in 2017. About two years later, Alzner reached out with a pitch to try out LactiGo while Shattenkirk was playing with the Tampa Bay Lightning.
“I felt like there was something definitely there. Something different,” Shattenkirk said. “I thought at first maybe it was like a little bit of a placebo effect. But the more I understood the science behind it, then it all started to make sense.”
Veteran forward James van Riemsdyk became an investor in the product after using it.
“There were a few of us in Philly, but basically the whole team in Toronto was using it,” said van Riemsdyk, now a winger for the Bruins who recently passed 1,000 games played in the NHL.
When Shattenkirk was watching the U.S. men’s world juniors team celebrate its 2024 championship, he couldn’t help but notice the vibrant green-capped LactiGo cans on a table in that locker room.
“I didn’t know guys that age got tired on the ice, but it’s good to see that other people are believing in it,” he said.
When Shattenkirk signed with the Anaheim Ducks, he found teammate Vinni Lettieri was using it. That surprised him because he hadn’t known many other players that did.
Shattenkirk said he believes it’s one of the best-kept secrets among players.
“That’s not limited to hockey. It’s in all sports, really,” he said. “It’s taken a little bit of a long time for it to break through because those who’ve had it don’t really want to give it to the other guys. It’s kind of like your ace in the hole.”
Fehr said that’s been the biggest challenge in trying to market LactiGo. When an athlete believes they have an advantage, they don’t exactly want to share it.
“It’s like a secret,” he said. “We have UFC fighters using it all the time, but they don’t want the other UFC fighters to be using it too. So nobody talks about it.”
Alzner likened it to gaining inside information about an opponent as a hockey player.
“If you watch a video of somebody on a faceoff and you see his ‘tell,’ then you feel like you have an advantage. You don’t really want to let anybody know your secret,” he said. “Even on a team, you sometimes want to be better than your teammates, right? You wanna be the person that gets more ice time and all that stuff. So it’s almost like you’d almost rather not everybody use it because you want to be better than everybody else.”
But the other issue with athletes is their persnickety nature. If they add something to their routine that coincides with success, it’ll remain part of that routine. If that success turns sour, then it’s suddenly a candidate for deletion.
“That’s the problem with the hockey guys,” Fehr said. “They could put this stuff on, go out and feel the best they’ve ever felt. And if they’re a minus-3 the next game, they’ll never use it again.”
FEHR SAID THAT he and his other investors get it. They played the game and had their own idiosyncrasies. In fact, they hope that NHL experience helps build confidence for athletes that are curious about their product.
“Realizing that it’s a bunch of hockey guys behind it, that’s kind of a cool story,” Fehr said of Alzner and Beagle. “That’s the best part of this whole thing. It’s been great to stay in touch with them, but also to have a common project that we’re working on at the same time.”
They were teammates. They were Chums. And now they’ve been reunited in a way none of them had anticipated, and it feels just like old times.
Alzner said the players’ business venture has a familiar cadence for them.
“It’s same way an NHL season feels. We’re battling so hard to try and get this thing to where we want it to go,” he said. “Like in a season, there are ups and downs. One week is awesome. Then you go a week waiting for the next thing to happen. We went through the same thing as teammates, in a different way.”
Fehr said the dynamic between the three former Capitals is the same as when they were playing.
“Beags is a quiet guy, always thinking. Alzner is always making new connections and contacts, because he’s an outgoing guy. I kind of do as much work as I can and then delegate to the people in their strong areas,” he said. “It’s been a nice dynamic, and one you’d probably have seen on the ice.”
Alzner said the project has allowed the trio to learn things about each other they hadn’t known as players.
“It’s been fun to see how our brains work outside of the rink now,” he said. “I think a lot of guys go through all these different business ventures with teammates, they don’t necessarily work out and then things peter out between them. But this has been such an exciting ride so far. It’s pretty special to do this with them.”
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Bill Connelly
Almost no word in the English language makes a college football fan more defensive than the L-word: luck.
We weren’t lucky to have a great turnover margin — our coaches are just really good at emphasizing ball security! We’re tougher than everyone else — that’s why we recovered all those fumbles!
We weren’t lucky to win all those close games — we’re clutch! Our coaches know how to press all the right buttons! Our quarterback is a cool customer!
We weren’t lucky to have fewer injuries than everyone else — our strength-and-conditioning coach is the best in America! And again: We’re just tougher!
As loath as we may be to admit it, a large percentage of a given college football season — with its small overall sample of games — is determined by the bounce of a pointy ball, the bend of a ligament and the whims of fate. Certain teams will end up with an unsustainably good turnover margin that turns on them the next year. Certain teams (often the same ones) will enjoy a great run of close-game fortune based on some combination of great coaching, sturdy quarterback play, timely special teams contributions … and massive amounts of unsustainable randomness. Certain teams will keep their starting lineups mostly intact for 12 or more games while another is watching its depth chart change dramatically on a week-to-week basis.
As we prepare for the 2025 college football season, it’s worth stepping back and looking at who did, and didn’t, get the bounces in 2024. Just because Lady Luck was (or wasn’t) on your side one year, doesn’t automatically mean your fortunes will flip the next, but that’s often how these things go. Be it turnovers, close-game fortune or injuries, let’s talk about the teams that were dealt the best and worst hands last fall.
Jump to a section:
Turnover luck | Close games luck
Injuries and general shuffling | Turnaround candidates
Turnover luck
In last year’s ACC championship game, Clemson bolted to a 24-7 halftime lead, then white-knuckled it to the finish. SMU came back to tie the score at 31 with only 16 seconds left, but Nolan Hauser‘s 56-yard field goal at the buzzer gave the Tigers a 34-31 victory and a spot in 2024’s College Football Playoff at Alabama’s expense.
In the first series of the game, Clemson’s T.J. Parker pulled a perfect sack-and-strip of SMU QB Kevin Jennings, forcing and falling on a loose ball at the SMU 33-yard line. Clemson scored two plays later to take a 7-0 lead. Late in the first quarter, Khalil Barnes picked off a Jennings pass near midfield, ending what could have become a scoring threat with one more first down. A few minutes later, Clemson’s Cade Klubnik fumbled at the end of a 14-yard gain, but tight end Jake Briningstool recovered it at midfield, preventing another potential scoring threat from developing. (Klubnik fumbled seven times in the 2024 season but lost only one of them.)
Early in the third quarter, after SMU cut Clemson’s lead to 24-14, David Eziomume fumbled the ensuing kickoff at the Clemson 6, but teammate Keith Adams Jr. recovered it right before two SMU players pounced.
Over 60 minutes, both teams fumbled twice, and Clemson defended (intercepted or broke up) eight passes to SMU’s seven. On average, 50% of fumbles are lost and about 21% of passes defended become INTs, so Clemson’s expected turnover margin in this game was plus-0.2 (because of the extra pass defended). The Tigers’ actual turnover margin was plus-2, a difference of 1.8 turnovers in a game they barely won.
Clemson was obviously a solid team in 2024, but the Tigers probably wouldn’t have reached the CFP without turnovers luck. For the season, they fumbled 16 times but lost only three, and comparing their expected (based on the averages above) and actual turnover margins, almost no one benefited more from the randomness of a bouncing ball.
It probably isn’t a surprise to see that, of last year’s 12 playoff teams, eight benefited from positive turnovers luck, and six were at plus-3.3 or higher. You’ve got to be lucky and good to win, right?
You aren’t often lucky for two straight years, though. It might be noteworthy to point out that, of the teams in Mark Schlabach’s Way-Too-Early 2025 rankings, five were in the top 20 in terms of turnovers luck: No. 5 Georgia, No. 7 Clemson, No. 9 BYU, No. 11 Iowa State and No. 17 Indiana (plus two others from his Teams Also Considered list: Army and Baylor).
It’s also noteworthy to point out that three teams on Schlabach’s list — No. 6 Oregon, No. 8 LSU and No. 15 SMU — ranked in the triple-digits in terms of turnovers luck. Oregon started the season 13-0 without the benefit of bounces. For that matter, Auburn, a team on the Also Considered list, ranked 125th in turnovers luck in a season that saw the Tigers go just 1-3 in one-score finishes. There might not have been a more what-could-have-been team in the country than Hugh Freeze’s Tigers.
Close games
One of my favorite tools in my statistical toolbox is what I call postgame win expectancy. The idea is to take all of a game’s key, predictive stats — all the things that end up feeding into my SP+ rankings — and basically toss them into the air and say, “With these stats, you could have expected to win this game X% of the time.”
Alabama‘s 40-35 loss to Vanderbilt on Oct. 5 was one of the most impactful results of the CFP race. It was also one of the least likely results of the season in terms of postgame win expectancy. Bama averaged 8.8 yards per play to Vandy’s 5.6, generated a 56% success rate* to Vandy’s 43% and scored touchdowns on all four of its trips into the red zone. It’s really hard to lose when you do all of that — in fact, the Crimson Tide’s postgame win expectancy was a whopping 98.5%. (You can see all postgame win expectancy data here)
(* Success rate: how frequently an offense is gaining at least 50% of necessary yardage on first down, 70% on second and 100% on third and fourth. It is one of the more reliable and predictive stats you’ll find, and it’s a big part of SP+.)
Vandy managed to overcome these stats in part because of two of the most perfect bounces you’ll ever see. In the first, Jalen Milroe had a pass batted at the line, and it deflected high into the air and, eventually, into the arms of Randon Fontenette, who caught it on the run and raced 29 yards for a touchdown and an early 13-0 lead.
In the second half, with Bama driving to potentially take the lead, Miles Capers sacked Milroe and forced a fumble; the ball sat on the ground for what felt like an eternity before Yilanan Ouattara outwrestled a Bama lineman for it. Instead of trailing, Vandy took over near midfield and scored seven plays later. It took turnovers luck and unlikely key-play execution — despite a 43% success rate, Diego Pavia and the Commodores went 12-for-18 on third down and 1-for-1 on fourth — for Vandy to turn a 1.5% postgame win expectancy into a victory. It also wasn’t Alabama’s only incredibly unlikely loss: The Tide were at 87.8% to beat Michigan in the ReliaQuest Bowl but fell 19-13.
(Ole Miss can feel the Tide’s pain: The Rebels were at 76.0% postgame win expectancy against Kentucky and 73.7% against Florida. There was only a 6% chance that they would lose both games, and even going 1-1 would have likely landed them a CFP bid. They lost both.)
Adding up each game’s postgame win expectancy is a nice way of seeing how many games a team should have won on average. I call this a team’s second-order win total. Alabama was at 10.7 second-order wins but went 9-4. That was one of the biggest differences of the season. Somehow, however, Iron Bowl rival Auburn was even more unfortunate.
Based solely on stats, Arkansas State should have won about four games, and Auburn should have won about eight. Instead, the Red Wolves went 8-5 and the Tigers went 5-7.
Comparing win totals to these second-order wins is one of the surest ways of identifying potential turnaround stories for the following season. In 2023, 15 teams had second-order win totals at least one game higher than their actual win totals — meaning they suffered from poor close-game fortune. Ten of those 15 teams saw their win totals increase by at least two games in 2024, including East Carolina (from 2-10 to 8-5), TCU (5-7 to 9-4), Pitt (3-9 to 7-6), Boise State (8-6 to 12-2) and Louisiana (6-7 to 10-4). On average, these 15 teams improved by 1.9 wins.
On the flip side, 19 teams overachieved their second-order win totals by at least 1.0 wins in 2023. This list includes both of 2023’s national title game participants, Washington and Michigan. The Huskies and Wolverines sank from a combined 29-1 in 2023 to 14-12 in 2024, and it could have been even worse. Michigan overachieved again, going 8-5 despite a second-order win total of 6.0. Other 2023 overachievers weren’t so lucky. Oklahoma State (from 10-4 to 3-9), Wyoming (from 9-4 to 3-9), Northwestern (from 8-5 to 4-8) and NC State (from 9-4 to 6-7) all won more games than the stats expected in 2023, and all of them crumpled to some degree in 2024. On average, the 19 overachieving teams regressed by 1.9 wins last fall.
It’s worth keeping in mind that several teams in Schlabach’s Way-Too-Early Top 25 — including No. 6 Oregon, No. 8 LSU, No. 11 Iowa State, No. 13 Illinois and, yes, No. 21 Michigan — all exceeded statistical expectations in wins last season, as did Also Considered teams like Army, Duke, Missouri and Texas Tech. The fact that Oregon and LSU overachieved while suffering from poor turnovers luck is (admittedly) rather unlikely and paints a conflicting picture.
Meanwhile, one should note that three Way-Too-Early teams — No. 12 Alabama, No. 23 Miami and No. 25 Ole Miss (plus Washington and, of course, Auburn from the Also Considered list) — all lost more games than expected last season. With just a little bit of good fortune, they could prove to be awfully underrated.
Injuries and general shuffling
Injuries are hard to define in college football — coaches are frequently canny in the information they do and do not provide, and with so many teams in FBS, it’s impossible to derive accurate data regarding how many games were missed due to injury.
We can glean quite a bit from starting lineups, however. Teams with lineups that barely changed throughout the season were probably pretty happy with their overall results, while teams with ever-changing lineups likely succumbed to lots of losses. Below, I’ve ranked teams using a simple ratio: I compared (a) the number of players who either started every game or started all but one for a given team to (b) the number of players who started only one or two games, likely as a stopgap. If you had far more of the former, your team likely avoided major injury issues and, with a couple of major exceptions, thrived. If you had more of the latter, the negative effects were probably pretty obvious.
Despite the presence of 1-11 Purdue and 2-10 Kennesaw State near the top of the list — Purdue fielded one of the worst power conference teams in recent memory and barely could blame injury for its issues — you can still see a decent correlation between a positive ratio and positive results. The six teams with a ratio of at least 2.8 or above went a combined 62-22 in 2024, while the teams with a 0.5 ratio or worse went 31-56.
Seven of nine conference champions had a ratio of at least 1.3, and 11 of the 12 CFP teams were at 1.44 or higher (five were at 2.6 or higher). Indiana, the most shocking of CFP teams, was second on the list above; epic disappointments like Oklahoma and, especially, Florida State were near the bottom. (The fact that Georgia won the SEC and reached the CFP despite a pretty terrible injury ratio speaks volumes about the depth Kirby Smart has built in Athens. Of course, the Dawgs also enjoyed solid turnovers luck.)
Major turnaround candidates
It’s fair to use this information as a reason for skepticism about teams like Indiana (turnovers luck and injuries luck), Clemson (turnovers luck), Iowa State (close-games luck), Penn State (injuries luck) or Sam Houston (all of the above, plus a coaching change), but let’s end on an optimistic note instead. Here are five teams that could pretty easily enjoy a big turnaround if Lady Luck is a little kinder.
Auburn Tigers: Auburn enjoyed a better success rate than its opponents (44.7% to 38.5%) and made more big plays as well (8.9% of plays gained 20-plus yards versus 5.7% for opponents). That makes it awfully hard to lose! But the Tigers made exactly the mistake they couldn’t make and managed to lose games with 94%, 76% and 61% postgame win expectancy. There’s nothing saying this was all bad luck, but even with a modest turnaround in fortune, the Tigers will have a very high ceiling in 2025.
Florida Gators: The Gators improved from 41st to 20th in SP+ and from 5-7 to 8-5 overall despite starting three quarterbacks and 12 different DBs and ranking 132nd on the list above. That says pretty spectacular things about their overall upside, especially considering their improved experience levels on the O-line, in the secondary and the general optimism about sophomore quarterback DJ Lagway.
Florida Atlantic Owls: Only one team ranked 111th or worse in all three of the tables above — turnovers luck (111th), second-order win difference (121st) and injury ratio (131st). You could use this information to make the case that the Owls shouldn’t have fired head coach Tom Herman, or you could simply say that new head coach Zach Kittley is pretty well-positioned to get some bounces and hit the ground running.
Florida State Seminoles: There was evidently plenty of poor fortune to go around in the Sunshine State last season, and while Mike Norvell’s Seminoles suffered an epic hangover on the field, they also didn’t get a single bounce: They were 129th in turnovers luck, 99th in second-order win difference and 110th in injury ratio. Norvell has brought in new coordinators and plenty of new players, and the Noles are almost guaranteed to jump up from 2-10. With a little luck, that jump could be a pretty big one.
Utah Utes: Along with UCF, Utah was one of only two teams to start four different quarterbacks in 2024. The Utes were also among only four teams to start at least 11 different receivers or tight ends and among five teams to start at least nine defensive linemen. If you’re looking for an easy explanation for how they fell from 65th to 96th in offensive SP+ and from 8-5 to 5-7 overall, that’s pretty succinct and telling.
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Dan Wetzel
It once seemed improbable that the most compelling figure of the college football offseason would be Bill Belichick’s 24-year-old girlfriend, but somehow, here we are.
Jordon Hudson’s spot in Belichick’s life has always been a public talking point. After all, they started dating two years ago, when Belichick was 71. Of late, though, she’s become an obsession.
Belichick is arguably the greatest coach in the history of the sport, winner of six Super Bowls leading the New England Patriots. His jump to the college ranks and the University of North Carolina is, for purely football reasons, of great intrigue.
Would this work? Could this work?
Currently though, the focus is on Hudson, who takes an active role in managing Belichick’s affairs, including running point on publicity for his new book, “The Art of Winning: Lessons from My Life in Football.”
That includes a viral clip from a “CBS Sunday Morning” interview when Hudson shut down a question about how the two met and was deemed a “constant presence.” That led to all sorts of attention on the relationship, not to mention Belichick’s acuity and Hudson’s recent real estate holdings. Former Patriots great Ted Johnson even told WEEI radio in Boston that “the Tar Heels should consider firing Bill Belichick.”
A few days into this modern controversy, where a social media clip redefines someone with decades in the public eye, can we all settle down for a moment?
As with any relationship, only Belichick and Hudson are privy to what is transpiring between them. But as sensationalistic as all the TikTok comments and website stories currently are, when it comes to actually coaching a football team, let’s settle back on one undeniable truth.
This is Bill Belichick.
Sure, the current attention can be fairly labeled as the kind of “distraction” that might personally crush and professionally derail most people. Belichick is not most people.
“Never been too worried about what everyone else thinks,” Belichick told CBS.
If you allow his history — a lesson from his life in football, if you will — to inform, then you would know that there has rarely, if ever, been any personal feud, situation, tabloid headline or bit of accusational strife that has derailed the man’s single-minded focus on winning.
Belichick doesn’t just thrive in the briar patch of controversy — he seems to prefer it. The more external noise, the better.
A former player standing trial for murder? Win the Super Bowl.
Accused of illegally videotaping opponents? Post a 16-0 season.
A star quarterback alleged to have cheated to win the AFC Championship Game by deflating footballs? Name-drop “My Cousin Vinny” in a news conference, then win the Super Bowl.
Have the team get fined and stripped of a first-round draft pick and the quarterback suspended for the start of the season? Win another Super Bowl.
Maybe this isn’t what he was expecting from the book release, but let’s be clear, he was expecting to create a major media stir.
Belichick is famously passive-aggressive. When he never once mentioned Patriots owner Robert Kraft in his memoir — not even in the acknowledgments — he did so expecting a commotion. This was likely to make it clear that Belichick believed the Patriots’ success during their 24 years together was more based on the coaches and players than the very front-facing owner who, depending whose version you believe, fired Belichick in January 2024.
This was throwing red meat to the sports media machine. It just turned out that the Hudson situation represented even more red meat to the far larger American pop culture/social media machine.
Belichick might not have seen this coming, but this is how he has always operated. He welcomes speculation and even being painted as the villain. Even his closest confidants, from Bill Parcells to Tom Brady, often wind up in prolonged, public ice-outs. There are the endless scraps with the media, the league office, officials or other coaches.
The public questioning his actions and motivation? Please.
Consider that back nearly two decades ago, the NFL made a deal with Reebok for its coaches to wear approved clothes. Belichick bristled at being told what to wear. In an act of fashion defiance, both Patriots and Belichick sources say, he took a plain gray sweatshirt and cut off the sleeves to make it ugly. (It inadvertently became a huge seller, labeled the “BB Hoodie” in the Patriots Pro Shop.)
Or when, in an effort to protest the NFL making teams categorize player injuries — doubtful, questionable, etc. — Belichick began listing Brady as “probable” on the report with a shoulder injury week after week for years despite there being no known injury. Brady would just laugh when asked about it.
Or when he thought the NFL was getting too commercialized, so he refused to have his name used by EA Sports in the Madden video game — “NE Coach” was all that was listed — even though he would make money for literally doing nothing.
Or maybe consider in 2000, when he reversed course on accepting the head coaching job with the New York Jets. Rather than get all apologetic, he handwrote a note that read: “I resign as HC of the NYJ.”
He loves this stuff. Like many highly competitive people, finding an enemy, or some doubt, or some negative opinion about him seemingly feeds him. It certainly doesn’t cause him to wilt.
The current kerfuffle isn’t much different from past ones. He’s been through divorce, and his dating life was even fodder for the New York tabloids. It didn’t matter. He just kept winning.
All of that makes it unlikely that Hudson is somehow bossing Belichick around — or that she would even want to. This is just BB.
Whatever happens with the couple — we wish them the best — is one thing, but anyone who thinks Belichick is somehow incapable of weathering some gossip or jokes, or won’t be laser-focused on coaching, teaching and preparing his players, hasn’t been paying attention.
Here’s guessing Belichick will be fine. He always has been.
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