Electric vehicle prices are down 18% so far this month compared to April 2023. With most automakers launching aggressive discounts, many EVs are on fire sale right now. Some are even being offered for five-figure discounts.
Automakers are introducing aggressive EV price cuts
After slashing prices throughout last year, Tesla’s best-selling Model 3 and Model Y are still dragging down overall EV prices.
“Notably, lower EV prices have supported EV sales volumes in the US, particularly for key Tesla models,” Stephanie Valdez Streaty, director of Industry Insights at Cox Automotive, explained.
According to new data, EV prices are down 18.3% in April 2024, while non-EV prices are 13.1% lower than last year.
Seasonally adjusted prices are also down in all major market segments. Compact cars led the way (17.1%), followed by midsize (16%), pickups (15%), and SUVs (14%).
Electric vehicles led the way, with many automakers offering double-digit percentage discounts to clear inventory for new models. For example, Ford cut Mach-E prices by up to $8,100 in March.
Hyundai slashed prices on the IONIQ 5 and IONIQ 6 earlier this year, undercutting much of the competition. Hyundai (including Kia) also has six of the top ten most fuel-efficient EVs in the US.
Hyundai IONIQ 5 (left) and IONIQ 6 (right) at Tesla Supercharger (Source: Hyundai)
BMW recently introduced new rebates ranging from $5,000 to $7,500 this month on 2024 models. Nissan is offering nearly $16,000 off the Ariya electric SUV. The Mercedes EQS is $19,442 lower than its average price of $104,747.
On average, electric vehicle discounts reached nearly $6,000 in the first quarter. According to Cox Automotive data, average EV transaction prices slipped 9% compared to Q1 2023 and 3.8% from last quarter.
Ford F-150 Lightning Flash (Source: Ford)
The data shows that the average price paid for an electric car in the US in March was $54,021, while the average transaction price for all vehicles was $47,735.
With Tesla increasing Model 3 prices, EV prices increased slightly this month. The average Model 3 price was $46,169, down 5.6% year over year but up 6.7% from last month. Overall incentives on the Model 3 were 8.2% of ATP, or $3,778.
New Tesla Model 3 (Courtesy of Tesla, Inc.)
Tesla was on the higher side, with overall incentives at 11.8% of ATP in March. However, it still trailed behind Polestar (14.4%) and Lucid (13.6%).
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After kicking off production last month, Zero Motorcycles has now officially begun deliveries of its highly anticipated X Line models. The first wave of customers is taking delivery of their new Zero XE and Zero XB electric motorcycles, marking a major milestone for the company’s push into more affordable off-road and adventure EVs.
“The delivery of the first X Line bikes is a major milestone for Zero and for the future of off-road EV performance,” said Zero CEO Sam Paschel. “It’s the start of a new chapter in how adventure riding is experienced. With the XB and XE, we’re making electric motorcycles more accessible and approachable for riders everywhere.”
Zero first unveiled the X Line late last year, announcing the two-bike lineup aimed at adventure and trail riders. The XE and XB models were designed to be affordable new platforms, not just budget versions of Zero’s existing on-road bikes.
Both bikes are designed to be street-legal in Europe, but are intended only for off-road riding in the US.
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The two models were developed alongside Zero’s Chinese partner Zongshen to offer an approachable gateway to electric two-wheeled adventure, with lightweight frames, swappable battery packs, and plenty of power for getting off the beaten path. They’re also the most affordable models Zero has ever produced: the smaller Zero XB starts at just $4,395 in the U.S., while the larger, more powerful Zero XE comes in at $6,495.
At those price points, the X Line represents a big shift for Zero, which has historically focused on premium electric motorcycles priced well into five-figure territory.
Deliveries began this week and will continue to roll out over the coming months. Buyers who place new reservations starting today can expect deliveries to begin in Fall 2025, according to the company.
The X Line is a strategic move for Zero as it looks to expand its rider base beyond urban commuters and high-end sport bike enthusiasts. With more riders, especially younger and off-road focused customers, showing interest in electric motorcycles, the XE and XB could be just the right mix of capability and price to bring new blood into the EV moto world.
Electrek’s Take
This is a big moment for Zero. After more than a decade building high-performance electric motorcycles for the street, the company is finally breaking into the more affordable end of the market, and doing it with purpose-built off-road machines, not watered-down street bikes.
The fact that the XB starts at under $4,500 is kind of wild, especially considering Zero’s bikes have historically hovered around the $15K mark. Sure, these aren’t full-size dual-sport monsters, but they’re not toys either. And yes, there are questions about how much of these bikes are actually Zero, and how much are basically Sur Rons built by Zongshen. But with decent range, real off-road chops, and swappable batteries, if these bikes can deliver a quality ride then it might not really matter. The new models have the potential to carve out a whole new corner of the market for Zero, one that’s long been dominated by DIY conversions or budget Asian imports.
If Zero can ramp up deliveries smoothly and keep the quality high, the X Line might be the company’s most important launch yet. And judging by the response so far, there’s real demand for affordable, capable electric trail bikes. Now they just need to homologate them for the US market.
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OpenAI on Thursday said it is launching a Stargate-branded AI data center in Norway, marking its first foray into Europe with such a project.
British firm Nscale will design and build the site as part of a 50-50 joint venture with Norwegian energy infrastructure firm Aker.
OpenAI will be a so-called “off-taker” in the project, meaning it will effectively buy capacity from the data center.
“Part of the purpose of this project is to partner with OpenAI and leverage European sovereign compute to release additional services and features to the European continent,” Josh Payne, CEO of Nscale, told CNBC in an interview on Thursday.
The site aims to deliver 100,000 NVIDIA graphics processing units (GPU) by the end of 2026, “with the intention to expand significantly in the years ahead,” OpenAI said in a press release. The companies said the data center will run entirely on renewable power and have 230 megawatts of capacity, making it one of the biggest in Europe.
Nvidia’s GPUs have become the de facto choice of chips for data centers because of their ability to handle large AI workloads.
For the Norway project, Nscale and Aker have each committed around $1 billion to the initial 20MW phase of the project. The site will be located in Kvandal, just outside Narvik in northern Norway. The companies said the region is characterized by “abundant hydropower, low local electricity demand, and limited transmission capacity.”
Payne declined to comment on how Nscale would fund this project or the financial benefits of the project to the company. The CEO said there were no plans for additional Stargate data centers but that Nscale has its own “robust European expansion plan.”
OpenAI has looked to take this initiative globally. In June, the company and its partners announced plans to build a Stargate campus in the UAE.
Europe has meanwhile been pushing the concept of “sovereign AI,” requiring data centers and AI workloads to be located and processed on European soil.
Payne said Europe has two “problems” — the first is that it does not have enough computing capacity, and the second it is “very fragmented.”
“What the continent needs is large AI infrastructure projects deploying compute [power]. The ecosystem can consume from the project to build AI products, to generate productivity growth and economic benefit,” Payne said.
In a trip to Europe this year, Nvidia CEO Jensen Huang urged the continent to build more AI infrastructure. French AI company Mistral announced plans to use Nvidia’s GPUs in a new data center planned for France.
The brand logo of the mineral oil and natural gas company Shell plc can be seen at a filling station of the company in Nuremberg (Bavaria) on July 25, 2025.
Britain’s Shell on Thursday reported better-than-expected second-quarter profit and maintained the pace of its shareholder returns, despite the impact of lower global oil and gas prices.
The energy giant posted adjusted earnings of $4.26 billion for the three months through June, beating analyst expectations of $3.87 billion, according to an LSEG-compiled consensus.
A separate, company-provided analyst forecast had expected Shell’s second-quarter profit to come in at $3.74 billion.
Shell reported adjusted earnings of $6.29 billion over the same period last year and $5.58 billion in the first three months of 2025.
The results come shortly after the London-listed firm flagged weaker trading results at its integrated gas division and losses at its chemicals and products arm.
Shell also announced another $3.5 billion in share buybacks over the next three months, keeping the pace of its shareholder returns. It marks the 15th consecutive quarter of at least $3 billion in buybacks.
“The backdrop of the macro has been challenging, and what I would say is we continue on the momentum that we have in transforming Shell,” CEO Wael Sawan told CNBC’s “Squawk Box Europe” on Thursday.
“On all measures, [I’m] pleased with that performance. And on the trading side, indeed, despite difficult macro, pleased with how the team has performed,” Sawan said.
Shares of Shell were up 2.5% at around 9 a.m. London time (4 a.m. ET).
Value creation
In March, Shell announced plans to prioritize shareholder returns, ramp up the cost of savings and double down on its liquified natural gas (LNG) push. The strategic update was designed to bolster its commitment to value creation, while maintaining focus on “performance, discipline and simplification.”
The plan appears to have been well received by investors. Shell’s share price has outperformed many of its European and U.S. rivals so far this year, notching gains of 8%. By comparison, Britain’s BP is up 3%, France’s TotalEnergies is down 2% and Exxon Mobil is up 4% over the same period.
Notably, Shell recently dismissed speculation about a possible takeover bid for BP, saying in late June that it had “no intention” of making an offer for its struggling domestic rival.
Asked about the prospect of acquisitions and whether the current state of play means bigger is better for oil companies, Sawan replied: “I don’t buy bigger is better. I think you have to drive it from a value perspective.”
Shell’s CEO said scale is not of concern for the world’s largest trader of liquified natural gas (LNG).
“It is how do we leverage that scale by focusing on the areas where we have competitive strengths and the areas where can create value,” he addd.
‘You can be sure of Shell’
Shell on Thursday said that it achieved structural cost reductions of $800 million through the first six months of 2025, bringing cumulative reductions since 2022 to $3.9 billion. Earlier in the year, the company set a cost reduction target of $5-7 billion by the end of 2028.
The company’s net debt, meanwhile, came in at $43.2 billion at the end of the second quarter, up from $41.5 billion on a quarterly basis.
Shell’s Sawan repeated his comments from earlier in the year when asked about the prospect of the company moving its listing from London to New York, saying it is not a live discussion.
Customers pump gas into their vehicles at a Shell station on April 10, 2025 in Miami, Florida.
Joe Raedle | Getty Images
“Part of the reason is actually we have been outperforming. We have been able to just stick to our own story, just deliver on what we say we’re going to do. At Capital Markets Day we used the old tag line: ‘You can be sure of Shell,'” Sawan said.
“On the back of that, we feel more and more confident that our message is getting through to those pools of capital that want to invest in this differentiated investment thesis that we have,” he added.