Tesla conducting more layoffs, including entire Supercharger team
Just after laying off “more than 10%” of its global workforce, Tesla is laying off even more employees – including senior executives and long-time veterans of the company, most notably the entire Supercharging team and the executive responsible for negotiating NACS adoption across the industry.
Tesla started the week before last with news of a huge round of layoffs.
The layoffs were quite broad across the company. Tesla shortened production shifts at Gigafactory Texas and cleared out several teams associated with critical projects there.
One of those heads was Drew Baglino, former VP of Powertrain and Energy Engineering, who had been with the company for 18 years and led the 4680 cell project. While his resignation is being publicly portrayed as voluntary, it is speculated that disappointment with progress on the 4680 project had something to do with it.
Tesla also lost key executive Rohan Patel, its head of policy and business development, during these layoffs.
And as we learned last week, the company also fired its entire new ad team.
But when we originally heard about Tesla’s upcoming layoffs, the rumors we heard suggested that the numbers could involve up to 20% of the company’s workforce. We had seen other signals that layoffs might be coming, but the specific tip came from an anonymous source within Tesla who was correct about the layoff’s timing, though not correct about its scale.
Now, more layoffs have been finalized through an email from CEO Elon Musk to executives, first reported by The Information, stating that 6-year veteran Rebecca Tinucci, Tesla’s Senior Director of EV charging, would be leaving the company on Tuesday, along with nearly all of her 500-person charging team (“a few” employees will be reassigned, according to The Information).
Tinucci was responsible for Tesla’s EV charging business, including Supercharging, which means that the cutting of the Supercharger team may reflect a change in direction for Tesla. Tesla has been very successful at getting manufacturers to adopt its NACS plug – an effort led by Tinucci, which got her onto the TIME 100 Climate list – leading many to suggest that it will be able to run a profitable energy delivery business for a long time to come (here’s her presentation from Investor Day 2023).
The email states that Tesla will continue to build out some new Superchargers, and will finish those under construction. But relieving the team of its duty may signal a reduction in buildout of the system – at a time when, if anything, faster charging station deployment is needed.
Another executive layoff is 10-year veteran Daniel Ho, Director of Vehicle Programs and New Product Initiatives, who was program manager for the Model S, 3 and Y and had previously served 12 years at Ford in product roles.
In recent quarters, Tesla has guided for a “pause” inbetween growth phases, expecting that sales growth would be more modest until the release of next-gen vehicles like the cheaper “Model 2” and robotaxi products. There has been some back–and–forth over what form those products would take – but laying off the head of New Product Initiatives reflects potential problems within that team as well.
Further, most of former executive Rohan Patel’s public policy team will be eliminated – at a time when many public policy challenges around DC charging, home charging, emissions standards, climate change, and political hostility to superior EV technology are still looming.
Musk said, in his typical bluster, that he wants Tesla to be “absolutely hard core” about headcount reduction, saying that executives whose subordinates “don’t obviously pass the excellent, necessary and trustworthy test” would find themselves relieved of duty as well – suggesting that he wants those executives to fire more employees or be fired themselves.
All of this news comes at a critical time for Tesla, following a quarterly earnings miss in which Tesla significantly missed delivery and earnings estimates, and had a rare year-over-year reduction in sales
Tesla’s layoffs come at a time when many other companies in the tech industry are laying off staff, in an apparent game of follow-the-leader while industry profits are still high.
Electrek’s Take
Firstly – it makes absolutely no sense to lay off the Supercharger team. Supercharging is an incredible opportunity for Tesla, especially now that everyone else has adopted NACS.
Tesla has a fairly simple business case from here on out to become the leading “gas station of the future.” With its experience and lead on Superchargers, its more reliable and better-designed stations, and its existing business footprint with so many stations installed around the globe, the company has a natural lead. This business case is even stronger now that the entire industry is behind NACS.
To lay off that whole team just when the company has earned such a big win, when billions in public money is available for buildout (which would not have been available without industry NACS adoption, which was, again, spearheaded by Tinucci’s negotiations), and when there is a lead to be maintained, is absolutely crazy. This move, alone, would erode any confidence I had left in Tesla’s CEO – if I still had any.
On layoffs in general, we noted in our coverage of Tesla’s layoffs that the worst part about situations like this is that they greatly affect morale. We imagine morale can’t be great within Tesla right now after huge layoffs, but there can at least be a sense of relief that they’re over after a large round of layoffs closes.
But if Tesla is still doing layoffs, that sense of relief is gone, and employees will still be wondering whether they might show up to work without a job, as we heard happened to many employees on the first day of layoffs.
And while the last layoffs were distasteful enough, continued layoffs have even worse optics, given Tesla’s move to ask shareholders for a $55 billion payout for its CEO just days after firing 14,000 people. That $55 billion could pay for 40 years worth of six-figure salaries for those employees. Quite a large payday for a part-time CEO, made worse by the potential loss of livelihood for more employees who might still be on the chopping block.
Speculatively, there may even be more layoffs coming. A source who was correct about coming layoffs but not exactly correct about their scale or timing told us that potentially another 5% of staff could be laid off, including executives and long-time employees dating back to the Roadster days. These layoffs seem close to that rumor (though, again, on a smaller scale), but it’s possible that there may be more coming. Watch this space for news.
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The first EV charging hub funded by the Charging and Fueling Infrastructure (CFI) Program in the Eastern US is now online in Deerfield, Massachusetts.
The town installed the region’s first DC fast chargers (four ports), along with four Level 2 chargers, at 59 North Main Street in South Deerfield.
These new charging stations, funded with $2.46 million from the CFI program, are conveniently located near Interstate 91 in Franklin County, the most rural county in Massachusetts, which serves drivers from Connecticut up to the Canadian border.
The hub also features local and regional bus stops and designated bike lanes with secure onsite bike racks. The chargers are meant to cater to everyone: from local residents and visitors to municipal EVs and commercial vehicles that service the region’s businesses, like those in food and beverage manufacturing.
Gabe Klein, executive director of the Joint Office of Energy and Transportation, sees this as a model for future projects:
Multi-modal charging hubs in communities are key to giving more people the choice to ride and drive electric. The Town of Deerfield is showing leadership in building out convenient charging infrastructure that brings new transportation choices to rural and disadvantaged communities while supporting local commerce.
In recent years, Deerfield has experienced increased climate change-driven flooding from nearby rivers, including the Deerfield River, the Connecticut River, and the Bloody Brook. The project incorporates environmental engineering designed to mitigate and adapt to the effects of flooding and climate, including the installation of permeable asphalt and rain gardens, planting of native trees, grasses, and shrubs, and the creation of new greenspace in the center of Deerfield.
The Biden-Harris administration’s CFI Grant Program is expanding EV infrastructure nationwide. It offers grants for projects that complement and expand upon the initiatives of the NEVI program in urban, rural, and disadvantaged and low-income communities. So far, the CFI Grant Program has allocated over $1 billion to nearly 100 projects across the US, encouraging private investments and expanding the EV charging network to make EV ownership more practical and convenient.
Read more: The US reaches milestone of 200,000+ public EV charging ports
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Kia’s upcoming EV4 electric sedan was just spotted testing in the US for the first time. The low-cost EV is expected to make its big debut by the end of the year. Here’s a look at the new model.
The EV4 will round out Kia’s new “EVs for all” master plan launched last year. Kia showcased three new models, the EV3, EV4, and EV5, during its first annual EV Day in October 2023.
During the event, Kia outlined its new global strategy to “lead and accelerate the EV revolution” with a wide range of models priced from $30,000 to $80,000.
Kia plans to rapidly expand its lineup with a series of smaller, lower-priced models. It launched the EV9, its first three-row electric SUV, which is already proving to be a hot seller in the US. Starting at under $55,000, the EV9 is still a great deal compared to others in its class, but Kia plans to go even lower.
The EV3 and EV4 are expected to be among the most affordable electric vehicles when they arrive in the US.
Kia’s new EV4 is now testing in the US
Ahead of its official debut, Kia’s new EV4 sedan was recently caught driving on US streets for the first time.
The latest image from KindelAuto doesn’t reveal much more than what’s been shown in the past, but the fact that it’s now testing in the US is significant.
Kia’s EV3 is already on sale in Korea, starting at around $30,000 (42.08 million won). Earlier this week, the company said its new compact SUV is now available across Europe, starting at around $38,000 (36,000 euros) with a “segment-leading range” of up to 375 miles (WLTP).
Next up will be the EV4. Kia is expected to officially reveal the new EV by the end of the year, with deliveries starting in 2025. It could be as soon as next week at the 2024 LA Auto Show.
The interior will feature Kia’s advanced new ccNC infotainment system with dual 12.3″ navigation and driver display screens. An otherwise minalimalistic design is expected inside.
Kia’s EV4 will also be available in a hatchback variant. Although the hatch is likely aimed at European buyers, it was also recently spotted testing in the US for the first time.
We will learn official prices closer to launch, but the EV4 is expected to start at around $35,000 to $40,000.
Kia is teasing five new vehicles for the US, at least one being a new EV, that will debut at the LA Auto Show next week. Will it be the EV3? EV4?
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Nissan introduced its newest EV, a sleek all-electric sedan, at the Guangzhou Auto Show this week. The N7 is the first Nissan electric vehicle under its new strategy to spark life back into the brand in China.
Nissan hopes new N7 EV can compete in China
Like most foreign automakers, Nissan is struggling to stay afloat in China as homegrown automakers, like BYD, take control of the market.
Nissan hopes to turn things around after Dongfeng Nissan, its Chinese JV, unveiled the new N7 EV sedan at the Guangzhou Auto Show on Wednesday. The N7 is the first next-gen Nissan EV aimed at China as it looks to regain ground in the world’s largest electric car market.
Nissan claims the new model will “redefine the new benchmark for China’s mainstream family pure electric sedans.” It will be the first model built on Dongfeng Nissan’s new dedicated EV platform.
The company promises the new platform offers “a stress-free driving experience, superior comfort, and a suite of intelligent technology.”
At 4,930 mm long, 1,895 mm wide, 1,487 mm tall, with a wheelbase of 2,915 mm, the N7 is slightly longer than the Tesla Model 3 (4,720 mm long, 1848 mm wide, 1,442 mm tall, 2,875 mm wheelbase).
You can see Nissan’s signature V-Motion design in the headlights and front bumpers. Inside, the N7’s infotainment system is powered by a Qualcomm Snapdragon 8295p processor for a faster, seamlessly connected system.
Nissan also partnered with smart driving tech leader Momenta to offer an advanced driver-assist system called “Navigate on Autopilot.” The N7 will be equipped with high-speed navigation NOA, city memory navigation NOA, and full-scenario intelligent parking.
The new N7 EV is set to go on sale in China in the first half of 2025 as Nissan aims to regain relevancy. Nissan’s sales in China fell 5.4% through the first nine months of 2024 after crashing 33% in 2023.
Will the N7 help Nissan reignite the brand in China, or will it continue losing ground to domestic auto brands like BYD and NIO? Let us know what you think of the electric sedan in the comments below.
Nissan isn’t the only legacy automaker developing specific EVs for China. Hyundai is launching a new AI-powered EV in China next year as it looks to counter China’s surge.
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