To celebrate over 100 years in business while looking ahead to another century filled with electrification, Maserati held a “Folgore Day” event in Italy. At this event, it showcased its lineup of BEVs, including the GranTurismo Folgore and Grecale Folgore SUV, ahead of the official launch of its GranCabrio Folgore convertible this evening.
Today’s event celebrates Maserati S.p.A’s 110 year run to date, having been founded in Bologna, Italy, and now operating out of Modena under the Stellantis umbrella. Four years ago, the “Trident” brand vowed to embrace electrification with plans to offer BEV versions of each of its current vehicles by 2028.
So far, we’ve seen Maserati deliver the flagship GranTurismo Folgore, which is followed by the Grecale Folgore SUV, which we had the opportunity to test drive around Southern Italy in March. Other BEVs in the pipeline included a Folgore version of the GranCabrio convertible, which we’ve only seen camouflaged so far, as well as an all-electric Quattroporte.
However, plans for the latter have been shelved as Maserati focuses on its current and upcoming BEV models, which will now include a different Folgore by 2025 instead, the MC20. We were on the scene in Rimini, Italy, today, attending Maserati’s Folgore Day, where we got up close looks at some of the BEVs mentioned above as we await the official debut of the GranCabrio Folgore.
Maserati’s first Folgore Day celebrates past and future
In addition to celebrating 110 years in the Italian automotive space, Maserati’s Folgore event saw the debut of its new all-electric campaign, “It Turns You On.” You can see the 90-second campaign film below. The world premiere of the campaign kicks off Maserati’s next chapter in innovation and electrification. Per Maserati:
Folgore Day is the starting point of a new journey for Maserati and for luxury consumers to whom the Trident’s electric offering is entirely aimed and dedicated to, via products that guarantee the distinctive essence of the brand–made up of cars that have always been synonymous with cutting-edge technology, refined elegance, sophisticated and original craftsmanship, impeccable and distinctive performance–and can become new symbols on the move of the profound transformation underway in the market.
Today, several critical components of the Maserati Grecale Folgore and GranTurismo Folgore, including the former’s all-electric rolling chassis, were explained in detail in front of the crowd in Rimini. What was interesting was the sly maneuvering of Maserati CEO Davide Grasso, who, when asked, would not verbally commit to Maserati becoming an electric-only brand by any given point.
Grasso said that as a luxury brand, Maserati wants to continue to give its customers a choice between ICE and BEV variants, at least through 2028, as the CEO said different markets are embracing all-electric vehicles at different rates, dependent on a number of factors. Some to consider are culture, legislation, subsidies, infrastructure, etc.
Although it was not on display, Maserati also used today’s event to announce another venture in electric mobility. Through a collaboration with Vita Power, Maserati has developed the TRIDENTE, a 10.5-meter carbon fiber day boat that can cruise at 25 knots, reach a top speed of 40 knots, and fully recharge in under an hour on a DC charger.
Last but not least, today promises the official launch of the Maserati GranCabrio Folgore in Rimini later tonight. We are on location and will report back with the first images and specs as they come in. In the meantime, here’s that 90-second Maserati campaign video:
Electrek’s take
Those were interesting comments from Grasso, considering the entire presentation leading up to the Q&A with media was touting Maserati’s transition into the future with the Folgore name. I suppose that Maserati’s electric future still includes gas cars… at least for now.
Sorry, Maserati, but despite your new ad, that lack of commitment to BEVs actually Turns Me Off.
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Tesla (TSLA) has introduced a new direct discount for the Model Y in China as the latest of a series of incentives to boost demand during this critical end-of-quarter push.
The automaker regularly offers discounts at the end of every quarter, but the incentives to boost demand have been the most wide-ranging ever this quarter.
Over the last month, we have been documenting the many sale incentives and discounts that Tesla has put in place to ensure it creates the demand for a record quarter.
Tesla aims to deliver a record number of more than 515,000 vehicles in Q4 in order for its sales not to be down for the whole year. That’s ~30,000 more vehicles than Tesla’s last record quarter, which was Q4 2023.
And everywhere, Tesla is heavily subsidizing loans with lower interest rates. That has been the main incentive in China, Tesla’s biggest market, until now.
Tesla’s New Discount in China
Today, Tesla announced that it is offering a ¥10,000, the equivalent of $1,380 USD, discount on the final payment for new Model Y vehicles:
The new discount can be combined with Tesla’s subsidized 0% interest financing, which has been Tesla’s main incentive in China all year.
Electrek’s Take
Based on insurance data, Tesla is tracking ahead of last year’s deliveries in China, but it is going to need to beat its last record by a significant margin to make sure not to be down for the whole year.
Model Y is Tesla’s most popular vehicle, but Tesla is also going against the expectation of the design refresh coming early next year, which can negatively affect demand.
This discount is likely to combat that and maintain Tesla’s current good momentum in China.
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We now have more details on the massive recall, which just keeps growing. Hyundai and now Kia are recalling more than 208,000 electric vehicles in Canada and the US to fix a problem with the loss of driving power, which can increase the risk of a crash.
For the second time this year, the automakers are recalling huge swathes of EVs and other “electrified” vehicles in North America, citing concerns about a loss of driving power, the National Highway Traffic Safety Administration (NHTSA) said on Friday.
In the US, Hyundai is recalling 145,235 EVs, including the 2022 through 2024 Ioniq 5, the 2023 through 2025 Ioniq 6, GV60 and GV70, and the 2023 and 2024 G80. In Canada, Hyundai is recalling 34,529 vehicles that were produced between March and November of this year, according to Automotive News Canada.
As for Kia, the recall includes close to 63,000 Kia EV 6 vehicles from 2022 through 2024 in the US, but the company has yet to offer details on its Canada recall.
It looks like the issue stems from “the integrated charging control units in these vehicles, which may become damaged and fail to charge the 12-volt battery. This malfunction could lead to a complete loss of drive power, posing safety risks for drivers,” the NHTSA stated.
Back in March, Hyundai, Kia, and Genesis issued a similar recall for 147,110 electric vehicles – that recall centered, again, around damaged integrated charging control units failing to charge the battery.
The South Korea automaker has said that all owners of affected vehicles will be notified by letter mail on the next steps to take. This will involve bringing your vehicle to one of the company’s dealers to inspect and replace the charging unit and its fuse if necessary, along with performing a software update for the charging units.
Importantly, no crashes, injuries, fatalities, or fires due to this issue have been reported in the US or Canada, Hyundai reported.
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A group of Tesla vehicles spotted under covers at the automaker’s test track at the Fremont factory is raising some questions.
Tesla has a very small test track on the ground of its first factory, Tesla Fremont, in California.
Now and again, people fly drones over the factory and catch glimpses of new cars being tested. Youtuber ‘Met God in Wilderness’ is one of those drone pilots who regularly fly over the factory and while he didn’t catch vehicle being tested, he did catch some curious vehicles under covers next to the track:
The vehicles are all covered, and therefore, it’s hard to tell exactly what they are, but the different shapes are intriguing and raise some questions.
It looks like three, maybe four, different kinds of vehicles:
We know that Tesla is working on three new specific vehicles: a Model Y design refresh, and two new cheaper models based on Model 3 and Model Y.
All three vehicles are expected to be unveiled early next year.
Electrek’s Take
At the risk of stating the obvious, getting much information from vehicles hidden under cover can be hard. It’s even possible that some of those have shape camouflage, which is sometimes used by automakers – although I don’t remember Tesla ever using that.
So here are my best guesses. Take them for what they are: guesses.
The most interesting ones to me are the first two on the left in the picture above. The last vehicle on the left looks like it could be a smaller Model 3.: