At Amazon’s annual cloud conference in 2016, the company captured the crowd’s attention by driving an 18-wheeler onstage. Andy Jassy, now Amazon’s CEO, called it the Snowmobile, and said the company would be using the truck to help customers speedily transfer data to Amazon Web Services facilities.
Less than eight years later, the semi is out of commission.
As of March, AWS had removed Snowmobile from its website, and the Amazon unit has stopped offering the service, CNBC has confirmed. The webpage devoted to AWS’ “Snow family” of products now directs users to its other data transport services, including the Snowball Edge, a 50-pound suitcase-sized device that can be equipped with fast solid-state drives, and the smaller Snowcone.
An AWS spokesperson said in an emailed statement that the company has introduced more cost-effective options for moving data. Clients had to deal with power, cooling, networking, parking and security when they used the Snowmobile service, the spokesperson said.
“Since we introduced Snowmobile in 2016, we’ve released many other new services and features which have made migrating data to AWS even faster and easier for our customers,” the spokesperson wrote.
An AWS Snowmobile truck appears in a Seattle parking lot in 2019.
Andrew Evers | CNBC
Snowmobile was priced at $0.005 gigabytes per month, not including other costs, according to a page formerly on the AWS website. For a company with 100 petabytes of data — the capacity of a Snowmobile — a transfer job would cost about $500,000 per month.
Amazon’s decision to axe Snowmobile comes as Jassy implements cost cuts across the company to contend with lackluster sales growth. Amazon has slashed more than 27,000 jobs since late 2022 and has discontinued projects in the devices and retail units. The cuts have continued this year, with Amazon laying off hundreds of jobs in AWS earlier this month.
While it’s fairly routine for AWS and rivals Microsoft Azure and Google Cloud Platform to get rid of products and services, the elimination of Snowmobile stands out due to the splashy way it was introduced at the company’s showcase Reinvent conference in Las Vegas in late 2016.
Jassy, who at the time led AWS, was delivering his keynote before tens of thousands of people in the crowd, when the 18-wheeler joined him on stage.
“We’re going to need a bigger box,” Jassy said, as audience members rushed to raise their smartphones to capture photos of the spectacle.
Jassy told the crowd why the truck was groundbreaking. Over a 10 gigabit-per-second connection, it would take 26 years to move an exabyte, or 1 million terabytes, of data to the cloud, he said. An AWS customer could do the job with 10 Snowmobiles in under six months, he said. Each Snowmobile had a capacity of 100 petabytes on hard disk drives.
In a blog post coinciding with the launch on Nov. 30, 2016, Amazon cloud evangelist Jeff Barr described Snowmobile as “a ruggedized, tamper-resistant shipping container 45 feet long, 9.6 feet high, and 8 feet wide” that “can be parked in a covered or uncovered area adjacent to your existing data center.”
Barr helped to convey the supposed simplicity of the process with photos of a Snowmobile built out of Lego getting connected to a corporate data center.
“We intend to make sure that Snowmobile is both faster and less expensive than using a network-based data transfer model,” Barr wrote.
But the product didn’t take off.
A spokesperson for satellite operator Maxar said the company used Snowmobile once in 2017 to move more than 100 petabytes to AWS from its own servers.
“Since then, we have been uploading our imagery and associated data directly to the cloud,” the spokesperson said.
AWS still leads the giant cloud infrastructure market and generated $90.8 billion in revenue last year, accounting for 16% of Amazon’s total sales. The company’s spokesperson said AWS’ Snowball Edge devices, which clients can return to Amazon by mail after filling them up with data, are smaller than the Snowmobile vehicles, cost less and have a shorter turnaround time.
There’s also the AWS DataSync service for moving data, announced in 2018. Clients generally find that sending data to AWS online is more economical than using Snowmobile, the company said.
“We couldn’t be more proud of the value that Snowmobile has brought to customers, and we’re pleased to see them choosing newer, more efficient technologies,” the spokesperson wrote.
Thomas Fuller | SOPA Images | Lightrocket | Getty Images
Apple approved the Epic Games title Fortnite on Tuesday, returning the first-person shooter game to the App Store in the U.S., five years after its removal.
Fortnite was kicked off the App Store in 2020 after Epic updated its game over the web to take payments directly, instead of through Apple’s in-app payment mechanism, which takes fees up to 30%. The move angered Apple and kicked off a years-long legal battle.
Last month, Epic scored a victory in court, when a judge ruled that Apple wasn’t allowed to charge a commission when apps link out for payment, or dictate whether the links look like buttons. Epic said last week that it had submitted Fortnite to the U.S. App Store. To return, Fortnite had to pass App Review, Apple’s process in which new apps or updates are reviewed by Apple employees to ensure they work and adhere to the company’s guidelines.
Apple had dragged out its approval process for the app since May 9, when Epic submitted it to Apple. Last week, Epic filed a legal challenge, and on Monday, a judge said that Apple had to explain why Fortnite hadn’t been approved yet or come to a resolution with Epic over the game’s status.
Apple is appealing the latest court order, and looking to get a pause enabling it to roll back changes the company has already made to the App Store in response. An Apple representative didn’t immediately return a request for comment.
Last month’s ruling led major app makers such as Amazon and Spotify to change their apps to accommodate links to buy content. For example, users can now buy Kindle books inside the Kindle app on an iPhone.
Amazon and Spotify were able to update existing apps that had already been approved with changes enabled by last month’s order. After Epic sued Apple, the iPhone maker revoked Epic’s developer account in addition to booting Fortnite.
Epic was able to get a European developer account and now offers Fortnite in Europe through a third-party app store under the Digital Markets Act, which went into effect last year. IPhone users can also play Fortnite through cloud gaming services. But even in Europe, Apple tried to terminate Epic’s account before backing off, Epic said.
The fees that Apple takes from the App Store are an increasingly important part of Apple’s business. They’re reported in Apple’s Services business, which also includes advertising, AppleCare warranties, payments, and subscription offerings such as Apple TV+. Apple reported nearly $27 billion in services revenue during the March quarter.
A Waymo self-driving car, seen with a driver, stops at a red light outside the U.S. Capitol in Washington, D.C., on Friday, March 31, 2025.
Bill Clark | CQ-Roll Call, Inc. | Getty Images
Waymo co-CEO Tekedra Mawakana told CNBC on Tuesday that the Alphabet-owned ride-hailing company has reached 10 million trips, doubling in the past five months.
“These are all paid trips, and they represent people who are really integrating Waymo Driver into their everyday lives,” said Mawakana, speaking at the Google I/O developer conference. The 10 million figure includes rides in Austin, Los Angeles, San Francisco and the Phoenix area.
Waymo is delivering more than 250,000 paid robotaxi rides a week, Alphabet said in its April earnings report. On Monday, Waymo said it had won approval to expand its autonomous ride-hailing service to more parts of the San Francisco Bay Area, including San Jose.
The robotaxi company is part of Alphabet’s “Other Bets” unit. Revenue in the overall category fell 9% in the first quarter from a year earlier to $450 million, and operating loss grew from to $1.23 billion from $1.02 billion a year ago.
While those figures include a number of businesses, Mawakana confirmed that Waymo is not yet profitable but that the company is “super focused on building a sustainable business.”
“We’re proving out that it can be a profitable business,” she said. “There’s a path to profitability.”
Waymo faces potential competition from Tesla, which has promised to launch its robotaxi service in Austin next month. Tesla CEO Elon Musktold CNBC on Tuesday that the plan was still on track, and that the company will start with about 10 vehicles and rapidly expand to thousands if the debut goes well with no incidents.
Musk said Tesla aims to bring its robotaxis to Los Angeles and San Francisco following the planned Austin launch. He has previously claimed Tesla’s “generalized” approach to robotaxis is more ambitious than Waymo’s. Tesla primarily relies on camera-based systems and computer vision instead of using sophisticated sensors including lidar and radar in its vehicles.
Mawakana said that Waymo has taken what it views as the “safest path.”
“There’s probably a lot of ways it can be done, but we’re the only ones that have done it,” she said. “We’ve been doing it 24 hours a day for almost five years. And so to us, it’s really important to focus on safety, not focus on safety and then cost — not cost and then safety.”
Xreal said its Project Aura glasses will run Google Android XR.
Xreal
Xreal on Tuesday announced a set of so-called “extended reality” glasses that run Google’s Android XR software, as the companies look to take on Meta and Apple in a new arena.
The launch marks an early step from Alphabet‘s Google to become a major operating system for future virtual and augmented reality smart glasses and headsets, much like Android has turned into a default option for most smartphones.
Xreal, a Chinese company backed by Alibaba, calls its glasses Project Aura and describes them as a lightweight extended reality — or XR — product. XR is a broad term encompassing technologies that merge real and virtual worlds.
Android XR, Google’s operating system for these products, was launched last year and is infused with its AI assistant Gemini.
Samsung’s Project Moohan, a type of headset that looks to rival Apple’s $3,500 Vision Pro, was the first device announced that runs Android XR. Samsung plans to launch the hardware this year.
Xreal’s Project Aura is the second device announced that will operate on Android XR, and it is the first such device in the glasses format.
Few details have been released about the tech, which was announced at the Google I/O conference. Xreal said the glasses will have Qualcomm‘s Snapdragon XR chips, which are specially designed for these pieces of hardware.
Xreal also said the glasses will be “tethered,” meaning they will connect to another device to run. The company has not yet provided details on what the glasses will need to be linked to.
The startup has released previous products that have run its in-house operating system, featured its own chips and connected to its own second device. But Project Aura will now rely more heavily on Google’s software and on Qualcomm semiconductors.
The timeline and price of Project Aura were not immediately disclosed. Xreal will likely release a headset for developers to start experimenting and building apps first, then a consumer product at a later date.
For Google, the more devices that run Android XR, the more appealing it will be for developers to build apps for the operating system. A large part of any operating system’s success is the quality of apps available for users.
For Xreal, being an early partner with Google and working with Qualcomm will give it access to the latest technology in the XR space, as well as to marketing for its products.
Glasses also offer an alternative to bulky headsets. Tech giants including Apple and Meta see extended reality as a potential new paradigm in computing.