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Rivian’s electric SUV continues attracting new buyers in the US. In the first three months of the year, the Rivian R1S became the fourth best-selling EV in the US, topping Hyundai’s IONIQ 5 and the Volkswagen ID.4.

Rivian R1S continues climbing US EV sales charts in Q1

In 2023, Rivian’s R1S became the seventh best-selling EV in the US after beating out the Ford F-150 Lightning and Tesla Model X.

Rivian sold 24,783 electric SUVs in 2023, topping the Ford Lightning (24,165) and Tesla Model X (23,015). The R1S is not slowing down, climbing to fourth place in the first quarter of the US EV market.

In the first three months of the year, Rivian delivered 13,588 vehicles. According to Kelley Blue Book data, the company’s electric SUV accounted for the majority of sales.

Rivian sold 8,017 R1S models in Q1 2024, enough to top Hyundai’s IONIQ 5 (6,822) and Volkswagen ID.4 (6,167).

The R1S was only behind the Ford Mustang Mach-E (9,589), Tesla Model 3 (30,842), and Tesla Model Y (96,729) in the US EV market.

Rank Top 10 best-selling EVs of Q1 2024 2023 sales Q1 2024 sales Q1 2024 US market share
1 Tesla Model Y 394,497 96,729 35.4%
2 Tesla Model 3 220,910 30,842 11.3%
3 Ford Mustang Mach-E 40,771 9,589 3.5%
4 Rivian R1S 24,783 8,017 2.9%
5 Ford F-150 Lightning 24,165 7,743 2.8%
6 Chevy Bolt EV/ EUV 62,045 7,040 2.6%
7 Hyundai IONIQ 5 33,918 6,822 2.5%
8 Volkswagen ID.4 37,789 6,167 2.3%
9 Cadillac Lyriq 9,154 5,800 2.1%
10 Tesla Model X 23,015 5,607 2.1%
Top 10 best-selling EVs in Q1 2024 (Source: Kelley Blue Book)

Rivian officially shut down production at its Normal, IL manufacturing plant as it prepares to introduce new tech and processes to cut costs and streamline production.

As a result, Rivian expects production to remain flat at around 57,000 this year. The automaker is preparing for its next wave of growth after unveiling the more affordable R2 electric SUV last month.

Rivian-R2
Rivian R2 (Source: Rivian)

With prices starting at around $45,000, Rivian sees an opportunity in the market. CEO RJ Scaringe said, “The R2 being at $45,000 is something that the vast majority of the population can look at as an option.”

He added, “There’s a lack of choice, we believe, in that price category for really nicely done EVs.”

Scaringe announced the R2 garnered over 68,000 reservations in less than 24 hours as Rivian looks to expand the brand.

Rivian-R1S-US-EV
Rivian family. From left to right R1T, R1S, R2, R3, R3X (Source: Rivian)

Rivian will begin building the R2 in Normal in the first half of 2026. It will be followed by even smaller and more affordable R3 and R3X models.”

“We’re anticipating many hundreds of thousands of units of demand, ideally over a million units of demand across the globe,” Scaringe explained.

Rivian-R1S-US-EV
Rivian R1S production (Source: Rivian)

Electrek’s Take

Rivian continues gaining market share in the US as it prepares for its next growth phase. The R1S is already a hit.

A lower-priced R2 will help Rivian reach new markets. The EV maker has already established itself as a true luxury electric car competitor, and with more affordable models on the way, Rivian expects to continue the trend.

Other brands that have failed to keep up with the EV transition so far, like Jeep, are scrambling to launch new electric SUV models in the US as sales continue sliding.

I’m interested to see how the top ten list will look over the next year, with new EVs rolling out, like the Volvo EX30, Kia EV9, Chevy Blazer EV, Chevy Equinox EV, Honda Prologue, and several others.

What are your thoughts? What electric models will be on the list at the end of the year? Let us know in the comments.

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Honda really wants to sell you a hydrogen fuel cell, today [part 5]

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Honda really wants to sell you a hydrogen fuel cell, today [part 5]

Honda came to this year’s ACT Expo in Anaheim, California with the perfect follow-up to the jaw-dropping hydrogen fuel cell-powered semi truck they showed off last year. This year, the company’s fuel cell is in series production – and available now.

“Honda hydrogen is open for business,” says David Perzynski, assistant manager of hydrogen solutions development at American Honda. “(We have) the fuel cell technology, the expertise, and the supply chain to power a variety of zero-emissions products, including commercial trucking and stationary power generation.”

The company arrived with a more developed version of its Peterbilt 579EV-based HFC semi concept, which is based on one of that brand’s existing BEVs and uses the Honda fuel cell as a range-extending generator for its 120 kWh battery … or, rather, it would – if it was ever plugged into a charger.

On battery power alone, the big Pete is good for up to 150 miles of fully loaded range. With the fuel cell along for the piggyback ride, however, the truck’s range climbs to more than 500 miles at an 82,000 lb. combined vehicle weight.

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More than just a range-extender

Honda envisions a world where its hydrogen fuel cell is used in much more than transportation and logistics applications. At the ACT Expo, Honda had a scale mock-up of what a hospital-sized hydrogen backup generator could look like – and hinted that such an installation might soon become a reality.

This is all very normal for Honda

Honda FCX hydrogen fuel cell concept; via Honda.

If it seems weird that Honda is pushing hydrogen so hard these days, it shouldn’t. Honda’s been developing hydrogen fuel cells for nearly forty years, and put its first hydrogen fuel cell car (the FCX concept, above) all the way back in 1999.

Since then, it’s put a number of hydrogen fuel cell-powered vehicles into series production, including the innovative Honda CR-V HFC hybrid that lets you fill the car’s 17.7 kWh battery with electrons at home for up to 29 miles of all-electric driving, then fill up the hydrogen tank for another 241 miles of driving … and they’re not stopping there.

We had a chance to chat with David Perzynski on Quick Charge last year, where he talked us through some of Honda’s hydrogen plans in more detail. You can check it out, below.

Hydrogen had a wild ride last year

Original content from Electrek.

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ID. Buzz recall: VW’s third-row bench is too big for its own good

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ID. Buzz recall: VW’s third-row bench is too big for its own good

Volkswagen of America is recalling nearly 5,700 2025 VW ID. Buzz vans because the NHTSA says the third-row bench seat is too spacious. (For real.)

According to the National Highway Traffic Safety Administration (NHTSA), the third-row bench is physically wide enough for three people, but it’s only designed to hold two, so it’s only equipped with two seat belts. That mismatch violates Federal Motor Vehicle Safety Standard number 208, which covers occupant crash protection. A bench that invites three passengers but only protects two isn’t just awkward – it’s a safety risk. It simply makes it too easy to squeeze that third person in the back “just that once” without a seatbelt, and that’s inviting trouble.

Volkswagen will fix the ID. Buzz issue by having dealers install “fixed unpadded trim parts” that adjust the seat’s usable width, and they’ll do it for free, because recall repairs are always free. It’ll probably be hard plastic on the seat to ensure a third person can’t squeeze in. Owner notification letters are expected to go out starting June 20, 2025.

Volkswagen has reported that, to date, there have been “no field claims known” of safety issues caused by the extra-wide third row bench seat. 

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Read more: This is the 2025 VW ID. Buzz’s Electrify America charging package


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Zenobē arrives in North America with a 500 unit EV deal in Canada [part 4]

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Zenobē arrives in North America with a 500 unit EV deal in Canada [part 4]

Electric vehicle charging and battery storage specialists Zenobē have inked a deal with Canadian leasing company 7Gen to fund more than 500 commercial EVs and their associated charging infrastructure.

Last week, Zenobē agreed to provide up to $48 million (Canadian) in debt financing to 7Gen to help expand its vehicle-as-a-service electric truck leasing program across Canada.

7Gen supports fleet operators with a comprehensive set of vehicle leasing and financing solutions that cover EV charger deployment, energy management systems, and ongoing operational support for Canadian fleet customers operating electric trucks, vans, and school buses.

Zenobē secured $1.6 billion in equity from its joint majority shareholders KKR and M&G Infracapital to fuel its global expansion into EVs and grid-scale batteries back in 2023. Since then, it’s grown to support more than 2,000 EVs and 120 charging depots across markets in the UK, Europe, Australia, and New Zealand.

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We’re bringing our innovative funding approach to Canada and specifically to 7Gen,” says Steven Meersman, Co-Founder and Director of Zenobē. “We see momentum behind decarbonization in Canada’s supportive government policies and the clean, affordable power that will ensure a lower total cost of ownership for zero-emissions vehicles. We look forward to sharing our global experience electrifying over 120 depots to benefit 7Gen, its fleet customers and the wider electric fleet market in Canada.”

That innovative funding strategy is something Steven and I had a chance to discuss this week at the ACT Expo in Anaheim, California. “We’re being very careful in the way we approach the North American market,” he said (paraphrasing). “The market is fairly littered with the graves of other UK EV companies that have tried to find a foothold here and failed, so we’re being very careful about our partners.”

Despite living just a few minutes from his Chicago HQ, I’d never met Steven before this week. He’s a super-interesting guy and you will definitely learn a thing or two about how to build a multimillion dollar energy management company like Zenobē from our upcoming podcast (stay tuned for that). But the news here is 7Gen.

“Zenobē’s debt financing supports 7Gen’s next growth step and allows us to help our customers step up the pace of their EV adoption and benefit immediately from operational cost savings,” says Frans Tjallingii, CEO, 7Gen. “Zenobē’s team is well aligned with ours and we are thrilled to partner to scale our impact in Canada together.”

The company will begin rolling out its Zenobē-funded electric trucks in the coming weeks, with new partners and projects set to be announced shortly.

SOURCE | IMAGES: Zenobē.


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