What colour season are you? The style science behind the clothes that make you look good

Published

1 month ago

May 4, 2024

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Like all good (just about) millennials, my Instagram algorithm knows me better than anyone else.

Who and what do I spend my scroll time with? Dogs, mainly. Celebs in the ’90s, holiday cabins that are all floor-to-ceiling glass and breathtaking views and eyewatering prices. More dogs.

But over the past few months, something else has crept in: bare faces with swatches of different coloured fabric draped across their chests like rainbow napkins, their features brightening or dulling as the bibs are changed with a flourish by a stylist.

Pictures of celebrities with rainbow borders framing their faces fill my feed, sometimes with before and digitally altered “after” images side-by-side, showing how different our favourite stars might look with, say, a slightly warmer blonde tone to their hair, or in a silver dress rather than gold.

Welcome to the world of colour analysis – the science, the stylists say, behind the clothes that make you look good.

Like Avon parties, shoulder pads and blancmange, knowing your colour season was de rigueur in the 1980s, before the 1990s ushered in a more laidback approach, followed by instructions on What Not To Wear and How To Look Good Naked, focusing on body shape, in the noughties.

But colour styling is back.

In the past year or so, the trend has exploded on social media thanks to demand from millennials and Gen Zs who have discovered the power of knowing your season – search for #colouranalysis or #coloranalysis and you’ll find around 300,000 posts on Instagram alone, with similar numbers on TikTok.

Colour stylists say that not only is it a fun way to look at fashion, it’s also sustainable and a cost-saver – the idea being that if you know your colours, you’re not going to waste money on items that don’t optimise your looks.

What is colour styling?

The idea is that every single person’s features can be classified into a set of shades associated with spring, summer, autumn or winter – broken down further into 12 sub-seasons such as “true spring” or “bright winter” – and from this palette you can take guidance on the colours that suit you best, not just for clothing but also for make-up and hair.

Winters look great in jewel tones such as emerald green, or neon brights, while autumns suit the colours you associate with the season – mustard, cinnamon, dark moss green. Springs are warm, bright and clear, summers more soft and subtle. But your season is not just about how you look on the outside, and some might surprise you.

Watching the switching of colour drapes, or scrolling through the digital equivalent, can feel like a magic trick; a glow-up without a hint of highlighter or hair dye. Stylists assure this is #nofilter and there is no digital trickery going on here; the wrong colours will wash you out, but the right colour on the right person could well make your eye bags and wrinkles all but melt away.

Having watched this content from various colour stylists over the past few months, I have learned a lot about seasons, palettes and contrast, and undertone v overtone, warm v cool, clear v muted. I have learned that you might share the same eye, skin and natural hair colour as someone else and still be in a different season. That your colour season is not about skin colour or even tone.

And that, apparently, despite black being a go-to or a comfort blanket for many, it’s only – brace yourselves – those in the winter palette who truly suit it.

So now, in the interest of journalism, I’m finding out for myself.

Anyone who knows me will know my wardrobe is on the brighter side. I think I’m a spring. I hope I’m a spring. Am I a spring?

Have I been wearing the ‘wrong’ colours all my life?

I have my colours done by Francesca Cairns, a UK stylist of 10 years who says she has seen her Instagram following grow from about 10,000 to 500,000 across two accounts in the past 12 months or so, all thanks to colour analysis.

“It’s boomed, especially in the last year,” she says. “Gen Z want to learn about what works for them so they can create wardrobes that are sustainable. People are obsessed with it, it’s everywhere.”

Francesca works online, with clients internationally as well as in the UK, so needs photos. No make-up, natural lighting, standing in front of a window. I take about a million selfies before I find a couple that are vaguely passable and send them over, along with older pictures of myself over the years and some information: natural hair colour, (dark blonde/ mousey), eye colour (grey-green, a bit non-descript), how easily I tan (not bad) and my jewellery preference (silver; but, if I’m honest, this could well be a legacy from my frugal youth).

Rather than draping with material in person, she surrounds your face with colour digitally, the style equivalent of Tinder, swiping yes on the shades that work, relegating the ones that don’t, to see a pattern.

It’s mainly about undertone – not skin colour (overtone), she says. The tricky thing? You can’t necessarily see it.

“When I look at someone, I’m putting silver and gold next to them, or very warm versus cool colours,” Francesca says. “I’m seeing which looks best next to their features, which one’s not overpowering them.”

The aim of wearing your best colours is to see your face first, before everything else, she says. The right colour will enhance your features, bring out your eyes. “You don’t want a dress to wear you,” Francesca says. “When you walk into a room, you want people to see your face and your features before your outfit. You want it to all be in harmony rather than overpowering you.”

Her process usually takes 48 hours, but Francesca has my results over to me the next day.

I am, it seems, not a spring.

According to Francesca’s workings, I am a soft summer, just like Rihanna, Sarah Jessica Parker and Rachel McAdams. I have a neutral undertone which leans cool, she tells me, with muted and soft colouring, subtle rather than high contrast. Baby blue, pine green, lavender, sage and taupe are on the list of recommended clothing colours, while ash brown and cool blonde are suggested for my hair (not too far off, but my highlights are probably on the warmer side).

I do own a fair bit of light blue denim, which is good, but I’m looking at all the bright greens, oranges and pinks in my wardrobe. This isn’t about my favourites, though, it’s about the ones that harmonise with my features best.

“It’s colour science,” Francesca says. “If someone’s got a warm undertone, nine out of 10 times they’re probably going to be in the spring or autumn seasons because they look better with a lot of warm tones most of the time. But if you’re neutral, you can border both the seasons.” As I’m neutral, she says some of the spring colours would work – but winter is too high contrast and cool-toned.

Someone with a high contrast – pale skin, dark hair, bright eyes, for example – can pull off high contrast colours such as cobalt blue and fuchsia pink. “But they might overpower someone who’s got softer features,” she says.

Celebs in – and out – of season

It’s important to note that colour analysts don’t always agree. Some put Margot Robbie as a summer, for example, while others, including Francesca, say she’s a spring. Some say you have to do the analysis in person to be certain, while others say photos taken in the right conditions are enough.

I take an online colour quiz for a second opinion and it puts me as a spring, but this is without photographic evidence; I can’t help but think the result is probably something to do with the questions being mainly about the colours I’m drawn to and how I see myself.

Francesca is confident in my summer analysis, but says I can lean into the spring palette. And this isn’t about throwing away an entire wardrobe, but potentially making tweaks.

“Colour analysis isn’t about restriction,” she says. “I’m an autumn. People ask me all the time if I still wear black? Yes, because 90% of my wardrobe before I did this was black. I’ll always wear black, but I’ll make it work for me better by wearing my make-up in my colours, or accessories round my face, wear black lower down or with a lower neckline.

“If you love a colour that’s not in your season it doesn’t mean you can’t wear it, it just means that you wear your colours with it or make it work for you in a different way. And when I post celebrities against different [background] colours, it can be quite subjective.”

Because being groomed and beautiful means stars often look good against all sorts of different shades.

“People might prefer them in a different [colour to their season] and that’s their opinion. But when it comes down to the trained eye and you know what you’re looking for, you see straight away why one palette works better than another.”

Kim Kardashian (winter), Kate Middleton (summer) and Hailey Bieber (autumn) are celebrities you will usually find wearing their colour palettes, she says.

But wearing colours out of your season can pack a punch – think Taylor Swift‘s platinum white hair and dark lipstick look during the height of the Kim and Kanye feud in 2016, or Beyonce‘s current platinum look for the release of Cowboy Carter. Swift is a spring, apparently, while Beyonce is autumn.

“But I’m always training my eye, even now after years,” says Francesca. “You’ll always find that someone’s colours will always surprise you. And there’s no rule book – it’s all about having fun.”

Entertainment

What time you should actually arrive at cinema to avoid adverts

Published

3 hours ago

June 15, 2024

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What time you should actually arrive at cinema to avoid adverts

The time on your ticket is 7pm, but you already know it’s not going to start then.

So, what time do you get to the cinema?

If you’re arriving at 7.10pm, you’re almost certainly safe, but any later and you may cut it fine.

Here, we’ve gathered information from the UK’s major cinema chains and spoken to experts about how long you can expect adverts and trailers to run until the main event actually begins.

Cineworld

According to the Cineworld website, ads and trailers “normally last between 30-45 minutes before the actual film begins”.

The cinema also asks customers to collect tickets at least 20 minutes before the listed time “to make the most of their visit”.

Odeon

There appears to be a shorter wait at Odeon, which claims advert and trailer length is “typically 15-25 minutes” – but this varies with each performance and can be “considerably less”.

“We always recommend to avoid disappointment you arrive with enough time to enter the screen at the scheduled performance start time,” the website says.

Everyman

There’s a wider range at Everyman, which says it plays 25 minutes’ worth of adverts and trailers.

But beware – “the length of ads and trailers varies for special events and it can be between 15 and 40 minutes, subject to type of event”.

Showcase

There isn’t any specific information on the website and we got no response when we reached out to them, but Showcase did respond to a customer on social media on this very question.

In a May 2022 tweet, the cinema said: “The advertised time is when the adverts/ trailers start and are approximately 20-25 minutes long before each show.”

Vue

Vue offers a more precise window: “Please be aware that most films have around 20 to 25 minutes of ads and trailers before the feature starts.”

Its only recommendation is to be in your seat at the time stated so you “don’t take any chances in missing the start of your film”.

‘In general, it’s 24 minutes’

Karen Stacey, the chief executive of Digital Cinema Media, which supplies advertisement for the likes of Odeon, Vue and Cineworld, told Sky News the wait is typically 24 minutes – 12 minutes for ads, and 12 for trailers.

his remains true whatever the film and whatever the time of day, with about 95% of DCM’s schedules “exactly the same”.

“It’s very formulaic, that’s what consumers are used to,” she said. “By making it consistent in length, people are always happy to come and join in.”

She said 24 minutes gives schedulers enough time to prepare the film and allow a more staggered entry for the audience – while also bringing in revenue.

Any longer than half an hour, though, is “rare”.

“Cinemas want to have as many films in as possible and they want to be mindful they don’t finish too late in the evening,” Ms Stacey said.

“My experience working with them is they are quite strict.”

Are there rules over the length?

As the above suggests, there aren’t any set rules or procedures governing cinema advertising length.

Kathryn Jacob, chief executive of cinema advertising company Pearl & Dean, said the length was determined by the cinema.

“Some cinemas take only one ad, like the BFI IMAX, and the maximum length is determined by the cinemas themselves,” she told Sky News.

“Factors determining the length depend on demand from advertisers and the films that a cinema might want to showcase to the audience that’s at the screening via trailers.”

Cinema policy is the key decider and she said research has shown audiences find advertising in cinema “part of the entertainment”.

Do viewers like the adverts and trailers?

Ms Jacob may have a point.

According to research published by DCM, advertising in cinemas is more effective than in any other media.

For a 60-second advert in the cinema, viewers will watch 48 seconds, which is a far higher proportion than TV or social media.

It is also highly trusted, with DCM citing a survey by IPA Touchpoints claiming nearly 100% of respondents say they trust what they see in the cinema – for comparison, 75% trust TV adverts.

Avid cinema-goer Bill Boswell, who pays £18 a month for an unlimited pass at Cineworld on the Isle of Wight, said he was happy to wait.

“I know that these adverts help pay for the cinema to run,” he told Sky News. “The cinema is my place to escape, so it’s good for my mental health and I would not want to lose it.

“If I watch at home, I can sometimes reach for my mobile phone, but a film on the big screen would get my 100% attention, so I just accept the pre-show adverts.”

But what are the drawbacks?

The main thing Mr Boswell considers is his car, as his nearest Cineworld offers three hours of free parking.

“I would sometimes plan on 30 minutes of trailers and work back so I can fit the free parking in, as the cinema costs enough already,” he said.

“If the film is more than two and a half hours, I park outside town and walk to the cinema.”

Consumer expert Martin Lewis raised parking tickets as one of the issues in a 2019 tweet, in which he said he waited 33 minutes for a film to start.

Responding to one user, he said greater clarity would help customers to save on parking tickets and babysitting, while giving “legitimate expectation”.

“And there’s no rigorous research that prices [cinema tickets] would go up – they’re often set by market demand,” he added.

Are there alternatives?

If you want to avoid the pre-show altogether, your best bet might be independent or community cinemas.

Draycott Community Cinema, for example, is the only cinema in the Somerset village and is run by volunteers.

Committee member Chloe Haywood told Sky News they are always debating how long to make their pre-show.

They try to keep it to two short trailers, often without any adverts – though they are planning to find a sponsor later this year.

“We do find that it sets the audience up for the screening,” she said, referring to their brief pre-show.

“We don’t have trailers for long. They’re to advertise the next two films, any local news that might be of interest, and then standard ‘switch off your phones’ type info.”

Entertainment

Booker prize-winning author Arundhati Roy to be prosecuted in India for Kashmir comments

Published

3 hours ago

June 15, 2024

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Booker prize-winning author Arundhati Roy to be prosecuted in India for Kashmir comments

Indian authorities are set to prosecute author Arundhati Roy over comments she made about Kashmir in 2010.

Roy is reported to have said the disputed region of Kashmir is not an “integral” part of India at a panel discussion 14 years ago.

Lieutenant governor for Delhi VK Saxena, who belongs to Prime Minister Narendra Modi’s BJP party, gave the green light to pursue legal action, the Press Trust of India has reported.

Roy, whose novel The God Of Small Things won the Booker prize in 1997, has been one of Mr Modi’s most vocal critics.

As part of her political activism, she has been outspoken against laws the BJP has brought in against minority groups and press freedoms.

Mr Saxena has said she will be prosecuted for the comments alongside a former university professor from Kashmir, Sheikh Showkat Hussain.

According to law enforcement, the pair can now be charged under anti-terror laws for advocating for the ‘secession’ of Kashmir.

Roy’s home in Delhi was mobbed with protesters after the comments made during the panel discussion were published.

India and Pakistan have long fought over who Kashmir belongs to. After Indian independence from the British in 1947 its leader chose to become part of India, with several wars breaking out since.

Both countries now claim the region in full but only control respective parts of it.

Mr Modi was re-elected prime minister last month but fell short of a majority.

Entertainment

Jake Gyllenhaal on being roommates with brother-in-law Peter Sarsgaard

Published

18 hours ago

June 15, 2024

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Jake Gyllenhaal on being roommates with brother-in-law Peter Sarsgaard

Jake Gyllenhaal says the unexpected opportunity to become roommates with his brother-in-law and co-star Peter Sarsgaard, is a moment he will always cherish.

Fresh from dominating the UFC octagon in Road House, the Oscar-nominated actor has swapped his mouthguard for the courtroom in the Apple TV+ series Presumed Innocent.

Based on the 1987 novel of the same name, and made into movie starring Harrison Ford in 1990, it follows a criminal lawyer accused of killing his co-worker and lover.

Despite the challenging theme, the filming process gave Gyllenhaal a moment in time for which he is forever grateful.

“We got to live together through a majority of it”, he tells Sky News.

“Most of the time, we both live in the same city but he’s with his family and I’m in my life and we see each other but we don’t live together, so it was a very special time in both of our lives that we got to really be like roommates.”

He adds: “It’s not a normal situation in that way, but man, did I cherish it and we got so much closer as a result of it”.

Sarsgaard married Gyllenhaal’s sister, fellow actor and filmmaker Maggie Gyllenhaal, in 2009 and they have one child together.

The 43-year-old says he has only known “wonderful things” to come from working with people he knows away from the screen.

‘The most powerful note I was ever given’

“There’s an honesty there, I think, really it’s amazing.”

He says already being past the “introductory moments” allows actors a space and environment where you can reach a new level of connection in a shorter length of time.

“In our case, with my brother-in-law and I, we’re really devoted to our work and acting and storytelling and stuff so I think we also understand it as a craft, so we can kind of bring stuff from our relationship into scenes that are true in a fictional space, and we have great fun doing it.

“And then we can go home and we can have a beer and we can laugh and enjoy it.”

The Spider-Man star’s appreciation for Sarsgaard doesn’t stop there.

He even credits his brother-in-law for the most memorable piece of direction he has ever received as an actor.

“He once came to see me in a show that I was doing on stage, and his only note for me was there’s power in stillness, and I remember that so much because I think it’s true.

“I think particularly as an actor but then generally in life, I think we have a tendency to want to move and express ourselves, and I think that oftentimes the stillness makes people lean in and also makes you focus on listening.

“And it does a lot of really, really powerful things. It was an incredible note and it came from Peter.”

‘People love a crime whodunnit’

Gyllenhaal leads the cast in Presumed Innocent as Rusty Sabich, a Chicago criminal lawyer who finds himself facing murder charges.

Sarsgaard plays fellow lawyer and public prosecutor Tommy Molto in the series.

This is Gyllenhaal’s first outing as a TV lead, and he has thoughts on why people are so attached to crime as a genre.

“It’s the ultimate question mark, right? It’s the ultimate mystery. And I think, thriller, a crime whodunit is always so interesting, particularly when it’s a story that’s unfolding over many different hours.”

Gyllenhaal adds: “It’s great fun, even though the subject matter is very intense, and I also think we’re fascinated in the extremes of human behaviour, that is the nature of us, fascinated by the ‘how is?’ and ‘how is it possible?’ and things like that”.

The first two episodes of Presumed Innocent are available to stream on Apple TV+ now with a new episode released each Wednesday.