Apple’s new iPad Pro comes in two sizes, and starts at $999. It also has a new add-on case called Smart Keyboard that makes it feel like a laptop.
Apple‘s new iPad Pro and iPad Air models launch Wednesday. I’ve been testing the new iPad Pro for several days and what I found is that it’s a very nice iPad.
This is an important launch for Apple. Earlier this month, the company reported a 16% year-over-year drop in iPad revenue for its fiscal second quarter. Apple hasn’t rolled out a new iPad since October 2022.
The new iPad Pro is fast, with the latest M4 chip, and it has a new OLED display that’s more colorful than prior screens. It’s the thinnest product Apple has ever launched.
But, it still runs the same iPad software, and that’s starting to feel dated. The fully loaded out model I tested costs about $2,499. That’s before you add the $350 keyboard and $129 Apple Pencil Pro, which will help you get more out of the device.
It’s time Apple makes this more than just an iPad. The software, called iPadOS, needs to catch up to the hardware.
Here’s what you need to know about it.
What’s good
The new iPad Pro models can be seen at an Apple event. The new iPad Pro is the first Apple device with the M4 chip. The larger version with a 13-inch display is the thinnest Apple device to date with a thickness of 5.1 millimetres.
Christoph Dernbach | Picture Alliance | Getty Images
The new iPad Pros cost $200 more than the models they replaced. I tested the larger 13-inch iPad Pro, which starts at $1,299 before storage and 5G upgrades. The 11-inch model starts at $999.
The first thing I noticed when I picked it up was its thinness. It’s noticeable compared to the M1 iPad Pro I’ve used for the past several years. And it’s lighter. That’s especially nice on the 13-inch model, which replaces the 12.9-inch version. I always thought it felt too heavy and clunky to use as a tablet. It still feels big, but it’s more manageable.
The new OLED screen is another highlight. It’s clear and super colorful. It’s similar to the OLED screen Apple has used on its iPhones Pro for years but not on iPads. The screen adapts, getting brighter in dark movies or showing scenes with explosions. And professional video and photo editors will appreciate its color accuracy. I loved using it for movies and while playing Diablo Immortal. The game will look better once Activision Blizzard releases an update enabling improved graphics for the M4 iPad Pro. The four stereo speakers sound nice and loud but not tinny.
The camera is finally in the right place. It’s along the landscape edge of the iPad so that, when it’s propped up, it’s dead center for FaceTime calls. It used to be on the top of the iPad, forcing that awkward glance to the side during video calls. The quality was nice and clear during my tests and I like that the camera, using the Center Stage features, followed me as I moved around the room.
2024 13-inch Apple iPad Pro
Todd Haselton | CNBC
The iPad has the latest and greatest M4 chip, which hasn’t launched on Macs yet. I ran a GeekBench multicore benchmark test that shows it scoring 48% higher than the prior M2 iPad Pro. Apple promises up to 4x faster rendering over the M2 and 1.5x faster processor performance, which means video editing in Final Cut Pro for iPad and rendering things like 3D models is quicker for professionals who need it. The M4 also has a special engine that helps power the “Tandem OLED” displays. Apple took a unique approach to the iPad by stacking two OLED screens on top of one another, which requires this special part of the M4 chip to work.
The iPad Pro felt quick when I ran two apps side-by-side, switching between Slack and the web browser, or loading into games. Apps switch in an instant. It wasn’t much different than my M1 iPad for everyday stuff, like browsing the web and opening apps, which seems to be how iPads are mostly used. More on that in the next section.
2024 13-inch Apple iPad Pro
Todd Haselton | CNBC
The new iPads Pro support Apple’s updated $350 Magic Keyboard for iPad Pro (the 11-inch version is $300). It’s awesome and is just like typing on a Mac with a full function row above the number keys to switch apps, adjust the volume or brightness and more. Apple added a much larger trackpad and an aluminum palm rest but kept the same soft outside and “floating” screen mechanism, which allows you to snap the iPad onto the case using its magnetic pins and tilt it back and forth.
2024 13-inch Apple iPad Pro
Todd Haselton | CNBC
The updated Apple Pencil Pro is also a lot of fun. I mostly use the Apple Pencil to sign documents. But folks who draw or paint on their iPads, or need more control in 3D or video apps, will like the new features. I liked squeezing it to change between the tool — pencil or brush or eraser and the color — and the haptic pulse to confirm you’ve squeezed it. Developers can add the squeeze function to their apps so you can access different tools in different apps. The added gyroscope also allows you to tilt and twirl the pencil to change your pencil or pen stroke. Double tap is convenient, too, allowing you to switch between a pencil and eraser tool, for example. The hover function previews where you’re going to touch the display.
Apple promises the same battery life as the last iPads Pro. So you get about 10 hours of web browsing or watching video, or nine hours if you’re browsing the web on a cellular connection. That lined up with what I received during my tests. Expect to get a full workday of use. Still, it’s impressive given this iPad is 1.3mm thinner and 103 grams lighter than the last 12.9-inch iPad Pro.
What’s bad
2024 13-inch Apple iPad Pro
Todd Haselton | CNBC
Here’s my biggest gripe about the Pro models: The software, iPadOS, is what you’ll get on any other iPad. And while I think it works great, it’s time for the Pro models to have a better operating system.
My guess is Apple has something big planned for next month’s Worldwide Developers Conference and I hope it addresses this. I probably won’t get my wish, but I’d love to see the iPad Pro act just like a Mac. Plop it into the keyboard and it turns into a touchscreen MacBook. Lift it off and use it like a regular iPad. It has a newer processor than Apple’s MacBooks, so this should be possible if it’s something Apple wants. Regardless, we need better multitasking.
Stage Manager on the iPad Pro
Todd Haselton | CNBC
Apple’s “Stage Manager” feature was supposed to make it easier to run multiple apps and switch between them, but it’s still too confusing and clunky. Apps should open in separate windows and minimize just like on a Mac. And, since the M-series processors also power Macs, we should be able to run Mac apps, too.
Apple talked a lot about artificial intelligence when it announced the new iPads. But, most of the AI is what Apple has previously called machine learning. A lot of stuff that happens behind the scenes. The camera can take multiple pictures of a document and scan it more accurately, for example. AI can isolate backgrounds in Final Cut Pro or generate music in apps like StaffPad. Apple CEO Tim Cook has said he’ll talk about generative AI during WWDC in June, so there are likely more features coming.
Lastly, I wish the iPads Pro supported an always-on display like Apple’s iPhones Pro. It would let me glance at the iPad to see notifications, music, widgets and more. However, the iPad’s screen refresh rate bottoms out at 10hz instead of 1hz, which means it would still refresh too often and drain more power.
Should you buy the 2024 iPad Pro?
2024 13-inch Apple iPad Pro
Todd Haselton | CNBC
It depends on what you need. It’s my favorite iPad to date, even though I don’t need the faster chip. I love how thin it is and that it’s lighter than the earlier iPads. The updated keyboard is great. The new Apple Pencil Pro works well, but creatives will use it more than I do.
I still think the 13-inch is a little too big and would steer most folks to the 11-inch model. If you don’t care about needing all the speed, you should consider the new iPad Air, which costs less and also comes with a bigger 13-inch screen. If you just need a tablet to browse the web, play games and check email, get the $350 iPad.
Traders work on the floor at the New York Stock Exchange (NYSE) in New York City, U.S., Nov. 26, 2025.
Brendan McDermid | Reuters
The U.S. stock market was closed Thursday stateside for Thanksgiving Day and will reopen on Friday until 1 p.m. ET.
With approximately just 3 hours of trading left for the month, major U.S. indexes are looking to end November in the red, based on CNBC calculations.
As of Wednesday’s close, the S&P 500 was down 0.4% month to date, the Dow Jones Industrial Average 0.29% lower during the same period and the Nasdaq Composite retreating 2.15%, vastly underperforming its siblings as technology stocks stumbled in November.
Unless there’s a huge jump in stocks during the shortened trading session on Friday stateside — which might not be an unequivocally positive move since it would raise more questions about the market’s sustainability — that means the indexes are on track to snap their winning streaks. The S&P 500 and Dow Jones Industrial Average have risen in the past six months, and the Nasdaq Composite seven.
It will also mark a divergence from the historical norm. The S&P 500 has advanced an average of 1.8% in November since 1950, according to the Stock Trader’s Almanac. And in the year following a U.S. presidential election, it typically rises 1.6%.
But it’s not been a typical post-presidential election year. It’s hard to see the market, in the coming months, or even years, moving according to any historical trajectory.
What you need to know today
U.S. futures are mostly flat Thursday night. The stock market was closed during the day for Thanksgiving in the U.S. Asia-Pacific markets traded mixed Friday. Japan’s Nikkei 225 ticked up in volatile trading after Tokyo inflation came in hotter than expected.
Trump to suspend migration from ‘Third World Countries.’ The U.S. president will also cancel federal benefits and subsidies to “noncitizens” in the country, he said in Truth Social posts on Thursday night stateside. Trump did not specify which countries would be affected.
South Korea imposes sanctions on Prince Group. The Cambodian conglomerate is accused of running large-scale fraud operations across Southeast Asia. The U.S., U.K. and Singapore have also imposed punitive measures on the company.
Russia is ready for ‘serious’ discussions for peace. The U.S.-led framework “can be the basis for future agreements,”Russian President Vladimir Putin said Thursday, as translated by Reuters. He added that the U.S. seemed to take Moscow’s position “into account.”
[PRO] Bank of America doesn’t see much upside for 2026. The S&P 500 should rise by a single-digit percentage point, a slowdown from recent years because one supporting factor will be shrinking, said a strategist from the bank.
And finally…
An operator works at the data centre of French company OVHcloud in Roubaix, northern France on April 3, 2025.
It’s unlikely that Europe will lead in building facilities for AI hyperscalers or for the training of AI — that race is considered all but won — but the general consensus is that it could excel in smaller, cloud-focused and connectivity-style facilities.
Europe has “a lot of constraints, but, actually, the more difficult something is to replicate, the more long-term value what you’ve got has,” said Seb Dooley, senior fund manager at Principal Asset Management.
A general view of the Baidu logo is seen at the Shanghai New Expo Center during the World Artificial Intelligence Conference 2025 in Shanghai, China, on July 28, 2025.
Ying Tang | Nurphoto | Getty Images
Tech giant Baidu is emerging as one of China’s key artificial intelligence chip players, positioning itself as a challenger to Huawei as both look to fill the void left by industry leader Nvidia being kept out of the country.
Best-known as China’s biggest search business, Baidu has in recent years refocused its business around driverless cars and AI, including a majority-owned subsidiary, Kunlunxin, which designs chips.
Several analysts have upgraded their outlook on Baidu’s stock over the past few weeks, citing the semiconductor business and forecasting the unit will gain more domestic orders.
This month, Baidu laid out a five-year roadmap for its Kunlun AI chips, beginning with the M100 in 2026 and the M300 in 2027. The company already uses a mix of its self-developed chips in its data centers to run its ERNIE AI models, as well as Nvidia products.
Baidu makes money by selling its chips to third parties building data centers as well as renting out computing capacity via its cloud. It has sought to position itself as a so-called “full stack” AI offering with infrastructure made up of chips, servers and data centers, as well as AI models and applications.
And the chip business appears to be gaining traction. Earlier this year, Kunlunxin won orders from suppliers to China Mobile, one of the country’s biggest mobile carriers.
“Kunlunxin has emerged as a leading domestic AI chip developer, focusing on high- performance AI chips for large language model (LLM) training and inference, cloud computing, and telecom and enterprise workloads,” analysts at Deutsche Bank said in a note this month.
While Nvidia’s graphics processing units (GPUs) are widely regarded as the most advanced chips for training and running AI, the company has been blocked by the U.S. government from selling its top-end product to China. Beijing has also reportedly been persuading local tech companies not to buy the H20, a less powerful Nvidia chip designed for the Chinese market and greenlit for export.
With Huawei — the leading player through its massive clusters of chips — out of the picture, analysts are suggesting Baidu will fill the void and its chip business is set for explosive growth.
“We believe domestic demand for AI compute in China remains intense, and hyperscalers are increasingly sourcing from local solution providers,” JPMorgan said in a note on Sunday. “We view Kunlun AI chip as one of the best positioned.”
The investment bank analysts forecast Baidu chips sales to increase six-fold to reach 8 billion Chinese yuan ($1.1 billion) in 2026.
Analysts at Macquarie estimate that Baidu’s Kunlun chip unit could be valued at about $28 billion.
Baidu is not alone among China’s tech giants when it comes to self-developed semiconductors. CNBC reported in August that Alibaba is also developing its next-generation AI chip.
AI chip shortages hit China
Baidu’s chip push comes as Chinese tech giants this month said they’re seeing supply shortages.
Eddie Wu, CEO of Alibab, said that “the supply side is going to be a relatively large bottleneck” over the next two-to-three years, referring to components and chips required to build data centers.
Tencent said this month that its 2025 capital expenditure would be lower than initially anticipated. But Tencent President Martin Lau said this this was not because of a lack of demand, but more a shortage of available chips to spend the money on.
“It is not a reflection of our change in AI strategy … It is indeed a change in terms of the AI chip availability,” Lau said.
Chinese tech firms have tried to mitigate the shortage by using stockpiled chips, as well as trying to make their AI models more efficient to do more with the semiconductors they have.
Meanwhile, China has its own challenges with manufacturing because its biggest chipmaker SMIC, is unable to compete on the scale and technology with leaders like Taiwan Semiconductor Manufacturing Co. That makes it hard for the China to manufacture enough domestic chips to fill the shortfall.
Like their U.S. counterparts, Chinese tech companies have continually reported strong demand for AI.
“We see that customer demand for AI is and remains very strong. In fact, we are not even able to keep pace with the growth in customer demand … in terms of the pace at which we can deploy new servers,” Alibaba’s Wu said this week.
That gives Baidu an opportunity in China.
“Baidu’s chip push is both a necessity and an opportunity. It’s a necessity, because Chinese platforms can no longer assume a steady diet of US GPUs; opportunity, because there’s now a semi‑captive, multi‑billion‑dollar domestic market for AI hardware that is compliant with both US export rules and Beijing’s self‑reliance agenda,” Nick Patience, practice lead for AI at The Futurum Group, told CNBC.
“If Baidu can ship competitive Kunlun generations on time, it doesn’t just solve its own supply problem — it becomes a strategic supplier to the rest of China’s AI industry.”
Traders work on the floor at the New York Stock Exchange (NYSE) in New York City, U.S., Nov. 26, 2025.
Brendan McDermid | Reuters
The U.S. stock market was closed Thursday stateside for Thanksgiving Day and will reopen on Friday until 1 p.m. ET.
With approximately just 3 hours of trading left for the month, major U.S. indexes are looking to end November in the red, based on CNBC calculations.
As of Wednesday’s close, the S&P 500 was down 0.4% month to date, the Dow Jones Industrial Average 0.29% lower during the same period and the Nasdaq Composite retreating 2.15%, vastly underperforming its siblings as technology stocks stumbled in November.
Unless there’s a huge jump in stocks during the shortened trading session on Friday stateside — which might not be an unequivocally positive move since it would raise more questions about the market’s sustainability — that means the indexes are on track to snap their winning streaks. The S&P 500 and Dow Jones Industrial Average have risen in the past six months, and the Nasdaq Composite seven.
It will also mark a divergence from the historical norm. The S&P 500 has advanced an average of 1.8% in November since 1950, according to the Stock Trader’s Almanac. And in the year following a U.S. presidential election, it typically rises 1.6%.
But it’s not been a typical post-presidential election year. It’s hard to see the market, in the coming months, or even years, moving according to any historical trajectory.
Apple files a case against India’s antitrust body. The Competition Commission of India is investigating complaints about Apple’s in-app purchase policies, and could fine the company based on its global turnover — which means a potential $38 billion penalty.
Russia is ready for ‘serious’ discussions for peace. The U.S.-led framework “can be the basis for future agreements,”Russian President Vladimir Putin said Thursday, as translated by Reuters. He added that the U.S. seemed to take Moscow’s position “into account.”
[PRO] Bank of America doesn’t see much upside for 2026. The S&P 500 should rise by a single-digit percentage point, a slowdown from recent years because one supporting factor will be shrinking, said a strategist from the bank.
And finally…
An operator works at the data centre of French company OVHcloud in Roubaix, northern France on April 3, 2025.
It’s unlikely that Europe will lead in building facilities for AI hyperscalers or for the training of AI — that race is considered all but won — but the general consensus is that it could excel in smaller, cloud-focused and connectivity-style facilities.
Europe has “a lot of constraints, but, actually, the more difficult something is to replicate, the more long-term value what you’ve got has,” said Seb Dooley, senior fund manager at Principal Asset Management.