Taylor Swift is one of the world’s best-selling artists, a billionaire, and a record breaker. And she’s just 34.
With her 11th studio album – The Tortured Poets Department – out today (her follow up to 2022’s Grammy winning Midnights) the buzz around the singeris at fever pitch.
With a history of writing about her exes (you know who you are, Joe Jonas, Harry Styles, Jake Gyllenhaal and John Mayer), there’s much interest over whether any songs will refer to her English ex-boyfriend, actor Joe Alwyn who she dated for six years until their split last year.
There’s a strong suggestion track number five (the slot she always gives to her most meaningful songs) – So Long London – may do just that.
And the very title of album may be referring to a WhatsApp group Alwyn previously set up with fellow actors Andrew Scott and Paul Mescal, called The Tortured Man Club.
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Speaking about it in 2022, the actors joked that they’d not been using it much since becoming less tortured. Four months later news of Swift and Alwyn’s split emerged.
Meanwhile, in current boyfriend news, Swift’s latest beau – Travis Kelce – says he’s had a listen to parts of the album and says it’s “unbelievable”.
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The US star’s rise from teen country pop singer to all-round global phenomenon has been – well – swift.
We take a look at the unstoppable rise and rise of Taylor Swift.
Image: Swift with boyfriend Travis Kelce in February. Pic: Reuters
Moving forward while reclaiming her past
She started out Taylor Alison Swift, born in Pennsylvania and named after singer-songwriter James Taylor.
Inspired to become a country singer after watching a documentary about Faith Hill (one of the genre’s best-selling stars), her parents upped sticks to move to Tennessee in 1993 to help her forge her music career, and Swift landed her first record deal aged just 13.
A musical chameleon, she’s switched up her genre a few times since then, moving from country to pop to alternative and folk.
And as well as moving forward artistically, she’s quite literally reclaimed her past too, re-recording her back catalogue since 2021 as a way to regain ownership of her music following a spat with talent manager Scooter Braun, who bought her former label Big Machine Records.
Image: The MTV VMAs moment in 2009 when Kanye stormed the stage. Pic. Reuters
Earlier this year, Swift made Grammy history when she became the first person to win album of the year four times with Midnights.
She’s come a long way since Kanye West infamously stormed the stage at the 2009 VMAs as Swift accepted her award for best video by a female artist, a stunt he later claimed in a lyric “made that b**** famous“.
Her fame has been on the rise ever since – reaching peak Swift over the last few years.
Image: Taylor in 2006, when she was seen as the sweet girl of country music. Pic: Reuters
Billionaire status
Swift is a billionaire, according to Forbes magazine, accumulating $1.1bn (£875m), based on earnings from her Eras Tour and the worth of her pop music catalogue.
It makes her the first musician to hit 10-figure status solely based on her songs and performances.
Following the start of her Eras Tour, kicking off in March 2023, she became the first artist to surpass $1bn (£800m) in revenue, breaking the Guinness World Record for the highest-grossing music tour.
Plus, she was the biggest-selling global recording artist of 2023, breaking another record by topping the International Federation of the Phonographic Industry’s (IFPI) global artist chart for a fourth time.
Image: Swift making Grammy history. Pic: Reuters
In 2023 Swift was ranked as Spotify’s most popular artist, and she became the first female artist to have four albums on Billboard’s top 10 list concurrently.
Her Eras Tour – which started out with 53 shows played across the US before expanding to include 78 international dates – has sold out stadiums around the world, with an estimated $900m in ticket sales last year, according to Billboard.
It’s projected to become the highest-grossing tour in history by the end of this year, forecast to push Elton John’s Farewell Yellow Brick Road tour into second place.
Plus, the Swift magic touch has boosted the local economies her tour has passed through.
Image: Fans at the Tokyo Dome, for the Eras Tour. Pic:AP
Economic angel with the power to shake cities
Her seven sold-out concerts in Sydney and Melbourne in Australia in February were credited by the Australian Bureau of Statistics with increasing spending on clothing, merchandise, accessories and dining out across the month.
Six nights near Los Angeles added $320m (£257m) and 3,300 jobs to the area, according to the California Center for Jobs and the Economy.
And not content with ruling the music world or mending the economy, she has conquered the silver screen too, with a movie version of her concert tour taking over $250m (£200m) in ticket sales.
The movie generated the highest ticket sales at the UK and Ireland box office on its opening day, according to Vue International.
And did I mention, she can also cause minor natural disasters?
In July 2023, a Swift concert in Seattle was pointed to for setting off a nearby seismometer, registering the equivalent of a magnitude 2.3 earthquake.
Image: A fan’s Taylor Swift T-shirt at a sing-a-long event in Singapore. Pic: Reuters
She’s across politics and sport too – and fellow celebs love her
While never telling her fans who to vote for, Swift has encouraged voter registration, with Vote.org reporting 35,000 signups after Swift urged her 282 million followers on Instagram to vote in Super Tuesday primary contests across the US in March.
And putting the super into Super Bowl, her high-profile relationship with Kansas City Chiefs star Travis Kelce has been credited with bringing more viewers to American Football. Indeed, sales of Kelce jerseys jumping 400% in one day, according to online seller Fanatics.
While she never went to college herself, numerous US colleges offer courses on her, including Harvard, Stanford and Bentley, while a university in Belgium offers a Swift-inspired literary class. Avoiding the hassle of years of study, in 2022 she received an honorary doctor of fine arts degree from New York University.
And earlier this year the Victoria And Albert Museum recruited for a Taylor Swift superfan adviserto help develop future Swift-themed programming.
Image: Teenagers trade friendship bracelets at an Eras Tour concert movie in Mexico City. Pic: Reuters
Known for her dedication to her fans – inspiring friendship bracelets, handmade signs, and all sorts of memorabilia – she has a legion of celebrity fans too including Jennifer Lopez, Julia Roberts and Adam Sandler.
This summer she will play 15 UK shows as part of her Eras Tour, kicking off on 7 June in Edinburgh before coming to London on 21 June. Her extended London run will conclude at Wembley Stadium on 20 August.
At least 51 people have died after heavy rain caused flash flooding, with water bursting from the banks of the Guadalupe River in Texas.
The overflowing water began sweeping into Kerr County and other areas around 4am local time on Friday, killing at least 43 people in the county.
This includes at least 15 children and 28 adults, with five children and 12 adults pending identification, Kerr County Sheriff Larry Leitha said at a news conference.
In nearby Kendall County, one person has died. At least four people were killed in Travis County, while at least two people died in Burnet County. Another person has died in the city of San Angelo in Tom Green County.
Image: People comfort each other in Kerrville, Texas. Pic: Jason Fochtman/Houston Chronicle via AP
Image: Large piles of debris in Kerrville, Texas, following the flooding. Pic: Reuters//Marco Bello
An unknown number of people remain missing, including 27 girls from Camp Mystic in Kerr County, a Christian summer camp along the Guadalupe River.
Rescuers have already saved hundreds of people and would work around the clock to find those still unaccounted for, Texas governor Greg Abbott said.
But as rescue teams are searching for the missing, Texas officials are facing scrutiny over their preparations and why residents and summer camps for children that are dotted along the river were not alerted sooner or told to evacuate.
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AccuWeather said the private forecasting company and the National Weather Service (NWS) sent warnings about potential flash flooding hours before the devastation, urging people to move to higher ground and evacuate flood-prone areas.
Image: Debris on the banks of the Guadalupe River in Hunt. Pic: AP Photo/Julio Cortez
Image: An overturned vehicle is caught in debris along the Guadalupe River. Pic: AP
The NWS later issued flash flood emergencies – a rare alert notifying of imminent danger.
“These warnings should have provided officials with ample time to evacuate camps such as Camp Mystic and get people to safety,” AccuWeather said in a statement that called Texas Hill County one of the most flash-flood-prone areas of the US because of its terrain and many water crossings.
But one NWS forecast earlier in the week had called for up to six inches of rain, said Nim Kidd, chief of the Texas Division of Emergency Management.”It did not predict the amount of rain that we saw,” he said.
Officials said they had not expected such an intense downpour of rain, equivalent to months’ worth in a few short hours, insisting that no one saw the flood potential coming.
One river near Camp Mystic rose 22ft in two hours, according to Bob Fogarty, meteorologist with the NWS’s Austin/San Antonio office. The gauge failed after recording a level of 29.5ft.
Image: A wall is missing on a building at Camp Mystic in Hunt, Texas. Pic: AP/Julio Cortez
Image: Bedding items are seen outside sleeping quarters at Camp Mystic. Pic: AP/Julio Cortez
Image: A Sheriff’s deputy pauses while searching for the missing in Hunt, Texas.Pic: AP/Julio Cortez
“People, businesses, and governments should take action based on Flash Flood Warnings that are issued, regardless of the rainfall amounts that have occurred or are forecast,” Jonathan Porter, chief meteorologist at AccuWeather, said in a statement.
“We know we get rain. We know the river rises,” said Kerr County Judge Rob Kelly, the county’s top elected official. “But nobody saw this coming.”
Judge Kelly said the county considered a flood warning system along the Guadalupe River that would have functioned like a tornado warning siren about six or seven years ago, before he was elected, but that the idea never got off the ground because “the public reeled at the cost”.
Image: A drone view of Comfort, Texas. Pic: Reuters
Image: Officials comb through the banks of the Guadalupe River in Hunt, Texas. Pic: AP/Julio Cortez
Homeland Security Secretary Kristi Noem was asked during a news conference on Saturday whether the flash flood warnings came through quickly enough: “We know that everyone wants more warning time, and that is why we are working to upgrade the technologies that have been neglected for far too long.”
Presidential cuts to climate and weather organisations have also been criticised in the wake of the floods after Donald Trump‘s administration ordered 800 job cuts at the science and climate organisation NOAA, the parent organisation of the NWS, which predicts and warns about extreme weather like the Texas floods.
A 30% cut to its budget is also in the pipeline, subject to approval by Congress.
Professor Costa Samaras, who worked on energy policy at the White House under President Joe Biden, said NOAA had been in the middle of developing new flood maps for neighbourhoods and that cuts to NOAA were “devastating”.
“Accurate weather forecasts matter. FEMA and NOAA matter. Because little girls’ lives matter,” said Frank Figliuzzi, a national security and intelligence analyst at Sky’s US partner organisation NBC News.
Musk had previously said we would form and fund a new political party to unseat lawmakers who supported the bill.
From bromance to bust-up
The Tesla boss backed Trump’s election campaign with more than a quarter of a billion dollars, later rewarded with a high profile role running the newly created department of government efficiency (DOGE).
Image: Donald Trump gave Musk a warm send-off in the Oval Office in May. Pic: Reuters
In May Musk left the role, still on good terms with Trump but criticising key parts of his legislative agenda.
After that, the attacks ramped up, with Musk slamming the sweeping tax and spending bill as a “disgusting abomination” and Trump hitting back in a barbed tit-for-tat.
Trump earlier this week threatened to cut off the billion-dollar federal subsidies that flow to Musk’s companies, and said he would even consider deporting him.
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If you’ve got a question you’d like the Trump100 team to answer, you can email it to trump100@sky.uk.