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Ford Europe is reportedly flirting with the idea of adjusting its electrification strategy in the region as BEV sales have been slow to take off. Originally, the European arm of Ford Motor Company said it would only sell battery-electric models by 2030, but that commitment could soon change.

Ford Europe has followed the lead of its American counterpart in making public commitments to electrification while simultaneously investing big bucks into the transition toward BEV production overseas.

The automaker has already completed a $2 billion investment to convert its Cologne, Germany, facility into a BEV production hub. That location will be home to the production of the all-electric Ford Explorer this summer, as well as a second all-electric model based on Volkswagen’s MEB architecture.

In addition to the Explorer, Ford currently sells the Mustang Mach-E and E-Transit van in Europe—a mere start in transitioning into a BEV-only brand by 2030. Ford made that promise in 2021 as an ambitious goal, nixing combustion vehicle sales five years before the European Union voted to ban them.

With limited models in its current portfolio and a growing number of BEV competition in Europe amidst softer than anticipated demand, Ford’s head of passenger cars hinted that there might be room for ICE vehicle sales beyond 2030 after all. It all depends on the consumer.

Ford Europe
Source: Ford

Ford Europe sees trajectory to BEVs but monitors demand

Per Automotive News Europe, Ford Europe’s head of passenger cars, Martin Sander, relayed hope for the automaker to stick to its 2030 BEV targets but is definitely keeping a foot in the door for combustion vehicle sales to continue if necessary.

The automaker has cited a less-than-stellar demand for its BEVs in Europe as the reason behind the possible revised strategy, resulting in missed targets. As a result, Sander said combustion vehicles, particularly plug-ins, could still be in play beyond 2030:

If we see strong demand, for instance for plug-in hybrid vehicles, we will offer them.

During the Financial Times Future of the Car summit on Tuesday, Sander still relayed optimism for BEV adoption, sharing that there is still a clear trajectory to electrification:

We just have to manage our way towards 100 percent electric drivetrains.

In Europe, Ford continues to lean down and discontinue production of certain combustion models, like the Fiesta for example, while simultaneously beefing up passenger and commercial EV production. In addition to the MEB EV coming out of Cologne, Ford Europe will also launch the all-electric Puma Gen-E whose combustion version is currently built in Romania. Sander also told the media that Ford Europe has plans for its facility in Valencia, Spain, but didn’t share any other details.

So Ford Europe isn’t abandoning its 2030 BEV goals just yet, but the markets will need to improve to justify abandoning combustion vehicles altogether for good. Fingers crossed!

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BYD launches the new low-cost e7 EV in China, starting at under $15,000

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BYD launches the new low-cost e7 EV in China, starting at under ,000

BYD’s new EV is about the size of a Tesla Model 3, but half the cost in China. After launching the e7, BYD is already boasting that it will be the “winner’s choice” for midsize EV sedans. Here’s our first look at the new low-cost electric sedan.

Will the new BYD e7 EV rival the Tesla Model 3 in China?

After previewing the e7 for the first time a little over a month ago, BYD officially launched the midsize electric sedan on Saturday.

The new e7 is available in three “Smart” trims, starting at 103,800 yuan, or about $14,500. For a limited time, BYD is offering a renewal price of 99,800 yuan ($13,900).

Buyers can choose from two BYD Blade battery options: 48 or 57.8 kWh, providing CLTC driving ranges of 450 and 520 km, respectively.

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BYD’s new midsize EV sedan is about the size of a Tesla Model 3: 4,780 mm long, 1,900 mm wide, 1,515 mm tall, and 2,820 mm wheelbase.

Although it looks similar to other BYD models, the e7 has a few unique design elements, including a “Smiling and high-spirited” front face design, full-score LED headlights, and a duck tail.

We knew it would be a lower-priced EV after the preview showed the e7 with traditional door handles, rather than the flush ones found on newer models.

Like BYD’s other new vehicles, the interior is relatively simple with a 15.6″ central infotainment at the center and a 5″ driver display cluster. It’s also loaded with the advanced version of BYD’s smart cockpit and DiLink100.

The “ingeniously crafted comfortable cockpit,” as BYD calls it, is available with ergonomic cloud-sensing seats, an integrated hand gear, and a panoramic sunroof.

Although the e7 is part of BYD’s e-series, a lower-priced lineup aimed at younger drivers or taxi services, it’s now being absorbed into its Ocean series with other popular EVs like the Dolphin and Seagull.

BYD’s new EV is over half the cost of a base Tesla Model 3 RWD model in China, which starts at 235,500 yuan ($32,700). But, to be fair, the base Model 3 has a CLTC driving range of up to 634 km (394 miles). For 275,500 yuan ($38,200), the Model 3 Long Range AWD is rated with up to 713 km (443 miles) CLTC range.

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Hyundai is making a comeback in China and this new EV might just seal the deal

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Hyundai is making a comeback in China and this new EV might just seal the deal

Hyundai is gaining traction where most automakers are struggling to stay afloat. Despite a flood of low-cost electric cars and an intensifying price war, Hyundai sees an opportunity “to write a new chapter” with its first dedicated EV rolling out in China.

Will Hyundai’s new EV spark a comeback in China?

Leading up to its debut, we thought it could be the IONIQ 4 with a sleek new look. The ELEXIO is Hyundai’s first custom-tailored EV for China.

During its global debut earlier this month in Shanghai, Hyundai said China is a “must-fight place,” calling it “the core of Hyundai Motor’s global strategy.” The company also revealed its “In China, for China, to the World” strategy as it looks to make a comeback in the world’s largest EV market.

According to Hyundai, the company is already seeing early success. On Monday, Hyundai’s joint venture in China, Beijing Hyundai, announced that its losses improved by over 100 billion won ($72 million) in the first quarter.

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The company posted a net loss of 42.3 billion won in the first three months of 2025, down from the massive 146 billion won ($105 million) in Q1 2024. At this pace, Hyundai could see a profit by the second quarter in China.

Hyundai-new-EV-China
Hyundai ELEXIO electric SUV (Source: Beijing Hyundai)

Hyundai said lower operating costs spurred the cost improvements after the company sold its Chongqing plant last year.

It’s also due to rising exports. Beijing Hyundai exported 14,999 vehicles in Q1, up significantly from just 608 a year ago. Hyundai’s Chinese JV is investing 8 billion yuan ( $1.1 billion) as it looks to revamp the business.

Although it’s already seeing some success, Hyundai’s new ELEXIO electric SUV is expected to accelerate its momentum. With the EV launching in the second half of 2025, Hyundai could turn a profit by the end of the year. It may even happen as early as the second quarter.

Hyundai claims the new EV opens “a new starting point for the transformation from traditional fuel vehicle giant to electrification” in China.

The ELEXIO electric SUV, dubbed the Chinese version of its popular IONIQ 5, rocks a new look with crystal cube LED headlights and a full-length light bar that stretches across the front.

Based on Hyundai’s E-GMP platform, which powers the IONIQ 5, the ELEXIO is rated with up to 435 miles (700 km) CLTC driving range. More details, including prices and trim options, will be revealed closer to launch. Check back soon for the latest.

What do you think of Hyundai’s new electric SUV? Would you buy the ELEXIO in Europe, the US, or other global markets? Let us know in the comments.

Source: Newsis, Beijing Hyundai

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Tesla paid Powerwall owners $10 million through virtual power plants

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Tesla paid Powerwall owners  million through virtual power plants

Tesla announced it paid Powerwall owners $9.9 million through its virtual power plant programs in 2024.

Distributed energy is working.

A virtual power plant (VPP) consists of distributed energy storage systems, like Tesla Powerwalls, used in concert to provide grid services and avoid the use of polluting and expensive peaker power plants.

Peaker plants are fossil fuel-powered power plants that are activated in peak energy usage times to ensure the grid has enough power to supply the demand and avoid brownouts.

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It is a fairly new technology that aims to decentralize the grid, helping make it more secure and stable while reducing costs.

Tesla has been an early adopter of the technology through the deployment of its Powerwall, a popular home battery pack.

In areas with high penetration of the home battery, Tesla can make a deal with the local electric utility to pull power from the Powerwalls in customer homes when needed, and those homeowners get compensated at an attractive rate.

Today, Tesla announced that it paid Powerwall owners nearly $10 million through VPPs in 2024:

We paid out $9.9M to Powerwall owners who supported the grid through Virtual Power Plant participation in 2024.

Tesla’s first VPP launched in Australia in 2019. The company first aimed for 50,000 homes, but we learned that it is at about 7,000 homes and 35 MW as of the end of last year when Tesla was looking to sell the virtual power plant.

In 2021, Tesla launched a VPP pilot program in California, in which Powerwall owners would voluntarily and without compensation let the VPP pull power from their battery packs when the grid needed it.

It helped Tesla prove the usefulness of such a system.

Following the pilot program, Tesla and PG&E, the electric utility covering Northern California, launched the first official virtual power plant through the Tesla app.

This new version of the Tesla Virtual Power Plant actually compensates Powerwall owners $2 per kWh that they contribute to the grid during emergency load reduction events. Homeowners are expected to get between $10 and $60 per event.

Later, we reported that Tesla’s California VPP expanded to Southern California Edison (SCE) to now cover most of the state.

Last year, Tesla’s California VPPs reached over 100 MW in capacity, and the company also started building significant VPPs in Texas.

Some Powerwall owners are now reporting making hundreds of dollars per year per Powerwall through Tesla’s virtual power plant.

Electrek’s Take

This is awesome. I love distributed energy. VPPs not only make home energy storage more financially viable, but they also often mean that fossil fuel-powered peaker plants are being replaced by solar power and energy storage, as most Powerwalls and other home battery packs are linked to home solar power.

It’s not super popular yet because it requires the cooperation of the electric utilities and the regulators, but it appears to be viable in most places.

If you have home solar and energy storage, or looking to add solar and energy storage at home, it’s worth looking into.

It’s time to go solar in the US before the GOP kills the incentives. You want to make sure you’re finding a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage. EnergySage is a free service that makes it easy for you to go solar – whether you’re a homeowner or renter. They have hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20 to 30% compared to going it alone. Plus, it’s free to use and you won’t get sales calls until you select an installer and you share your phone number with them.

Your personalized solar quotes are easy to compare online, including with Tesla hardware, like the Powerwall, and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

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