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Rivian’s electric SUV continues attracting new buyers in the US. In the first three months of the year, the Rivian R1S became the fourth best-selling EV in the US, topping Hyundai’s IONIQ 5 and the Volkswagen ID.4.

Rivian R1S continues climbing US EV sales charts in Q1

In 2023, Rivian’s R1S became the seventh best-selling EV in the US after beating out the Ford F-150 Lightning and Tesla Model X.

Rivian sold 24,783 electric SUVs in 2023, topping the Ford Lightning (24,165) and Tesla Model X (23,015). The R1S is not slowing down, climbing to fourth place in the first quarter of the US EV market.

In the first three months of the year, Rivian delivered 13,588 vehicles. According to Kelley Blue Book data, the company’s electric SUV accounted for the majority of sales.

Rivian sold 8,017 R1S models in Q1 2024, enough to top Hyundai’s IONIQ 5 (6,822) and Volkswagen ID.4 (6,167).

The R1S was only behind the Ford Mustang Mach-E (9,589), Tesla Model 3 (30,842), and Tesla Model Y (96,729) in the US EV market.

Rank Top 10 best-selling EVs of Q1 2024 2023 sales Q1 2024 sales Q1 2024 US market share
1 Tesla Model Y 394,497 96,729 35.4%
2 Tesla Model 3 220,910 30,842 11.3%
3 Ford Mustang Mach-E 40,771 9,589 3.5%
4 Rivian R1S 24,783 8,017 2.9%
5 Ford F-150 Lightning 24,165 7,743 2.8%
6 Chevy Bolt EV/ EUV 62,045 7,040 2.6%
7 Hyundai IONIQ 5 33,918 6,822 2.5%
8 Volkswagen ID.4 37,789 6,167 2.3%
9 Cadillac Lyriq 9,154 5,800 2.1%
10 Tesla Model X 23,015 5,607 2.1%
Top 10 best-selling EVs in Q1 2024 (Source: Kelley Blue Book)

Rivian officially shut down production at its Normal, IL manufacturing plant as it prepares to introduce new tech and processes to cut costs and streamline production.

As a result, Rivian expects production to remain flat at around 57,000 this year. The automaker is preparing for its next wave of growth after unveiling the more affordable R2 electric SUV last month.

Rivian-R2
Rivian R2 (Source: Rivian)

With prices starting at around $45,000, Rivian sees an opportunity in the market. CEO RJ Scaringe said, “The R2 being at $45,000 is something that the vast majority of the population can look at as an option.”

He added, “There’s a lack of choice, we believe, in that price category for really nicely done EVs.”

Scaringe announced the R2 garnered over 68,000 reservations in less than 24 hours as Rivian looks to expand the brand.

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Rivian family. From left to right R1T, R1S, R2, R3, R3X (Source: Rivian)

Rivian will begin building the R2 in Normal in the first half of 2026. It will be followed by even smaller and more affordable R3 and R3X models.”

“We’re anticipating many hundreds of thousands of units of demand, ideally over a million units of demand across the globe,” Scaringe explained.

Rivian-R1S-US-EV
Rivian R1S production (Source: Rivian)

Electrek’s Take

Rivian continues gaining market share in the US as it prepares for its next growth phase. The R1S is already a hit.

A lower-priced R2 will help Rivian reach new markets. The EV maker has already established itself as a true luxury electric car competitor, and with more affordable models on the way, Rivian expects to continue the trend.

Other brands that have failed to keep up with the EV transition so far, like Jeep, are scrambling to launch new electric SUV models in the US as sales continue sliding.

I’m interested to see how the top ten list will look over the next year, with new EVs rolling out, like the Volvo EX30, Kia EV9, Chevy Blazer EV, Chevy Equinox EV, Honda Prologue, and several others.

What are your thoughts? What electric models will be on the list at the end of the year? Let us know in the comments.

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An Oregon cattle ranch just added solar without losing grazing land

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An Oregon cattle ranch just added solar without losing grazing land

An Angus ranch in southern Oregon has become the test case for a new kind of cattle-friendly solar, hosting RUTE SunTracker’s first commercial project.

The one‑acre, 120‑kilowatt array is the first real‑world installation of RUTE’s patented, cable‑stayed solar tracker designed specifically to coexist with grazing cattle. RUTE supplies the hardware and is also acting as the developer for its first regional cattle‑plus‑solar demonstrations.

What makes the setup different is the clearance. The tracker system provides about 10 feet of headroom, with panel heights reaching up to 16 feet across the array. That gives cattle full access to the pasture underneath while allowing ranchers to keep managing the land as usual. The project is interconnected to Pacific Power’s grid in Jackson County, Oregon.

Projects like this are getting more attention as the solar industry runs into land‑use limits. In the US alone, about 30 gigawatts of new solar capacity installed last year covered roughly 150,000 acres. Meanwhile, the country has close to 120 million acres of cattle pasture, much of it facing rising heat and water stress.

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That’s where agrivoltaics come in. By adding solar to working pastureland, ranchers can create a second revenue stream while improving growing conditions for forage through partial shade.

“Within weeks of installing the RUTE canopy, the crew observed leafier forage and increased legume presence inside the array compared to outside,” RUTE president Doug Krause said. “Even on irrigated pasture, direct summer sun can be too intense.”

RUTE’s work has been supported by grants from the US Department of Energy’s American‑Made Solar Prize and the US Department of Agriculture. In October, Oregon State University’s Agrivoltaics Program began quantitative studies at the site to measure pasture production, adding hard data to what ranchers are already seeing on the ground.

Next, RUTE plans to take the project on the road. This winter, the company will present at cattlemen’s association meetings as it looks for ranch partners with onsite electric loads, such as irrigation pivot systems.

“In the near term, our focus is on regional, behind‑the‑meter installations so ranchers and power producers can see the equipment operating in real conditions,” Krause said. “While interconnection timelines are long, these projects allow us to build momentum as we connect with developers and ranches on utility‑scale pipeline.”

Read more: Sunrun + NRG launch a virtual power plant to ease Texas power demand


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Tesla rental fleet that bought into Elon Musk’s self-driving lies goes bankrupt due to depreciation

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Tesla rental fleet that bought into Elon Musk's self-driving lies goes bankrupt due to depreciation

Dutch leasing company Mistergreen, known for its “Tesla only” fleet and bold bets on a future of autonomous robotaxis, is reportedly facing bankruptcy. The company’s financial collapse highlights the danger of buying into Elon Musk’s claims that Tesla vehicles would become “appreciating assets”—a prediction that has faced a harsh reality check in the used EV market.

According to reports from Europe, the Dutch Tesla-only car rental firm Mistergreen has wiped out its bondholders and is selling off its operations.

Mistergreen had built its entire business model around the premise of operating a fleet of Tesla vehicles that would not only hold their value but eventually generate revenue as robotaxis.

Instead, the company has been forced to write down millions in fleet value as Tesla aggressively cut new car prices over the last two years, pulling the rug out from under used EV prices, and never delivered on its promise of consumer vehicles becoming robotaxis.

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Back in 2019, Elon Musk famously claimed that Tesla vehicles were now “appreciating assets” because of their Full Self-Driving (FSD) capability. He stated:

“I think the most profound thing is that if you buy a Tesla today, I believe you are buying an appreciating asset – not a depreciating asset.”

He even went so far as to suggest that a Tesla Model 3 could be worth $100,000 to $200,000 as a revenue-generating robotaxi. Mistergreen bought into that claim and was essentially a leveraged bet on this exact scenario.

They wrote their annual report in 2022:

Our focus is driven by the fact that Tesla’s electric vehicles are currently the highest quality electric vehicles on the market (in terms of battery quality, software updates, efficiency and range, charging network and speed), their hardware and software are prepared for future self-driving cars, and the quality and range of the Tesla (supercharger) charging network is superior. As a result, there is a significant market demand for Tesla’s and we anticipate that Tesla’s will have better residual value in the future due to the good quality of the Tesla’s currently on the market.

However, as we discussed in an article earlier this year about Elon Musk’s biggest lie, the reality has been the exact opposite. Tesla vehicles have depreciated faster than the industry average, exacerbated by Tesla’s own decision to slash prices to maintain demand and by the fact that it never delivered on its promise that software updates would make its consumer vehicles autonomous without supervision.

At its peak, Mistergreen had a fleet of over 4,000 Tesla vehicles, which is impressive, but it meant that it was hit even harder by the depreciation.

For buyers, a cheaper Tesla is great news. For owners or leasing companies holding thousands of them on their books, with high residual-value guarantees, it’s a death sentence.

Mistergreen had issued bonds to buy the Tesla vehicles, but it hasn’t been able to repay them since last year. It’s unclear how much of investors’ money has been wiped out by the bet, but it is in the tens of millions of dollars.

A couple of Dutch, Belgian, and German leasing companies will purchase the remaining fleet.

Electrek reached out to CEO Florian Minderop and co-founder Mark Schreurs for comments, but we didn’t hear back by the time of publishing.

Electrek’s Take

They believed Elon and they lost tens of millions of dollars worth of investors’ money for it.

We have been saying for years that while FSD is impressive, there’s no evidence that it can reach level 4 autonomy in consumer vehicles. Banking on it turning cars into appreciating robotaxis in the near term is financial suicide.

Musk has been promising “1 million robotaxis by the end of the year” since 2020. It’s now late 2025, and while we have seen progress, we only have a small pilot program in a geo-fenced area in Texas under constant supervision, and certainly don’t have a fleet of appreciating assets.

If you bought a Tesla for $50,000 in 2022 expecting it to be worth $100,000 today, you are likely disappointed. If you bought 4,000 of them with borrowed money, you are Mistergreen.

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Kia cuts EV prices with new deals across its full lineup

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Kia cuts EV prices with new deals across its full lineup

Kia is offering generous discounts on its EVs with low finance rates and thousands in savings across its entire lineup.

What deals is Kia currently running on its EVs?

After launching a promotion in the US offering over $10,000 off the EV6, EV9, and Niro EV this month, Kia is now extending the savings overseas.

Kia introduced a New Year’s offer in the UK on Tuesday, offering savings across its entire range, including electric vehicles.

The new deal offers generous finance deposit contributions (FDC) of up to £3,000 ($4,000) toward all EV3 models, plus the EV4 GT-Line and GT-Line S trims. A £1,500 ($2,000) FDC is available toward the EV4 Fastback (sedan), EV5, EV6, EV6 GT, EV9, and EV9 GT. The EV4 Air grade is available with a £1,000 ($1,300) FDC.

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Kia is also offering a low 3.9% APR across its entire EV lineup, considerably lower than the 5.9% APR for the new Sportage and the 7.9% APR for the Picanto, K4, Niro PHEV, and Sorento.

Kia-deals-EVs
From left to right: Kia EV6, EV3, and EV9 (Source: Kia UK)

And that’s not all. Current Kia drivers looking to upgrade can save an extra £1,000 ($1,300) with the “Kia EV Finance Upgrade” loyalty incentive.

The New Year’s EV deals run from December 17, 2025, to March 31, 2026. Kia is also offering two years of free service on all electric models through its “Discover Your Kia EV” campaign, available on all EV3, EV4, EV4 Fastback, EV5, EV6, EV9, and PV5 Passenger grades and variants.

Kia-deals-EVs
Kia EV4 Fastback GT-Line S 81.4 kWh FWD model (Source: Kia)

On Friday, the EV4 and PV5 Passenger became the brand’s first vehicle eligible for the UK’s Electric Car Grant. Buyers can now earn £1,500 ($2,000) off the on-the-road purchase price for the EV4 Air and PV5 Passenger Essential and Plus trims.

Although not exactly a promotion, Kia launched the EV4 as Canada’s most affordable EV this week. Starting at under $40,000, Kia’s electric sedan (fastback) is even cheaper than the tiny Fiat 500e.

Kia-most-affordable-EV-Canada
2026 Kia EV4 for the North American market (Source: Kia)

For those in the US, don’t worry, Kia is offering some pretty great year-end deals, including over $10,000 in savings across its entire EV lineup.

The 2025 Kia EV6 and Niro EV are available with up to $11,000 in customer cash, while the larger EV9 is listed with $10,500 in customer cash.

Kia-EV9-interior-2026
The interior of the 2026 Kia EV9 GT-Line (Source: Kia)

If you’re looking to finance, Kia is offering 0% APR for up to 72 months, plus $3,500 APR Bonus Cash on the EV6 and Niro EV. The three-row Kia EV9 is available with 0% APR for up to 60 months and a $3,000 APR Bonus Cash offer. In the US, Kia’s “New Traditions” sales event runs until January 2, 2026.

Kia’s deals are generous, but its sister company, Hyundai, may have it beat. You can lease a Hyundai IONIQ 5 right now for as low as $189 per month. That’s about as cheap as EV leases get right now.

If you’re wondering what deals are available in your area, you can find local offers using the links below.

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